M&C Saatchi scoops chemical giant BASF’s international corporate advertising account

M&C Saatchi has won the chemical company BASF’s international corporate advertising account.

The agency will co-ordinate a fully integrated corporate campaign across key markets – North America, Brazil, Asia Pacific and Europe – and will extend and develop the ‘We create chemistry’ campaign originated by Wieden & Kennedy.

Says Carrie Hindmarsh, M&C Saatchi London’s CEO: “We are absolutely thrilled to have won such a prestigious and significant piece of business.”   

BASF is the world’s leading chemical company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. BASF combines economic success with environmental protection and social responsibility.

The company’s products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. BASF has summed up this contribution in its corporate purpose: We create chemistry for a sustainable future.