Cannes Contenders: The Glue Society
How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
The Glue Society, Whybin/TBWA Melbourne, Revolver/Will O’Rourke
ANZ is principal partner of the Sydney Gay and Lesbian Mardi Gras. To celebrate, WhybinTBWA, Melbourne transformed ATMs into dazzling GAYTMs; taking the day-to-day activity of withdrawing money and turning it into a faaabulous experience.
The Glue Society, cummins&partners Melbourne, Revolver/Will O’Rourke
The campaign highlights CGU’s purpose of ‘protecting tomorrow so you can enjoy today’, with a particular focus on small business. The communication shows that CGU understands how small businesses need to celebrate their success, but working so hard, many of them just don’t get the time to do so.
The Glue Society, Clemenger BBDO Melbourne, Revolver/Will O’Rourke
A first in Australian sport, FootifyFM is an online live stream that allowed people around the world to listen to live commentary of the 2013 Toyota AFL Grand Final in a multitude of languages including German, Greek, Croatian, Spanish, Punjabi and Mandarin.
The Glue Society, GPY&R Melbourne, Revolver/Will O’Rourke
The Schweppes Mineral Water ‘Fancy Food Fight’ saw Schweppes team up with the award winning 3-hatted chef Martin Benn, of Sydney’s Sepia restaurant, to create an extraordinary event – Australia’s first ever fine-dining food fight.
The Glue Society, Clemenger BBDO Melbourne, Revolver/Will O’Rourke
The ‘Save Retirement’ campaign used real-life retirees in a world-first interactive exhibition at the Australian Museum.
The Glue Society, The Monkeys, Revolver/Will O’Rourke
Stay Living is a series of short films that follows a group of friends who ‘stay living’ through a zombie apocalypse, while keeping connected via their Boost Mobile phones.
The Glue Society, Host Sydney, Revolver/Will O’Rourke
The campaign presents a future gazing view of Australia’s first Indigenous Prime Minister following Newspoll research which revealed that two thirds of Australians don’t believe they’ll ever see this happen.
The Glue Society, The Monkeys, Revolver/Will O’Rourke
IKEA Australia launched a new campaign calling on Australian families to loosen the collar at home and take a less regimented approach to family life.
The Glue Society, CLM BBDO Paris, Wanda
The campaign is based on a universal insight: hunger turns us into someone else. Some people become aggressive, others unbearable or absent-minded. However we react, Snickers’ abundance of peanuts, caramel and chocolate make it the bar that satisfies our hunger and lets us return to our normal state. Nothing is more important when it comes to holding on to your role in a group of friends.
The Glue Society, BETC Paris, Wanda
The Glue Society’s Gary Freedman completed 2013 by directing a spot of biblical proportions for Canal+, which re-tells the story of The Nativity to comedic effect.
The Glue Society, Colenso BBDO Auckland, Revolver/Will O’Rourke
‘The Power of a Dollar’, launched 1 September by Colenso BBDO/ Proximitybrings the concept of money into sharp focus. It sets the scene for BNZ to show New Zealanders more ways they can be good with money, so they can do good things with it.
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That’s an impressive list