January 2014 Archives

How to get your daily recharge via DDB Seoul

zespri-Daily Recharge.jpgDDB Seoul has released new print work for Zepsi.

Credits - Creative Director/Copywriter: Myung-ki. Art Directors: Kim Young-Chan Kwon, Jaelim Jeon. Copywriter: Yura Park. Photographer: Hee-Hyun Ryu.
Newcastle-Mega-Huge.jpgNewcastle-Kendrick.jpgActress and singer Anna Kendrick has racked up an impressive string of triumphs: Oscar, Golden Globe and Screen Actors Guild nominations for her performance in "Up in the Air;" a starring role in the hit film "Pitch Perfect;" and most recently with her 2013 triple-platinum single, "Cups." But she will never get the chance to play what might have been her greatest role yet: the lead in an epic, Big Game spot for Newcastle Brown Ale via Droga5, New York.

It's too bad Newcastle doesn't believe in spending millions on a Mega Huge Football Game ad because it would have been amazing. Instead, Kendrick and football legend Keyshawn Johnson are taking center stage in a tongue-in-cheek marketing effort dubbed "If We Made It" that pokes fun at the ridiculous excess, overused schtick and over-the-top antics found in traditional Big Game commercials.


OMO.jpgUnilever laundry detergent brand OMO and Vietnam Lowe have brought a traditional Tet tale into the modern day for their 2014 Vietnamese New Year campaign. The work also aims to offer moms a springboard to teach their children good values, using Tet as an inspiration. The work was created by Lowe's Asia Pacific teams, led from Singapore. OMO is one of Unilever's detergent brands which carry the global 'Dirt is Good' message.

Rajshekar_Patil_CD.jpgTBWA\India appointed Rajshekar Patil as Creative Director based in the Mumbai office.

With over 10 years of experience in advertising, Patil has worked at Contract, BBH, Grey and Ogilvy & Mather. Patil joins from Contract Mumbai where he was Creative Director for Cadbury and Asian Paints. His 'Songs for Sisters' digital campaign for Cadbury Celebrations recently won Silver at Yahoo Big Idea Chair.

Patil also spent four years at BBH Mumbai where he joined as part of the start-up team. He worked with many global brands including Vaseline, Marico, Skoda Motors and Diageo. Earlier stints were with Grey Mumbai and Ogilvy & Mather Bangalore.
Student.jpgBBDO Vietnam and Pepsi have teamed-up to share the joy of returning to one's home over the Vietnamese Lunar New Year.

The campaign shows the brand not just communicating the joys of family and Tet, but also helping some actually experience Tet, by reuniting them with their loved ones.

Colgate.jpgColgate is encouraging people to smile this Tet in its new 'Great smiles bring great fortune for the New Year' campaign from Y&R Vietnam.

Airing for the Lunar New Year, the television commercial series shows three scenarios, son, father and daughter.


Son: "Mommy says if I smile a lot during Tet, I'll be loved by other people and get more Lixi (lucky money). Ah, Tomorrow is Tet, so I will smile much more to get more Lixi."
JWP-1010-1024x682.jpgThe City of Sydney is calling for expressions of interest from artists, architects, curators, collectives and arts organisations from around the world for this year's Art & About Sydney festival, which will brighten the city from 19 September to 19 October.

When it comes to something out of the ordinary, Art & About Sydney takes the cake for captivating, creative artworks.
Wink&Smile_Event_Godiva2.jpgBefore the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one's face while standing in front of another. This is true the world over, yet people in some cultures communicate in much more subtle ways than others.

In Japan, it is uncommon to see people expressing overt displays of affection in public places. So often, shyness prevents the exposure of true feelings, even in terms of facial expression. Despite what the heart desires to say, Japanese people tend to maintain a "Poker Face".
Screen Shot 2014-01-30 at 8.41.00 am.jpgJim Beam and award-nominated actress Mila Kunis are teaming up to "make history" in 2014 and beyond in the bourbon brand's first-ever global campaign via FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).

GFink.jpgWith the clock ticking down towards the entry deadline, D&AD has saved one of the best until last in its 'I Wish I'd Done That' series: chief creative officer of Ogilvy & Mather China, Graham Fink. 
Fresh off his debut exhibition, NOMADS, earlier this month, Fink has chosen the world's smallest stop-motion film as the piece of work that's turned him green with creative envy. Created by IBM and verified by the Guinness Book of World Records, researchers used a unique, Nobel prize-winning microscope to capture, position and shape individual atoms in order to produce 242 frames and one remarkable film.

Screen Shot 2014-01-30 at 7.27.58 am.jpgD&AD awards the best commercial creative work in the world. This information graphic lists all of the winners at the D&AD Awards 2013 as entered by organisations from Japan.

The Awards are split by Jury and divided by the level of Award won.

Screen Shot 2014-01-30 at 6.57.32 am.jpgHeineken has today unveiled its latest global ad campaign, 'The Odyssey', celebrating the premise that every man is legendary at something via Wieden+Kennedy Amsterdam. For the first time in its history, the premium beer brand has cast non-actors in its TVC to play the central protagonists.
FABULOUS FOUR 2014.jpgTaviras Amatyakul, director, Bob Eye View, Bangkok and director Keisuke Kuroyanagi and director Tomoichiro Setsuda both from Tokyo make up Adfest's Fabulous Four directors. Australian writer and director Adam Graveley makes up the four.

Their short films will premiere at ADFEST 2014 in the Short Films by the Fabulous Four session, where they will also discuss the inspiration behind their films.
Says Alibhai, jury president of this year's Film Craft Lotus and New Director Lotus: "Fabulous Four is an incredible initiative that exposes up-and-coming directors to production executives from all over the world as a way of kick starting their careers. I'm excited to see what this year's Fabulous Four produce."
Alexis Chiu.jpgSaatchi & Saatchi has promoted Alexis Chiu to Managing Director of South China (Hong Kong and Guangzhou) and Cathryn Chen to General Manager of Guangzhou office, effective immediately.

Chiu (left) joined Saatchi & Saatchi Hong Kong last year as Director of Client Service, and under his outstanding leadership, the Hong Kong office won businesses for high profile brands such as HSBC, Puma, Huawei and General Mills. A few years ago, Saatchi & Saatchi Hong Kong would not have made it onto the list of hottest agencies for growth, but the past year's stellar performance has garnered a huge amount of public and media attention as well as attracting new businesses from many domestic and multinational clients. "I have immensely enjoyed this past year at Saatchi, working with the best team and Carol, the best creative partner imaginable," Chiu said, referring to Carol Lam, Chief Creative Officer and Managing Partner of South China. "With all our top-notch talent, our expanding list of clients, stronger integration between Hong Kong and Guangzhou offices, I am confident that we will be able to further our development on both brand management and creative excellence.
Sunee Paripunna.jpgOmnicom Media Group has appointed Sunee Paripunna as CEO of Omnicom Media Group, Thailand. In her new role, Paripunna is charged with the leadership of all Omnicom Media Group assets in Thailand, working alongside Paul Spencer, MD of OMD and Jerapol Yavapan, MD of PHD Thailand.

Her appointment is effective in March and she will be reporting to Jasmin Sohrabji, CEO, South East Asia, Omnicom Media Group.

Commenting on the appointment, Sohrabji said, "A strong media practitioner who radiates such passion and energy, it's no surprise that Sunee has a track record of delivering innovative work and impressive results. Her leadership will further cement Omnicom Media Group's positioning as a future facing network and strengthen our overall value-proposition in a key South East Asian market like Thailand."
911rear1.jpgAfter 911 Away and 911 Anniversary, Fred & Farid Shanghai presents 911 Rear Horsepower. The 911 is a unique car with the engine placed in the back and have been built like that for fifty years. This campaign is a metaphor of Porsche's unique rear engine design.

Credits - Executive Creative Directors: Fred & Farid. Creative Director: Feng Huang. Associate CD/Art Director/Copywriter: Laurent Leccia. Account Director: Gregoire Chalopin. Agency Producers: Joanne Zhou, Terry Jin. Retoucher: Happy Finish. Illustrators: Marc Burckhardt, Asaphz. Account Manager: Vivian Wang.
Aaron Griffiths_cropped.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Aaron Griffiths, chief creative officer at ArnoldNYC.

Festival of Media logo.jpgThe Festival of Media Asia Pacific, the largest gathering of media leaders in Asia Pacific, has announced the shortlist for its 2014 awards programme. The Festival of Media Asia Pacific Awards were launched to promote and reward 'best in class' media thinking and provide a platform for brands, agencies, and media owners to showcase their work. The awards recognize work across 18 different categories and take place at the close of the Festival of Media Asia Pacific on 18 March 2014 at the Capella Singapore. A full list of the shortlisted entries can be downloaded from the Festival of Media Asia Pacific website.
Cheesy.jpgOgilvyOne Hong Kong has launched the first phase of a new campaign for Pizza Hut, aptly named 'Cheesy 7 King Light App Campaign', just in time for Chinese New Year. Feeding the digital hunger of local consumers, the fully integrated campaign features multiple components, including a teaser film, game and most importantly, the 'Light Up App'.

Taikia Waititi.jpgCurious Film director Taika Waititi's latest film What We Do in the Shadows has been selected to screen at the prestigious Berlin International Film Festival in February, after its recent debuted at Sundance to rave reviews.

Introducing his new horror comedy about vampires flatting together in Wellington, New Zealand, the film was directed and written by Waititi and Jemaine Clement (of Flight of the Concords fame), who both star in the film. It also features Kiwi actors Jonathan Brugh, Rhys Darby, Jackie Van Beek and Cori Gonzalez-Macuer.

Waititi plays Viago, a 300-and-something-year-old vampire who shares the flat with several other vampires, who each represent a different vamp archetype from pop culture. The film was shot in Wellington, New Zealand.

Waititi has also been busy directing Australasian TV campaigns, recently wrapping the #Hello Beer Campaign for Carlton Dry, via agency Clemenger BBDO Melbourne.
Newcastle-Mega-Huge.jpgUPDATED TO INCLUDE NEW INFO + VIDEOS: View the OFFICIAL teaser for the trailer for the Mega Huge Football Game Ad Newcastle Brown Ale would've made via Droga5, New York if they had a mega huge advertising budget is finally here.

Droga5 ECD Ted Royer told CB: "Trailers and ads for Super Bowl are everywhere, so Newcastle is making fun of the ridiculous ad mania right now. It got to the top lists for teasers and it doesn't even have an ad in the Super Bowl."


And then, view the ad Newcastle made to prepare you for the ad they didn't make.
Steve Coll jpeg.jpgIn a boost to the growing reputation of the Havas agencies in Australia, ECD Steve Coll has been awarded the title of Havas Creative Group 'Person of the Year' at the Havas Group's global leadership meeting in New York.

The Havas Group, which spans multiple agencies in the global Havas Creative and Havas Media Groups, gives the award annually and this is the first time it has ever been awarded to a member from the Australian offices.
Says Coll: "This is a special award to receive. But anyone who works with us knows we are a tight-knit management team, and it's very much a case of the whole being greater than the sum of the parts. The goal for Ant, Phil, Alex and myself has always been to turn the agency's creative reputation around in the belief that business would follow, which has been the case."
Andy_02-WRIGHT.jpgR/GA Sydney has further strengthened its senior management team with the addition of Andy Wright as managing director. He joins R/GA from Interbrand, where he held the role of general manager across the agency's Sydney and Melbourne offices.

Reporting into R/GA's founder, chairman and CEO, Bob Greenberg, Wright will be responsible for driving and shaping the office's long-term strategic roadmap and vision, developing new business and overseeing recruitment of the top talent in the region. He will be initially working alongside 12 year R/GA veteran Ameer Yousef who, after a period of transition, will be transferring back to R/GA New York after successfully opening the Sydney office in January 2013 and overseeing its subsequent growth.
The farmers family.jpgEvery half an hour, a farmer somewhere in India commits suicide. 300,000 farmers have taken their life so far. He leaves behind a large family, with no income and no hope. Taproot India is continuing their campaign to highlight this huge social issue.


Ucash_City-01.jpgBangladesh has never felt so unsafe. In 2012 alone, Bangladesh experienced 8598 cases of theft, 2927 cases of burglary and 964 cases of robbery, according to police statistics.
And so, United Commercial Bank (UCB), a leading private sector progressive commercial bank in Bangladesh with one of the largest number of branches and ATM booths across the country, created a mobile financial service that allows its consumers to transfer money through their mobile phones.

With Old Spice Hair you'll get great results

Old Spice Hair.jpgThe Old Spice Hair product range gets results as shown in this Tom Kuntz directed campaign, via Wieden + Kennedy Portland.

NewtonSmith_BW.jpgNext Digital, part of the Asia Pacific Digital Group, has made several key executive appointments as part of its continuing expansion across the region. Newton Smith has been named Group CEO,  Vic Sithasanan as CEO - Asia, Stephen Smorgon as CEO - Australia.

Smith (pictured left) joins Next Digital after many years in the corporate sector, including senior leadership roles at IBM, Optus and PricewaterhouseCoopers. He most recently led IBM's eCommerce outsourcing business across Latin America, Central/East Europe, the Middle East/Africa and Asia-Pacific, and prior to that was the CEO of IBM's delivery operations in Philippines, managing operations with around 12,000 employees. Newton is based in Singapore.

Smith said, "Next Digital has strong capabilities in the digital marketplace with a track record of delivering value to our clients in Australia and across the region. I am very excited to be able to lead this next phase of growth as we build our business in Asia".
Panda.jpgThe fight for the Cadbury Gems Panda  continues in this new campaign from Ogilvy & Mather Mumbai.

INR.jpgThe amount of wrapping paper used in Hong Kong during Chinese New Year results in the felling of approximately 1,600 trees and the burning of 170,000 litres of petrol. The height of those trees put together from Earth would reach three times the altitude of a commercial airplane.

To make an environmentally-friendly difference this year, Sun Hung Kai's (SHK) East Point City, and Saatchi & Saatchi Hong Kong have introduced The Instant Newspaper Recycler to show shoppers that doing one thing to make the world a better place is both easy and fun.
Anne Davis.jpgRazorfish Hong Kong has promoted Anne Davis to senior vice president head of multi-national clients.

A member of the Razorfish team since 2009, Davis has over 20 years experience working in client and integrated communication agencies with the last 15 focused on digital.

Davis' charge in the newly created role is to build an operation and culture that is hospitable to multi-national client relationships. Reporting directly to global CEO, Pete Stein, she will work both with the global leadership team and with the organisation as a whole to facilitate multi-national client opportunities.  

The role is based out of Hong Kong, Davis' childhood home, a key location for Razorfish and many multinational clients.
Child1.jpgCoca-Cola and McCann Shanghai have created an emotionally uplifting documentary entitled 'Love and Care for China's left-behind Children' which launched across China this week.


Keeping in line with Coca-Cola's Happiness platform, Coca-Cola China reunites three families during the Chinese New Year celebrations. The 4 minute documentary captures the heart felt emotions of three Children whose migrant working parents return home after being separated from their children for several years as a result of financial hurdles.
Anthony Yiu.jpgMedia agency MEC has appointed Antony Yiu as the new Head of Search & Performance for MEC in APAC. He will be responsible for developing world-class search and performance hubs in the APAC region and will report to Ben Poole, Head of Digital, APAC.
Poole commented, "We are excited to have Antony on board. His track record with clients and talent is, I believe, unrivalled in the search and performance marketing industry. Hiring Antony is a statement of intent that we are fully serious about developing the best search and performance practice in APAC."
Yiu (pictured) has worked within the media industry for more than 15 years, latest as the Managing Director of iProspect Hong Kong, the award-wining office, which he helped start in 2008, and as Managing Director for key clients with iProspect APAC. His extensive experience includes developing search and digital strategies for regional clients such as Shangri-La Hotels & Resorts, Mandarin Oriental Hotels, The Peninsula Hotels, Sony Consumer Electronics, Ralph Lauren and DBS. Prior to iProspect Hong Kong, Yiu worked in a variety of market research and technology companies in US and Hong Kong, including Google, AdBrite, and TNS.
Chipotle_Farmed.jpgChipotle has launched a new branded-content campaign with a series, "Farmed and Dangerous", to launch on Hulu.

The original four-part comedy series explores the outrageously twisted world of industrial agriculture and premieres February 17th on Hulu.

This trailer, staring Ray Wise (Twin Peaks, Mad Men) introduces us to the PetroPellet which helps cut out entirely the cost of growing and transporting feed for animals.

Pepsi1.jpgAs Chinese New Year draws closer, PepsiCo's annual event "Bring Happiness Home" takes festivities up a notch with a whole new level of integrated elements that have never been done before. It revolves around the core idea of 'Pepsi Delivering Happiness', thoroughly utilizing various media platforms to build creatively hard-hitting promotional channels that drive the message straight into consumers' hearts.
H&E calmcomebacks overview.jpgHeaven and Earth and Host Singapore have launched "#CalmComebacks", a digital campaign aimed to help young Singaporeans survive the many stressful questions they may encounter from overly inquisitive relatives during Chinese New Year. While well-intentioned, these questions, ranging from salary, career, social status to looks, often place young Singaporeans in a difficult situation, with most unable to come up with a reply. This Chinese New Year, they will be able to tap on the witty tips from #CalmComebacks, a Facebook app designed to arm users with smart and instant responses to these tricky questions.

Simon Veksner: Is comfort overrated?

nail_head_Fotolia_15924490_XS.jpgBy Simon Veksner, ex-Head of Ideas, Naked Communications

I was once having a discussion with a head of planning. I was arguing that we shouldn't put Creatives in brainstorms (or 'workshops', as they're now called), because Creatives hate them. We just find the whole experience supremely uncomfortable.

"Comfort," he replied, "is overrated." READ ON...
TOR MYHREN.jpgTor Myhren, Worldwide Chief Creative Officer at Grey and President of Grey New York, is to replace Rei Inamoto, CCO & VP at AKQA as this year's AdFest Grand Jury President of the 2014 Lotus Awards. Unfortunately due to unavoidable scheduling conflicts for Inamoto, Myhren will instead travel to the Thailand-based Festival.

Myhren (left) has overseen a creative renaissance at Grey, which was Adweek's 2013 Global Agency of the Year. This accolade came hot on the heels of Fast Company naming Grey New York as one of the 50 Most Innovative Companies in the World.

In six years under Myhren's leadership, Grey's flagship office has tripled in size to over 1,000 employees and landed major new accounts such as Gillette. He has also established a powerful digital division at Grey, growing the agency's New York digital team from less than a dozen to more than 180 today.

Y&R launches dedicated Indochina operation

Matt Collier BW.jpgY&R has extended their network into Indochina. Having been the first international network to launch a majority-owned agency in Myanmar, Y&R is now launching a dedicated Indochina operation overseeing Vietnam, Myanmar, Cambodia and Laos.

"Indochina is home to some 170 million people with a combined GDP of almost US$500 million. This presents not only an opportunity for brands, but also a responsibility incumbent upon us as an industry to invest in the sub-region's long term potential. Being the first international network to open a majority-owned agency in Myanmar affirmed our long-term commitment to that market, and now Y&R Indochina further reinforces how importantly we value the sub-region," explained Sanjay Bhasin, CEO Y&R Group Thailand and Southeast Asia.

"We are also seeing phenomenal client interest in Indochina sparked by the AEC (ASEAN Economic Community), with Thai clients like Shera, Krungsri Auto and Kubota looking at multiple markets in Indochina," continued Bhasin.

Noah Regan departs ECD post at Host Singapore

NOAH-REGAN-web.jpgCB Asia Exclusive - Noah Regan, executive creative director of Host Singapore, has resigned and is leaving Singapore to have a few months break traveling - looking at opportunities in either Europe or the USA.

Regan only joined the start up Singapore agency in March last year following a short stay as CD at BBH Singapore.

Regan (pictured left) had been creative director and partner of The Monkeys, Sydney since October 2008, and moved to BBH Singapore in September 2012.

In a career spanning almost 20 years, Regan has created many highly awarded campaigns. As creative director and Partner at The Monkeys he was a key part of many of their most successful campaigns including 'The Ship Song Project' which was B&T Campaign of the Year and winner of the Grand Prix at the Australasian Branded Entertainment Awards. Prior to The Monkeys he created several high profile campaigns at DDB London for Volkswagen, Harvey Nichols and Marmite.
Lucky ticket.jpgSocial@Ogilvy, Beijing has launched British Airways' first WeChat campaign to celebrate the Chinese New Year with the airline's social media followers.

Social@Ogilvy developed a festive campaign to lure BA's more than 350,000 existing Sina Weibo followers to the airline's newly launched presence on WeChat, a social networking APP featuring shared streaming content feeds and location-based social plug-ins to chat with other users, including brands. Reminiscent of the golden ticket giveaway in the movie "Charlie and the Chocolate Factory,"

BA delivered 2014 custom-made red envelopes (monetary gifts given during Chinese holidays and special occasions) to the doorsteps of the first 2014 followers of its official WeChat account @英国航空(BritishAirwaysChina).

Viseum wins BMW media tasks in South Korea

bmw-logo.jpgThe strategic media planning and buying account for BMW Group in South Korea has been awarded to Viseum. The appointment is for the BMW and Mini brands.

Kristian Barnes, CEO of Vizeum Asia Pacific said: "It's fantastic that our team in South Korea has won one of the most successful automobile brands in the world. Our task will be to work closely with BMW to keep innovating - focusing on those vital connections between brands and people to hold their position as number one importer in the sector."

1_homepage.jpgTBWA\Hong Kong has released a campaign set to promote the launch of Phase 3 of Science Park for Hong Kong Science and Technology Parks Corporation (HKSTPC), with a focus on green technology.

Science Park, a statutory body set up by the HKSAR Government, has evolved rapidly since its opening in 2002 and already home to more than 440 companies. The Phase 3 expansion incorporates the latest green technologies and sustainable building design. With a focus on green tech and biotech, Phase 3 will house another 150 technology companies, bringing the park population to over 10,000 technology talents.
Lucy Hurst BBDO Singapore.jpgLucy Hurst has been appointed as Planning Director at BBDO Singapore. Hurst will work with BBDO Head of Planning, Andy Wilson, and BBDO Singapore ECD, Ronald Ng, to drive strategic leadership on a combination of multinational and local accounts.  

Hurst (pictured) joins BBDO from WPP London agency Rainey Kelly Campbell Roalfe & Saint / Y&R, which boasts one of the strongest creative and new business records in the UK of recent years, working on a diverse set of client accounts including LG, Danone, innocent, Revlon, BBC and Marks & Spencer.

Under Wilson's leadership, BBDO has emerged as the leading light across Asia Pacific in driving business effectiveness through creativity, with the network dominating regional effectiveness shows such as the Asian Marketing Effectiveness Awards and the APPIES. 
ScreenShot2013-08-25at4.03.28PM.143653.jpgYoungGuns Award has extended its entry deadline to Friday, February 7, 2014, as requested.
If you want to be one of the world's most sought after young creative, digital, design, media or PR talents, then enter your work into YoungGuns and prepare for your career to take off. Don't miss out, you know you deserve it.

YGAward recognizes the "tomorrow" of the communications industry; who and what to watch out for. YGA celebrates the future, not the past. It celebrates potential.

RCT PR - backpack and helmet cam1.jpgAustralia: At the heart of the recent, much-heralded Remote Control Tourist campaign were two innovative pieces of equipment from live streaming specialists Teradek. The promotion, carried out on behalf of Tourism Victoria and Clemenger BBDO, Melbourne, presented a world first in terms of the amount of live streaming that was performed over a five day period. Central to the promotion and responsible for the live streaming aspect was Grant Harper and his company Livestream Australia.
Says Harper: "The campaign involved four Remote Control Tourists (RCTs) roving around Melbourne for eight hours a day over five consecutive days. The RCT were commanded by Twitter tweets and Facebook posts from all around the world and asked to explore every facet of Melburnian life. To accompany them they had an HD camera, two professional mics and a Teradek Bond cellular bonding solution which allowed the video they shot to be broadcast in HD over aggregated bandwidth from several networks."

Screen Shot 2013-10-26 at 10.46.50 AM.pngRankings-CB-APP.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are (the app can also be viewed on iPad, iPad Mini, and Android tablets). You can share CB news from Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.


PaulRuta06.jpgPaul Ruta has worked in Singapore and Toronto as a Writer, Creative Director and Admirer Of Splendid Briefs. He also runs a Tumblr called Tight Satin Pants and writes children's fiction under the name Andy Spearman.

Sex, Thai Food, and Stabbing Things To Death
Or: How to get better work out of a creative team

You already know how to write a brief, and that the whole point is to help creative people make great ads. What I offer here are a few suggestions on how to angle your work a few degrees this way or that to get a little bit more out of the creatives.

Believe that writing the brief is the first act of creativity
"Creativity" is the act of issuing forth a useful thing or idea that wasn't there before. Writing a brief, then, easily qualifies as creativity. So let's look at it as the first of many creative steps toward a recognizable item of advertising. Since it's the first step, it's arguably the most important. It's not difficult to see why. To write a brief you take statistics, insights, experience, common sense and so on, and sculpt them into a unique and inspiring document. A creative document. Not to overstate it, but everything that follows hinges on the brief. In other words, the creative process doesn't begin after the brief, it begins with the brief. (But I wouldn't strut around the agency saying it right out loud; not everyone is ready for the idea.) When more people believe the brief is the first step in the creative process, a couple of great things can happen. One, the responsibility of writing the best brief will weigh a little more heavily - in case it's not already heavy enough. Two, it will coax the best work out of the (official) creative team.

VML IM2.0 expands into southern China

VMLIM20.jpgVML IM2.0 has expanded into China adding Guangzhou to existing operations in Beijing and Shanghai. The Guangzhou team will be led by Vanus Lin.

VML IM2.0 launched in mid-October following VML's acquisition of im2.0 Interactive Group. Since becoming part of the Y&R network, VML IM2.0 is also exploring synergies with Y&R China's offices in Beijing, Shanghai and Guangzhou.
Micromax.jpgAfter a series of successful launches like Canvas 4, the Canvas Doodle 2, the Canvas Tab P650 and Canvas Turbo, smartphone company Micromax is all set to come up with the first ever MAd phone - the phone that pays its consumers to watch ads. The Micromax Mad, A94 is pre-loaded with MAd Call app, powered by a strong 1.2 GHz Quod Core Processor, a stunningly large 11.4cm touch screen, a 5MP front and rear camera and much more.

NYF.jpg New York Festivals World's Best Advertising competition has announced five additional appointments to the 2014 Executive Jury, a "dream team" of 30 elite worldwide chief creative officers and executive creative directors.

This creative brain trust will meet together in New York City April 25th - 29th to select the World's Best Advertising award-winners across all mediums and the entry that will earn the World's Best Idea Award.

The third round of the 2014 Executive Jury includes:
Wain Choi, VP & Global Executive Creative Director, Cheil Worldwide, South Korea
Polly Chu, Chief Creative Officer, JWT Beijing, China
Chris Kyme, Chief Executive Officer, Kymechow Communications, Hong Kong
Jason Peterson, President & Chief Creative Officer, Havas, USA
Wolfgang Schneider, Chief Creative Officer, BBDO, Germany
Kem.jpgKem Chicks, a grocery store in Indonesia, wanted to promote more sandwich options. Dentsu Sparks came up with this ambient concept.

App1.jpgOgilvy & Mather China has launched a playful new iPhone app to celebrate the 2014 Chinese New Year by turning selfies into highly personalized, animated stickers to share with family, friends and colleagues through social media.

The free "Give a GIF" app is a sticker generator that puts a fun and humorous spin on sending Chinese New Year greetings. With the press of a button, users can take a selfie, adjust their self-portrait to a corresponding face shape, select a filter that inserts their face into an image of their choice, and share their greeting through Chinese social media platforms such as WeChat, Weibo and QZone and international platforms like Tumblr. Users can also save their customized GIFs into an in-app album.

"Messaging apps have become an indispensable way for many around the world to communicate while emoticons and stickers add personality to our messages," said Shenan Chuang, CEO of O&M Greater China. "Our new app transforms selfies into a rich selection of colorful messages, making Chinese New Year greetings more personal and fun."
Ajay Vikram.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in Singapore and Hong Kong, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The 8th interview is with Ajay Thrivikraman (pictured), chief creative officer, Publicis SE Asia.

What's the most exciting thing about working in Asia?
It's home. It's all I know. So when people tell you it's exciting, I suppose it is.

What inspires you?
Real life. It has a habit of making your imagination seem small.
Petronas2.jpgThe beginning of any new year comes with an opportunity to start afresh for many, bringing with it a sense of hope and optimism. It is the same with the coming lunar Year of the Wooden Horse, to be celebrated by the Chinese all over the world.

It is indeed an occasion to be looked forward to as family members from near and far reunite and get together to share love, laughter and good wishes. This is also an occasion where memories are reminisced and made. It is these values that Petronas wishes to celebrate through its 2014 Chinese New Year campaign created by Leo Burnett Malaysia.

SCC.jpgOver the last two decades, corporate social responsibility has become of increasing concern to the business world. This has resulted in growing interaction between governments, businesses and society as a whole.

Today, socially responsible corporate citizens are no longer defined by the amount of funds they sink into a charity. It is more overall involvement in activities that improve the quality of peoples' lives, and the community they live, play and work in. There is mounting recognition of the momentous impact the activities of the private and public sectors have on the community, environment and social cause.
Newcastle-Mega-Huge.jpgView the OFFICIAL teaser for the trailer for the Mega Huge Football Game Ad Newcastle Brown Ale would've made via Droga5, New York if they had a mega huge advertising budget is finally here.


And then, view the ad Newcastle made to prepare you for the ad they didn't make.
cannes-2014.jpgThe 61st Cannes Lions International Festival of Creativity, taking place from 15-21 June 2014, is now accepting entries across all categories. Entries will be judged by an outstanding mix of industry professionals who will come together in Cannes, France, in June to vote and deliberate on over 36,000 entries and ultimately award the best in global creative communications.

Entries can be submitted into 17 categories which are: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium and Integrated, and new for 2014, Product Design.
ScreenShot2013-08-25at4.03.28PM.143653.jpgYoungGuns Award has extended its entry deadline to Friday, February 7, 2014, as requested.
If you want to be one of the world's most sought after young creative, digital, design, media or PR talents, then enter your work into YoungGuns and prepare for your career to take off. Don't miss out, you know you deserve it.

YGAward recognizes the "tomorrow" of the communications industry; who and what to watch out for. YGA celebrates the future, not the past. It celebrates potential.


Shum moves up to MD role at Saatchi Shanghai

Irene Shum.jpgIrene Shum has been elevated to the managing director position at Saatchi & Saatchi Shanghai. Shum (pictured) took up an account leadership role within Saatchi & Saatchi Shanghai in 2012.

Due to her outstanding performance, Saatchi & Saatchi Shanghai was named 2013 Campaign Asia's China Creative Agency of the Year (silver) and Shum herself was awarded 2013 Campaign Asia's Greater China Account Person of the Year. The aim of these awards is to reward the top agencies and performers in the China, Hong Kong, Taiwan and Macau markets.

Campaign magazine said of Shum at the time: "Highly regarded by all clients, Irene is someone who walks the talk and leads with her actions. Her depth and breadth of knowledge and experience in a diverse range of categories have made her an invaluable asset for generating business results for both clients and the agency."
BBDO - HELP.jpgBBDO Singapore has launched an eye-opening Chinese New Year holiday anti drink-driving awareness campaign for HELP University. It's strategically targeted at students and has launched in time to mark the peak of drink-driving, which occurs around the festive season.

College students are responsible for 28% of all alcohol-related accidents in developed countries.


Andrew Lok on Cats & Dogs traits in Advertising

Be more dog.jpgBy Andrew Lok.

British agency VCCP created a charming campaign for telecoms brand O2 encouraging users to "Be More Dog", which explicitly stated that dogs, by their nature, have more fun than lethargic cats. It was a lovely piece of lateral thinking to showcase the brand's services.

But I couldn't help wondering if this rallying call to embrace the joie de vivre of Man's best friend falls short of being a sound comparative study. So in the spirit of taking things too seriously, I would like to consider how this dichotomy could be applied to an agency environment. Would Cat or Dog traits be more suitable to the creative ecosystem we call Advertising?

Dogs learn to obey commands easily. Cats almost never do.
Agencies have the appearance of freewheeling arrangements, but underneath that chaos is a necessarily rigid decision-making structure. A creative decision is partly objective ("Does it answer the brief?") and partly subjective ("Is the answer fresh and impactful?"). It's that
subjective part that requires successful agencies to be run like benevolent dictatorships. Lead, follow, or get out of the way.
(Dog - 1, Cat - 0)
TM-Telekom-Malaysia-Logo.jpgAfter three months of a rigorous creative agency evaluation process, Lowe Malaysia has landed the position as Telekom Malaysia Berhad's (TM) lead agency to spearhead business and brand growth for the latter's Mass Market Consumer and SME businesses portfolios.
The pitch process saw Lowe contending against four other agencies during which all of them underwent a rigorous three stage real life simulation stress test.
Arlene headshot.jpgOmnicom Media Group has appointed Arlene Ang to the role of China CEO for OMD.

Previously the Omnicom Media Group, China CEO for Digital, Ang has been responsible for building the agencies digital capability and creating business units across search, mobile, programmatic buying and social. Prior to her digital role, Ang was the Managing Director of OMD Beijing and lead on the Intel business, having joined OMD in 2010.

Omnicom Media Group, Greater China CEO, Doug Pearce said, "Arlene is the perfect choice to drive OMD China and ensure our clients maximize the full potential of the China media marketplace as it continues its shift towards digital and e-commerce. Arlene has done an amazing job of creating our digital assets and she is well regarded by our clients and staff, which will help her transition into the new role, with ease. Our clients will welcome her digital know-how in addition to our strong traditional offer."
Old Spice still.jpgIsaiah Mustafa returns in a new Old Spice campaign that utilises 9 fake websites. People can forward the sites on social media to friends making embarrassing life mistakes and when opened Mustafa appears and tells them off for visiting these poncy fake site. There is one execution for each fake website and Mustafa's "internetervention" occurs when you click anywhere on the site. Three examples are shown below.


D&AD Pencils.jpgThis year's D&AD Awards Ceremony will be held on Thursday 22 May. The event will be at Battersea Evolution, and tickets are now on sale for those feeling confident enough to snap up the best tables.

Judging for the Awards will take place between 24 - 28 March. In Book and Nomination winners will be announced throughout the week, with Pencil winners revealed at the Ceremony on 22 May.
Thumbnail image for oneshow.jpg
Will 2014 bring you fame and fortune?

Enter the 2014 One Show and find out. Because winning a Gold Pencil brings you tons of press coverage for you and your client, recognition from the industry's best creatives and validation that all of the hard work was worth it.

With new categories, a stellar jury and an all-new format, the 2014 One Show will celebrate the best and most exciting advertising and design happening today.

The deadline is fast approaching: Enter before Friday January 31st.

Screen Shot 2014-01-23 at 7.03.36 am.jpgThe Cannes Lions International Festival of Creativity has today announced significant changes that will be made to the Cyber Lions category ahead of the 2014 awards, in line with current digital trends.

Three new sub categories; social, branded technology and branded games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category. Social will reward focused executions with social thinking at the core of the work. The jury will consider levels of engagement, social reach and the creative use of social networks and activity to successful commercial effect. Branded technology will honour executions that utilise or harness technology in order to enhance or complement the brand, and branded games will recognise creative executions that have been specifically produced for a client in order to enhance overall brand experience.

marko_klijn.jpgMarko Klijn, executive producer and founder at Cirkus in Auckland, is returning to AdFest once again this year to host an animation workshop titled, "How to create an animated spot in time and on budget?" on Friday, March 7th at 2:30pm - 4:30pm.

Klijn will introduce this session by showcasing some of the most unrealistic briefs from Cirkus' pitch folder.

Says Klijn: "We all want great work but expectations and feedback impact heavily on what can be achieved. This workshop hits the reset button by giving participants the chance to play the Cirkus Animation Game. The objective of this board game is to get the best creative work done within limited production perimeters."

Klijn has worked in the animation industry for 16 years, founding Cirkus in 2006. He is passionate about storytelling, design and character animation, and helms a company that prides itself on breaking the rules.

Klijn will also sit on the Film Craft Lotus and New Director Lotus Jury at AdFest this year.
Facebook awards.jpgNow in its third year, the Facebook Studio Awards celebrate the agencies and brands creating best in class work on Facebook.

Award submissions are reviewed by Facebook's Creative Council, an esteemed panel of industry leaders from around the world, including David Droga (Droga5), Colleen DeCourcy (Wieden + Kennedy), Gerry Graf (Barton F. Graf 9000) and Nick Law (R/GA).

You can enter now to receive international recognition for creating the best work on Facebook. Submissions close January 31st.


There are no categories and no entry fees. Please submit your agency's best campaigns that feature Facebook as a core component of the work. Work published between Feb 1, 2013 and Jan 31, 2014 will be eligible.
TOBY_02.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Toby Talbot, chief creative officer at Whybin\TBWA, Auckland, New Zealand.

john-mescall.jpgThe final deadline for the A-List Hollywood Awards is approaching with entries being accepted until Friday, January 24th.

The A-List Hollywood Awards is the first creative advertising competition of its kind in Hollywood, the entertainment capital, to focus on the intersection between advertising and entertainment.

Judging will be done by a diverse group of worldwide industry experts including Dumb Ways To Die creator and McCann australia ECD John Mescall.

Says Mescall: "Awards shows have two purposes: to reward the remarkable, but even more importantly to show the way forward for our industry. So I'm hoping that we not only get to award some great pieces, but also select a body of work that inspires agencies and clients alike with the possibilities that branded entertainment brings."

Walking hands via Datviet Riverorchid Vietnam

OILET.jpgThis print campaign from Datviet Riverorchid Vietnam ran on consecutive weeks in local press aimed at university students and wet market customers. It had significant cut-through as the visuals were unusual and unsettling to the surprisingly superstitious Vietnamese target.

Credits - ECD: Ian Brown. Copywriter/Art Director: Ian Brown. Art Director: Duy Hoang Tran. Photographer: Lee Kah Loong. Photographer & Producer: Thomas Hoo.
Lee Logo.jpgAmerican denim brand Lee Jeans has appointed TBWA to lead the creative campaign for its 125th anniversary in China. The win follows a multi-agency pitch.

The forthcoming campaign will be led by TBWA\Hong Kong in collaboration with key personnel from TBWA\Shanghai.

Owen Smith BBDO South China.jpgBBDO Greater China has promoted Owen Smith to Head of Planning, BBDO South China.

In this newly created role, Smith will partner with BBDO South China managing director, JC Catibog, and BBDO South China Executive Creative Director, Kevin Lynch, to complete the BBDO South China Management team.

His remit is to build and lead a team of strategic thought-leaders to help shape the work for BBDO and Proximity's Guangzhou and Hong Kong-based clients, to drive new business and to work with both Catibog and Lynch on other key agency management initiatives.

Smith has been with BBDO Greater China since 2007 when he transferred from BBDO New York where he was part of Omnicom's multi-agency Bank of America planning team. Initially based in Shanghai, he led planning duties on FedEx, Chrysler, Air New Zealand, Wrigley and PepsiCo Food and Beverages among others.
Graham_Kelly_Isobar.jpgFollowing a multi-agency pitch Isobar has been appointed as the digital marketing agency for Huawei's global consumer events and product launches.

The agency will create and execute a number of digital and social marketing campaigns for the world leading mobile handset provider throughout 2014. Isobar's twin Asia-Pacific hubs Shanghai and Singapore will lead the work, leveraging its global network for campaign execution.

Isobar delivered the first campaign for Huawei at the Consumer Electronic Show (CES), in Las Vegas, successfully launching the company's new Ascend Mate2 4G mobile phone.

Jane Linbaden, CEO Isobar China, said, "Huawei is one of China's most exciting brands. They have increased their global footprint over the past few years as they continue to grow the brand internationally from China."
EVENT2 LR.jpgAn average of 20 typhoons hit the Philippines every year, leaving thousands of casualties. Each year, the Philippine National Red Cross receives 18 tons of donated clothes. A good number of these are fashionable pieces that are not appropriate for everyday wear of calamity victims. In the aftermath of a typhoon, when the hot sun is up again, leather jackets and long gowns are of no practical use to the intended recipients of this donation. What they need are food and daily essentials that will help with their survival needs, so Leo Burnett Manila looked for a way to convert fashion to food, water and medicine.

David Fox.jpgSTW Group has today announced the appointment of David Fox as chief executive officer at Ogilvy Australia, to fill the role after the departure of Andrew Baxter to Publicis earlier this month.

Says Mike Connaghan, STW CEO: "As Ogilvy & Mather Worldwide chairman and CEO Miles Young said to me, Foxy was 'made for this job', and I'm thrilled we could convince him to come home.

"I actually lured Foxy to Singleton Ogilvy & Mather back in 1999. Ogilvy saw his talent, and he has done an incredible job for them on big international assignments for the past nine years. We have stayed in contact, and it was always my desire to see David back home with STW. It was just a matter of having the right opportunity for him.

"The Ogilvy Australia job is the biggest and best job in our industry in Australia. The business is in great shape. It is growing and continuing to diversify. Foxy joins at a very exciting time for the business."

Says Young: "David Fox is a star. He has been a critical part of our growth globally, really gets what clients need and I am thrilled he is returning to Australia to do this important job."
Dumb-Ways-Toys.jpgAfter having created one of the world's most viral videos, then followed up with a game app which went to #1 in 18 countries with over 30 million players, McCann Melbourne and Metro Trains have created a range of plush toys in the latest extension of the Dumb Ways to Die rail safety campaign - the most awarded in history.

The toys will be sold globally, and be available in sizes from tiny to ridiculously huge. Every toy will be tagged to link back to the DWTD website which is full of safety tips.
Euan Wilcox Vivant.jpgSydney-based design and digital development firm Vivant has today announced the appointment of Euan Wilcox as managing director and partner of its media and marketing division.

Wilcox joins Vivant from Razorfish, where he was senior vice president for South East Asia, and was responsible for leading global client relationships in Asia and developing the agency's network in the region. He was previously managing partner for The Upper Story, the Singapore-headquartered agency that was acquired by Isobar in 2011, and has held senior roles with Publicis, DDB, Euro RSCG and OgilvyOne in Sydney, London, Hong Kong, Bangkok and Amsterdam.
LOWE-PROFERO.jpgLowe and Partners, a division of Interpublic Group today announced the acquisition of the global digital network Profero. The agency will be called Lowe Profero and will be fully integrated into the Lowe and Partners network, serving as its global digital offering.

Lowe and Profero have previously worked together on shared clients including Danone, Diageo, PwC and Unilever's OMO and TRESemmé. The current management team from Profero will lead the Lowe Profero unit, reporting to Michael Wall and the Lowe and Partners Leadership Team. Co-founder Wayne Arnold will serve as Global CEO of Lowe Profero.
Ovaltine Vietnam .jpgLunar New Year doesn't get much bigger than in its Vietnamese version of Tet. Joining the celebrations, Ovaltine has adopted a novel approach, its own Tet campaign by firstly dispensing with agency copywriters and, secondly, encouraging Vietnamese children to make a promise to start doing something good or stop doing something bad this Tet.

Nick Waters.jpgAegis Media and Dentsu Network have combined to form the Dentsu Aegis Network, a global communications network in 110 countries worldwide with over 22,000 dedicated specialists.

Nick Waters (pictured) will lead Dentsu Aegis Network in Asia Pacific and will be responsible for the management of the business and the development of network, specialist and local brands across the region.

With over 5,500 employees in China including associates, full integration in China will begin in 2015. Until then, Aegis Media and Dentsu Network will continue to work in parallel, managed by Phil Teeman CEO Aegis Media China and Motohiro Yamagishi CEO Dentsu Network China. KF Lee will take the role of Chairwoman Dentsu Aegis Network China working across the two businesses. Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia. Rohit Ohri will lead the Dentsu agency brand across the rest of the region - Asia Pacific South.
Tay Guan Hin Crop.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in Singapore and Hong Kong, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The seventh interview is with Tay Guan Hin (pictured), Regional ECD South East Asia & Lux Global ECD, JWT Singapore.

What's the most exciting thing about working in Asia
. Vast opportunities
. Smaller budgets, willingness to experiment
. Growth, fast paced, great lifestyle
. Sense of dynamism.
Hotel KV - Kid (2).jpgY&R Guangzhou has been awarded new business by the Zhuhai Chimelong Investment Development Co. Ltd following a competitive pitch.

Y&R Guangzhou is charged with handling the creative business for the the Hotel and Circus within the Zhuhai Chimelong Ocean Kingdom amusement park.
Ben_Akerss.jpgJonathon_Kneebone.1.jpgEmergence Creative Festival, Western Australia's premier creative festival, is set to take place in the world-class wine region of Margaret River in five weeks, from 19 to 21 February 2014.

Emergence Creative Festival is a conference with a difference, a unique three-day event themed the 'currency of creativity', held at iconic venues across Margaret River. Featuring speakers from around the globe exploring the ever increasing value of creativity and its role - now and in the future - in driving business, innovation, communication, education and the economy.

JWT Disco website cover image.jpgIt's time for advertising and marketing students to bring it on in Jakarta. The JWT Disco, which is now touring campus, has opened the floor to aspiring creatives, planners and suits in the country's first-ever student brief competition. The top prize: a full time role at JWT Jakarta.

Larissa Coupe.jpgPhotoplay Films is pleased to announce the appointment of producer Larissa Coupe, who joins the company following her role as executive producer at award-winning Sydney sound house Song Zu.

Coupe is well known in the local Sydney production and advertising industry. Her 10-year industry career spans across agency TV production, audio post production and network television.

Says Oliver Lawrance, executive producer of Photoplay: "We're thrilled to have Larissa at Photoplay. When I first met her at an industry drinks party her fast-talking wit was paramount. Whenever I've worked with her as a producer she's been so sharp and everything has been completely buttoned down and thoroughly well managed. So for us it was an easy decision. Very glad she's now a Photoplayer."

Lions Health announces inaugural jury line-up

lions_health_withdates.jpgLions Health, the new global festival and awards celebrating creativity in healthcare marketing and communications, to be held in the Palais des Festivals, Cannes, France, 13-14 June 2014, has announced the members of the first ever Pharma and Health & Wellness juries participating at this year's inaugural event. Asia is represented on the juries by 4 creative directors: Pierre Loo from Red Fuse, Hong Kong; Vineet Bhagchandani from Aakanksha Healthcare, India; Merlee Cruz-Jayme from DDB/DM9 Jayme Syfu, The Philippine and Pete Smith from Ogilvy CommonHealth, China.
Pieter_Thijs.jpgThijs Jacobs, former BBH Asia Pacific Head of Creative Technology, and Pieter Walraven, former Product Director, have launched Pie - a web application for modern teams to share and discuss inspiring finds and ideas.

"When at BBH, we noticed that people are constantly sharing and discussing inspiring links over email. We loved the culture of sharing, but we saw that sharing links over email is completely broken. It clutters inboxes and relevant finds easily get buried. After talking to clients and partners about this issue we learned that they too have the same problem. This is when decided to build Pie, a web application where you share and discuss interesting things you find on the web with your team," said Walraven.
Joseph George.jpgLowe Lintas India hauled in 165 points to win the Agency of the Year title at the Indian Advertising Club Effie Awards 2013. They beat Ogilvy & Mather India by 35 points to win the coveted title. McCann Worldgroup with 60 points and JWT with 40 finished third and fourth, respectively.

Four time previous winner, Ogilvy & Mather was held at bay for the title this year, however they did win the best of show Grand Effie for their Lifebuoy Soap Roti campaign.

Speaking on the Agency of the Year title, Joseph George (pictured left), CEO, Lowe Lintas and Partners said, "The Effies is the only award we enter in India because they reward true creativity; which in our book, is one that takes on the responsibility to provide brands disproportionate return on the money spent by them. This performance of ours is an endorsement of this belief that we and our clients hold dear. Very dear".
Edward Bell.jpgDraftfcb has appointed highly respected industry veteran Edward Bell as Greater China CEO. With more than 20 years industry experience, Bell brings to Draftfcb exceptional client and agency leadership experience from across Asia Pacific to lead the continued momentum and growth of the Draftfcb Greater China business.

Fluent in Mandarin and conversational Cantonese, Bell's career to date is striking. His strategic vision was responsible for winning a diverse portfolio of local and multinational brands such as Nikon, Chanel and Philips. He has worked on several personal care brands including Dove and various premium beauty brands. Bell is also skilled in developing "world-class" strategic campaigns in terms of creative and effectiveness.

Reporting to global CEO Carter Murray, Bell will start with the agency in March and remain based in Shanghai where he most recently served as head of strategy and planning at Ogilvy & Mather Group. There he led a team in the development of marketing and communications campaigns for both multinational and local clients.
Graham Kelly.jpgGraham Kelly, regional ECD at Isobar Asia Pacific in Singapore, is joining next year's festival as jury president of Interactive Lotus and Mobile Lotus at AdFest.

In his role, Kelly oversees the creative output of 21 offices across 13 markets. Kelly also sits on Isobar's regional team, working on key multinational accounts and new business development.

Kelly said, "I'm delighted to be joining AdFest this year. Asia is renowned for ground breaking digital work. Moreover it's the world's most dynamic mobile market. So I'm looking forward to seeing some outstanding creative this year."
Guinness_Made-of-More.jpgThe winners of the international Cristal Festival awards have been revealed live on stage during the four awards ceremonies held in Courcheval, France.

BBDO Singapore were awarded two of the four Cristals won by Asia. Their two Cristals were both for 'Made of More' for Asia Pacific Breweries (pictured). Ogilvy & Mather India won a Cristal for 'Google Reunion' and Lowe Thailand picked up a Cristal for Unilever's 'Clingy Animals'.
PHD China were awarded two Sapphires for Unilever, Grey Group Indonesia picked up one Sapphire for 'Daily Fun Math' for PT KIE Indonesia, PHD Hong/Kitchen Hong Kong was awarded one for 'Every man has a Performan Fantasy' for Durex, PHD India for Unilever, UM Malaysia for 'Listerine Makes Malaysia Smile Natually' for Johnson & Johnson, Low Thailand for 'Clingy Animals' and Lowe Singapore for 'Sensitive' for Unilever.

Two Emeralds went to BBDO Singapore for 'Hawker Heroes' for Telecommunications and two to PHD China for Unilever. One Emerald went to to Ogilvy & Mather Thailand for 'Giving' for Ral Move Co, one for UM Malaysia for 'Will The Real Men Please Stand Up', one for PHD/Kitchen Hong Kong 'Every man has a Performan Fantasy' for Durex and one for Grey Group Indonesia's 'Hygienex'.

View the Winners

60 countries participated with 20% of entries from the APAC region. Campaign Brief and Bestadsontv.com are both media partners of the international Cristal Awards.

CAMPAIGN Bluetooth Diaper Alert
ADVERTISER Procter & Gamble
AGENCY Agencia Africa Brazil

Global Leadership Council Grand Cristal
CAMPAIGN Facebook1914
ADVERTISER Musée de la Grande Guerre du Pays de Meaux
AGENCY DDB Paris France

Gome.jpgChinese electronics retailers Gome and JWT Beijing have created a recordable gift box that let the country's reserved consumers tell their parents how they really feel about them during Chinese New Year.

Chinese consumers traditionally buy their parents gifts to show respect during Lunar New Year, making this the best-selling season for household appliances. But many people in this reserved culture have trouble saying "I love you" to their mum and dad.

So JWT Beijing created an in-store activation that allows consumers shopping for holiday gifts at Gome to tell their parents how they really feel during the holiday season. Customers who purchase gifts are invited, free of charge, to enter the "Love Delivery Box" booth and record a message, which is captured on a recordable light sensor chip, inserted in the gift box, and delivered the next day. When the recipient opens the present, they hear their child's heartfelt words.


Never put an art director with a stunt man

hipster+ramones.jpgBy Simon Veksner, ex-Head of Ideas, Naked Communications

Darren Bailes, ECD of British ad agency VCCP, has written an article for the UK's Campaign magazine in which he proposes that "This year should be the year of 'hiring the random'. How great would it be to hire a scientist and put them with a copywriter?" he says, adding "Or a stuntman."

I'll tell you how great it would be, Darren. Not great at all. In fact it would be shite. READ ON...
Lin Dan.jpgJWT Beijing's new brand campaign for Intel China invites consumers to "Look Inside" for love, belief, courage, family love and power through a series of online films that tell the story behind each of badminton star Lin Dan's five tattoos.
Lin, a two time Olympic champion and five time world champion, is widely described as the greatest badminton player of all time. He is a national hero, but his tattoos are one of the most debated topics online in China, where they remain taboo. 

012_bob_greenberg.jpgR/GA founder, CEO and chairman Bob Greenberg believes there are five ways the industry will be disrupted in 2014.

1) Clients: New business models - The advertising industry will be massively disrupted by clients moving away from horizontal integration to embrace new business models that do not rely on the same amounts of mass advertising to drive growth. Instead, growth will be driven through a new form of innovation that is unique to the digital age (see #2 below) and relies on an entirely new set of marketing channels to drive awareness and purchase. However, in this new business model the purchase is just the beginning that connects consumers to an "ecosystem of value" and spurs further purchases, as Apple, Google and Amazon have all done with their ecosystems: get the same consumer to buy more things from the same brand.
gino borromeo.jpgThe study revealed that ninety-six percent (96%) of Filipinos aged 21 years and older expect brands and private companies to play an effective role in the road to Philippine recovery from the effects of Typhoon Yolanda. This puts brands alongside global organizations (97%), such as the United Nations, the Red Cross, and the World Health Organization, as well as the international community (97%), as "effective" contributors to the recovery efforts of the country in the coming years.

This was uncovered in McCann Worldgroup Philippines' Post-Yolanda Consumer Sentiment Survey. The agency believes that the Study underscores the bond between Filipino consumers and the brands that are part of their daily lives.

Gino Borromeo, (pictured left) Vice President and Chief Strategy Officer of McCann Worldgroup Philippines said, "Not only are brands seen as symbols of quality products and services; brands are indeed seen as part of the Filipinos' lives and that in challenging times such as this, as a partner that could help empower and catalyze positive change. The onus therefore is on brands to make themselves visible, relevant, and reliable during these times. Brands should position themselves as partners not just in good times, but also in challenging times."
1217_NYF_Print_FiveUp.jpgNew York Festivals World's Best Advertising competition is breaking all advertising molds by unveiling five newly crafted trophies designed by the revered New York design firm Sagmeister & Walsh, and inspired by New York City's classic Art Deco skyscrapers.

Says Stefan Sagmeister: "We've always hated those little glued on metal name plates."

Each NYF trophy contains a Pico type video projector that projects digital video credits onto any nearby viewing surface. Winners will see their names in lights...from the agency creatives to the client side...the entire production team can be included in the credit roll just like at the end of a feature film. To view a brief interview with Stefan Sagmeister & Jessica Walsh and a video of the NYF Trophy credit roll click here.
Heineken Sunrise view from tent.jpgAt Asia's largest dance festival ZoukOut, festival goers party on the beach all the way through from dusk to dawn to the final 'Sunrise set'. Due to the geographical location of ZoukOut on Siloso Beach, partygoers have never witnessed a Sunrise.

So to encourage festivalgoers to 'Drink Less, Dance More', Heineken and iris Singapore created the first and most spectacular man-made Sunrise ZoukOut has ever seen, powered by dance.

JulieAlfaro-Santiago.jpgTurner International Asia Pacific has appointed Julie Alfaro-Santiago as Director, Distribution and Client Solutions to grow its business in the Philippines. Based in Manila she is tasked with leading and implementing Turner's growth strategy in this important territory.

"This excellent addition to our team makes a big statement about the commitment to Turner's in-market presence," said Robi Stanton, Turner's Vice President of Sales and Marketing, Southeast Asia Pacific. "Capitalizing on Julie's 20 years of experience in the Philippine market, she will help us develop our existing business there and provide on-the-ground responsiveness - as well as target new, untapped opportunities for growth."

Turner's expanded presence in the Philippines brings Turner geographically much closer to its key local affiliates, advertisers and partners than before. This newly-created role is another example of the company's plans to decentralize management in Southeast Asia Pacific providing greater local empowerment.
BBHcrowds.jpgThe legendary founder creative and the H in BBH, Sir John Hegarty drew crowds to the offices of BBH in Singapore last week as he spoke to marketers and agencies about creativity and how it can thrive in our lives.

Hegarty was in Singapore on one of his regular visits to Asia, and to also launch his second book: Hegarty on Creativity: There Are No Rules.

APAC Effie 2014 completes group heads of jury

APAC Effie HOJ 2 - Nicky Lim & Pully Chau.jpgAPAC Effie have announced the remaining two heads of jury joining Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group and Ben Lightfoot, CEO, McCann Worldgroup Singapore on board the judging committee.

Nicky Lim (left) is the Regional Director for the ASEAN region for Geometry Global, WPP's latest and largest shopper activation agency. Prior to that, he was Grey Group's Area Director for Malaysia and Thailand in April 2012 after leading Grey Group Malaysia as CEO from October 2007. As a strong advocate for ideation and effectiveness, Lim's leadership at Grey Group Malaysia drove the agency to become a top achiever at every single Malaysia Effie awards for five consecutive years. Lim's single minded ambition was to mainly focus on effectiveness in addition to creativity, which produced both local and international award winning work. Lim was also appointed as Jury Chairman for Malaysia Effie awards in 2012 and 2013.
JonathanJoson.jpgRed Fuse Communications Hong Kong has appointed Jonathan Joson to the newly-created role of Regional Platform Strategy Director for Red Fuse Communications, a WPP full service agency.

Joson will focus on digital strategy and implementation for Colgate-Palmolive's portfolio of brands across key markets in Asia including China, India, Thailand and the Philippines. Prior to joining Red Fuse Communications, Joson was a founding member of Havas Media (formerly Media Contacts) in the Philippines, where he worked for 5 years. Having already been named Planner of the Year in 2012, Joson went on to be recognized in the region's '40 Under 40' list of industry influencers at the age of just 26.
CCTV2.jpgSaatchi & Saatchi Shanghai has released a much-anticipated follow-up to its award-winning series of public service advertisements for national broadcaster CCTV. 'A Silent World' highlights the challenges experienced by hearing-impaired children and their families.

'A Silent World' tells of the complex emotions that confront the parents of a hearing-impaired boy, from initial shock and anxiety upon diagnosis at the doctor's office, to sadness as they begin to accept their son's disability. When hope of communicating seems diminished, the boy finally manages to form his first words, and with them all of his father's frustrations melt away into pure love, joy and a new confidence about overcoming life's challenges.


Matt Semple promoted to MD at MEC Hong Kong

Matt Semple.jpgMedia agency MEC Hong Kong has appointed Matt Semple as Managing Director of MEC Hong Kong.
"I'm very excited to be taking on the management of MEC Hong Kong working with a great portfolio of international and local clients, and to ensure that we achieve our mission to be the best in class in terms of client centric, ROI focused delivery," said Semple. "We are currently well placed to take advantage of the rapidly changing media landscape here with digital investment from our clients far exceeding the market norm."
In addition, Doris Mok, who was previously General Manager, now assumes the new role as Head of Client Service. The new management team will be working close together, focusing on strengthening the relationship with key clients such as Citibank, Chanel, Marriott Colgate-Palmolive, H&M and Singapore Airlines as well as nurturing talent and driving new business initiatives.
Saatchi & Saatchi Beijing .jpgSaatchi & Saatchi Beijing has picked up several Volkswagen Group Import Company Limited vehicle brands after a pitch involving three other agencies include DDB Guoan, OgilvyOne and local agency CCG360. Saatchi & Saatchi will lead the creative for Volkswagen's Touareg, Scirocco, Sharan and Phaeton, with new campaigns to launch this year.

"Imported vehicle brands are among the highest profile ones, we look forward to partnering with VGIC to raise the brands to new heights." said Oliver Xu, Saatchi Group Managing Director.
Sid.jpgAfter months of searching Innocean Worldwide has found its new strategy head for Australia in Singapore's Sidharth (a.k.a. Sid) Loyal.

Loyal has worked across some of best agencies across APAC which include Wieden & Kennedy, Saatchi & Saatchi, Publicis, DDB, Grey Worldwide amongst others and has had great fun working with and including leading brands across categories which include J&J, Hyundai, Chevrolet, Phillips, IndiGo Airlines, Royal Enfield Motorcycles, Cairn Energy and Mondelez amongst many others across India, Singapore, Malaysia, Thailand, Indonesia and now Australia.
Simon-Veksner-b&w.jpgNaked Communications' head of ideas Simon Veksner is set to depart the agency 14 months after taking the role for a yet-to-be-revealed new venture.

Speaking exclusively to CB, Veksner says he's had a great time at Naked but it was time for a new challenge: "We've had a huge number of pitches over the last year, winning 13 out of 18 I was involved with. And we've done some really nice work including the latest Renault Koleos 'Beautiful meets Capable' campaign."

Veksner has had an 18-year advertising career spanning agencies including Saatchi & Saatchi, DDB London, BBH, and DDB Sydney and has won awards including a Cannes Grand Prix (he co-created the VW 'Cops' ad - left) and multiple Cannes Lions, plus two D&AD Pencils and over 40 D&AD In-Book entries.

In 2010, he published a book aimed at young creatives called 'How To Make It As An Advertising Creative', and has a second book coming out soon, titled '100 Ideas That Changed Advertising'. His Scamp blog was the most popular advertising blog in the UK and last year he re-launched Scamp in Sydney, where it has become a weekly feature on Campaign Brief.
AXE-WAR-PEACE.jpgIn a world filled with war, the greatest weapon is love, as shown in this latest spot for Axe via BBH London.

The film, 'Call to Arms', was shot by award-winning director Rupert Sanders and will launch in the US during the Super Bowl on 2nd February. The film is accompanied by print, digital, mobile and out of home campaigns, as well as a series of local initiatives around the world that aim to help young people take action for peace.

Punters worldwide are asked to help Axe Peace and non-profit organisation Peace One Day spread peace, one kiss at a time: Share your #KissForPeace

EYES ON THE ROAD.jpgSingapore is ranked top in smartphone usage. However, bad mobile habits have caused agony, especially on the roads where drivers text while they drive. The dangers are fatal, yet Singaporeans remain ignorant about it. Samsung hopes to curb this behaviour.

So the app, Eyes on the Road, is created by Cheil Singapaore. Using sensor fusion technology, the app detects motion at above 20km/hr. Calls and SMSes will be temporarily blocked. Social media alerts silenced. Auto-generated messages inform that the user is driving. The app is deactivated after 10 minutes of idleness, or done so manually.

FrieslandCampina.jpgFrieslandCampina, one of the world's largest dairy based products makers, has appointed Lowe and Partners as creative agency for their youth based brands across the region. This appointment was made without a pitch, for the entire region. Work will be led from Lowe's regional offices in Singapore.
AJ. van Triest, Category Director - DBB, FrieslandCampina AMEA Pte Ltd, said, "Youth markets are an ambitious growth area for us in the region. And our search for an agency network that brought the best of the region with a unique view of its youth, ended with Lowe and Partners. They possess a distinct quality to think regional and land local with work that impressed my team and me."
Festival.jpgFestival of Media Asia-Pacific (FOMAP), the largest gathering of media leaders in Asia Pacific, has announced its 2014 agenda featuring some of the most thought-provoking topics and speakers in the media industry today. Taking place from 16-18 March 2014 at the Capella Singapore, the Festival brings together media owners, agencies and brands for three days of invaluable networking, celebration and speaker sessions.
Based on the Festival theme 'Agility', which focuses on the increasing need for businesses to be nimble and responsive to the changing media environment, this year's event will highlight some of the most interesting and pressing issues affecting the industry today.
McDonalds_stay1.jpgMcDonalds_stay2.jpgLeo Burnett Manila has released a new McDonald's breakfast campaign in The Philippines. The annual "Hooray for Today" campaign in the past years typically featured an upbeat and optimistic theme. Following the Typhoon Haiyan disaster in the country last year, it became ever more important to lift the spirits of the Filipino people. This became the inspiration behind the theme of gratitude for this year's 'Hooray for Today' campaign.

The 60-second spot opens with cinematic shots of Manila at dawn - the central post office, a historical bridge, and a flock of birds flying against charming old buildings. And we find a young man, still asleep in bed. As the quiet story unfolds, sunlight slowly entering his room, soft and dreamy lyrics articulate what all of us think of as soon as we open our eyes: Stay a little longer in bed/ Keep the covers over my head.

bonseyjaden_team.jpgSingapore-based independent branding agency Bonsey Design has partnered with Sydney-based international marketing collective The Jaden Group to launch Bonsey Jaden, a new digital agency in Singapore. Focusing on the Southeast Asian market, with offices in Singapore, Indonesia, Malaysia, The Philippines and Sri Lanka, Bonsey Jaden will deliver an integrated experience to brands across the full digital spectrum.

The agency will offer online expertise in the areas of web and mobile, social media, digital advertising, brand awareness and data analysis, providing tailored creative solutions that enable clients to engage their audience and amplify their brand.
JWT Kuwait.jpgJWT Kuwait has teamed up with Islam's biggest rock star, Sami Yusuf, to help the United Nations World Food Programme (WFP) provide aid to "Live Feed Philippines" - a campaign to encourage donations on behalf of those hardest hit by Super Typhoon Haiyan.  

Haiyan, which made landfall on 8th November 2013 with tragic and devastating consequences in the Philippines, has caused more than 6,000 deaths and the displacement of more than 4 million people whose homes and livelihoods have been destroyed.  Throughout this trying ordeal, organizations such as the WFP and concerned individuals like Sami Yusuf have raced to help families rebuild their shattered lives.
Andrew-Baxter.jpgPublicis Worldwide has lured Ogilvy Australia CEO Andrew Baxter (left) as CEO, Australia following the departure of Joe Pollard (below) - who has been in the role at the troubled network for only 18 months - who has decided to leave for "personal reasons", according to a statement.

CB understands that until Baxter comes on board - probably in a few months - Tim Parker, most recently CEO at Naked Communications - has been brought in as temporary national MD.
Baxter will direct the operations of Publicis Worldwide in Australia, which counts collectively 450 staffers across diverse businesses in Sydney, Melbourne and Brisbane. (Around 160 staff are employed at the three ad agencies, while most of the rest are at the Publicis-owned CRM business - with major client Qantas - in Melbourne). Baxter will also be a member of the Publicis Worldwide Global Management Team.

When Baxter joins he will be reuniting with Publicis Mojo national ECD Grant Rutherford, who came on board in June last year, who worked with Baxter while they both were at Y&R Melbourne in the late 90s and early 2000's.
Jason Hodges.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in Singapore and Hong Kong, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The sixth interview is with Jason Hodges (pictured above), Creative Partner, Brilliant Agency, Singapore.

What's the most exciting thing about working in Asia?

The pace, the cultural diversity and sheer size of the audience: 60% of the world's population on a single continent. The food isn't bad either.
What inspires you?
People. Filtering out the noise on social media reveals some incredibly powerful insights into the way we think and feel today. Traditional news sources report predominantly negative stories; however, Facebook, Twitter and the like share so many amazing facets of our lives. Humans are awesome. Oh, and cat videos.
How has social media impacted creativity in the region?
Positively, given the need for creative evolution. The ability to target real people with specific messages that they might actually appreciate is unprecedented. Like any advertising, there's digital wallpaper too, but a smart idea can translate into amazing, engaging work.
Dentsu.jpgA man takes a polaroid picture of the sun. The picture emanates thermal energy and the man uses the heat to cook an egg and eat it. It's part of a Dentsu Tokyo corporate campaign for Mitsubishi Chemical Holdings Corporation that dipicts a slice of the wonderful future we may come to enjoy through new applications of energy.


APAC Effie Awards 2014 announces heads of jury

APAC Effie HOJ 1.jpgAPAC Effie has announced the first two of the four heads of jury who will form the Judging Committee for its 2014 Awards.

Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group, comes with a unique agency-cum-client perspective. He has worked at the agency end for over 14 years, at Ogilvy & Mather, across the 3 key disciplines of Direct Marketing, Advertising and Public Relations. For the last 8 years, he has been a client. Today, he leads marketing across the 9 lines of business of the Aditya Birla Financial Services Group, that include life insurance, asset management, broking, general insurance broking, online money management, non-banking financial companies (NBFC), private equity, project and structured finance, and wealth management & distribution.
Andy Wilson.jpgStrategic mastermind Andy Wilson is joining AdFest 2014 as Jury President of the Effective Lotus and Media Lotus categories.

Based in Singapore, Wilson is Head of Strategy, Asia at BBDO and Proximity. As chairman of the Asia Planning Council, he is one of the industry's most influential strategic executives, leading planners in key regional markets to develop innovative and effective communications strategies.

"I am honoured and excited to be serving AdFest as a Jury President. AdFest has always had its finger on the pulse of communications in the region, and is one of the most dynamic showcases of the best communications on offer. I am particularly excited to be overseeing what must be the two most dynamic categories - Effective Lotus and Media Lotus," says Wilson.
Josie .jpgJWT Asia Pacific has appointed Josie Brown (pictured left) to the newly created role of APAC Digital Director, a move that underscores the network's commitment to building a strong digital capability within each agency.

JWT Asia Pacific doubled its digital revenue last year, and the network is taking strategic steps to expand its capabilities further still. JWT Beijing won Microsoft's digital business for key Asia Pacific markets, including Japan, Hong Kong and China, in 2013, and other clients, including Mattel and Estee Lauder Asia Pacific also expanded the network's digital remit across the region. JWT Asia Pacific's digital campaigns have received international recognition, earning Gold at Cannes, Clio, and the London International Awards, among others, last year.

"Our mission this year is to ensure we have a strong, digital heartbeat in every office, and Josie is the right person to add momentum to that drive," said CEO Tom Doctoroff .
GSS1.jpgGuinness has launched the latest TVC in the continuing 'Made of More' campaign via AMV/BBDO, London, which will air for the first time in the UK on 15 January.
Following on from the recent 'Basketball' ad, the new ad builds on the iconic beer brand's platform of celebrating people with extraordinary integrity and character.

Debbi_Vandeven_2013_biopic.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Debbi Vandeven, global chief creative officer at VML, Kansas City, Missouri.

Cheil logo.jpgCheil Worldwide has released a report on the lifestyle of Korean consumers, titled "Annual Consumer Report" and presented 'R.E.A.L.' as the marketing keyword for the year 2014.  

Based on the report, Cheil Worldwide has concluded that today's consumers are living in a digital-driven world which has two contrasting values, uncertainty and indefinite potential. In a world where uncertainty and indefinite potential coexist, people are struggling to expose themselves. The age of unlimited competition, largely driven by digital, has forced people to develop their sense of existence more than ever before.

Therefore, Cheil Worldwide suggests 'R.E.A.L.' as the marketing keyword to move digital consumers who are keen to expose themselves. 'R.E.A.L.' is generated based on the changing attitude of Korean consumers, and it is a newly coined term by taking first letters from four marketing driving forces; Reality, Experience, Authenticity and Life ShareTM.
Sony1.jpgFollowing M&C Saatchi Tokyo's creative appointment for the launch of Sony China's α7 and α7R, they have released their first campaign revealing the world's first full frame mirrorless camera.

Setting global standards through innovation sits at the core of Sony's philosophy. With this in mind, M&C Saatchi Tokyo set out on creating a noticeable campaign that would unequivocally demonstrate the differences between Sony's Alpha brand product philosophy with that of its competitors.

Office Syndrome.jpgBBDO Bangkok's new TV and internet film campaign for Tisco Bank shows that Office Syndrome is the result of unhealthy working habits causing serious illness among office workers that leads them to miss out chances in life. Tisco Bank, Thailand's leading investment bank, has discovered new types of office syndrome, 'Office Syndrome 2013' which is now spreading virally.


Credits - Chief Creative Officer: Suthisak Sucharittanonta. Creative Director: Taya Soonthonvipat. Art Director: Puttisak Sanvisate. Copywriter: Greepol Boonsrangsom. Production House: Friday Club. Director: Pranussadej Tantipong
Ikea.jpgBBH Asia Pacific has created a Chinese New Year campaign for IKEA Singapore and IKEA Malaysia.

The idea behind the campaign is to encourage people to start spring cleaning earlier with IKEA products that help to get rid of clutter and organize space at home.

IKEA offers people a new and fun way to shop for products through the IKEA Zodiac facebook app. Just key in a birthdate or click onto a zodiac sign to get recommendations. This app makes the shopping process easier by recommending products for individuals, including children.

Subhash_Pinnapola.jpgTBWA\TAL Sri Lanka has appointed Subhash Pinnapola as Chief Creative Officer.

With over 20 years experience in advertising, Pinnapola (pictured left) has previously worked at Ogilvy & Mather, JWT, Lowe and Leo Burnett.

Pinnapola's extensive understanding of Sri Lankan people and culture has been key to his success. Additionally, he has picked up many international achievements as a creative professional and is highly regarded in Sri Lanka's advertising industry. Pinnapola has won metal at Cannes Lions, Spikes Asia, AdFest, the Appies, the Star Awards and GoaFest.

"Being well-aware of his creative exploits and potential, I am thrilled to welcome Subhash on board," said Renuka Marshall, Managing Director of TBWA\TAL Sri Lanka. "I'm looking forward to TBWA\TAL becoming a strong contributor in the regional and global arena."
NandaI.jpgNanda Ivens takes on the role of Chief Executive Officer at XM Gravity succeeding Kevin Mintaraga, who moves into the role of Chairman.

Ivens, (pictured left) who has served as the company's Chief Operating Officer since 2012, will now assume wider day to day management responsibilities for XM Gravity's operations, which include three digital agencies, two digital PR units, and a digital media agency. Mintaraga, who plans to start up a new company outside the digital advertising industry, will continue to oversee the agency's financial and human capital development as Chairman.
Patrick Leclercq.jpgJustine Tabone BW.jpgBates CHI&Partners has made two senior regional leadership appointments by promoting Singapore Business Director Patrick Leclercq (pictured top) to Regional Client Services Director, and appointing Justine Tabone as Regional Operations Director. Both will report to Bates CHI&Partners CEO David Mayo.

"I see a great many agencies in Asia chase new business to the detriment of their existing clients," said Mayo. "At Bates CHI&Partners we have more than 200 clients around the region who are the epicenter of what we do. Working closely with the local Managing Directors, Business and Finance Directors, Patrick and Justine's roles are crucial to ensuring that we actively nurture and grow our existing client relationships and their businesses, and that we have a deep understanding of their operating environment, that we are developing strategies and campaigns which build on that understanding and that we are paid accordingly."

As Regional Client Services Director, Leclercq will help build the Bates CHI&Partners collaborative business model by bringing together the right people and skills around the table to generate the best briefs for the best clients.

Leclercq brings strategic skills and business development experience. He has been with the agency for three years, and fast tracked throughout his career at WPP. Starting as an Account Executive at JWT London and developing branded content properties at MEC in New York, he led integrated campaigns for IBM at Ogilvy New York as Partner, Marketing Director, before moving to Singapore in 2011, where he grew Singapore based clients and regional businesses. He is the product of the WPP Fellowship program, an initiative to develop high-caliber management talent with experience across a range of marketing disciplines. Patrick has an MA in Marketing from Sciences-Po and a BA in French and English Literature from the Sorbonne.

The metric that is great news for creatives

Scampimage.jpgBy Simon Veksner, Head of Ideas, Naked Communications

Creatives were always against any measuring of our work (except by awards juries).

We scoffed at brand tracking studies, despised research, and when told that our ad had failed to achieve certain metrics would protest, citing Albert Einstein, that "Not everything that counts can be counted."

But this attitude has now changed dramatically. READ ON...

Top level changes at Y&R Philippines

MaryBuenaventuraChiquiLara.jpgMary Buenaventura has been promoted to the Chief Executive Officer position at Y&R Philippines. She succeeds Chiqui Lara who stays on as President, Y&R Philippines.

Buenaventura (on the left with Lara) has been with Y&R for over a decade, most recently as Chief Operating Officer. Prior to that she was Division Director on various accounts within the agency, across multiple categories including FMCG and automotive. She joined Y&R in 2002 from Burson Marsteller.

Buenaventura established the in-house integrated 'Action Marketing' capabilities for the agency, a first in the Y&R network in Asia. These capabilities include Public Relations, Event Marketing, CRM, Digital, and Shopper Marketing. The agency's achievements led to acclaim in the national business press, and she continues to lead agency service innovations. Her past agency experience includes integrated marketing solutions for Novartis, Nortel Networks, Monsanto, Pepsi, Unilever & Kimberly Clark.

Last January the Guardian launched a new, tongue-in-cheek campaign to champion its weekend newspapers via BBH, London.

In September the Guardian launched two new films in the campaign, 'Paella' and 'Mega Glove', which retained the overarching satirical premise that the Saturday Guardian and The Observer produce such exciting, varied and rich editorial content that the newspapers effectively 'own the weekend'.

Building on the success of the 2013 campaign, which vastly exceeded sales targets, the latest instalment of the Own the Weekend campaign promotes an exciting new lifestyle supplement for the Saturday edition of the Guardian, 'Do Something'. The monthly magazine will encourage readers to develop new skills, try new experiences, and live more intensely.


Omincom Group Inc. (NYSE: OMC) and Publicis Groupe (Euronext Paris: FR0000130577) today announced that they have received approval from the European Commission in connection with the pending merger of Publicis Groupe and Omnicom.  The proposed merger was notified to the European Commission on November 25, 2013 and was authorized today without condition following a phase 1 review.

This approval follows previously disclosed clearances in Australia, Brazil, Canada, Colombia, India, Japan, Mexico, Russia, South Africa, South Korea, Turkey, Ukraine and the expiration of the Hart-Scott-Rodino Antitrust Improvements Act (HSR) review period in the United-States.

Lions Health.jpg
Lions Health (13-14 June), a new bespoke Festival celebrating the power of creativity in healthcare marketing and communications from around the world, is now open for delegate registration.

Lions Health is a two-day event offering a chance to see the latest communications in healthcare and wellness from around the world, learn from the best work that will be awarded by the two Lions Health juries, attend unparalleled seminars that showcase great ideas that push boundaries, debate topical issues pertaining to the industry, and network with peers and clients from around the globe.

The 61st Cannes Lions International Festival of Creativity (15-21 June), the world's largest and most prestigious annual awards celebrating creative excellence in global advertising and communications, is now open for delegate registration.

Cannes Lions delegates can choose from a range of packages, including 3-day, 4-day, 7-day and Premier Package passes, all providing access to unmissable world-class content, inspirational exhibitions, screenings and award shows showcasing the best global creativity in communications, as well as unrivalled networking opportunities. Special discounted packages are available for young creatives, young agency executives, young marketers and students, helping to provide the next generation with invaluable learning opportunities. Click here to buy a pass.

Screen Shot 2014-01-10 at 9.52.25 AM.pngDentsu Inc. announced today that its global business unit, the Dentsu Aegis Network, has reached an agreement with the principal shareholders of Oddfellows Sydney to acquire a 51% stake in the company. Under the terms of the agreement, Oddfellows Holdings will become a wholly owned subsidiary by the end of 2017.

Oddfellows Holdings owns three companies: ad agency Oddfellows, digital communications specialist @odds and art and design studio @tack which provide integrated advertising communication services including media, digital, strategy, production, CRM and promotions. @odds and @tack are both 100% owned by Oddfellows Pty Ltd, which also has strategic alliances with film and animation studios as well as an audio & music studio.
Taxi-Gharial.jpgWildlife Reserves Singapore has launched a brand new outdoor campaign through boutique creative shop Blak Labs for River Safari, Asia's first and only river-themed wildlife park.

The series of subway posters and taxi wraps feature a fascinating selection of aquatic and land animals found in the park. A number of creatives include 3D animals and offer passers-by the opportunity to interact with the animals.

Charlie Blower, Managing Director of Blak Labs said, "We want people to interact with the ads and be inspired to visit River Safari. If these charming posters bring a smile to your face, imagine the wild time you'll have at River Safari".

Credits - Creative Directors: Justin Lim, Hwee Peng Koh, Elsa Peck, Charlie Blower. Copywriters: Elon Law, Justin Lim, Charlie Blower. Art Directors: Hwee Peng Koh, Elsa Peck, Teo Hong Jun, Regina Lee, Royston Ang. Production and Project Management: Ken Tam. Retouching: The Rabbit Hole, Evan Lim, Ping.
Rio Mints.jpgOgilvy & Mather Hong Kong has launched a new campaign for the Hong Kong-based brand, Rio Mints. The campaign, 'Surprisingly Fruity' features light-hearted humour with some odd puppetry.

The campaign will see a series of commercials rolled out over time, airing in Hong Kong across TV and online platforms, primarily YouTube. The first of which, launched through Rio Mints facebook page, is 'Surprisingly Burgundy' for Rio Burgundy Grape Mints. The commercial features a young man and woman seated on a bench in their beach attire - the man holding a purple lama stuffed toy.

FABULOUS FOUR.jpgEvery year, AdFest invites new directors and assistant directors to submit a five-minute short film script inspired by the theme of AdFest in a program designed to nurture up-and-coming directors.

This year's theme is 'Co-create the Future', which inspired 24 directors to put pen to paper and submit their short film scripts in the hopes of becoming the 2014 Fabulous Four. Scripts were submitted from Bangkok, Colombo, Dhaka, Manila, Perth, Rambukkana, Melbourne and Tokyo.

All 24 scripts will now be judged by the Film Craft and New Director jury, which is headed by Jury President Hozefa Alibhai, Managing Director of 200 not out Films in Mumbai.

The directors who receive the highest number of votes will go on to become the 2014 Fabulous Four, with just a few weeks to bring their scripts to life in time for the premiere at AdFest 2014, which takes place on 6th - 8th March 2014 at the Royal Cliff Hotels Group in Pattaya, Thailand.

Ricardo Adolfo takes on CD role at O&M Japan

Ricardo Adolfo.jpgRicardo Adolfo has taken up the Creative Director role at Ogilvy & Mather Japan GK. The appointment took effect in November last year. A multicultural and multitalented award-winning international creative director, Adolfo's work has been recognized with Gold in Cannes and a Grand Prix at the Eurobest to name a few.

Adolfo (pictured) moved to Japan in 2012 and has been working as a consultant International Creative Director for agencies like Hakuhodo, Mori Inc and Projector. Previously he was based in Amsterdam at DDB International and 180 Amsterdam, leading projects for global and regional brands.

The Midas Awards World's Best Financial Advertising announces the 2013 Midas Report rankings with M&C Saatchi Direct & Digital Communications Mumbai and JWT Mumbai making top 10. Unveiled in 2010, the annual Midas Report recognizes and ranks the most successful global companies in the financial and marketing communications industry.

The Midas Report creative ranking system is based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows:  King Midas Award, 9 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist, 1 point.

Hurman-Case-Studies.jpgJames Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail".  A Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

By James Hurman

This New Year we've again gathered together a family of campaigns that represent something of a high watermark of achievement in our industry. To be judged Gold at Cannes and then Gold at the Effies is evidence of an advertising idea that is beyond reproach - both in terms of the commercial or behavioural impact it creates for its client and the way it moves our industry forward through sheer imagination and innovation.

david jones1.jpgHavas announced today that Global CEO David Jones - who started his career with the group as CEO of Euro RSCG Sydney - will be leaving the company to become co-founder and CEO of a new tech start-up that will launch next month.

Andrew Benett, co-president Havas Worldwide, is now promoted to CEO of the advertising network and will report to Yannick Bolloré, who takes on the role of Global CEO of Havas. These leadership changes are effective immediately.

Says Bolloré: "It's a very exciting time for Havas. We are well on our way to realizing our goal of being the most integrated and innovative communications group of our industry. I would like to thank David for the impact he has made at Havas over the last 15 years. Thanks to his talent, David has contributed significantly to the improvement of the results and organization of the Group and its standing amongst clients and in the industry. I wish him all the best for his future business."

Jones, who is also the Guardian's Sustainable Business Leader of the Year for 2013 and co- founder of One Young World, leaves the Group by agreement with Havas's management and will be retained as advisor to the Havas Chairman & CEO throughout 2014.
Alfa.jpgGary-CAULFIEL-web.jpgCB Asia Exclusive: Arcade is launching an office in Jakarta signaling a new stage of growth for Southeast Asia's leading independent agency.

Indonesia will follow Arcade's trademark agency model - a compact and nimble creative agency built around a core of very senior people arranged flat and lean with extensive experience creating and deploying world class advertising campaigns and content.

The senior group will be led by two advertising superstars in Jakarta - Gary Caulfield (above right) and Alfa Aphrodita (above left) - who are co-founders and will take the agency forward as the CEO and ECD respectively.
Best Ads Logo copy.jpg
Screen shot 2012-12-20 at 8.47.05 AM.jpgWe hope you, like over 113,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than US$3 per month)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.

DROGA-BESTADS.jpgMore reasons to become a BestAdsPRO member:

* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: michael@bestadsontv.com
(you will be billed later)
Thomas_Kim.jpgThomas Hong-tack Kim, executive creative director at Cheil Worldwide Korea, has been ranked in the Top 10 Executive Creative Directors worldwide in the latest Directory Big Won Rankings, released today.

With a ranking of #8 Kim (pictured left) is the only Asian executive creative director to make the Top 10 which is headed this year by McCann Erickson Melbourne's John Mescall.

This follows Cheil Worldwide Korea's #15 ranking in the Directory Big Won Top Agencies table and their top five placement in the world for their Samsung "Bridge of Life" campaign.
S-Oil_Neutral.jpgFollowing on from their award winning 'Here Balloon' campaign, Cheil Worldwide Korea developed a follow up "Neutral Stickers" campaign for S-Oil, that is equally as simple.

When the Neutral sticker, distributed by S-Oil, is affixed on the front window, drivers cannot see the sticker while driving as it is blown upwards by the wind.

However, when the car stops, the sticker comes down and shows the message that the car transmission should be put in to neutral. The result is cars emit less pollutants because the gear is put in neutral.

PETRONAS Logo_Reimagining Energy.jpgSaatchi & Saatchi Arachnid has been reappointed as the digital agency of record for Petronas Lubricants International following an agency review involving seven other leading agencies.
As the incumbent agency for PLI for the last three years, Saatchi & Saatchi Arachnid has been responsible for the development and management of all digital properties for PLI globally, which include web, social and internal campaigns, and solutions.
In line with PLI's aggressive marketing plans in 2014 and beyond, Saatchi & Saatchi Arachnid will be tasked with growing the brand's visibility in the digital space and engaging with its business and consumer targets through various initiatives, starting with revamping the current PLI group website to cater to the requirements of their various global offices.
rahul mathew.jpgDDB Mudra West has roped in Rahul Mathew to lead the agency's creative output for it's robust set of clients including Future Group, Volkswagen, Johnson & Johnson, Kalpataru, Hindustan Unilever, Union Bank, Marico, Emirates, Gulf Oil, Godrej, Lavasa, Arvind, Adani Group, CenturyPly, Raj Petro among others. among others. Mathew will partner Rajiv Sabnis, President, DDB Mudra Group, West and will work closely with Sonal Dabral, Chairman & CCO, DDB Mudra Group, who he will be reporting in to.

Mathew (left) joins the DDB Mudra Group from McCann Erickson, where he was the Executive Creative Director of its highly reputed Mumbai office. With over 15 years of experience, Mathew has worked with some of the leading advertising networks including Ogilvy, JWT, Leo Burnett, Y&R (in Kuala Lumpur and India).

In these years, Mathew has partnered an endless list of top-notch clients the likes of Parachute, Saffola, ACC Cements, Airtel, Colgate, Coca-Cola, Pears, Western Union, Tata Motors, Neo Sports, LG, Yamaha and L'oreal.
David Park-web.jpgDavid Park, founder & creative director of Maud in Sydney is going to lead the Design Lotus and Print Craft Lotus categories at AdFest this year.

Maud was Australia's most awarded design business in 2013. As creative director, Park leads a team of design thinkers with extensive knowledge across local and international clients including Google, Diageo, Coca-Cola, Toyota, Carlton United Brewers and Tommy Hilfiger to name a few.

"The design scene in Asia and the Middle East is incredibly vibrant, and I'm expecting to see a lot of world-class work at AdFest this year. It's an exciting time to be a designer, and I'm honoured to join the line-up of jury presidents at AdFest this year," says Park.
Bridge of Life.jpgRankings from the 2013 Directory Big Won have been released, which look at agency performance across all marketing communication platforms.

Agencies to reach the top 20 for creativity from the region are Dentsu Tokyo at #11, Cheil Seoul placed at #15 and DDB Singapore at 19.

Singapore featured at number 10 of the top ten countries for creativity with 1139 votes. With Australia ranked at #2 in the world and New Zealand at #9, Singapore at #10, Japan at 12, China at 14 and Thailand at 19, the Asia-Pacific region has claims to being more of a creative hub than Europe with six countries in the Top 20 or the Americas, which have four. 
Andy Greenaway 2014 Photo.jpg12:20 is a Sydney based creative consultancy that works with agencies across Asia. Recently, while working in Singapore and Hong Kong, Christian Finucane and Jon Skinner met with 20 creative leaders from the top agencies to discuss the opportunities and challenges for the industry. The interviews, '12 Questions: 20 People' are being published in a series of blog posts on Campaign Brief Asia. The fifth interview is with Andy Greenaway, (pictured) Regional ECD, SapientNitro Singapore.

What's the most exciting thing about working in Asia?
The diversity of cultures. The fast pace of change. And the speed to market.
What inspires you?
Change. Stagnation in traditional agencies is rife. I want to learn something new every day. The bridge between technology and brand thinking is an inspiring space.
How has social media impacted creativity in the region?
Social has huge potential to unleash creativity in Asia. But so far it hasn't happened. That's partly because clients don't invest enough in it. And partly because most fan pages are managed by community managers who love to post pictures of cats. There's an obsession with 'Likes'. But that doesn't mean anything unless there's meaningful engagement. Social has had a lot of hype but it's not the only way to connect with consumers. Ecommerce platforms, for instance, are having a huge impact on how brands go to market and create engagement with real and tangible commercial value.
Fink Red Cardinal.jpgFink Spiderman.jpgOgilvy & Mather's chief creative officer for China is currently in London where he is launching his first solo art exhibition.

Fink's debut exhibition is called "Nomads"  and opens at the prestigious Riflemaker Gallery in London tomorrow and runs until 22nd of January 2014.

The centre piece of the show is 12 photographs Fink took on his travels. He sees 'faces' in cracks on walls and flaking paint etc. All images have been printed onto white marble slabs from the quarries of Thassos in Greece, this marble is special as it has no veins and is the purest whitest marble on earth.

There are also 3 paintings in the show and 2 drawings that Fink has hand etched onto 35mm film with a scalpel.

Fink also made 3 x 30 second animated films where he scratched each and every frame into the film emulsion. All in all 2250 frames were scratched to make animations of faces being formed and then destroyed. The sound design was achieved by placing a high powered microphone next to the blade.

Fink told Campaign Brief Asia the show has been a real labour of love and taken about two years of work to get ready: "I am pretty nervous but excited."

Fink is one of the world's most highly awarded, respected and celebrated creatives. He is the man behind some of advertising's most iconic campaigns and images. His work has won him numerous accolades including the 2012 Cannes Grand Prix, D&AD Pencils and British TV Awards. He has also won four BAFTA'S.

In 2011, Ogilvy & Mather hired him as their Chief Creative Officer for China.

TBWA\Korea appointed to Black Yak

BLACKYAK_Logosml.jpgBlack Yak, Korea's number one outdoor clothing and equipment brand, has appointed TBWA\Korea to manage its creative and media account. The appointment follows two pitch processes against four local agencies.

TBWA\Korea will be working with Black Yak to further develop the brand's identity and strengthen brand power.
NZTA-Simple-Mistake.jpgToday's top spot is a great road safety message out of New Zealand.

No one should pay for a mistake with their life, as demonstrated in the latest dramatic spot for NZTA via Clemenger BBDO, Wellington.

The idea: When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error. The spot was directed by Derin Seale via Finch with special effects created by Fin Design + Effects.

Hong kong.jpg
In the lead-up to the FIFA World Cup Coca-Cola, via Wieden & Kennedy Sao Paulo, is taking the spirit of Brazil to over 16 countries such as Colombia, China, Spain, England and Japan to pass the message that everyone is welcome to the World's Cup.

The action is inspired by the spirit of the Brazilians, considered to be one of the most creative, happiest and hospitable people on the planet.

"Welcome" will not only conquer the streets all over Brazil, it will also be scattered across more than 16 countries. The advertisements can be seen in countries such as Argentina, China, Colombia, Spain, Guatemala, India, England, Japan, Panama, among others.

To transform the idea into reality, nothing better than the Brazilians themselves invite soccer fans to come to the country to cheer for their teams. Throughout 2013, the brand was on the street with photographer George Bishop, registering ordinary Brazilians and celebrities in various corners of the country, such as Belém, Fortaleza, Porto Alegre, Rio de Janeiro and Sao Paulo, among other cities. Images of more than 300 people were captured.
Shahir Zag.jpgAdFest has named Shahir Zag, Chief Creative Officer at Y&R MENA in Dubai, as the Jury President of the Outdoor Lotus category for this year's festival to be held in March.

A passionate typographer, designer, poet and creative sage, Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from Mumbai in 1997. In 2012, he was ranked #1 copywriter, #1 art director and #2 Chief Creative Officer in the world by the Big Won Report, an annual global report tracking the award performance of agencies.

Screen Shot 2013-10-26 at 10.46.50 AM.pngRankings-CB-APP.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Singapore, Malaysia, Indonesia, Vietnam, Australia and New Zealand), while the Bestads App is in Top Business Apps Chart in 45 countries (including Indonesia, Republic of Korea, Hong Kong, Malaysia, Philippines, Thailand, Singapore, Macau, Vietnam, India, Taiwan, Australia and New Zealand).

The Campaign Brief App includes CB Asia, CB Australia and CB New Zealand - all on the one app.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are. 

Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.


Facebook awards.jpgNow in its third year, the Facebook Studio Awards celebrate the agencies and brands creating best in class work on Facebook.

Award submissions are reviewed by Facebook's Creative Council, an esteemed panel of industry leaders from around the world, including David Droga (Droga5), Colleen DeCourcy (Wieden + Kennedy), Gerry Graf (Barton F. Graf 9000) and Nick Law (R/GA).

You can enter now to receive international recognition for creating the best work on Facebook. Submissions close January 31st.


There are no categories and no entry fees. Please submit your agency's best campaigns that feature Facebook as a core component of the work. Work published between Feb 1, 2013 and Jan 31, 2014 will be eligible.
Yasmin_Google.jpgGoogle Malaysia celebrates the life of the late Yasmin Ahmad today. The latest doodle celebrates what would have been the 56 birthday of the Malaysian advertising legend and film director. Ahmad died in July 2009 at the age of 51.

This is the first time Google has honoured a Malaysian figure on its search engine on www.google.com.my.
PG_Thankyou mom.jpgFor the London Olympics P&G released a corporate campaign to celebrate Moms everywhere with "Best Job". This latest effort, via Wieden + Kennedy Portland, is for next month's Sochi Winter Olympics - Again it thanks moms of the world for being their for their children and picking them back up when they fall. "For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom."

CAM-BLACKLEY-BMF-TEAM-web.jpgCB Exclusive - BMF Australia has kicked off 2014 by luring Droga5 Sydney's award winning creative director Cam Blackley as its new executive creative director.

Cam Blackley (far left) heads BMF's creative team, which includes creative founder Warren Brown, Sydney creative director Justin Ruben and Melbourne creative director Carlos Furnari.
Blackley, son of Australia ad legend David Blackley, joins BMF with an impressive pedigree, bringing 20 years experience of outstanding work at leading international creative shops, including Droga5 New York, Publicis London and AMV BBDO London. He joined Droga5 Sydney in April 2008, eventually promoted to creative director.
Old Spice_Momsong.jpgThe new Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad. "Momsong" is the brand new hilarious Old Spice commercial out of Wieden + Kennedy Portland that is bound to hit a nerve with mothers of young adolescent men out there.

AdFestDeadline.jpgDon't miss the entry deadline for this year's AdFest - one of the region's premier awards festivals.

Deadline for entries is Friday, January 10th.


CADBURYS.jpgRandom objects have intimate conversations in Cadbury 5 Star's new "No hard fIllings" campaign via Ogilvy & Mather Mumbai.


Vat 69 and BBH India get men to say no we can't

VAT 69.jpgIt is that time of the year again when men are forced to dance at Sangeets (weddings), when they are made to attend ridiculous costume parties and worst of all, when they are required to stuff their faces, in spite of the fact that they are full.

In a TVC by BBH India men are encouraged to stand up and say something. Survive. No thrive this festive season with Vat 69.


Smart 2.jpgSistema Shyam TeleServices Limited, which provides telecom services under the MTS brand, has launched Canvas Blaze, a Dual SIM CDMA + GSM Smartphone preloaded with data and voice benefits for six months.

The campaign, conceptualized by Creativeland Asia, is targeted at young smart phone users and intenders who see technology as their oxygen. 'The Internet generation', as Creativeland has branded them in this campaign, believes that their power comes from their connections and therefore, increasingly spends more and more time online. They constantly hanker for connectivity and speed. These youngsters have a sense of entitlement that makes them not just Smart but Smartass.
Wong Shu Kor.jpgMakoto Sawada.jpgDentsu Utama Malaysia has bolstered its creative team with the appointments of Wong Shu Kor (top left) as Creative Director and Makoto Sawada (bottom left) as Creative Director/Digital Creative Director from Japan. The duo join recently appointed creative director Chow Kok Keong, whose appointment was announced prior to Christmas.

Ted Lim, Regional Chief Creative Officer, Dentsu Network/Asia, commented on the appointments, "Dentsu is currently undergoing a creative renaissance, a transformational journey which we are very excited to embark upon. We believe the strong new creative powers along with our existing creative team, will further help propel Dentsu Utama to a higher level in the industry. We will also be able to focus on developing 'out-of-the box' creative work that would engage people while helping to build brands. Ultimately our focus is on helping our clients to succeed. If they succeed, we succeed."

Wong Shu Kor who has been voted one of Asia's most awarded Art Director, has been in the creative industry for 18 years. He has won both local and international award which includes D&AD, Cannes, One Show, Spikes, New York Festival and others. He has been instrumental in creating innovative and award winning pieces for clients from a wide spectrum of industry, namely, telecommunications, finance, airlines, beverage and automobile industry. Wong was the Creative Director of Mega Brands & Solutions prior to joining Dentsu Utama.
Quaker.jpgQuaker Oats has implemented an interactive 3D display in a number of Shanghai's highest-traffic areas to attract attention and garner recognition for the new ready-to-drink Quaker Oats product.

The campaign created by DDB Group Shanghai is currently running in subway stations along People's Square, East Nanjing Road and Lujiazui, which are the city's top three commercial pit stops. When commuters pass by the large display screen, the original image of celebrity endorser Jimmy Lin holding a Quaker product vanishes and is replaced by a gigantic Quaker Oats drink which dances and mimics the passerby's movements.
SONY-STRATOSHPHERE.jpgSony China's latest TVC explores M&C Saatchi Tokyo's creative idea of floating high in earth's stratosphere and the near-limitless feeling of witnessing the earth from a new perspective.
The 60 and 30 second spots, directed by Cutting Edge's Jeff Gaunt, show cosmonauts floating in near space, firing away shots on their new A7R cameras, with the imposing far reaches of the world serving as a visual jaw-dropping backdrop.

I Fei.jpgJWT Taipei was the most awarded agency at the Times Advertising Awards in Taiwan, which recognizes Chinese language advertising from around the world.

Taiwan Blood Services Foundation's 'Red Christmas' by JWT was named "Best of Show". The agency also took home nine Gold medals, five Silver medals, 7 Bronze medals, and seven excellence awards across an array of clients such as Family Mart's Let's café, Sakura home appliances, Mazda, Allianz, Ford, Keng Yi, H&B, and Kuai Kuai snacks.

"2013 has been a great year for JWT Taipei, having recognised as the most awarded agency at both the Taiwan 4A Creative Awards and the Times Advertising Award is a fantastic way to celebrate its 25th anniversary in Taiwan," said Yang Yeo, JWT North Asia Executive Creative Director.

JWT Taipei Managing Director Evan Teng was also recently named "Ad Man of the Year" at the Taiwan Ad Festival by the Taipei Association of Advertising Agencies.

"I'm thrilled with the award haul. We couldn't have achieved this fantastic result without the talent, hard work, and contribution of everyone from the office. I'm most proud of each and everyone of them. Thank you!," said I-Fei Chang, (pictured) Chief Creative Officer at JWT Taipei.
ZedSpark.jpgY&R Malaysia has launched the Zed Spark programme, a talent development programme uniquely tailored for Malaysia, recruiting top graduates from various universities across the country.

The programme's initial outreach included the production and distribution of engaging communication materials to drive sign-ups, talks with students from leading universities and a digital platform to recruit graduates via Facebook

Y&R Malaysia's inaugural Zed Spark team have been unveiled as Planner: Alyssa Teh, Account Executive: Adhawiyah (Dawiy) Binti Hussin, Junior Art Director: Elaine Poh and Designer: Hazel Ting. They were selected from a 30-strong shortlist of applicants from Malaysia's foremost universities. They commence work in January 2014, forming a new team focussed on acquiring specific youth-related business.

XM Gravity Indonesia boosts its roster in 2014

XM Gravity Group.jpgXM Gravity has expanded its management team with a string of high-profile hires to prepare for the next phase of growth in 2014.

Dimas Novriandi, (pictured bottom left) who has key agency and client side digital marketing experience, joins XM Gravity as General Manager. Novriandi has held management and strategic planning roles at a range of local and international companies, including Zalora Indonesia, Sampoerna, XL Axiata, and PRISM, an activation company in Thailand that's part of the WPP group.

Novriandi will oversee and facilitate strategic management consulting in all of XM Gravity's business units, as well as providing supervision over the company's day-to-day corporate and project deliverables. The Jakarta-based agency also welcomes three new key members in its business development, strategic, and analytics & media lineups.
Doritos4.jpegPhotoplay Films director Tom Noakes has made the final five of the Doritos Crash the Super Bowl competition with his irreverent 'Finger Cleaner' spot, making him the only non-American to crash the annual Super Bowl competition.

It's the first year the create-your-own ad contest has been open to global entries and Noakes' spot has already gone viral with more than one million hits on YouTube, making it the most viewed in the competition so far. It has been consistently placed as one of the highest-rated entries of the 5,000 plus submitted to the Doritos microsite.


New Year's Resolutions - All Time Top Five

Head of Ideas at
Naked Communications

I've been making New Year's Resolutions every year for the past 12 years or so.

Some of them are work-related, and some I think could apply to any Creative, any year.

Here are my Top 5:

1.  More coffee
Part of the Creative's job is to let your mind wander. As the tagline of this blog used to read: "When you see me staring into space, that's when I'm working." However, it needs to be productive staring. Productive staring is when your mind is wandering over the brief, and the random associations it throws up. But if you are sitting there monged-out, mind blank... that's unproductive staring.

Resolution: when mind has gone blank, drink coffee.

Wheeler-BBQ.jpgAustralia: Jess Wheeler is a junior copywriter and recent Australian AWARD School graduate, trying desperately to break into the industry.

There are a number of projects he's working on, and one of them has gone viral over the last week.

On December 29, after much nagging from the Mrs, he put a satirical ad up on Gumtree to get rid of their old barbie.

After only 36 hours it approached 9,000 views, and he was inundated with texts, emails, calls and voice mails.
business ads wold articles new ads business wold opportunities finance ads wold deposit money ads making wold art loan ads wold deposits make ads your wold home good income ads outcome wold issue medicine ads wold drugs market ads money wold trends self ads roof wold repairing market ads wold online security ads wold tips skin ads wold tools wedding ads wold jewellery newspaper ads for wold magazine geo ads wold places business ads wold design Car ads and wold Jips production ads wold business ladies ads cosmetics wold sector sport ads and wold fat burn vat ads insurance wold price fitness ads wold program furniture ads at wold home which ads insurance wold firms new ads devoloping wold technology healthy ads wold nutrition dress ads wold up company ads wold income insurance ads and wold life dream ads wold home create ads new wold business individual ads loan wold form cooking ads wold ingredients which ads firms wold is good choosing ads most wold efficient business comment ads on wold goods technology ads wold business secret ads of wold business company ads wold redirects credits ads in wold business guide ads for wold business cheap ads insurance wold tips selling ads wold abroad protein ads wold diets improve ads your wold home security ads wold importance




Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue