UM Australia named Agency of the Year at 2014 Festival of Media Pacific Awards in Singapore
UM Australia has been named the Festival of Media Asia’s Media Agency of the Year in the formal awards event announced last night in Singapore.
Festival of Media Asia is one of Asia Pacific’s most respected awards forums and widely contested across the region.
UM Australia was named Media Agency of the Year after winning the top awards in three categories – Best Entertainment Platform, Best Social Media Strategy and Best Creative Use of Media.
For Best Entertainment Platform, UM was awarded for its Meat and Livestock Australia campaign called Lambnesia; for Best Social Media Strategy the agency won for the Australian Government’s XTL campaign that promotes respectful relationships among young people. For Best Creative Use of Media UM won for the News Corp campaign called Fast Front Pages.
Says Mat Baxter, CEO: “We have set high benchmarks for the UM Australia operations. We’re measuring ourselves not just against our national market, but also by world standards. These awards from Festival of Media Asia give us an important update on how we are fairing against the best of the best.”
FCB Media received Campaign of the Year for SPCA and Mini’s highly awarded ‘Driving Dogs’ campaign.
MediaCom won Network of the Year.