Sir Martin Sorrell lets cat out of the bag in New York that JWT will rebrand as J. Walter Thompson
April 15 2014, 1:19 pm | | 8 Comments
The New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.
According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON…
8 Comments
Wow! Radical! This is as big as when Kentucky Fried Chicken changed to KFC. But don’t expect a reversion any time soon; Fried is soooooo last century.
The Commodore would be proud. Stupid idea to change it in the first place.
Surely Walter Thompson & Friends would be better. It creates an infinitely better acronym.
Sir Martin got his knickers in a twist about Wunderman, when it changed its name to Impiric. He then changed it back again.
Some serious stone-mason stuff going on in that logo.
Molech the owl resting atop Aristotle’s lamp, with weird pyramid shape forming between the lamp and the owl.
Hmmmm….
Does anyone really care?
The mutant product of Freemasons and Hogswart.
is there a secret handshake to go with it?
Going backwards and trying to hang on to a world that no longer exists.