Cannes Contenders: Y&R Beijing

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival this weekend Campaign Brief will be showcasing the work we hope will impress the judges ....

Penguin - Sherlock Holmes.jpgPenguin Books - Mic Campaign
In this digital era, some classic stories are better told, not just read. Penguin Audio Books helps classic works of literature to engage today's reader and audience.
 
With beautifully crafted classic illustrations and artistic drawings, the "Mic" campaign brings those famous classic works to life in different and distinctive styles; and each of them is infused with the spirit of the original masterpiece. This time, the iconic penguin is also given an important task in the campaign. Its task is to walk into the stories, capture the essence and ensure every story is as original as it should be on the scene.
Penguin Greek Heroes.jpgPenguin Alice in Wonderland.jpgPenguin Moby Dick.jpgPenguin Dracula .jpgPenguin Don Cuixote.jpgPenguin Battle for Normandy.jpgPenguiin Frankenstein.jpg

5 Comments

Nice said:

It's nice to see some fun and decent print for once.
These made me laugh. Very sweet with the little Penguin.

Me said:

Good campaign. Like it a lot

People said:

Looks more like movie sets. The message is confusing.

Avocado Lady said:

Nice one guys

Bads Cam said:

All these tell me is that an audio book is...an audio book. Like all their other campaigns previously....is there any real client in the world who does the same thought over and over?

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