Saatchi & Saatchi Australia snares nib account from incumbent BWM after competitive pitch

Saatchi & Saatchi Australia has replaced incumbent BWM as the new creative agency for Australian-based health insurer, nib health funds.

After winning the competitive tender process, the appointment will see Saatchi & Saatchi Australia deliver nib’s creative service across print, television and online media for the next three years.

nib Group Manager Australian Residents Health Insurance, Rhod McKensey, said he is looking forward to working with the new agency as the health fund continues to evolve its brand development: “Throughout the tender process Saatchi & Saatchi Australia clearly demonstrated a high level of strategic thinking and creative excellence, as well as good cultural alignment with nib,” says McKensey.

“We look forward to working with them to build on our recent success and continue our impressive record of delivering above-industry policyholder growth.”

Adds CEO of Saatchi & Saatchi Australia, Michael Rebelo: “The health insurance industry is becoming increasingly competitive and more reliant upon smart creative, solutions to win market share. We look forward to what our new partnership will produce in the coming years.”