Liverpool FC and Garuda Indonesia partner up for brand campaign to coincide with team’s Asia Tour

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GarudaIndoLiverpool.jpgGaruda Indonesia, the airline of Indonesia, has joined with English Premier League team Liverpool FC in a global brand marketing campaign which coincides with the team’s Asia Tour.

The team is currently in Australia having played Melbourne Victory last night, winning two – nil against the local team.

Garuda Indonesia and Liverpool FC have today launched a TVC to be aired on Channel 7 in Sydney, Melbourne, Perth and Brisbane, and will also be shown in Indonesia, South-East Asia and Europe. The Garuda Indonesia branding reached Australian audiences last night with the airline’s logo surrounding the pitch at the iconic Melbourne Cricket Ground, which was descended on by 95,000 fans.

 

officialglobal.jpgAs part of the partnership with Liverpool FC, Garuda Indonesia has brought the team to the region on a Garuda Indonesia A330-300 LFC branded aircraft, and has carried out various marketing campaigns in conjunction with the team. This includes Garuda Indonesia advertisements both online and on electronic advertising hoardings around the edge of the Anfield pitch during home games; games which are broadcast by international TV networks to audiences around the world.

 

In addition, Garuda Indonesia has also been given access to reach over 10 million fans through Liverpool’s official Facebook account and 1 million of Liverpool’s Twitter followers.

The partnership between Garuda Indonesia and Liverpool FC is in line with the airline’s transformation and expansion program through Quantum Leap 2011-2015 and its strategy to become a global player.

 

Says Erik Meijer, Garuda Indonesia’s new vice president of marketing and sales: “The partnership with Liverpool FC represents how far Garuda Indonesia has come, and shows how serious we are about the global market and our international growth. Liverpool FC has a huge international following and it is really rewarding to be working so closely with a brand that has such a passionate fan base.”

Garuda Indonesia’s partnership with Liverpool FC is part of the airline’s strategy to increase its brand awareness in the international market through marketing communication programs, in particular, through this co-branded, joint channel program between Garuda Indonesia and Liverpool FC.

 

Says Bagus Y. Siregar, vice president for Garuda Indonesia Australia and SWP: “We are very proud to be able to bring one of the most celebrated football teams in the world to Australian shores on Garuda Indonesia to meet their fans and test Melbourne Victory’s skills. Last night’s event brought together some of our most valued passengers and partners with Liverpool’s players – a very rare and outstanding opportunity.”

 

As official global airline partner, Garuda Indonesia will host the teams’ travel through Indonesia, Australia and Thailand, where they will play matches on 20, 24 and 28 July respectively. Liverpool Football Club’s pre-season tour comes in a bid to connect with fans throughout the world.