Simon Veksner: Is it okay to be stupid?
May 22 2014, 12:34 pm | | 3 Comments
By Simon Veksner, Creative Director, DDB Sydney
We all know you have to be creative to be a Creative. But do you also have to be smart, or is it okay to be stupid?
Funnily enough, I reckon it’s actually an advantage to be stupid.
Please note I’m not talking here about the famous Wieden + Kennedy dictum of “Walk In Stupid.” I love this idea, but it’s not really about intelligence. It’s really an exhortation to assume nothing, be open-minded, and learn as much as you can every day. READ ON…
3 Comments
In my experience the stupidest people in the creative department are the ones who treat the whole process like a science.
It’s easy to pick apart ideas and find fault through overanalysing and overthinking them. Much harder to have that genius, stupid thought that makes people go ‘brilliant’. In my experience, the creatives who do are often the smartest.
If ‘simple’ means ‘stupid’, stupid wins.
I don’t understand the middle bit.
Or as somebody quite clever once said “How would you explain the brief in a pub?”