BBH London launches global campaign for Bang & Olufsen featuring Paul McCartney live event
BBH London has today launched its first global campaign for Bang & Olufsen.
The first live event, launching today at 2pm UK time (midnight Australian EST), will see Paul McCartney in conversation about the inspiration and influences behind his new album. The event will be streamed at bang-olufsen.com/mccartney and users can tweet #askmccartney for the chance to have their questions answered by McCartney himself.
‘The Living Room Tour’ is the first iteration of Bang & Olufsen’s new brand positioning which aims to re-launch and re-position Bang & Olufsen by reasserting the brand’s unparalleled sound credentials. The campaign is an on-going project where Bang & Olufsen brings the audience one step closer to the music and artists they love.
The event is being supported with PR, online advertising and an online content platform, created by BBH and built by Wunderman Copenhagen, which will house an edited version of the interview along with additional behind the scenes footage relating to Paul McCartney’s NEW album and an exciting product launch, soon to be revealed by the brand.
The campaign is global, with key markets US, UK, Australia, France, Germany, Holland and Denmark.
Creative Team: Sara Watson and Laura Osborne
Creative Director: Hamish Pinnell
Head of Integrated Production: Olivia Chalk
Head of Digital Production: Josh Tenser
Digital Producers: Linda Essen Moller, Richard Atkins
Integrated Producers: Bryony Dellow, Ryan Chong
Strategic Business Lead: Carly Herman
Content Business Director: Joanna Osborn
Strategist: Tom Callard
Team Assistant: Julia Brenton
Head of UX: Adam Powers
Interactive Designer: Kenzo Kramarz
Designer: Rob Wilson
The Mill Designer: Alexandra Pelham
The Mill Animator: Shaun Leong-Williams
The Mill Producer: Carl Philips
Factory Studios Sounds Engineer: Dan Beckwith
Factory Studios Producer: Raluca Anastasiu
Production Company: Globe Productions