Huffington Post: “All parents should watch IKEA Australia’s latest campaign” via The Monkeys
Huffington Post has posted an article saying IKEA Australia’s new campaign by The Monkeys “is one all parents should see” because it taps into the Zeitgeist of hectic family life.
CB announced the launch of ‘Make Time for Living’ on 16 September and since then, it’s been picked up internationally by the likes of Huffington Post, BuzzFeed, Creativity and AdWeek.
The two-minute film stars a straight-talking 9 year-old named Teddy who thinks families should be a bit less structured and a bit more spontaneous.
Says Teddy: “Enough is enough, I mean, every minute of every day is just getting more and more full … I want to put the LIVING back into our living room.”
Huffington Post writes: “Now that is a message we can get behind. Here at HuffPost, we believe there is a Third Metric of success that goes beyond money and power, one that this kid clearly understands.”
BuzzFeed calls Teddy ‘The Best 9-Year-Old Kid In A Commercial Ever’: “He’s a fast-talking Aussie named Teddy. And he’s here – representing IKEA – to tell us adults to slow the hell down.”
‘Make Time for Living’ was also AdWeek’s Ad of the Day, and it’s one of Creativity’s Top 20 picks of the week.
6 Comments
We’re not making ads for creative critics, we’re making ads for consumers. If a consumer stays with that kid for longer than 30 seconds until he makes his point, it will be a miracle.
He sounds more like a fast-talking Kiwi kid
Client made the manifesto. As for the kid, to quote Micah: “for fuck’s sake. someone shoot it.”
make time for living and turn this boring rant off
It’s still shit.
Is this the Kia man as a child….no wonder he talks his head off.