Moët & Chandon and We Are Social launch global campaign to celebrate memorable moments

Premium champagne brand Moët & Chandon is working with global social media agency We Are Social on a campaign to celebrate extraordinary moments happening to people all over the world.

The #MoetMoment campaign, running through November 9, positions Moët & Chandon as the champagne brand of choice for those celebrating special and memorable moments.  It also supports the brand’s current above-the-line marketing activity featuring tennis superstar Roger Federer as Moët & Chandon’s new brand ambassador.

The campaign runs across multiple social media channels and involves a competition mechanism.  Using Instagram, Tumblr or Twitter, participants can post photos and messages of extraordinary occasions in their lives that are worthy of celebrating with a bottle of Moët & Chandon champagne using the hashtag #MoetMoment.  The submissions can cover any memorable moments, such as wedding celebrations, sports victories or buying a first car. 

Each week, the participant with the best “moment” will receive a golden magnum bottle of Moët Impérial.  At the end of the campaign, an overall winner will receive a golden jeroboam — a three-liter bottle of Moët Imperial — as well as a cooler and six champagne glasses.

All posts with the #MoetMoment hashtag will be collated on the campaign website.  In addition to browsing through the campaign entries, visitors can draw inspiration from posts about cooking, lifestyle and luxury topics from influential writers.

“Champagne is known as the drink of choice for special and memorable moments, so We Are Social’s campaign is a perfect fit for Moët & Chandon as a luxury champagne brand,” said Sandra Lafer, senior brand manager at Moët & Chandon.

“This is a feel-good campaign which people all over the world are really getting excited about,” said Thomas Hirschmann, account director, We Are Social.  “Everyone enjoys sharing happy moments with their friends and followers on social media, and #MoetMoment adds even more incentive to shout about great news.”