Cannes Contenders: Y&R Beijing

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival this weekend Campaign Brief will be showcasing the work we hope will impress the judges ....

Penguin - Sherlock Holmes.jpgPenguin Books - Mic Campaign
In this digital era, some classic stories are better told, not just read. Penguin Audio Books helps classic works of literature to engage today's reader and audience.
With beautifully crafted classic illustrations and artistic drawings, the "Mic" campaign brings those famous classic works to life in different and distinctive styles; and each of them is infused with the spirit of the original masterpiece. This time, the iconic penguin is also given an important task in the campaign. Its task is to walk into the stories, capture the essence and ensure every story is as original as it should be on the scene.
Penguin Greek Heroes.jpgPenguin Alice in Wonderland.jpgPenguin Moby Dick.jpgPenguin Dracula .jpgPenguin Don Cuixote.jpgPenguin Battle for Normandy.jpgPenguiin Frankenstein.jpg


Nice said:

It's nice to see some fun and decent print for once.
These made me laugh. Very sweet with the little Penguin.

Me said:

Good campaign. Like it a lot

People said:

Looks more like movie sets. The message is confusing.

Avocado Lady said:

Nice one guys

Bads Cam said:

All these tell me is that an audio book audio book. Like all their other campaigns there any real client in the world who does the same thought over and over?

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.