Reflex introduces Aussies to ‘The Printer Guru’ in a new campaign via CumminsRoss, Melbourne
June 26 2013, 5:45 pm | | 23 Comments
CumminsRoss, Melbourne has launched a new campaign for Australian office paper, Reflex Pure White 50% Recycled.
The campaign led by a hero 30s spot followed by a long format version introduces ‘The Printer Guru’, a freewheeling and freethinking character who guides office workers towards finding ‘enwhitenment’, begging them to fight the common affliction of printer rage and stay calm with reliable Reflex paper.
23 Comments
A funny ad that’s also relevant to the product. Well done.
No need for the 60, the 30 had all the gold.
Great spot, well done.
I saw this the other night. Quite funny, like it.
100% awesome.
Like a greasy Gervais. Funny!
Me likey.
Brilliant cast. Great direction. Funny idea. Well done Az and Chris.
Not bad at all, will probably work its arse off too.
Ditch at his best.
The 60 is over indulgent… the 30 said it all!
Onya Jakey McLennan. Nice work mate
Nice one Bantam!
Well done lipson old chap
The 60 is twice as good as the 30. Literally 🙂
More TV lols.
Awesome. Why can’t all advertising be this entertaining!
30 is funny, 60 is cringeworthy and overindulgent.
Paul’s still got it.
Jake, brilliant!
Fantastic 30.
Ditch the 60.
http://www.youtube.com/watch?v=aYoBFiH09sY
60 is funnier, hands (and pants) down! Odd debate here. It’s a good ad, either way.
Stands out in the ad break. My mum likes it. So it passes the hardest test to pass, the mum test. Nice one lads.
Me likey. Well done Az and Bantam. Xoxoxoxo