Rhino horn is made of exactly the same stuff as human toenails and fingernails. Do you still want some? asks Ogilvy & Mather Vietnam

Rhino Horn_Fingernails_s.jpgOgilvy & Mather Vietnam has created new anti rhino horn poaching print work for WWF-Greater Mekong. The campaign point out that rhino horn is made of exactly the same stuff as human toenails and fingernails.

Credits - Executive Creative Director: Todd McCracken. Art Director: Richard Copping. Huy Anh Le. Copywriter: Juggi Ramakrishnan. Martin Sutcliffe. Photographer: Phongkraphan Dusit. Producer: Intrarach Chamlong. Retoucher: Kanakasai Chatchawarn. Huy Anh Le.
Rhino Horn_Toenails_s.jpg


Nguyen said:

First there was the Genocide campaign, then Rape/ war crimes etc, now Rhino horns from Ogilvy Vietnam. Wonder whats next?

Tu Vu said:

Rhino horn not issue in Vietnam. No one will buy here, so why communication in Mekong? No sense here.

Thanh said:

Nguyen - I tell you what's next - child slavery! oh no, maybe drug addiction? or mail order brides? or maybe even the Southern Center Acupuncture Mission (or SCAM for short).

Tu - You're obviously not well informed about the matter, just do a quick google search.

Fing Grr said:

The retouching in the top one needs a much steadier hand. Ouch.

Bladen Sease said:

that is insane

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.