Veksner: Are we losing the ability to say ‘no’?

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Power+of+No.jpgBy Simon Veksner, Head of Ideas at Naked Communications

One of the best creative directors I ever worked under, Jeremy Craigen of DDB London, has many different talents. For example, he has a sixth sense about directors, is great with music, and has an acute understanding of brand tone of voice.

But his best skill – his superpower, in fact – is his willingness to say ‘no’.