After 24 years Grey, Melbourne dumped by TAC – new agency tipped to be Clemenger BBDO

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TACAPTR.jpgGrey, Melbourne has confirmed that its long-held relationship with the TAC would conclude at the end of 2013. After a competitive statutory review, the TAC has decided to move its advertising business elsewhere, rumoured to be Clemenger BBDO, Melbourne.

In a statement, the agency says it comes as a huge surprise to them, given the enormous contribution Grey has made to road safety since it began working with the TAC 24 years ago. This year alone the Victorian road toll is down 19% year on year.

Grey’s work for TAC has consistently been awarded both locally and internationally for creativity and effectiveness, recently winning at the Cannes Lions Festival of Creativity and the Asian Marketing Effectiveness awards. And as a result of Grey’s work TAC has always been in the top 3 client rankings in Australia.

Says Luke Waldren, CEO of Grey Group Australia: “The people at Grey who have contributed to the work over 24 years should forever hold their heads high for making Victorian roads safer for all. Our families and children are safer as a result of the work Grey has done. I am personally honoured to be part of the agency that has had such a profound impact on the people and state of Victoria.”

Waldren said he wished the TAC all the very best and hoped that the new guard at the TAC would maintain the very high benchmark created by Grey.

“Our passion for making Victorian roads safer isn’t like a light switch you turn on and off…it’s always on and therefore we look forward to the next review…whenever that may be,” says Waldren.