Google’s Wildfire and Isobar form global strategic alliance to achieve accountability in social media

Isobar and Google Wildfire today announced a global strategic alliance between the Aegis Media digital marketing agency and the social media marketing software provider.  Through this collaboration, Isobar will combine its strategic and creative expertise in social media with Wildfire’s SaaS technology to enable their clients to achieve a new level of global scale and true accountability in social media.

As a result, Isobar will be uniquely positioned to design, deliver and report on the value of truly integrated, global, social media campaigns giving Isobar clients competitive advantage. The collaboration will also enable Wildfire to provide a more focused level of platform support and training across the 36-market, 53-office strong agency.

Says Matt Brittin, Google EMEA: “To be successful in social media, brand marketing teams, agencies and technology providers must work together collaboratively.  And so we’re really pleased that Isobar has chosen to work with Wildfire to scale their clients’ social media programmes.”

Says Mark Cranmer (pictured below), global CEO of Isobar: “Given the nature of globalisation and convergence, it is key that Isobar aligns with the best organisations that have strong reputations in providing consistent, scalable and integrated solutions. Wildfire is a market leader in this field and we look forward to leveraging the platform on a global scale to the benefit of our clients around the world.”

Says Thom James, head of social at Isobar EMEA: “We are constantly looking to ensure we are leading in social capabilities that we bring to our clients. Wildfire gives them the lead in understanding consumers globally so that we can respond to them at a local level.”

This comes on the heels of Google’s announcement that Wildfire technology is being integrated across its DoubleClick suite of products, enabling brands and agencies to see how their social marketing works with the rest of their digital marketing efforts.  Using Google’s end-to-end, digital technology set, Isobar will be able to truly integrate social media into the Digital planning process.  Together, Isobar and Wildfire will enable global brand marketers to deliver targeted social content across Facebook, G+, YouTube and Twitter – and ultimately to track Social Media’s contribution to campaign success.

There will be further announcements regarding applications of the collaboration in the coming months.