Cannes Contenders: FCB New Zealand
How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
FCB New Zealand
Photographs of delicious meals uploaded on people’s social media profiles are a global first-world phenomenon. These photos are also a tragic contrast to the millions of children living in poverty and suffering from severe malnutrition. It’s a glaring social imbalance. But what if the food photo trend could be used to save lives? FCB Auckland created a social media campaign for UNICEF New Zealand, hijacking food photos as they’re posted to prick the consciences of the privileged.
FCB New Zealand
Every year, Brothers In Arms — a Kiwi youth mentoring programme — faces the daunting task of securing corporate sponsorships alongside 29,000 other equally worthy charities. So, instead of cold calling like everyone else, Brothers In Arms did the unthinkable. They made the donations and in doing so, made businesses call them.
FCB New Zealand
NZI launched this long-anticipated brand campaign for the business insurance market in a format and style that promised to break new ground in the insurance category.
FCB New Zealand
Music is the ultimate performance enhancer. It lifts your mood, distracts you from fatigue, and is proven to increase your endurance. And thanks to the advent of MP3 players, athletes of all kinds can now take advantage of it while they work out. Well, unless you’re a swimmer of course. But with Sony’s new waterproof Walkman, swimmers no longer need to suffer in silence. So to make sure they heard about this new product, we created a groundbreaking packaging innovation, which instantly dramatized the product benefit, and allowed us to take the waterproof Walkman from the high street retailers, and put it in something swimmers would find in every fitness centre the world over.