We Think works with BluOcean to create new global loyalty technology brand – Poket

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Poket.jpgCo-creation consultancy We Think has recently completed a major project for Singapore-based technology company BluOcean.

BluOcean approached We Think to help them launch a new brand for their mobile loyalty rewards program that is set to launch globally. We Think was launch in 2010 by Simone Bartley, who was previously CEO of Saatchi & Saatchi Singapore & Australia. The company collaborates with a collective of advertising, design, and technology specialists to invent and reinvent brands and products and communication platforms to help clients adapt to the new digital world.

For this BluOcean “Poket” project a highly talent team of co-creators were established to develop the global standard brand. The project started with an extensive business and brand strategy to understand the real market opportunity. We Think then created the new identity, brand idea and content for the various digital platforms.

SimoneBartley.jpgSimone Bartley (left) says: “Finding the right balance between a merchant and consumer facing brand was an imperative, particularly at a time when the number of mobile loyalty programs had proliferated not just in Singapore but across key markets in Asia and the US.”

Creative, Oliver Devaris says: “Rational benefits and new technology are a good starting point for any brand, but when you’re just introducing yourself, this could come across as a little cold. Using a multi-executional headline based campaign enabled us to use a tone of voice that spoke to people in a way that felt like a real on-going conversation – and provided a potentially cold brand with a genuine human face.”

 

Poket is currently in the first phase of launch in Singapore.

Co-Creators:

Simone Bartley – Brand and Communications Strategy and Concept Architect

Gen.a – Identity Design

Oliver Devaris/Graham Johnson – Twelfth Window – Campaign idea

The Precinct – Content development