Veksner: Should advertising be a force for good?

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toms.jpgBy Simon Veksner

Head of Ideas at

Naked Communications

Advertising was once considered so unethical, a famous ad-man entitled his autobiography: ‘Don’t Tell My Mother I Work In Advertising, She Thinks I Play Piano In A Brothel.’

But that could be changing.

Not because advertising or the people within it have changed. We’re still the same (creative businesspeople) and our job is still the same (help clients with their communications needs).

But our clients are changing.