Spotify brings to Cannes 60 songs that inspired 60 years of creativity, via Droga5 NY campaign

Spotify is celebrating the connection between music and creativity at the Cannes Lions this year by paying tribute to the people who have helped shape creativity over the past 60 years. The activation, created by Droga5 New York, called #60Inspirations, launches today.

To create #60Inspirations, Spotify invited 10 titans of creativity to share six songs that have inspired them, along with a short commentary on each song’s significance. The result is a unique Spotify playlist of 60 songs enlivened by deeply personal, funny and surprising stories.

#60Inspirations titans include:

Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group

Maurice Lévy, Chairman and CEO, Publicis Groupe

Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather

Wendy Clark, Senior Vice President, Integrated Marketing, The Coca-Cola Company

Bob Greenberg, Founder, Chairman and CEO, R/GA

John Legend, Grammy Award-Winning Musician

Steve Stoute, CEO, Translation

John Boiler, Founder and CEO, 72andSunny

David Droga, Founder and Creative Chairman, Droga5

David Lubars, Chief Creative Officer, BBDO

Download the playlist and commentary: PlaylistCommentary-Spotify_60inspirations.pdf

The initiative includes OOH placements, social activations and a dedicated landing page.

#60inspirations :: Integrated Credits List

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