Bestads Top 6 of the Week reviewed by Nick Worthington, creative chairman, Colenso BBDO
July 29 2014, 11:53 am | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Nick Worthington, creative chairman at Colenso BBDO, New Zealand.
Winner: The Parent’s Circle. It’s a wonderfully simple misdirect, you naturally assume that racism is somehow at the heart of these people’s motives, and in allowing yourself to believe that they don’t want you here because you don’t belong, you allow yourself to be caught by the truth, that these people have all lost loved ones, and are from both sides, and they are praying that you don’t end up in their shoes. It gets my pick of the week.