CLIO announces first CLIO Music Awards call for entries – entries accepted until Fri, May 9th, 2014

The Clio Awards, the esteemed international advertising, design and communications competitions, has announced Clio Music, a new program honoring creative excellence exclusively in music marketing and advertising.

The new honor recognises the best creative work utilizing music across a spectrum of media types. The entry period for online submissions begins today at clioawards.com, with the winners announced at the 2014 Clio Awards on October 1 in New York City. Billboard Magazine, the leading international source for news, trends and innovations in music, is the media partner for the new awards program.

Clio Music recognises work that pushes creative boundaries and demonstrates ahead-of-the-curve thinking in music, including artist self-promotion, music marketing and brand collaborations as well as the use of music in advertising campaigns.

Says Nicole Purcell, executive vice president, Clio: “Music is as powerful an asset as any in the creative mix, so it’s only fitting to include it as a new program in the Clio legacy. We are very pleased to partner with Billboard Magazine for this new venture as we break ground in recognising the best in music advertising.”

Clio Music submissions will undergo the same rigorous selection process as the other mediums in the flagship awards program. Judging will taking place on-site in NYC, where the evaluations will determine the most groundbreaking work of the year. Jurors will be comprised of the creative elite across the music industry, including designers, brand marketers, and other executives.

Jurors include:

–       Tom Poleman, President, National Programming Platforms, Clear Channel Radio

–       Liana Huth, Senior Vice President, Partnerships & Events, FUSE

–       Willo Perron, WP&A

–       Brian Loucks, Talent Agent, CAA

–       Javier Farfan, Senior Director of Cultural Branding, PepsiCo

–       Molly Peck, ‎Director of Advertising & Sales Promotion, Chevrolet

–       Mike Mahan, President, Dick Clark Productions

Entries are open to agencies, record labels, production companies, musicians, managers and brands who have made creative contributions to advertising and marketing through music. The entry types and mediums are as follows:

Events/Engagement

–       Ambient

–       Experiential

–       Guerrilla

–       Tour Concepts

–       Other

Film

–       Commercials (under one 1 minute)

–       Short form (between one 1 minute and five 5 minutes)

–       Long form (over five 5 minutes)

–       Series

–       Other

Innovative Media, includes work that utilizes advertising and marketing in a new, unique, or especially creative manner.

Integrated Campaign, which consists of a minimum of at least one ad from each of at least three different media types (e.g. Audio, Design, Digital, Film, Innovative Media, Out of Home, Print).

Partnerships/Collaborations, for advertisements, promotions, or events based on a business arrangement between two or more entities including but not limited to; brands, artists, and/or organizations.

Digital/Social

–       Apps

–       Banners

–       Games

–       Social Media

–       Websites

–       Other