November 2013 Archives

Brown-Friday-03.jpgSaatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of the shopping season, known as Black Friday, and asks people to "Give a Shit" on "Brown Friday" and make a donation towards $30,000 needed to build a toilet facility in a school in KwaMashu, South Africa. This is the first of 10 toilet facilities for school children aimed to be built in 2014.

The issue of lack of proper sanitation around the world was highlighted thirteen years ago by Singaporean Jack Sim, the founder of the World Toilet Organization. Sim was named one of the Heroes of the Environment by TIME magazine in 2008 for his advocacy in the area of toilet sanitation, and in 2013, his long-term campaigning paid off. World Toilet Day was officially recognized by the United Nations on 19 November.
ASEAN.jpgThe fast-growing ASEAN region is fast-forwarding toward economic integration, and Southeast Asian companies have an historic opportunity to create regional brands and connect with consumers across the region as ASEAN enters a new growth phase.

In 2015, The ASEAN Economic Community, or AEC, will come into effect, creating a single market that encompasses 600 million people across 10 countries. ASEAN consumers are optimistic and feel that it's 'our time'.  A survey by JWT Asia Pacific shows that nearly 60% feel that Southeast Asia is about to peak and is on the precipice of a new era.

View the Report

"The AEC is just two years away. There is a big opportunity for Southeast Asian companies to embrace the ASEAN mantle and create regional brands," said Bob Hekkelman, JWT's Southeast Asia CEO. "Companies with insight to local tastes, cultures and attitudes have the inside track; but they need to work hard to expand their reach, up their quality and build competitive brands if they want to woo the region's discerning consumers."
nds-inpost.jpgSingapore filmmaker Wee Li Lin, Great Guns producer Ays Tan, The Straits Times film reviewer John Lui and human behavioural expert James Breeze, will be discussing the impact of the Internet on filmmaking at the first ever screening of the Saatchi & Saatchi New Directors' Showcase (NDS) in Singapore, to be held on 10 December 2013.
Saatchi & Saatchi has been presenting the NDS to a packed Grand Auditorium at Cannes Lions since 1991, and has carved a reputation for selecting the most promising new directors working all over the world. This year 19 directors made the cut, and hail from the UK, USA, Europe, Australia and Asia. The Singapore screening is the last stop on the first world tour of the NDS, and follows the premier in Cannes, and sell out screenings in London and Moscow.
Will Barnett photo-web.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Will Barnett, executive creative director at Adjust Your Set, London.

Milkha Singh2.jpgScarecrow Communications Mumbai features Milkha Singh, Indian athletics legend, in their new campaign for Emami Ltd's premium Chyawanprash brand, Zandu Kesari Jivan.
The film opens on Milkha Singh reminiscing, while looking at some of his old photographs. The video cuts to black and white scenes of a young Milkha Singh running, winning races and the audience cheering. His voice talks about how even at the age of 84, people maintain that he still appears young and fit. The film cuts to a park where you see Milkha Singh jog sprightly past two young men who are out of breath! Milkha Singh chides them, and then goes on to reveal the secret of his vigour - Zandu Kesari Jivan, two spoons a day.

Countdown.jpgSoutheast Asian companies need to create a regional game plan, map out an M&A strategy and start investing more in branding over the next two years if they want emerge as regional champions when the ASEAN Economic Community comes into effect in 2015, according to a report by JWT Asia Pacific and A.T. Kearney.

Download the report: Countdown to 2015 - Creating ASEAN Champions.pdf

Southeast Asia is on the precipice of a new era.  In two years, the ASEAN Economic Community (AEC) will come into effect to form a single market and production base with a free flow of goods, services, investment, and skilled labor. ASEAN's population is projected to reach more than 650 million people by 2020, with half under the age of 30. By 2030, 51 percent of the population (not including Myanmar, Laos, and Brunei) will be in the middle class, according to the Brookings Institute. This young population is educated and technology-savvy. They are also among the world's most optimistic consumers.

"Southeast Asian companies that map out a regional strategy now and start investing in building solid brands are poised to emerge as winners in the AEC. Those that don't have a regional game plan risk becoming their competitor's lunch," said Chua Soon Ghee, A.T. Kearney's Southeast Asia Managing Partner.
David Cuartielles.jpgBBH Asia Pacific is hosting a first - of - its - kind hackathon this coming weekend (Nov 30-Dec 1) and have partnered with Arduino co-founder David Cuartielles (pictured) to set up a challenge to develop solutions to improve outdoor activity within one of the world's most congested cities - Jakarta.

The #BajakJKT MakerLab is a two day creative challenge developed by Bartle Bogle Hegarty's MakerLab in partnership with Arduino Verkstad. The hackathon invites urban planners, athletes & engineers/developers to come together to develop solutions to lower or remove barriers to outdoor activity in Jakarta. Jakarta is a city fraught with congestion - from poorly lit streets that are dangerous for runners, to heavy traffic and crowds that are not conducive to outdoor activity and exercise.

The output from the 2 day MakerLab will be a series of prototypes. One of these prototypes will be selected by a panel of judges from BBH and Arduino Verkstad to be further developed and installed in the city.
MissingChild.jpgJWT Beijing has emerged as the most awarded agency from the region at the International Epica Awards with two Gold, one Silver and two Bronze. Both their gold wins where for, Baby Back Home Volunteeers Association: "Missing Children".

Lowe Thailand followed with one Gold and two Silver, Ogilvy & Mather Thailand with one Gold, a Silver and a Bronze. Leo Burnett Thailand, Leo Burnett Hong Kong and Dentsu Japan all received one gold each. Leo Burnett was named Network of the Year with 32 awards in total.

The Epica Awards ceremony and International Creative Circle will take place in Delhi at the Kingdom of Dreams on Friday, January 24th 2014. A full programme of speakers and topics will be announced at a later date. The event will be hosted by Indian partner exchange4media.
See the full results
HarveyNichols.jpgadam&eveDDB London has created a Christmas campaign for Harvey Nichols that encourages customers to be unseasonably selfish and spend less on their loved ones in order to spend as much as possible on themselves.

At the heart of the campaign is a new product range that was conceived and designed by the agency. The 'Sorry I Spent It On Myself' gift collection comprises a range of Ultra Low Net Worth (ULNW) gifts such as a Water Resistant Sink Plug for £1.13, 100% Real Wood Toothpicks for 47p and Authentic Lincolnshire Gravel priced at £1.61. The range even includes Christmas Lunch in a Tin (with most of the trimmings) for £1.89.
Joji Jacob_DDB.jpgSydney based creative business 12:20 is currently in Singapore and Hong Kong working on a regional brand campaign. While in the region Christian Finucane and Jon Skinner are meeting 20 creative leaders from the top agencies to discuss the opportunities and challenges for the creative industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The first interview is with Joji Jacob (left), Group Executive Creative Director at DDB Singapore.

What's the most exciting thing about working in Asia?
The pace at which things move. Going from brief to broadcast in two weeks is not uncommon here.

What inspires you?
Several things but if I had to name one: I use Twitter as a listening post. I follow five thought leaders in each of the areas that interest me: creativity, technology, books and neuroscience.
MF 1.jpgSoho Square Mumbai, with a little help from cricket, has conceptualised a recent initiative for Franklin Templeton to educate investors to understand Mutual Funds a little better. The campaign attempts to demystify Mutual Funds jargon using simple analogies from cricket.

Headlines include, "A run a ball to reach your target. Like investing systematically in Mutual Funds." and "Play defensive, or hit big. Like selecting Mutual Funds based on your risk preference."

Creative Heads and Executive Creative Directors, Anuraag Khandelwal and Satish deSa said, "Indians love cricket, and understand the subtleties of the sport however technical they may be. We simply took this passionate knowledge of the game, and appropriated it to explain a few Mutual Fund concepts. We worked on the premise - if you understand cricket, you can understand Mutual Funds."
Father-Son.jpgBBDO Singapore's new TV spot entitled "Like Father Like Son" for HP Printers shows a young boy mimicking his father as he works the computer. To their delight they can print as many copies as they wish, highlighting the affordability of HP printing at home.

Cows.jpgDDB Group Vietnam has launched a new campaign for dairy giant Vinamilk to promote its 100% Fresh Milk brand, now with added vitamin D.


In Vietnam, an estimated 40% of the population of around 90 million doesn't get enough Vitamin D. This is because Vietnamese avoid sunlight as much as possible. They go out of their way to completely cover up from sunlight at all times.

The Campaign theme is 'Did you get enough Vitamin D today?' and features singing cows who ask 'Did you get enough Vitamin D today' while chasing a sun spotlight.
ChewingGum.jpgChewing gum gives you a better impression as this experiment from Del Campo Saatchi & Saatchi Buenos Aires proves with today's top spot.

canneschimera.jpgThe third Cannes Chimera global communications challenge, answering to the competitive creative brief  'Help Lead the Fight Against Extreme Poverty', has received a total of 900 entries from 79 different countries, more than half of which are from advertising and brand communication agencies.

The brief, set by Cannes Lions and the Bill & Melinda Gates Foundation, was launched during the 60th Cannes Lions International Festival of Creativity in June this year, with a bid for new communication concepts that can incite the public to support an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030.
Dan Wieden.jpgD&AD has launched a series of films to find the work that the world's top creative people wish they'd done via Wieden + Kennedy, London and produced by Factory Fifteen of Nexus Productions.

Speaking in the three films are Dan Wieden of Wieden+Kennedy, Iain Tait of Google Creative Labs and Jessica Walsh of Sagmeister and Walsh. They each explain a piece of work they wish they'd done from the past 12 months, offering a rare insight into the minds of three of the industry's most respected creatives.

Raju - profile shot.jpgGrey Group Singapore has been awarded the contract for an integrated 360 branding and communications plan for Sentosa Development Corporation. This involves the development of master and sub-brand strategies, with an implementation road map for internal and external communication.
The two-year contract, with an option to extend for an additional year, will see Grey implementing strategic brand programmes and campaigns to strengthen Sentosa's position as the preferred leisure and lifestyle destination for its various target audiences in key markets.
Grey Group Singapore's Chief Executive Officer, Subbaraju Alluri, (pictured) said, "We are extremely excited to have been chosen by Sentosa to take the brand to the next level. Sentosa is an iconic landmark and destination in Singapore and the region. The depth and breadth of its offerings provide us with an interesting palette to work with. The brand master plan we have developed for Sentosa aims to bring forth its position as a premiere destination, with unique experiences catered to both locals and tourists of all ages and walks of life."
Sunkroma-Lip-Balm-Soldiers.jpgSunkroma Lip Balm shows their advanced protection in this print work from Point Blank Mumbai.

Credits - Director: Bindu Sujeesh. Creative Director: Sujeesh Sukumaran. Art Director: Sarthak Sawant. Copywriters: Smruthy Nair, Guruguhan Iyer. Copy Head: Dr. Sapna Punjabi. Account Manager: Shilpa Karania. Account Executive: Tanvi Parkar.
RISING.jpgLowe has created a new Vietnamese campaign for Kirin brand 'Rising', which straddles both the energy drinks and cola market, appealing to the culture of Vietnamese youth.

The 'It Starts Here' campaign builds on the brand's visual imagery of a rising sun, suggesting a new day and a new beginning. The key visual transforms the colours of Rising's red and black sunrise motif into dynamic, flowing liquids - black for cola, red/gold for energy. As the liquids move, they morph into the shapes of a guitarist, a dancer, a skateboarder, and other inspirational figures.
Wee Kim.jpgRecently launched independent Singapore agency, K3 is off to a great start.

On the very day of its launch in June, K3 was invited to join a multi-agency pitch for the UniSIM College. From the pitch K3 was one of the three agencies shortlisted for the final round.

Agency head, multi-award winning creative director Wee Kim Goh, told Campaign Brief that during the final presentation K3 went toe-to-toe with heavyweight and more established agencies like DDB Singapore and, together with its digital and PR partners, emerged as the top choice with its strategic thinking.

The agency proposed an integrated campaign that seamlessly blends traditional advertising, BTL, activation, digital and PR that was met positively by the client. The campaign is in the midst of production and is targeted to launch in January.

UniSIM is one of six local universities recently granted government funding. Home to more than 13,000 students, UniSIM is Singapore's only privately-funded university dedicated to adult learners.
LINK1.jpgLINE digs deeper into the user experience with their third episode of the new campaign titled "Closer", created by McCann Worldgroup Thailand. The spot shows how LINE connects a father and daughter in the wake of the mother's passing.

Designed to show the emotional side of LINE, the third episode opens to a young girl struggling at school after the loss of her mother. The girl's teacher encourages the father to find a way to connect with his daughter and he promises "to do his best." It's through LINE that he discovers how to reach her.


"Most Thai smartphone users have already integrated LINE into their daily lives, so our strategy is to inspire people to think about special moments that occurred because of LINE. We want audiences to realize how LINE plays an important part not only in their own lives, but others' lives as well," said Santi Suwanvalaikorn, Executive Creative Director, McCann Worldgroup Thailand.
BA.jpgBritish Airways is bringing a slice of British etiquette to China in a light hearted social media campaign created by BBH China.

In the campaign, British Airways takes on the role of an ambassador of British etiquette, with British personalities bringing tips and advice to potential Chinese customers of British Airways travelling to and from Britain.

bobisherwood.jpgInnocean Worldwide has today announced the appointment of former Saatchi & Saatchi worldwide creative director Bob Isherwood to the role of worldwide creative advisor - in that capacity he will lead the newly formed Global Creative Council, made up of eight ECD's.
Says Kun-Hee Ahn, global CEO of Innocean Worldwide: "We understand the importance of Creativity in building our clients brands - World leading brands deserve world leading creativity - there is no one better on the planet to help us in this objective than Bob Isherwood who will lead our newly formed Global Creative Council."
KHSLFSTIKMR-webres.jpgThe selfie phenomenon has taken the world by storm. The new art form has given us a unique insight into the lives of celebrities, created a powerful new form of self expression, and just last week it was named the Oxford English Dictionary 2013 word of the year.
But, they're not perfect. Accidentally cropped duck faces, photobombs, and cracked screens from dropped phones are holding selfies back. Enter the Zuckerberg Selfie Stick - Kogan's newest product on sale today for just $19.
softening.jpgThroughout November, men around the globe have grown their mustaches and beards in the name of men's health awareness. Harry's applauds those who are laying down their razors in support of a worthy cause, and has encouraged their customers not to shave.

However, after the hairiest of months, guys will no doubt be ready to shave those 'staches. To celebrate their commitment to raising awareness and their fundraising efforts, Harry's and creative agency Droga5, New York, has created a holiday in their honor, declaring December 1st to be National Shave Day. To help them clean up their scruff, Harry's is partnering with barber shops and boutiques across the U.S. to give out free shaves and limited edition National Shave Day razors to participating guys on December 1st.


A family story from Shinano Mainichi Shimbun

FamilyStory.jpgThe Shinano Mainichi Shimbun, a Japanese local newspaper based in Nagano, created a new flip book animation, "A Family Story," for its 140th anniversary.

Together with Tekken, who is known for his "Pendulum" music video for the English rock band Muse, Frontage and Dentsu Tokyo created this animation using an actual newspaper printing press.

To make the movement of the flip book animation possible, The agency had to precisely adjust the number of images per second, the frame rate of camera, and the running speed of the newspaper printing press. When they matched all three elements successfully, a total of 1918 images started to come alive.

GlassCar.jpgiris Worldwide, Singapore have partnered with a D&AD black pencil winning Director to create a 90-second film titled The Glass Car.  The film is the latest instalment from Johnnie Walker's Responsible Drinking global initiative - Join The Pact.

This commercial acts as a reminder of the fragility of human life as it asks people to make the commitment to never drink and drive.


infographic_EN.jpgChinese entertainment research agency EntGroup and OgilvyEntertainment China, Ogilvy & Mather's branded entertainment unit, today announced the China launch of the Ogilvy Branded Entertainment Assessment Model ("BEAM"). Locally adapted from a global version launched in April last year at MIPTV in Cannes, the new BEAM measures the effectiveness of Chinese branded entertainment programs. The new framework plays a larger role in the marketing mix and ties brands' overarching business ambitions and program objectives to measurable outcomes.

Amy Liu, Vice President of EntGroup, said, "Our studies estimate that the Chinese entertainment industry will reach US $1.8 trillion by 2015, offering a major opportunity for Chinese and international businesses to communicate their brand values. We provide a constant stream of entertainment data to OgilvyEntertainment and they filter it to extract actionable insights that brands can apply to meet their business goals."

Janie Ma, Director of OgilvyEntertainment China, said, "As brands face an overwhelming choice of platforms available ranging from product placement, content creation to celebrity endorsements, we've designed a sophisticated tool that will really help marketers to navigate through the world of content-led marketing and clarify the best platform for their unique objectives."
Shiv_Sethuraman_TBWA INDIA.jpgTBWA India has been appointed creative agency of record on the Cigna TTK Health Insurance Company account. The company is a joint venture between
 Cigna Corporation, a U.S. health service organization, and Indian conglomerate TTK Group.

"We were impressed with TBWA's strategic thought and insightful creative work during the pitch," said Gaurav Rajput, Chief Marketing Officer at Cigna TTK Health Insurance. "We're confident that Cigna's global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK's brand journey in India."
GRAHAM FINK.jpgThe Dubai Lynx International Festival of Creativity have announced the first presidents that will step up to lead juries during the region's most anticipated awards for the creative communications industry. The list includes Graham Fink, Chief Creative Officer of Ogilvy & Mather China.

Fink will head the Film, Print, Outdoor, Radio and Print Craft jury as well as the Integrated jury. He has created some of advertising's most iconic images and campaigns including the British Airways' 'Face' commercial, Silk Cut/Benson & Hedges, Land Rover, Dixons, Ariston and on and on... His work has won him numerous accolades including Cannes Lions and D&AD Pencils. He has also won four BAFTA'S. Dressing up as an old man to get himself his first job, he went on to work at London's top agencies before setting up his own production company, thefinktank. Fink is as a strong believer in the nurturing of talent and founded theartschool in 2001 to teach young people coming into the business of creativity, film and design. Now at Ogilvy in China he oversees 17 offices and after just one year in charge picked up Ogilvy Asia's first ever Cannes Lions Grand Prix in 2012, for Coca-Cola's '#Cokehands'.
nonono.jpegIn No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that "No" is not a barrier to success - it's a facilitator. "No" is not the end, but rather an essential tool for direction, motivation and innovation.

No. It is a word that every CEO, entrepreneur and creative professional has confronted. It is a word that both novices and seasoned professionals dread. It is a word that can easily seem like death to a dream.

And yet it is also a word that can point in the right direction. It is a word that motivates us to do
something differently, try someone else, get better, innovate, keep going. "No" is a word that looms over every business person's, innovator's, and artist's life. And yet the word is universally met with trepidation and fear because the value of being told "No" is so little understood.
Tom&Jules-web.jpgAustralia: Star Clemenger BBDO, Melbourne creative director team Tom Martin (far left) and Julian Schreiber (left) are headed to the USA, to join Johannes Leonardo, New York as executive creative directors, reporting into Aussie expat founder Leo Premutico and South African Jan Jacobs.

The one place where teamwork doesn't work

highlander-banner.jpgBy Simon Veksner, Head of Ideas, Naked Communications

Last week, AMV BBDO promoted Paul Brazier to Chief Creative Officer.

"Creatives start fightback against the bean counters," screamed the headline in Campaign.

Now, obviously I'm delighted to see a creative (and by all accounts a highly talented one) taking a spot in the 'C-Suite', alongside the CEO and CFO.

But although ours is an industry built on teamwork, is it really appropriate at the top? READ ON...
wiredarticle.jpgWired Magazine, the US based 'holy bible' for the tech community, has named Durex Fundawear as one of the 52 'need to know' tech trends for 2014.

Wired is the first word on how ideas and innovation are changing the world and each month in the magazine, and every day online, they deliver a glimpse into the future of business, culture, innovation and science.  The magazine reaches more than 14 million readers each month.

The Fundawear product, which is currently being developed for mass production by the Reckitt Benckiser global commercial development team in Thailand, was the brainchild of Havas Worldwide Sydney who collaborated with Snepo Technologies and fashion designer Billie Whitehouse to bring the idea to life.

View highlights article here - WIRED_World_2014_Highlight.pdf.
Howard Smith.jpgAegis Media, a leading media and digital communications group, has launched Clarity, the first-ever integrated luxury media agency in China. Deriving the name from one of the four Cs of diamond grading, Clarity stands for premium, the quality of being clear.

The qualities that Clarity possesses are flawless, coherent, intelligible and transparent, all imperatives for success in the increasingly competitive premium and luxury market in China. Granular customer insight and engaging communication strategy will power luxury brand growth, driving brand preference and customer retention.

Clarity will be headed by Howard Smith (pictured) as Managing Director, a marketing communications professional with 18 years solid experience, Smith has worked across several major global brands and has good understanding in providing integrated marketing communications solutions to clients. He forged his career in communications planning in Europe and more recently has been heavily involved in digital marketing development within agencies and technology companies.
CamyTan.jpgY&R Asia has released its new network development structure for 2014 with Camellia Tan (pictured top) assuming the newly-created role Director of Network Development for VML Asia, and Liz Kim (pictured bottom) succeeding Tan as Director of Network Development Y&R Advertising Asia.

Tan has spent the last year successfully building VML Asia into one of the region's biggest pure-play digital networks. Within just 18 months, VML has established 8 offices in Asia Pacific with over 400 talented staff across the entire region. Tan was instrumental in the network's most recent acquisition of IM2.0 and launch of VML IM2.0 in China. She has also brought together Y&R network resource to partner with VML on regional new business.

LizKim.jpgTan's new role encompasses business development, bringing global clients to Asia and expanding strong local VML client relationships across the region. Tan is looking to leverage skills and excellence across offices as well as within both VML and Y&R Advertising. Her Singapore-based role is effective immediately, reporting directly to Matthew Godfrey President Y&R Asia, and working closely with VML's global headquarters in Kansas City.

Kim will be responsible for the company's on-going innovation for growth strategy. Based in Singapore reporting directly to Matthew Godfrey, her role is effective 1 December 2013. Kim will focus on expanding Y&R Advertising's capabilities and strengths in the region through acquisitions, partnerships and talent development. Shopper marketing is also set to be a key area of focus for 2014.

Ogilvy Mumbai makes leak free homes for Dr.Fixit

Fix it.jpgOgilvy & Mather Mumbai has created this spot for Dr.Fixit Leak Free Homes.

Bank.jpgSiam Commercial Bank UP2ME, the new financial solution from Siam Commercial Bank that covers the basic financial needs of the Gen-Y segment together with a mobile application that serves their on-the-go lifestyle.

In these web films, JWTConnect Bangkok has specifically designed the way to grab the attention of Gen-Y with contents that are based on functions of the UP2ME mobile application - Easy Pay - Pay by QR code. This is the first financial musical film online in Thailand ever.

christian Finucane.jpegEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Christian Finucane, creative partner, 12:20, Sydney.

Play.jpgHong Kong Committee for Unicef has launched a city-wide multi-media campaign to educate local parents about the importance of free play in a child's development, through creative agency Kymechow.

The 'Right To Play' has been a global initiative by Unicef in 2013, and in Hong Kong it is a message that has particular resonance, in a city where parents have become obsessed with excessive education for children from very early ages upwards.
TOM_ESLINGER.jpgRepresentatives from seven Saatchi & Saatchi agencies in the Asia-Pacific region have come together in Singapore for Saatchi & Saatchi Asia-Pacific's first in-house agency Hackathon. The two-day event is being led by Tom Eslinger, (pictured) Saatchi & Saatchi Worldwide Director of Digital and Social.
"The Hackathon is a great opportunity for our people to collaborate on digital projects," says Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia-Pacific. "We're bringing together a group of individuals with diverse skill sets, insights and degrees of digital exposure and that makes the event exciting, educational and challenging. It's a way to work in real time for the benefit of all."
A team from Saatchi & Saatchi agencies in Greater China, India, Malaysia, Philippines, Singapore, Thailand and Vietnam will look at how the experience of exchanging business cards can be transformed for the Age of Now. The team will comprise of creative technologists, designers, planners, copywriters, creative directors and a content journalist, working in tandem to a deadline to create a solution fit for our digital times.
Karthik Srinivasan - Photo.jpgOgilvy & Mather India has appointed Karthik Srinivasan as national head at Social@Ogilvy.

Social@Ogilvy is Ogilvy's cross-discipline specialist social media offering which has highly skilled social media leaders collaborating with the agency's digital, public relations and creative practices to create seamless and effective social media solutions for client businesses.

Srinivasan (pictured), who was previously AVP, Corporate Communications at Flipkart, comes with over 14 years of experience, both as a client as well as an agency professional. He has led PR, Digital and Social Media Agency mandates for brands like Intel, Lenovo, ARM, Cisco, Cricinfo, General Motors, BlackBerry, LinkedIn and Infosys, among others.

Besides being a regular in major social media and digital events in the country, Srinivasan is also a prolific blogger, with two blogs - one on communications, branding and PR, and the other on music reviews.

Kunal Jeswani, Chief Digital Officer, Ogilvy India said, "Social@Ogilvy is already India's largest social media agency practice. Our ability to connect strong social skills with creative and content capabilities has driven dramatic growth for us over the last 5 years. The social landscape is constantly evolving and Karthik has the right skills to help us shape the future of Social@Ogilvy. His experience in handling large social media mandates will also help us offer truly seamless social solutions to our clients."
PS1.jpgUnilever, Ogilvy & Mather and DAVID have teamed up to launch Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles.
Project Sunlight, which launches today, on Universal Children's Day, in Brazil, India, Indonesia, the UK and the US, aims to make sustainable living desirable and achievable by inspiring people, and in particular parents, to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations.

BBDO.jpgThe Gong CCA 2013 Awards Show was attended by a sell-out crowd of Singapore's most influential creative and  art directors, designers, photographers, post houses & production companies, client marketers. Guests were treated to The Gallery, a showcase of finalists' work in all award categories, and a specially built stage set to reflect the evening‟s theme.

On a night dedicated to "Make Your Folks Proud", parents of local creatives participated in the celebration and presented the awards for Print, Design and Digital. Parents featured prominently in a series of posters and videos in the creative campaign for call for entries with an objective of educating the parental community on opportunities for their children in the advertising and communications industry.
Chevvy1.jpgThe Chevrolet Spin turns a family's ride through the city into a fun adventure as they beat box sounds of the automobile to accompany their trip. Commonwealth's Bangkok Hub latest spot titled "Beatbox" is running in Indonesia as part of the "Spin Some Fun" integrated campaign.


To illustrate the tagline "Small engine, big fun," the spot capitalizes on the seven-seat sub-compact van's quiet engine. All sound effects in the commercial were created solely by human beat boxing. Directed by Luci Shroder of Sweet Shop, the Spin is shown to unite a family in a fun manner as they "Find New Roads."

New print for Ozon by Soho Square/WPP Bangkok

OZEN bull.jpgOzon provides a natural sexual enhancement as shown in this print campaign by Soho Square/WPP Bangkok.

Credits - Executive Creative Director: Torpun Lersin. Art Director: Nuttayut Sankla. Copywriter: Katesuda Yimcharoen. Illustrator: Visionary. Senior Communications Manager: Panupong Piyatanasiriku.

Less is more for ITOKI via Dentsu Singapore

ITOKI.jpgJapanese interior design firm, ITOKI has a simple design philosophy: They do more with less by employing creative use of space. To demonstrate this philosophy Dentsu Singapore used not just their designs, but also the way they communicate even with their office stationery. Unused space at the back of their business cards, letterheads, envelopes and notepads became work space, conference rooms and meeting rooms.

60.jpgOgilvy & Mather Singapore created an interactive site to celebrate IBM's 60th anniversary in Singapore.


The Singapore 60/60 Exhibit takes people on an incredible journey through 120 years of progress in Singapore. Since 1953, IBM has been contributing to Singapore's transformation into an urban metropolis today. But instead of merely walking 60 years down memory lane, this site also projects 60 years into Singapore's future. 
Blak Labs.jpgA young team from Blak Labs emerged as champions of the NexGen Challenge at the 2013 Singapore Creative Circle Awards handed out last night.

NexGen is a 48-hour team challenge for young agency creatives to submit a digital pitch for a real life client jointly presented by Hyper Island and Singapore 4As, sponsored by MediaCorp, Official Media & Strategic Partner for Young Professionals Programme.

Out of dozens of entries from the country's top agencies, the winning idea by Royston Ang, Regina Lee and Elon Law of local creative collective, Blak Labs, struck a chord with judges for the clever use technology to connect with consumers.
Masako_Okamura_The_A_List_Hollywood.jpgA-List Hollywood Awards, has announced the Call for Entries for a unique competition both for Hollywood and the advertising industry and members of the Jury. Jury members from the Asia Pacific region include Masako Okamura, Creative Director, Dentsu, Tokyo (pictured) and John Mescall, Executive Creative Director, McCann, Melbourne.

The A-List Hollywood Moving Image Advertising & Branded Awards recognizes creative excellence in all forms of moving-image advertising & branded entertainment and in all platforms. Entrants will compete for Gold, Silver and Bronze trophies in categories encompassing television, film, online, interactive and technique. The deadline for entries is November 27, 2013.

The A-List Hollywood Awards in Hollywood, the entertainment capital, focuses on the intersection between advertising and entertainment across all platforms.
Zoo 1.jpgCommuters in Singapore may find themselves wandering in a lush rainforest setting while waiting for a train in the upcoming months. Some can expect animals such as the giant panda and elephant to 'invade' various areas including taxis and bus stops. Those thinking of enjoying breakfast with orang utans or going on a cruise along the mysterious Amazon River will soon find out how they can achieve their wildest dreams, or could even be on their way to these destinations in the comfort of a taxi.

Wildlife Reserves Singapore (WRS), parent company of Jurong Bird Park, Night Safari, River Safari and Singapore Zoo, recently launched its multi-platform marketing campaign titled the 'Ultimate Wildlife Experience'. The campaign puts on centre stage the parks' unique rainforest setting and iconic animals to reach out to locals and tourists at high traffic areas and tourist hotspots. The 6-month campaign is featured in various out-of-home media including advertising in over 120 taxis, flagship bus stop six-sheet posters and a key train station in close proximity to the business, retail and entertainment district.
DriveAwake_03.jpgBBDO Bangkok and Proximity China were the only Asian agencies to win awards at this year's international Caples Awards held in New York. The Caples Awards honour the best interactive and direct marketing from around the world.

BBDO Bangkok won Silver in Mobile Marketing for their "Drive Awake" app created for the PTT Public Company. Proximity China picked up two Bronze awards for VW "The People's Car".

BBDO scored the Most Awarded Agency Network of the Year for the 10th year in a row.

IKEA feels the pull of Gravity in parody video

IKEA-GRAVITY.jpgIf you've seen the film Gravity you'll know why a shopper's experience at IKEA makes for the perfect parody.

Cast1.jpgCastrol has just launched a new film spectacle via New Zealand production company Cirkus and Ogilvy Singapore.

Ogilvy Singapore's creative director Kevin Geeves and art director Daniel Barrett needed a fun epic viral film as a call to arms for bikers to share their motoring experiences in the Castrol Facebook communities around the world.

SAVE-THE-CHILDREN-1.jpgA delightful, heart-warming promo for charity Save the Children, featuring Susan Boyle and Elvis Presley singing "O Come All Ye Faithful", has gone on social network release.

This charming idea, directed by Karen Cunningham from London-based Pop-Up Films, was collectively captured as a way of generating awareness of the many children who should not be forgotten this Christmas.


BBH China wins pitch for Harbin Beer business

Arto.jpgBBH China has won the business for the AB InBev Harbin Beer account in China following a competitive review involving Ogilvy, JWT and BBDO.

BBH China will launch an integrated brand campaign as well as implement the brand strategy across all of Harbin Beer's marketing and communications.

BBH China will also launch the Harbin Beer World Cup 2014 campaign - Harbin Beer is the official sponsor of the World Cup in China. Previously Harbin Beer has used JWT for some project work.

Arto Hampartsoumian, CEO, BBH China, (pictured left) said, "This is an epic win for us. Working with Harbin Beer is indeed an incredible opportunity and challenge. We are deeply honoured to welcome this business to BBH."
4 Directors.jpgIn the US, Britain, Japan and France, there are many well-known independent creative hot shops.

Unfortunately China, the world's second largest advertising market has been dominated by the 4A agencies for years. A Chinese creative hot shop has never been established.

Recently four top Chinese creative directors led by Forest Young, have founded TianYuKong, aspiring to build a world-class Chinese creative hot shop. In choosing the Chinese name TianYuKong, meaning SKY, Young expresses the hope that one day creative works "made by China" will step onto the international creative stage, to exploit a sky belonging to China.
Rika Sharma Photo (low res).jpgOgilvy Public Relations Singapore has announced that Rika Sharma will take charge of Social@Ogilvy and spearhead its next phase of growth.

Sharma has served as Director of Social@Ogilvy and Regional Director for Unilever's Digital business for the past 12 months.

She succeeds Jenna Boller, who is returning to her native North America to drive the Social offering for Ogilvy PR's West Coast officest.

Sharma (left), still just 31, has more than a decade of digital and integrated marketing experience, working on both the client and agency side across Asia-Pacific markets, including Singapore,Indonesia, Thailand, Vietnam and the Philippines.

Commenting on the move, Ogilvy PR Southeast Asia President, Andrew Thomas, said, "The challenge for the industry is to offer social engagement which ticks all the boxes for business strategy, creativity, speed and price.

"All too often agencies only offer bit-part solutions to social marketing needs because they
are hampered by the cost of building out the necessary expertise.
State of Asian Men.jpgAsian men are focusing more on relationships, feeling concerns over balancing work with home life and want to have a greater role in the fabric of the family, according to a survey on the changing roles of men that was conducted in Singapore, China and Malaysia by JWT Asia Pacific. Women still shoulder most of the load, especially when it comes to the kids, but men feel they are pitching in more at home and striving to be a more hands-on dad than their own fathers were.

"The men we surveyed in Singapore, China and Malaysia see themselves in a very different light to their fathers," said Sosuke Koyama, Head of Strategic Planning at JWT Singapore. "Men say they want to participate more in the family, particularly when it comes to raising their kids, and say they experience anxiety about achieving a work-life balance."
Tateo.jpgDentsu Inc Tokyo has announced that former Dentsu Chairman Tateo Mataki, who currently serves as a Senior Corporate Advisor, was named to the Asian Federation of Advertising Associations' (AFAA1) Hall of Fame at AdAsia Vietnam 2013, the 28th Asian Advertising Congress held at the Vietnam National Convention Center in Hanoi from November 11 to 14.

The Hall of Fame was established by the AFAA this year to honor advertising people in the Asia-Pacific region, and Mataki was the first inductee.

With a career at Dentsu spanning more than 50 years, Mataki was appointed President in 2002, became President & CEO in 2004, and then held the position of Chairman from 2007 to 2009. He was honored for the exemplary leadership he has shown as an advertising person over a period of many years, and for his significant contribution to the development of the advertising industry in the region.
effie_asiapacific_logo_2014.jpgAPAC Effie is introducing multi-market categories to celebrate campaigns that have run successfully in multiple markets across Asia Pacific, further intensifying the regional competition and pushing it a breadth wider.

Says Connie Chan, managing director of MEC Global Solutions (APAC), also chairman of the 2014 Awards: "Although Asia Pacific is the world's most diverse region, we have continued to see the industry's move from simple sharing of best practices to truly multi-market campaign briefs and frameworks. This may be taking something that works in one market to exporting it to another market. Or it may be an original campaign designed to travel across multiple markets in the region. The introduction of Multi-market Categories, in addition to the Single Market Categories, will thus be essential to provide the right platform for the recognition of these kinds of campaigns."

For more information, click here.

Y&R China names Kaiyu Li Chief Strategy Officer

KaiyuLi.jpgCharles Sampson CEO Y&R China today announced the promotion of Kaiyu Li from Head of Planning Y&R China to Chief Strategy Officer Y&R China. Li (left) will continue to oversee the planning output from Y&R's three China offices in Beijing, Shanghai and Guangzhou with the planners in those three offices reporting to him.
This year has seen a series of important consumer studies from Y&R China; including Whispers, looking at emerging trends among youth and young adults, and Changing Middle Class.  These were as well as the on- going proprietary Y&R research Brand Asset Valuator (BAV) and Generation Asia.
just-for-hits.jpgFor the first time in its 23 year history, the Saatchi & Saatchi New Directors' Showcase (NDS) is coming to Asia, with a screening in Singapore on Tuesday, 10 December at the Cathay Cineplex.
The NDS is historically one of the most well attended events at the Cannes Lions International Festival of Creativity, and has a reputation for unearthing the most exciting new directing talent from around the globe, which is presented in a showreel introduced each year by a themed live theatrical production. This year the NDS embarked on an unprecedented world tour and, following the unveil at Cannes Lions, there were sell out screenings of the reel in London (at Tate Modern) and Moscow (at the 35mm cinema), with the Singapore screening topping off the 2013 programme.
3d94a6c.jpgNaked Communications has today announced the global appointment of Paul Ward (left) as group chief production officer.

Ward joins Naked having spent 16 years at Bartle Bogle Hegarty (BBH) in senior production roles and the past year with Host in Sydney and Singapore.

In his newly created role as group chief production officer, Ward will be tasked to ensure Naked has world-best production, technology, creative processes and systems - aligned across all markets. Ward will work closely with the Naked Australian, UK and USA CEOs and their teams, and alongside Naked Group COO Joe Lugo.
Sainsbury-Xmas.jpgSainsbury's, via agency AMV/BBDO, London has launched a trailer for 'Christmas in a Day', the upcoming film that captures the moments that make Christmas special.

Directed by Kevin Macdonald and produced by Scott Free Films and Ridley Scott Associates, the film will debut on YouTube on November 29th.

In late 2010 Macdonald made a documentary called 'Life in a Day', which compiled footage shot on a single day by people around the world. The three-and-a-half minute trailer took up an entire ad break in the UK last Wednesday on Coronation Street.

K-Mart-show-your-Joe.jpgNBA-XMAS-SPOT.jpgAt least two retailers in the US are hoping Jingle Bells translates to tills ringing this Christmas.

Kmart is ringing in the holidays this year with Joe Boxer, in this spot via DraftFCB, Chicago.

And Goodby Silverstein & Partners, San Francisco also chose Jingle Bells as the basis for the latest Christmas spot for NBA Store featuring some of the top stars of the NBA.

preview_va_d_ad_2013_1311151211_id_740850.jpgThe 2013 edition of the highly coveted annual from D&AD featuring the year's best creative work is now available for purchase online from for
£44.99 ($77.24 AUD).

The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award--or, in the case of exceptional and outstanding work, the rare Black Pencil Award. This review of the winners serves as a one-stop shop for everything that's hot in the field. Anyone interested in creativity, communication, design, or advertising cannot possibly be without the D&AD Annual.

lexus.jpgThe campaign, "Up-Close with Twitter + Vine", will take place on November 21st at the 2013 Tokyo Motor Show before the show is open to the public, and will cover the unveiling of the Lexus RC sport coupé and the Lexus LF-NX turbo compact crossover SUV concept.

On November 21st, Lexus International will ask the Twitter community to send a tweet - with the hashtag #LexusInTokyo, requesting particular details of the RC coupé and LF-NX concept they'd like to view. Lexus will select 2 tweets per hour from 9:00 AM until 7:00 PM and reply to those tweets with a 6 second Vine video of the details they requested. Twitter Japan Sales Director, Masa Ajisawa said "Twitter is very excited to be working with Lexus in a world first to reveal their new vehicles using Vine".

slide-04.jpgTXTBKS.jpgDDB DM9JaymeSyfu Philippines has scooped three Gold awards for their highly awarded Smart "TXTBKS" entry at this year's Digital Asia Festival Awards. DDB Group Sydney has scored the much sort after Platinum Award  for its 'TrackMyMaccas' iPhone app for McDonald's Australia as well as one Gold Award, two Silver Awards and one Bronze.

Other Asian Gold winners were BBDO Proximity Thailand for "Drive Awake" and TBWA Hakuhodo Tokyo for "Marionettebot". Two Golds also went to Leo Burnett Melbourne for its 'Volunteer to Promote Volunteering' campaign for SEEK and iris Sydney has scored a Gold Award for 'Christchurch Reimagined' campaign for Christchurch & Canterbury Tourism.

Paul Soon 2013.jpgRegional digital marketing agency XM Asia Pacific today launched a Behavioural Sciences practice that will help brands identify new opportunities to create value for consumers.   

"At XM, we believe in bringing brands and consumers closer together in mutually beneficial relationships. We do this by helping brands to understand what consumers are doing online, and to build meaningful experiences that make consumers' lives better - driving positive feedback and loyalty which is much more valuable and sustainable in the long-run," said Paul Soon (left), CEO of XM Asia Pacific.

XM's new Behavioral Sciences practice leverages and augments the agency's existing Consumer Experience lab, which utilizes cutting-edge Tobii eye-tracking technology, along with heuristic techniques and usability metrics, to pinpoint how Asian consumers view, absorb and use information they see on websites, digital ads and traditional media. XM launched its Consumer Experience lab in 2012.
BBDO - unselfie.jpgBBDO Guerrero in The Philippines has come up with an idea to help mobilize aid for the victims of typhoon Yolanda (Haiyan) which tore through the Visayas region of the country last week.
Called #Unselfie, the idea simply asks people to write a simple donation call to action such as or on a sheet of paper - with the hashtag #unselfie - and take a selfie (picture of themselves) while holding it. They are then asked to post the selfie photo on their profile page on Facebook, Twitter or other social networking sites as a way to show their support.
Eugene Chew (800x606).jpgEugene Chew has been promoted to the newly created role of Chief Digital Officer at JWT Shanghai. The move underscores the exponential growth of the agency's digital business and services. Chew (left) joined JWT Shanghai as Director of Digital Strategy in 2011. In his new role as Chief Digital Officer, he will drive digital capability and revenue growth across the agency.

"JWT Shanghai has gone through a major transformation over the last two years, and has established its reputation as a creative agency that can deliver effective, engaging digital work as part of holistic communication solutions for clients. This new role shows how critical digital is to what we do, and will help us take it to the next level," said JWT Shanghai Managing Director Dan Ingall.
Pat-Richer.jpgThe Australian creative industry will be shocked to hear of the tragic death of Aussie expat creative director Pat Richer, who was shot dead in Kenya on the weekend.

His death comes almost seven years after he survived the crash that killed fellow Aussie creative Julian Horton and Fiona Horton in Kenya.

Formerly at Mojo in Sydney, Richer had been in Africa for almost a decade, most recently as as creative director at TBWA Flame Tree Advertising, Nairobi.

The details of the incident are reported here.
stable.jpgTick Boxer has just released its annual Australian Agency Rates Report. This year's analysis shows definitive signs of charge rate recovery for Australian agencies in the post-GFC industry landscape, and a much-needed adjustment to the "age of procurement".
The 2013 data (which was collected from over 130 agency rate cards across Australia) has revealed three central trends across all agency disciplines.

Click here to view the report.

What's the point of 'The Point of Difference?'

SCAMP-screenshot.jpgAt first sight, this infographic is so shameful it should make any self-respecting ad person want to crawl into his den with his tail between his legs.

It's a map showing how consumers perceive different financial brands. They're all spending hundreds of millions of dollars on advertising to explain why they're different, and why consumers should choose them over their competitors - and yet consumers just think they're all basically the same.
Volvo_Splits.jpgWatch Jean-Claude Van Damme carry out his famous split between two reversing trucks. This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive. Filmed in Spain on a closed-off landing field at sunrise in one take. Agency: Forsman Bodenfors, Sweden.


Voda2.jpgVodafone's new television spot "made for sharing" is inspired from real life youngsters and how they share every moment of their lives on the internet.

The commercial, created by Ogilvy Mumbai, chronicles the life of a girl who is sad because she has broken up with her boyfriend. Over the course of the film she recovers as she starts having fun with her friends and living her life. During this time she shares all her feelings - the sadness, hanging out with her BFFs, the joy of taking a holiday, singing, shopping etc, through status updates, instagram pictures and video uploads using Vodafone's mobile internet.

PaulRoebuck.jpgSaatchi & Saatchi Singapore is strengthening its capability to service the growing needs of its local and regional clients. Under the One Singapore construct, which involves transforming the Singapore agency into a hub for creative and client services, Saatchi & Saatchi is building its digital, planning and copywriting expertise.

"We're bringing our most promising talent under one roof to offer creative business solutions that transforms our clients' businesses, brands and reputations," says Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia (pictured left).

"Arvid Lithander, Penny Sadlier, Ruchir Sachdev and Savita Iyer have worked with some of the world's largest brands. Arvid strengthens our digital team, Penny brings a wealth of client knowledge after 14 years at Saatchi & Saatchi Sydney, Ruchir lends his copywriting skills and Savita will build our insight into consumer behaviour. Our new hires have been a part of winning teams and produce stand out work. Their contribution to our clients will be invaluable."
GOOGLE 1.jpgGoogle is one of the most loved brands on the Internet today. For a brand with which people connect everyday anyhow, Ogilvy & Mather Mumbai needed a thought that could cut-through the familiarity that the brand enjoyed - and remind people of the role it plays in their daily lives - of not just searching but finding whatever they looked for. Ogilvy wanted this to open a window of conversation for people to discover the many more magical uses Google could have, that they might not have known about. The moment also needed to cut across generations, reflecting on the rapidly inclusive internet demographic and celebrate the everyday relationships within the Indian family.


DAF.jpgThe Digital Asia Festival Awards, honouring the best digital marketing communications across Asia Pacific, has announced this year's shortlist.

Chaired by Jason Kuperman, Vice President of Omnicom Digital Asia Pacific, India, Middle East & Africa, the jury consisting of 40 industry professionals made up of leading client marketers, digital media practitioners and agency strategists, judged 506 pieces of work based on strategy, creativity and innovation, execution and results with a total of 80 entries making it onto the shortlist. Japan leads with the most shortlisted entries (14), followed by Australia (13), New Zealand (10), China (9), Hong Kong (9), India (7), Singapore (7), The Philippines (5), Malaysia (4) and Thailand (2).
AIP logo.jpgStandard Chartered Hong Kong is once again hosting the annual community arts event, Arts in the Park Mardi Gras at Victoria Park this weekend. Now in its 13th year, the event brings different art forms to the public with a different theme each year.

"We believe in making art accessible to people from all walks of life and Arts in the Park is the perfect arena for us to do this," says Rita Wong, Head of Sustainability, Corporate Affairs, Standard Chartered Bank Hong Kong. "This year our event will celebrate art history, celebrating artists from DaVinci to Warhol, providing an interactive learning experience for anyone with a passion for art."

The event includes an interactive art studio, created by TBWA\Hong Kong, that teaches people about art using LEAP Motion, the latest 3D motion tracking technology. Participants can explore different art forms from Pop Art, Impressionism to Cubism, and then create their own interpretations by literally painting in the air instead of canvas. Select works will be shared on social media networks and featured at Standard Chartered Bank's main branch large-screen, outdoor TV.
ZEE1.jpgZee Entertainment Enterprises, one of India's leading television media and entertainment companies, has unveiled its corporate brand film which is based on its brand positioning - "Vasudhaiva Kutumbakam - The World is My Family".


The company's brand positioning reinforces its vision, to welcome the entire world to be a part of the Zee Family, which the fiilm depicts in an extremely unique and creative manner. The film reflects the essence of Zee's brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades.
Tide Webisode 4.jpgLeo Burnett Vietnam recently kicked off an online campaign to launch P&G's new Tide Plus Liquid detergent. The campaign features a series of webisodes which tells the story of a five-member laundry detergent 'special task force' who rescue ladies of their laundry woes.

The special task force "Biet Doi Sieu Toc" (Fast5 Force), named after Tide Plus which provides five times faster cleaning over powder detergent, are played by Tide's new celebrity endorser, Tran Thanh (as the leader of group) and four other well-known local actors. Fast5 Force's key ability is its exceptional fast cleaning abilities as well as an obsession with whiteness.

Jon Wilkins-thumb-150x200-26013.jpgJon Wilkins, co-founder and chairman of Naked Communications, has announced his resignation from the company. Jon will leave Naked at the end of the year.

Wilkins founded Naked Communications with John Harlow and Will Collin in London in 2000, where they pioneered communications planning and were instrumental in turning Naked from a single UK office into an award winning, internationally recognized agency working with an enviable list of multinational brands.

Wilkins moved to Australia to join Naked's Sydney office in 2009. He was then based in New York from 2011 to 2013. More recently, Wilkins relocated to his family home in London mid way through this year and has been on sabbatical leave since then.

Says Matthew Melhuish, CEO of Enero Group: "Jon is a unique figure in the industry; a creative thinker, straight talker and a genuinely nice guy. Loved by clients and staff from Sydney to London - Jon is leaving Naked but his unique way of looking at problems and desire to challenge the status quo lives on in Naked's DNA."

Lowe Lintas wins creative mandate for MILMA

milma1.jpgKerala Co-operative Milk Marketing Federation Ltd - MILMA has appointed Lowe Lintas as their strategic and brand communication agency. BPN (formerly known as Lintas Media Group) has been awarded media duties. The business will be managed out of the Kochi offices of Lowe Lintas and Partners. This announcement marks the completion of a four-month multi-agency selection process that included some of the major agencies of the country. The account is pegged at approximately 10 Cr making it among the top businesses in the region.
Micah Walker_high res.jpgAustralia: After two years at The Monkeys in Sydney, executive creative director and partner Micah Walker (left) is moving back to the United States.

Walker joined The Monkeys in February 2012 after four years at Publicis Mojo in Sydney. He was also previously a creative partner at Fallon London, and now leaves to join Wieden+Kennedy Portland in January 2014.
ANDY_50_logo.jpgWithout bravery, the ad industry wouldn't be where it is today. Each year, the International ANDY Awards recognises the brave process of creativity. As the ANDY's approach their 50th anniversary in 2014, The AD Club of New York will unite the industry to celebrate the past five decades of advertising and usher in the future - with a call for entries platform centered on bravery via Droga5 NY under the leadership of this year's ANDY's chairman David Droga.

Entry deadline is on Friday, January 10, 2014.

Bernie&Thyjs.jpgDentsu Network/Asia has hired Thijs Plug as Regional Director - Marketing Communications. Plug will be based in Singapore, and will be responsible for driving the communications strategy for the network, working with internal and external stakeholders.
A Dutch national, Plug (pictured left with Formula One CEO Bernie Ecclestone) was previously a writer/editor for a number of business and lifestyle publications. He has been based in Jakarta since late 2011, working on a book while freelancing for publications like Esquire and WIRED. Many of his articles from this period were syndicated and published in several countries. His 2012 interview with Formula One CEO Bernie Ecclestone around the time of the Bahrain Grand Prix was translated into more than 10 languages.
NoInternetWeek.jpgToday's top idea is from Mother London. The agency, one of the UK's most awarded, is making documentary about addiction - addiction of the digital kind.

Mother is depriving five 'digital natives' of their narcotic of choice for five days and recording the consequences. Will the outcomes be positive? Or will it drive our subjects to distraction?


Lavida 1.jpgShanghai Volkswagen has launched "Lavida, devote to life", a campaign marking the launch of SVW's new iconic brand, Lavida Family. The campaign DDB Group Shanghai created the campaign is designed to strike a chord with mainstream individuals of modern society - people who live life to the fullest, enjoying every day pleasures.


Besides the popular New Lavida and Gran Lavida, the Lavida Family also features four new models launched in Guangzhou: Cross Lavida, New Lavida Sport, Gran Lavida Sport and Lavida BlueMotion。
Venky_Ramalingam.jpgTBWA\India has appointed R. Venkatraman (aka Venky) as creative director. In his new position, Venky will join the creative team in Mumbai, reporting to Parixit Bhattacharya, Chief Creative Officer of TBWA\India.

With eight years experience in advertising, Venky (pictured left) has worked at Grey Worldwide, Creativeland Asia and BBH India. His brand experience includes Appy Fizz, Mango Frooti, LMN, Johnnie Walker, Red Bull, Kinetic Honda, Café Coffee Day, Gili Jewellery, Movies Now, Vaseline Men and Google.

In recent years, Venky's work was shortlisted at Cannes Lions and has won metal at AdFest, Spikes Asia and GoaFest. Business World voted him as one of the 'Top 5 Young Advertising Professionals' in India.

Commenting on the appointment, Bhattacharya said, "Venky has a stellar work ethic and a very matured head on his young shoulders. I am hoping that our rich roster of clients will nourish him with new opportunities to create an enviable body of work. Needless to say, by having him around, the laughter index of the agency will rise significantly too."

"My quest for work-type fun brings me to TBWA and I am very, very excited to be here," Venky added. "Now it's all about turning that excitement into work that will make a difference to the brands we nurture here."
INTEL2.jpgThe new ASUS & Intel film, "Transformation Day", was unveiled today as part of a global campaign to launch the Transformer Book Trio across key markets in the US, Europe, Asia and Australia.

'Transformation Day' was conceived and executed by Bates CHI&Partners, one of the Taiwanese computer brand ASUS' agency partners. Bates CHI&Partners won the ASUS account via competitive pitch earlier this year. The creative was developed out of Asia, in Singapore and the campaign will air in 14 markets globally.

Martha Grashiana.jpgLeading Indonesian production company Seven Sunday Films has made a key appointment hiring Martha Grashiana (left) as Business Director. She joins from Microsoft Indonesia where she managed the sales operation focus on the Education segment that covers the Ministry of Education and Culture, Ministry of Religion Affairs on Muslim Education, Higher Education Institutions, and K-12 Institutions.

"It's not an everyday thing where you hear someone from the client side joining a production company," said Rodney Louis Vincent, Partner and Executive Producer at Seven Sunday Films.

"Martha wanted a new challenge and believed in our vision. We too were willing to invest, into getting someone senior, with much marketing knowledge who could take us to a different level."
Ciclope 2.jpegAustralia has done exceptionally well at the Ciclope Festival in Berlin with Curious Film taking out Production Company of the Year for Asia Pacific and Africa; Alt.vfx scoring VFX Company of the Year for Asia Pacific and Africa; Barrel Of Donkeys taking out Digital Company of the Year for Asia Pacific and Africa and McCann Melbourne scoring three Gold awards, one Silver award and one Bronze award for its Metro Trains campaign 'Dumb Ways To Die'.

Curious Film also scored a slew of craft awards for commercials and branded content produced throughout the year.

Neo@Ogilvy India signs JV with Smile Group

sanjay ramakrishnan.jpgOgilvy India has entered into a JV between Neo@Ogilvy and the Smile Group to strengthen its Performance Marketing, eCommerce and Mobile offerings. The JV will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations.

Sanjay Ramakrishnan (left) has been brought on-board as Country Head, Neo@Ogilvy India.
Ramakrishnan has over 15 years working across Digital Media, eCommerce, Mobile, Telecom and Consumer Technology. He moves in from Vizury where he was the GM for India, S.E. Asia and MENA; prior to which he was SVP Marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.
GaryCaulfield_pic.jpgAlfa_Pic.jpgMcCann Erickson Indonesia has suffered a double blow with two high-profile creative directors leaving the agency. Executive Creative Director Gary Caulfield and Creative Director Alfa Aphrodita are both leaving the agency this month.

After nine successful years Caulfield resigned as Group Executive Creative Director at Ogilvy & Mather Indonesia in November 2011 and signed on with McCann in April last year.

Aphrodita, who followed Caulfield from Ogilvy in June last year, is recognized as one of the leading award winning creative directors in Indonesia.

No news yet of their next career steps.
SydneyAANA.jpgThe managing director of Adidas Group for China, the global marketing head of consumer electronics giant Acer and the Asia Pacific marketing director for Kimberly-Clark are the latest speakers to be unveiled for the AANA and WFA Global Marketer Conference taking place in Sydney in March 2014.

To register for the conference, click here.
Volvo_VanDamme.jpgSlackliners, CEOs, hamsters, and bulls are just some of the unusual props Volvo Trucks has used to demonstrate its trucks' capabilities. Now, the star of Volvo Trucks' latest film 'The Epic Split' is none other than Hollywood action-man Jean-Claude Van Damme.

Allegedly Van Damme will be performing one of his trademark splits, balancing between two reversing trucks. This incredible world-first stunt is set to premiere on November 14.

"It's quite unusual, and the first time we'll ever see anything like it - in a movie or a commercial," said Van Damme on set at a deserted airfield in Spain, before shooting the scene. Van Damme continues: "When I saw the storyboard, I thought it looked amazing. It's very majestic and very powerful."

Kendall Fred.jpgOgilvy & Mather Japan has lured Fred Kendall to the managing director role at RedWorks Japan K.K. Kendall (left) joins from Sandbox, where he most recently served as managing director of the boutique design and branding firm. Kendall is a seasoned marketing professional having worked on some of the top brands in the world including Nissan, P&G, Kirin, Danone and many others. He has been based in Tokyo since 2000.

In his new role, Kendall will strengthen the agency's Digital production services, and expand RedWorks' capabilities across print, design adaptation, campaign execution, broadcast, video and content production services, which run across all divisions of Ogilvy & Mather Japan Group.

In announcing Kendall's appointment, Akihiko Kubo, President of RedWorks Japan K.K. and President & Group Representative of Ogilvy and Mather Japan GK commented, "We are very fortunate that we have Fred as Managing Director for our delivery and production operation, RedWorks. With his leadership we foresee significant opportunities to drive cost effective delivery for Ogilvy and Mather's and RedWorks' own clients."
TACAPTR.jpgAustralia: One of Australia's longest and most creatively rewarded client/agency relationships is about to end. Grey, Melbourne has confirmed that its long-held relationship with the TAC would conclude at the end of 2013. After a competitive statutory review, the TAC has decided to move its advertising business elsewhere, rumoured to be Clemenger BBDO, Melbourne.

In a statement, the agency says it comes as a huge surprise to them, given the enormous contribution Grey has made to road safety since it began working with the TAC 24 years ago. This year alone the Victorian road toll is down 19% year on year.
Ganesha, 1.jpgThe New Times of India encourages re-creation and recycling in this print campaign created by Umbrella India.

Credits - Executive Creative Director: Karan Rawat. Art Directors: Karan Rawat, Dhara Shah, Smijith Nandhan. Chairman: Bhupal Ramnathkar. Installation Artist: Smijith Nandhan. Photographer: Ameya Kadam. Client Servicing: Siddharth Desai, Aarti Santosh.
NEIL-DAWSON.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Neil Dawson, executive creative director at BETC, London.

Christine.jpgBBH China's Managing Director, Christine Ng was honoured at the Ad Age 'Women To Watch' gala held at the Peninsula Hotel in Shanghai last week.

The event was a celebration of China's top 'Women to Watch' - a group of accomplished women honoured for their outstanding achievement and contribution within the marketing industry across China and Hong Kong.

In a question posed to Ng (pictured with BBH China CEO Arto Hampartsoumian) on how BBH China has managed such an enviable retention record in an industry fraught with high turnovers, she replied:

"There is no big secret. It starts with being very clear about what type of talent we want for BBH. Everyone in BBH China shares one thing in common - their talent is bigger than their ego -  and we call that very good and very nice. People like to work with people who are like themselves. They are great individuals but together, they are simply awesome. The BBH culture is built by them. They make it a place where people want to stay. It's culture, not companies that makes people stick. I'm truly blessed to be working with such great people. I thank my BBH friends for staying."

Other honorees included Nike China Brand Communication Director San Yin Mei and Starcom China CEO Bertilla Yeo.
herb.jpgY&R in The Philippines has announced the promotions of Herbert Hernandez (left) to Executive Creative Director of Y&R Philippines, and Jenny Nadong to Executive Creative Director on Colgate Palmolive.

Both report to Chief Creative Officer Y&R Philippines, Badong Abesamis.

Hernandez' work has won multiple metals at Cannes, Award Australia, Spikes Asia, Adfest and Ad Stars, among other festivals.

He has also handled large clients like Inbisco, Colgate-Palmolive, Nestle, Unilever, Ford, San Miguel, Smart, Foodsphere, Tanduay and Splash.

Campaign Brief Asia has consistently listed Hernandez among the Philippines' Hottest Creatives and, as if that wasn't enough, he plays guitar after work for the bands Moonstar88 and 6cyclemind.
helmans.jpgThe Singapore based studio of integrated brand design agency bluemarlin has created strategic positioning and designed packaging for Unilever Food Solutions' global range of Hellmann's mayonnaises and salad dressings.

The large-scale products, meant solely for chefs and restaurant owners rather than consumers, have just launched in Asia with introduction to other world markets imminent.
Thumbnail image for Thumbnail image for TonyHarris.jpgBBDO Guerrero has been awarded the digital business of the Modess brand from Johnson & Johnson.  The appointment was made as BBDO Guerrero currently handles the brand's above-the-line requirements. 

Adding the digital task to BBDO's assignment assures a more holistic approach to the brand's communication.

In early 2013, Modess launched a new brand campaign #makeyourmove, which has already proved successful in terms of business results, campaign awareness and brand preference.

The most recent television campaign for the Modess Day/Night variant featured the stars of the Philippines National Volleyball team and created much media interest.
The new appointment is intended to allow the #makeyourmove campaign to extend into the digital world and create a wholly integrated approach for the brand.
Emmanuel Bougneres and Estelle Nollet lo res.jpgAustralia: Following the recent appointment of executive creative director Leon Wilson, CHE Proximity has announced that highly awarded French creatives Emmanuel Bougneres and Estelle Nollet will be joining the agency in January.

The pair will work across all aspects of the agency's business as creative directors. Coming most recently from BETC Euro RSCG Paris and Ogilvy Paris, the duo have also worked at some of New Zealand's top agencies, including Mojo, DDB and Colenso BBDO.
Thumbnail image for John-Lewis-Xmas.jpgToday's top spot is the new John Lewis Christmas spot via adam&eveDDB, London. It sees Hare give his best friend Bear a Christmas he'll never forget.

Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.


The search is on for AdFest's Fabulous Four

FABULOUS FOUR 2014.jpgAdFest is again on the search for the region's Fabulous Four directors. Directors and Assistant Directors in Asia and the Pacific (including Australia, New Zealand, and Middle East) can submit short film scripts inspired by the theme 'Co-Create the Future', which is the theme of AdFest 2014.

Eligible entrants must submit their 5-minute short film scripts and script submission form by Friday 20th December 2013 to

After the Film Craft & New Director jury panel has read all the scripts submitted, they will vote for their favorite. The four directors who receive the highest scores will become the 2014 Fabulous Four New Directors.

These directors will have one month to produce their scripts, which must be one of the first 7 works they have ever directed. Their films will be shown at AdFest on 6th - 8th March 2014 at the Royal Cliff Hotels Group in Pattaya, Thailand.
Pruksa1.jpgY&R has launched a new cross-platform campaign for Thailand's real-estate brand Pruksa, bringing to life the company's corporate values as 'Mind beyond invention.'

The core idea is derived from Pruksa's fundamental working mantra, throughout its value chain, to always put 'mind' into product and service development. The 'Mind beyond invention' campaign has been launched across all platforms including TVC, OOH, mobile and online. Pruksa's heart-warming TV explains that everything is done 'because of you', that everything is done with the consumer's personal needs in mind. 'Driving us to construct houses of the highest quality', explains the voice-over, 'driving us to overcome the impossible.'


Not only engaging valued customers, the campaign is also a strong commitment to embracing employee engagement. To reflect this, the campaign uses real employees as presenters.

Last day to enter 2013 AWARD Awards

shitshitshit.jpgAWARD, the non-political, non-profit organisation with a single idea: the raising of standards in all creative areas, will close its call for entries for the 2013 Australasian AWARD Awards today.

Late fees (+15%) do apply.

Agencies, production companies and individuals based in Asia, New Zealand and Australia can enter.


Simon Veksner: How do you storyboard a smile?

John-Lewis-Xmas.jpgBy Simon Veksner
Head of Ideas
Naked Communications

Why is the latest John Lewis Christmas ad so good? In large part because it's so damn emotive.

And of course, that emotion comes through a lot more strongly in the finished ad than it would in the script. READ ON.....
TBWA_Kancil.jpgIt was a big night for both TBWA and BBDO in Malaysia on Friday with the presentation of the country's Kancil Awards for creative excellence.

Although not winning any Gold awards, TBWA Kuala Lumpur's haul of 6 Silver, 14 Bronze, and 25 Merit awards saw them top all others to win the Agency of the Year Award. BBDO Malaysia came third in the Agency of the Year table but score the evening's top award, the Golden Kancil for Best of Show, for KFC "Phone Stack". Apart from the Golden Kancil the agency also won one Gold, 9 Bronze and 9 Merit awards.

Also enjoying a great night was Naga DDB Malaysia, who came a clear second in the Agency of the Year table, winning 2 of the 6 Gold awards handed out on the night. They also picked up 2 Silver, 12 Bronze and 19 Merit awards.
Aides_Woody.jpgToday's top spot is the new AIDES spot out of TBWA Paris. The premise is sometimes, you can lie without knowing it. It is with this message that the community-based organization AIDES want to remind the public of how important protection and HIV testing are.

In Europe, around 650,000 people are still unaware of their HIV status. This lack of knowledge puts their health in danger and encourages the spread of the virus. We now know that HIV treatment also considerably reduces the risk of transmission. Therefore, persuading these 650,000 people to get tested, means that we can make huge strides towards the end of this disease. This is what AIDES does on a daily basis in its rapid testing initiatives. And it is also this goal of this new campaign.
Cab1.jpgIdea has always championed festivals with a unique take on the occasion by bringing alive its brand philosophy of how "an idea can change your life". As yet another festive season starts with Navratri, Dussera and culminating in Diwali; Lowe Lintas Mumbai thought of an idea that would make people introspect the real meaning of this festival and thereby enrich their lives from that understanding.
At the heart of every festival lies a metaphor or message that reassures people of the power of good over evil. It is the same for Diwali. Diwali signifies the triumph of righteousness over treachery, of truth over falsehood, and light over darkness. Where the celebration of killing the ten headed demon actually means killing the ten demons in you; namely kama vasana (lust), krodha (anger), moha (attachment), lobha (greed), mada (over pride), matsara (jealousy), swartha (selfishness), anyaaya (injustice), amanavta (cruelty), ahankara (ego).
EDEN.jpgEden believes that Christmas doesn't happen by itself. It takes the efforts of one amazing woman to make this season truly the most wonderful time of the year - mom. And because each family is different, every Christmas presents each mother with a different challenge. JWT Manila shows how this caring mother comes up with a special, heartwarming way of overcoming hers.

Qatar Airways1315Girl_HR.jpgGrey Group Singapore has been shortlisted for two categories in the prestigious 2013 Effie MENA (Middle East and North Africa) Awards, the regional version of the globally renowned award for marketing excellence.
Grey Singapore was named finalist in two categories for its Tweet-a-Meet campaign for Qatar Airways. The only agency based in Singapore to have made the shortlist, Grey is competing amongst other well-known peers in the "Travel, Tourism and Transportation" and "Best Use of Social Media" categories.
Effie 2014 logo.jpgThe Call for Entries to the APAC Effie 2014 Awards is out with a deadline of December 20th, 2013.

The Effie Awards, will take place in Singapore in April 2013, and is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region's most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives.

Along with its Call for Entry, APAC Effie also introduces the awards theme - "There is an Art & Science to winning" - the coming together of art and science to create desired results for the brand. A truism that describes perfectly what the awards are all about.

"Advertisers value ideas that truly deliver results. The Effie Awards are about marketing effectiveness and the APAC Effie offers the regions most outstanding marketing campaigns the opportunity to have their success recognised at the regional level," said Connie Chan, Chairman for the 2014 Awards. "This is where the relentless industry is challenged, and the best in Asia Pacific is celebrated."
ADC93-Banner-745x530-A-blue.jpgADC, the first global creative collective of its kind, has announced the opening of its 2014 Awards Season, including the 93rd Annual Awards and the Tomorrow Awards Call for Entries.

The ADC Annual Awards and the Tomorrow Awards are complementary, but separate, sister shows that proudly support the mission of ADC Global to connect, provoke and elevate creative professionals in visual communications worldwide. This year, both programs will run simultaneously with winners being announced during the Festival of Art and Craft in Advertising and Design in Miami Beach.
JEEP_1.jpgJeep_2.jpgWieden + Kennedy Shanghai has released this anthem 60 second commercial for Jeep Cherokee.

The spot is set to Bob Dylan's classic 1960s track "Motherless Children".

The voiceover spot is set to run nationally across the US this week.


Julian Watt.jpgAustralia: Managing director, Andrew Dowling has today announced a new creative structure for Y&R Group Sydney, which comes into effect with executive creative director Julian Watt (left) announcing his departure from the group.
Says Dowling: "Firstly, I would like to personally thank Julian for his dedication and passion to Patts and the group over the past three years. He has led our agency and creative team through a challenging period and has helped turn the fortunes of the Sydney business. He helped regain the trust of the clients and has played a key role in establishing the group agencies. As a group we aligned on this some time ago, and we've been transitioning since."

Says Watt: "I have great respect for the George Patterson brand and accepted this role as a very specific challenge; to help turn around the agency's creative product, reputation and culture.
Skype still.jpgToday's top spot is the new Skype campaign out of the highly regarded Pereira O'Dell agency in San Francisco.

Last year's Cannes Film Lions Grand Prix winners have turned their attention to Skype - The "Born Friends Family Portrait" campaign comes from an online call for stories at that asked people to share how they stay together with Skype.

The most remarkable was that of Sarah from Nappanee, Indiana, about her unique friendship with Paige from Auckland, New Zealand. The video chronicles the introduction of a lifetime between two friends.

Line.jpgMcCann Worldgroup Thailand has launched Thailand's first TV commercial for LINE, a leading mobile messaging platform.


"CODE," the first of three episodes, shows a man's cryptic LINE messages that puzzle his friend who asks, "What is that? A secret code?" The man replies, "It means, 'I miss you.'" Then we see the man's infant daughter laughing as she types on LINE. "One of the great stories from over 30 million LINE users in Thailand." The clip closes with "More LINE, much closer."
EYES.jpgOSLA has launched its first brand campaign in 15 years via JWT Vietnam. The campaign positions OSLA as a legacy brand that has journeyed with consumers, step by step, through the country's transformative changes.


Sales shot up 300% after the launch and this sharp jump in sales illustrates the power of brand building in Southeast Asia's emerging markets, where domestic companies are taking on overseas competition.
Dave Mc.jpgDave McCaughan has been appointed to the newly created role of managing director, McCann Worldgroup Hong Kong in addition to his regional responsibilities as director of Truth Central, McCann's thought leadership unit. McCaughan will move from his current base in Tokyo and assume his role as managing director on January 1 2014, where he will work with CEO, Spencer Wong.
McCaughan returns to Hong Kong after 10 years in Japan where he was regional director for Truth Central; regional planning director, Johnson & Johnson Vision Care and general manager McCann Erickson.
Dave McCaughan said, "Hong Kong is a fabulous market. Having spent three wonderful years here previously, I'm looking forward to returning. Our office, led by one of Asia's greatest creative directors in Spencer Wong, is a hive of activity and opportunity. Ambitious plans have been set for 2014; Spencer and I look forward to seeing these plans come to fruition."

Point Blank India breaks free from muscle strains

MoovLegs.jpgUsing Moov Gel Xpressd can break you free from muscle strains and sprains as illustrated in this print campaign from Point Blank Advertising India.

Credits - Director: Bindu Menon. Art Director: Sarthak Sawant. Art Director: Pankaj Bhatia. Copywriters: Dr. Sapna Punjabi, Sherry Italia, Guruguhan Iyer, Smruthy Nair. Creative Head: Sujeesh Sukumaran. Graphic Designer: Nilesh Sawant. Illustrator: Melting Mints. Account Manager: Ruchelle Dias. Account Executive: Vinita Singh.
getfile3333.jpgThe Global Awards World's Best Healthcare Advertising will honor the 2013 Global Award winners at awards ceremonies globally, in New York City and Sydney, Australia. Both celebrations will be held on Friday, November 15th, 2013.

All Global Award winners and attendees are invited jet to the awards ceremony of their choice on Friday, November 15, 2013. Tickets for the New York Global Awards ceremony are $75.00 USD per person with group ticket discounts available here. Tickets for the Global Awards and Bravo! ceremony in Sydney are $110.00 AUD per person with group ticket discounts available. To purchase tickets for the Sydney celebration click here.
Iain Tait of Google D&AD Black Pencil Film.jpgD&AD has released a Black Pencil Judging Film from the 2013 Awards, showing behind the scenes footage of the infamously rigorous judging process for the most prestigious award in the worldwide creative industry.
D&AD is the only awards show that reveals the in-depth workings of its judging process.

Sambit Mohanty.jpgDDB Mudra India has appointed Sambit Mohanty as Creative Head, North. Mohanty will be based out of Delhi and will report in to Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group.

Mohanty (pictured left and popularly known as Sam) joins from McCann Erickson where he was Executive Creative Director, New Delhi, and instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

With over 14 years in advertising and design, he has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare & Lifestyle. In his diverse career, Mohanty has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.
Ravi Deshpande.jpgRavi Deshpande has today launched his much speculated next venture after stepping down as Chairman and Chief Creative Officer of Contract Advertising, India in June this year. He had been with Contract India for over 20 years across two long employment spells.

His new shop, Whyness Worldwide, is an independent integrated communications agency where he is the founder, chairman and chief creative officer.

Partnering Deshpande (pictured) in Whyness is Anand Mahurkar, founder of Boston-based Findability Sciences, a big data company with a back-end in India, and Clement Derock and Frederic Lalande, founders of French design and branding specialist, Seenk.
619x348_LetTheBest_IMG.jpgSubmissions are now open for the 2014 Facebook Studio Awards. Now in its third year, the Studio Awards celebrate the brands and agencies doing best-in-class work on Facebook.
Studio Awards winners are judged by members of Facebook's Creative Council, a group of chief creative officers from some of the world's biggest and most-respected ad agencies.

WADEE.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Wade Devers, executive creative director, creative lead at Arnold, Boston.

Droga5_1.jpgDroga5_2.jpgIn 2012, Hennessy introduced the world to the Wild Rabbit a metaphor for one's inner drive to succeed through its immersive "Never stop. Never settle." campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu.

This year, Hennessy and Droga5 New York juxtapose three men from different eras with their own relentless pursuits in "The Man Who Couldn't Slow Down" the story of 1920s speed record chaser, Sir Malcolm Campbell. Campbell broke the world land-speed record 9 times, shattering the 300mph speed barrier in the process.

Ng Heok Seong.jpgDentsu Network/Asia has made four new key creative director appointments across the Dentsu team in Singapore, Malaysia, Vietnam and the Philippines.

The appointments include Ng Heok Seong (Left - Executive Creative Director, Dentsu Singapore), Andy Soong Kok Leong (Executive Creative Director, Dentsu Alpha, Vietnam), Joey Ong (Executive Creative Director, Aspac, Philippines), and Chow Kok Keong (Creative Director, Dentsu Utama, Malaysia).

This announcement follows the appointment of Ted Lim to the post of Regional Chief Creative Officer earlier this year.
Chairman and CEO of Dentsu Network/Asia, Dick van Motman, said: "When Ted and I became partners, we were in agreement that we needed the right kind of creative fire power in each market in order to unlock the full potential of the innovative nature of the Dentsu brand. So, I'm very pleased that Ted has found these four distinguished creative leaders that not only have an enviable track record, but also share the belief that effective advertising should have the power to engage, motivate, and move consumers in any shape or form, ultimately driving the growth of our clients' businesses."
GDG0053_1_Guide_Dog_30_011113.jpgAustralia: A new campaign for Guide Dogs (NSW/ACT), created by The Monkeys Sydney, makes it possible to comprehend the number of decisions a blind person might face every day.

The commercial, directed by Steve Rogers at Revolver, depicts one man performing a series of basic tasks like flagging down a bus or fumbling for change, showing how blind people can't take everyday tasks for granted. For the rest of us, 'Seeing is easy'.

Brent Smart-BEST-web.jpgAussie expat adman Brent Smart has been promoted to the CEO role at Saatchi & Saatchi New York. The 39 year old is currently a worldwide managing director of Saatchi & Saatchi New York.

He succeeds Durk Barnhill, who becomes business development director on Saatchi & Saatchi's global transformation team that is shaping the future of the company.

Both Smart and Barnhill will report to Kevin Roberts, CEO Worldwide.

Smart is a member of the Saatchi & Saatchi Worldwide Executive Board and has been in New York for two years. Previously, he spent seven years with BBDO. He ran Colenso BBDO in New Zealand, one of the network's most creative agencies, then transferred to the States to head up BBDO's west coast operations as managing director of BBDO San Francisco. Across both agencies he led a body of award winning work that won over 20 Cannes Lions and 40 Effies.
Matt Collier BW.jpgHot on the heels of high profile business wins including Burger King and Remy Martin, Y&R Vietnam has been awarded the digital duties for major Thai sports retailer Supersports' entry into the Vietnamese market.

CRC Sports, a member of Central Retail Corporation, one of Thailand's biggest retail conglomerates, has hired Y&R Vietnam to lead the digital duties for their first Supersports store in Vietnam. Y&R Vietnam will launch and manage the Supersports website and digital marketing.

Supersports, one of the world's largest sports retailers and the no. 1 sports retailer and distributor in Thailand, opened its first Supersports store in Vincom Center Ba Trieu, Ha Noi on 11 October 2013. The company reveals an aggressive plan to open 8 more stores across Vietnam by the end of 2013.

Electrolux-Power.jpgElectrolux and Saatchi & Saatchi Thailand have created the world's first work of art using a vacuum cleaner to launch the Electrolux UltraCaptic. Collaborating with the renowned Thai artist Chalit Nakpawan and production company Wakeup Rabbit, Saatchi & Saatchi Thailand have highlighted the innovative features of the new model vacuum cleaner in a video that has already received more than 250,000 views on YouTube.


Ogilvy PR Singapore names Ee Rong Chong MD

eerong.jpgOgilvy Public Relations today announced that Ee Rong Chong will be the Agency's new Managing Director in Singapore. Currently serving as Deputy Managing Director in Singapore, she will succeed Andrew Thomas, who has been promoted to the role of President of Ogilvy PR, Southeast Asia. The changes will take effect on January 1, 2014.

Chong, who joined the company more than 13 years ago, has held a succession of key roles in various markets, including Sydney and Kuala Lumpur, making her one of the most experienced PR operators in the Ogilvy network.
Effie 2014 logo.jpgAPAC Effie puts the spotlight on Asia Pacific Brands by introducing a dedicated category for them to compete regionally. It culminates and brings attention to those brands that have been successful in their campaigns, whether established or emerging ones, amidst tough competition from strong global players.

Following its recent Call for Entries, the competition is now drawing attention to the Asia Pacific Brands Category, which is open to those with Asia Pacific roots and are born and bred in Asia Pacific. This category is specially created as an effort by the regional awards to recognise and celebrate the achievements of Asia Pacific Brands.

"APAC is the most economically vibrant region on the planet. Many of our brands are already world leaders and many others from all over the region are poised to take on the world in coming years on the back of strong national and regional growth. As the region continues to grow in global economic importance, as it inevitably must, successful brands, supported by highly effective communication strategies will become even more important to the region's economic well-being," said Paul Head, Chief Executive of the Communication Agencies Association, New Zealand, also a member of the APAC Effie Committee.
BREEZE 3.jpgTBWA\Hong Kong has launched a new TVC for Standard Chartered Bank to increase awareness of their mobile banking platform 'Breeze Banking'.


"These days customers are looking for banking solutions that are user-friendly and truly sensitive to their fast pace of life," says Esmond Mok, Chief Marketing Officer, Consumer Banking, Standard Chartered Hong Kong, "Our digital offerings are designed to be a thoughtful partner for our customers, helping to make all their banking needs easier to manage, wherever they go.
YGA PR Jury Chairman 2013.jpgNick Law, global chief creative officer at R/GA will be jury chairman at this year's YGA Awards.

Says Law: "As our industry goes through deep structural changes, it's become apparent to me that emerging talent is better equipped to shape the future. By championing this talent, YGA helps realize a brave new world. How fucking awesome is that."

Says YGA: "Nick is a visionary leader, who has been widely and consistently recognised for it and we are fucking delighted that he is the YGA2013 jury chair. Especially in our inaugural year of the YGA Jury Draft, where agencies are putting forward their best young talent; their rising stars; their young visionaries to join the YGA Jury. Nick will be leading of a jury first of the best young talent in the industry."

RESORTS.jpgArcade Singapore, has been appointed by Resorts World Sentosa (RWS) to work on its joint marketing initiatives with MasterCard across South East Asia.

"Working with two great brands at the same time is a fantastic opportunity" says Nick Marrett, CEO of Arcade. "We are very excited about promoting this partnership which will bring exclusive experiences to guests and card members alike."
newblood.jpgBriefs for the D&AD New Blood Awards have launched with sixteen challenges from top-name brands. Acknowledged as the world's leading programme for new creative talent, the Awards have been given a refresh and are now open to a wider pool of young creatives - rather than just to those in education.

The deadline for entries is 19 March 2014. Judging and results will be announced on 19 May 2014 and an awards ceremony and exhibition of the best work will take place on 3 July 2014.

Says Kati Russell, D&AD senior programme manager: "For young creatives looking to kick-start their career and create that elusive something to stand out from the crowd, D&AD's New Blood Awards are back with a bang. We've got a new name, a new look and new brands with exciting but testing challenges."

awardextended.jpgAWARD, the non-political, non-profit organisation with a single idea: the raising of standards in all creative areas, has extended its call for entries for the 2013 Australasian AWARD Awards to the Monday, November 11.

Late fees (+15%) do apply.

Agencies, production companies and individuals based in Asia, New Zealand and Australia can enter.

Chul Lim.jpgCheil Worldwide is strengthening its digital marketing offer in the Southeast Asian region with the appointment of Chul Lim as the new Regional Digital Marketing Director.

Lim joins from Astra Zeneca where he was Digital Innovation Manager overseeing marketing and practice development across 8 Asian countries, especially in mobile area. He also led cross-industry partnerships with technical companies such as consumer electronics players and wireless service providers to drive inorganic growth. Prior to Astra Zeneca, Lim worked at Cheil Worldwide HQ in South Korea as the global lead of Social Media Centre. His CV also includes stints at Cisco Systems and IDC.
Bridge of Life.jpgThe 28th London International Awards judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective jury presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
2013 LIA 'Of The Year Awards' were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards. This year LIA introduced three new 'Of The Year Awards', Design & Package Design Company of the Year, Music & Sound Design Company of the Year and Radio and Audio Company of the Year.

Cheil Worldwide Seoul was the best performing Asian agency picking up 3 golds in the Non Traditional category and 2 bronze awards all for their creation of the Samsung Life Insurance Bridge of Life. Korea also lead the pack from the region with their 3 gold wins. India and The Philippines received 2 golds each followed by Japan, China and Singapore with 1 gold each. DDB DMJaymeSyfu/Digit, Philippines was a multiple Gold winner with two for Smart Public Affairs "TXTBKS".

View the winners list from the region: LIA Asian winners.pdf
MINI_Halloween1.jpgHalloween 2013 turned out to be a hair-raising affair for the Indian fans of the iconic MINI. Service Plan India and MINI invited the active community of MINI India Facebook fans to celebrate Halloween in a completely NOT NORMAL way - by bringing home MINIatures! Unreal MINI stories, taking occult Halloween characters and coupling them with the racey MINI. There was the pirate MINI with the tagline "Hook your guts", the axe effect "Bloody MINI", MINI + Coffin for the "Die hard fans", "Fangtastic" MINI to sink your teeth into adrenaline, some "Bone chilling" stuff and the classic "Boo" to turn you a shade paler! MINI fans could download, print, slice and paste these images into 3D models and scream - "It's alive!"

Puma Running likes to inspire runners by putting joy in everyday running.

Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the pleasure of running, we wanted to create something different. Our research clearly showed that many runners get bored of the same routes and sights and this leads to many shirking their run or quitting. Therefore, Leo Burnett Tokyo wanted to create an app that was a truly PUMA experience, one that gave new experiences and possibilities; one that reflected how a cat runs (with curiosity).


DEP2.jpgTaking a cue from Bollywood dances and Malaysians' great love affair with Indian food, digital marketing agency XM Malaysia has launched Macha Cha-Cha-Cha, a site that aims to spread the joy of Deepavali - with an entertaining twist.
Visitors are invited to join dancing tambis and tangachis in unique dances such as the Putu Shuffle, Muruku Twist and Paratha Flip. In a few simple steps, visitors can upload their photo, add a personalised greeting, and join the ranks of groovy Deepavali dancing kings or queens. XM hopes this light-hearted initiative will bring Malaysians closer together in a fun and enjoyable way.

"At XM, we love our dance as much as we love our food. We hope that our curry-inspired site will get everyone moving to the beat in the spirit of Deepavali," said Zaheer Kaisar, Senior Art Director of XM Malaysia. Little nuggets of information related to Deepavali have also been added to help Malaysians understand the Indian culture better.

Simon Veksner: What's your Brief like?

fallonb copy.jpgBy Simon Veksner
Head of Ideas
Naked Communications

I once asked a creative who had changed agencies what the brief was like at his new place. He replied: "Same shit, different boxes."

It's certainly true that every agency is obsessed with having their own unique format of brief... but it probably has far less impact on the work than their culture and clients do.
And yet... the document does communicate something about the values of the agency behind it. READ ON...
LINDAUER BATH-1.jpgNew Zealand: Lindauer National Girls' Night Out - Friday, 15th November sees women nationwide join ranks for a compulsory night out with the girls.
No excuses this year Lindauer has made it even easier for the girls to get their glam on and ditch the drudgery with a Kiwi first - the Man-Sitter.  The new campaign by DDB sees Kiwi celebrity Man-Sitters look after the boyfriends to keep the men entertained while the girls let their hair down.

Says Andy Fackrell, executive creative director, DDB: "The Lindauer Man-Sitter offers the best of both worlds - a guilt-free night out for the girls, and for the boys - entertainment from four very different blokes, depending what you're into."
mouth.jpgAustralia: On Sunday, Tooheys Extra Dry via BMF will unveil the new 'Repay Your Mouth' marketing campaign; positioned as an evolution of the hugely successful 'Tongue' campaign of 2009.
The cheeky creative by BMF, sees a fresh take on the 'Tongue' which they originally created. The 'Mouth' will no doubt remind everyone of the love-hate reaction they may have felt towards the original ad.

AWARDAwards.jpgAWARD, the non-political, non-profit organisation with a single idea: the raising of standards in all creative areas, will close its call for entries for the 2013 Australasian AWARD Awards.

Late fees apply after Friday 1st November 2013 (+15%).

Agencies, production companies and individuals based in Asia, New Zealand and Australia can enter.


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About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

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