Rhino horn is made of exactly the same stuff as human toenails and fingernails. Do you still want some? asks Ogilvy & Mather Vietnam

Rhino Horn_Fingernails_s.jpgOgilvy & Mather Vietnam has created new anti rhino horn poaching print work for WWF-Greater Mekong. The campaign point out that rhino horn is made of exactly the same stuff as human toenails and fingernails.

Credits - Executive Creative Director: Todd McCracken. Art Director: Richard Copping. Huy Anh Le. Copywriter: Juggi Ramakrishnan. Martin Sutcliffe. Photographer: Phongkraphan Dusit. Producer: Intrarach Chamlong. Retoucher: Kanakasai Chatchawarn. Huy Anh Le.
Rhino Horn_Toenails_s.jpg

4 Comments

Nguyen said:

First there was the Genocide campaign, then Rape/ war crimes etc, now Rhino horns from Ogilvy Vietnam. Wonder whats next?

Tu Vu said:

Rhino horn not issue in Vietnam. No one will buy here, so why communication in Mekong? No sense here.

Thanh said:

Nguyen - I tell you what's next - child slavery! oh no, maybe drug addiction? or mail order brides? or maybe even the Southern Center Acupuncture Mission (or SCAM for short).

Tu - You're obviously not well informed about the matter, just do a quick google search.

Fing Grr said:

The retouching in the top one needs a much steadier hand. Ouch.

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