Studio Smack creates thought-provoking poster for Graphic Design Festival Breda competition

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StudioSmack.jpgStudio Smack, an animation studio based in The Netherlands, has created the winning poster for the Graphic Design Festival Breda’s Reflect – Poster Project.

The competition challenged students, professional and amateur graphic designers to use the maker revolution, financial crisis and social media uprising as an inspiration to create a transparant, sustainable and honest concept for the future and to visualise their personal way of dealing with contemporary challenges.

Studio Smack designed a typography poster with a visual update of a quote from the film ‘Fight Club’.

Says Ton Meijdam, senior art director, Studio Smack: “The movie ‘Fight Club’ was released in 1999, a pre-social media era. The movie’s antagonist (Tyler Durden) played by Brad Pitt was literally talking about our possessions, and how they can dominate and take over our lives. Fast-forwarding to the present there might be something else that made us slaves to our possessions. Putting Tyler Durden’s statement in a whole new perspective.”