Spikes Asia: 303Lowe, Perth takes out Creative Effectiveness Grand Prix for Ikea campaign
September 17 2013, 11:30 pm | | 3 Comments
303Lowe, Perth took out the Creative Effectiveness Grand Prix at the Spikes Asia Festival of Creativity tonight in Singapore for the 2012 Ikea Catalogue ‘A roommate worth having’ campaign.
Only four Creative Effectiveness Spikes were awarded on the night, three awarded to Australian agencies. Whybin\TBWA, Sydney won two of them, one for MJ Bale ‘Grazed on Greatness’, the other for NRMA Insurance. Ogilvy Sydney won Gold for Coca-Cola ‘Share a Coke’, as did BBDO Guerrero, Makati City for Philippines Tourism ‘It’s more fun in the Philippines’.
VIEW WINNERS LIST: Creative Effectiveness Winners Spikes Asia 2013.xls
3 Comments
It’s amazing that nobody liked this campaign when it was first put on the blog.
That’s a significant win, well done
Well done Darren, Stu & Langers.