Veksner: Are content marketers smoking crack?

By Simon Veksner

More and more Clients are saying they want ‘content’.

And more and more ‘content agencies’ are springing up to give it to them. Even regular ad agencies are setting up ‘content units’ to service this growing ‘need’.

Note to lawyers: I am not suggesting that any of these people are literally smoking crack. But I am suggesting their judgement is severely impaired. READ ON…