2013 Midas Report Rankings announced: Lavender Sydney ranked 4th in the world

| | 4 Comments

midas-group-thumb-400x261-119543.jpg

The Midas Awards World’s Best Financial Advertisinghas compiled its 2013 Midas Report rankings which reveals that Lavender Sydney has been ranked 4th in the world.

Unveiled in 2010, the annual MidasReport recognizes and ranks the most successful global companies in thefinancial and marketing communications industry.

The Midas Report creative ranking system is based onpoints earned for winning entries and provides a historical account of thehighest ranking companies within the competition. Midas Report points arecalculated as follows:  King Midas Award,9 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; andFinalist, 1 point.

South African Agencies took the lead in this year’s Midas Report with King James Cape Town as the standout for the second year in a row leading the way with a total of 38 points, up by from last year by 11 points. The Jupiter Drawing Room was a close second with 35 points.

This year’s Midas Report ranking proved to be extremely competitive, with three international agencies in the spotlight tying for 5th place: M&C Saatchi Direct & Digital Communications (India), Publicis Kaplan Thaler (NY – US), and webguerillas AG (Zürich) each placed with 18 points.  Further evidence of the extremely competitive nature of this year’s report can be seen with two additional agencies tied for 6th place, both 41? 29! (Turkey) and FP7/DXB (UAE) each earned 16 points.

Says executive director Alisun Armstrong: “We had a lot of really exciting work this year. It’s no wonder the rankings were so competitive! It really shows the innovative and creative work going on in these specialized communications.”

Earning a spot on the Midas Report solidifies an agency’s place as a leader in financial services advertising and marketing. The full 2013 rankings read as follows:

 

Rank

Company

City/Country

Points

1

King James Cape Town

Cape Town, South Africa

38

2

The Jupiter Drawing Room

Rivonia, South Africa

35

3

Artplan

Rio de Janiero, Brazil

28

4

Lavender

Sydney, Australia

22

5*

M&C Saatchi Direct & Digital Communications

Mumbai, India

18

6*

Publicis Kaplan Thaler

New York City, USA

18

7*

webguerillas AG

Zürich, Switzerland

18

8*

41? 29!

Istanbul, Turkey

16

9*

FP7/DXB

Dubai, UAE

16

10

JWT Mumbai

Mumbai, India

1

 

The 2013 Midas Awards World’s Best Financial Advertising GrandJury of 30 international client and agency leaders awarded one Grand Midas, 27 Gold Ingots, 48 Silver Ingots, and 67 Finalist Certificates in the 2013 competition.

Founded in 2001, the Midas Awards is the only competition to recognize excellence in financial advertising and marketing on a global scale, honoring the World’s Best Financial Advertising in banking, brokerage, insurance, mutual funds, credit cards, real estate, accounting, and consulting.