Global marketing and technology agency LBi opens in Sydney in response to client demand

Global marketing and technology agency LBi has opened for business in Sydney in response to rapidly growing client demand.

According to the agency, he move marks LBi’s ongoing commitment to helping businesses of all shapes and sizes decide what’s next … and then taking them there.

LBi’s Sydney arm will offer a fully blended range of services to the Australian market including platform innovation, service design, branded content, mobile, CRM, social media, usability and analytics.  

Early next year the agency will launch an integrated portfolio of media services including digital display, search, social search and affiliate marketing.

The move will allow LBi to link bought, owned and earned media to power customer journeys in a way that no other agency can.  

LBi has already been named as digital agency of record by Johnson & Johnson after it won a place on the APAC roster. The appointment will see the agency work across a number of brands for the global healthcare and pharmaceutical company.

LBi has also started working with Pacific Beverages on its premium beer brand Peroni. The coming months will see the launch of a series of ground-breaking digital projects created in partnership with international markets, as well as developed specifically for Australia and New Zealand.

LBi has a growing Australian team that will work alongside the agency’s global network of 1,900 digital specialists in 18 countries around the world. The agency has a strong presence in the Asia Pacific region with offices in Beijing, Shanghai and Mumbai.

Laurent Ezekiel (pictured), Global Client Services Director at LBi, said: “Opening up LBi in Australia is a hugely important move for us given the increasing demand for digital excellence from existing and potential clients. As well as allowing LBi to tap into a booming domestic market, the move underlines our commitment to our existing customers who require our blended services on a global scale.  

“Our growing global footprint allows us to blend strategic, creative, media and technical expertise to create business value for brands in multiple markets.”

Shailei Forrester (pictured) is the first team member here in Sydney, reporting into  Ezekiel.