Heineken’s Strongbow Apple Ciders names Droga5 Europe as agency of record excluding UK

Heineken’s Strongbow Apple Ciders have named Droga5 Europe as the brand’s new agency of record responsible for introducing and developing Strongbow Apple Ciders in a number of key strategic cider markets globally, excluding the UK.

Says Hans Böhm, global marketing cider director for Heineken: “We are excited to be working with Droga5 Europe, the agency’s creative firepower combined with its understanding of our business strategy made them our clear choice for a partner in building the Strongbow Apple Ciders brand globally.”

Says Kevin Dundas, CEO of Droga5 Europe: “Strongbow Apple Ciders has ambitious growth plans in the very near future, and we are delighted to partner with them at the start of an exciting journey for both of us,”