Chips Ahoy joins the mad hatters tea party in new tvc created by Pixelbox for FCB Shanghai

MAD HATTER.jpg Pixelbox Shanghai has completed full post on its latest animated TVC and music video for Chips Ahoy!, Kraft China, along with FCB Shanghai and Green Spot. The commercial has already notched 1 million hits online in its first days of release.

The concept takes place back stage at a concert taking cues from Alice in Wonderland and the Mad Hatters Tea Party. Music star Chris Li features as Alice in the cookie spot.

PixelBox's CG team created the quirky animated cookies throughout the TV and music video spots.

Chris Thorp MD at PixelBox said, "Its an amazing amount of hits in just the first day, our team worked very hard on a tight schedule of 3 weeks, I'm happy the client loved it, so its a great result all round".

In 2014, PixelBox has continued to facilitate varied projects Asia wide that includes work for Mazda, VW, Princess Cruises, Changan Autos, Fiat, KFC, Huawei to name a few.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.