Bestads Top 6 of the Week reviewed by Brian Ford, co-founder and ECD, Zambezi, LA
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Brian Ford, co-founder and executive creative director at Zambezi, Los Angeles.
The Winner: WATERisLIFE – The Girl Who Couldn’t Cry. I wish I didn’t know the title before watching this masterpiece. From frame one I was taken into the world of this girl, a girl who never cried. Not when she was born, not when she worked scavenging through garbage, not when she was raped, forcibly married or had her own child. Not because she didn’t want to cry. But because she couldn’t. The reason? Extreme dehydration prevents the body from making tears. Unbelievable. Powerful. Truly sad. And I pray messages like this break through to affect change. Thank you to your team for creating this film, DDB New York. READ ON…