Over 1000 delegates attend Spikes Asia Awards ceremony at Grand Theatre, Marina Bay Sands – McCann Melbourne awarded Agency of the Year
Tonight has seen the hotly anticipated Spikes Asia Awards ceremony take place at the Grand Theatre, Marina Bay Sands. Over 1000 delegates attended to be the first to hear this year’s winners and celebrate the best of creativity in communications from across Asia Pacific.
Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:
Branded Content & Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia
Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze
Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS
Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze
Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand
Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications
Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance
PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze
Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand
Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze
No Grand Prix Awarded
Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze
No Grand Prix Awarded
Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains
The Network of the Year trophy was presented to McCann Worldgroup, with BBDO
coming second followed by DDB in third.
McCann Melbourne was honoured with the Agency of the Year (ECD John Mescall and head of art Pat Baron pictured left by CB at Cannes this year). Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.
Mescall told Campaign Brief: “Agency of the Year, network of the year, advertiser of the year… we couldn’t ask for anything more really. It’s amazing what you can do when you’ve got great clients and a wonderful team of people at the agency who care deeply about the work. I’m very proud of everyone tonight.”
The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney
and Tokyu Agency, Tokyo, were second and third respectively.
The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.
The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney taking second place and in third, OMD China, Shanghai.
During the awards Metro, Melbourne’s transport system, were presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.
For the first time a Student Creative Award was also awarded, this was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.
Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at Avalon Nightclub.
Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at spikes.asia.