Simon Veksner: Has the next step in the evolution of our industry begun?
April 7 2014, 9:13 am | | 7 Comments
By Simon Veksner
Creative Director
DDB Sydney
The accepted wisdom is that you need to observe at least three examples of a phenomenon to start calling it a trend.
But what the hell, I’m calling it on two.
First, a quick refresher on what’s wrong with our industry:
Clients now have separate agencies for social, search, analytics, CRM, media, digital, and above-the-line creative. The Agencies are frustrated because, with only a small piece of the pie each, we’re not making enough money. And the Clients are frustrated because they’re not getting joined-up thinking. READ ON…
7 Comments
gunning for a job at cr?
Cheers Simon – and yes I agree back to the past (joining things up), but with some strong inputs from the now and the future.
My thoughts exactly.
Nah. Very happy where I am. I do like their model though. Everyone is saying “media and creative ought to be more joined-up.” These guys have put them together.
Adam taking credit for the success of somewhere he’s been for 5 minutes. Why should we not be surprised?
Come on, lolz. He’s not taking credit. He’s just saying thanks for saying nice things about the place where he works.
Hi Lolz
You unhappy? Sad? Angry? What is it man?
I was saying thanks to Simon who I used to work with.