Simon Veksner: How do you storyboard a smile?
November 10 2013, 6:45 pm | | 2 Comments
By Simon Veksner
Head of Ideas
Naked Communications
Why is the latest John Lewis Christmas ad so good? In large part because it’s so damn emotive.
And of course, that emotion comes through a lot more strongly in the finished ad than it would in the script. READ ON…..
2 Comments
Simon,
Facial expressions might be fine for storyboards, but to suggest you can measure emotions from a facial expression is ridiculous. One research company actually suggests you can measure a ‘sub-conscious’ emotion from a facial expression –
what a load of absolute rubbish. How can you consciously measure an ‘unconscious/sub-conscious’ emotion? And the expressions shown in your article could just as easily represent someone having the opposite emotional response.
Like I said – storyboards – fine. But to suggest you can accurately identify any emotion, let alone a specific one from a facial expression, is ridiculous.
The ad’s not actually that good though..