70 entries received in IPA Effectiveness Awards

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mervyn-davies.jpgSeventy entries have been received for the prestigious 2014 IPA Effectiveness Awards, from brands including ITV, Kit Kat, Virgin Trains, BT, McDonald’s and O2, among others.

The Awards are widely considered to be the most rigorous effectiveness competition in the world with entrants having to prove beyond reasonable doubt that their marketing communications campaign paid back. The Awards also provide the richest communications database in the world.

The entries were received from across the globe including Australia, Canada, Columbia, Denmark, Germany, Hong Kong, India, New Zealand, Philippines, Peru, Singapore, USA and the UK. There were 51 single entries and 19 joint entries and 35 entries used econometric modelling.

 

The 70 entries are:

 

Aldi by McCann Manchester                                     

Aviva by AMV BBDO

Be Clear on Cancer by M&C Saatchi

BHF by Grey London

Blue Dragon by JWT

BT by AMV BBDO, BT, Maxus and OgilvyOne Worldwide              

Cancer Research UK by AMV BBDO and Cancer Research UK                                     

Cuprinol by 18 Feet & Rising

Dacia by Publicis London, Manning Gottlieb OMD and The Effectiveness Partnership                     

Daihatsu by ARTWORK

Doritos by AMV BBDO and PepsiCo                                       

EasyJet by VCCP and OMD                                         

EDF Energy by AMV BBDO and Havas Media                                      

Enterprise-Rent-A-Car by Dare

Everest by MBA and MediaCom                                              

Expedia by Ogilvy & Mather Advertising and Expedia                                    

Fairy by Grey London

Fire Safety by RKCR/Y&R

First Direct by JWT

Ford by Blue Hive

Foster’s by adam&eveDDB

Garnier UltraLift by Publicis

Gillette by AMV BBDO

Group of Humanitarian Attention to the Demobilised by Lowe & Partners

I Quit (National Smoking Control Campaign) by Ogilvy & Mather

IKEA Catalogue by 303Lowe

ITV by ITV

Kärcher UK by Kärcher UK Ltd

KitKat by JWT

Land Rover: Range Rover Sport by Imagination, Mindshare and The Brooklyn Brothers                 

Lays by AMV BBDO, Energy BBDO and PepsiCo

Lays by Energy BBDO      and AMV BBDO                                                             

Lidl by TBWA London

Lifebuoy by Lowe Lintas + Partners

London 2012 (Travel Demand Management) by M&C Saatchi

Lottery by AMV BBDO and Havas Media            

Lux by JWT and Unilever                                             

Maaza by Leo Burnett India

Make Health Last by Lowe Roche

Mattessons / Fridge Raiders by Saatchi & Saatchi

McDonald’s by OMD Denmark and DDB Copenhagen                                    

McDonald’s Sponsorship of London 2012 by Leo Burnett

Mercedes by AMV BBDO

Milo by Ogilvy & Mather

Mini UK by Vizeum and Iris London

Missing People by Outdoor Media Centre

Mobile Internet by DDB Tribal Group

National Depression Initiative (NDI)        by FCB New Zealand

New York Bakery Company by Now

O2 by VCCP

Only by UncleGrey

Pancreatic Cancer Action by Team Darwin Ltd

Pedigree by AMV BBDO

Petplan by Now

Premier Inn by RKCR/Y&R

QualitySolicitors by Tangible London

Ready Baked Jackets by PHD Media

Right Behind Gay Footballers by Lucky Generals, Crispin Porter & Bogusky and M2M     

Sainsbury’s by AMV BBDO, Blue Rubicon, PHD Media and Sainsbury’s

Sensodyne Pronamel by Grey London

Specsavers by Manning Gottlieb OMD

Sprite by Ogilvy & Mather Pvt. Ltd.

Sting Energy Drink by DDB Philippines Inc.

Supermalt by Mediareach Advertising

TFO by Lowe Roche

The LEGO Movie ad-break by PHD Media

The Salvation Army by Mike Colling & Co and WAA  &
nbsp;                                      

Tide by Leo Burnett India

Twix by AMV BBDO and BBDO NY                                           

Virgin Trains by Manning Gottlieb OMD

              

The judging panel for this year’s Awards will be headed up by chairman of judges Lord Davies of Abersoch, CBE (pictured) alongside convenor of judges Lorna Hawtin, head of planning, TBWA/Manchester and deputy convenor of judges Bridget Angear, joint chief strategy officer, AMV BBDO.

 

The 2014 Awards are sponsored by Thinkbox – overall sponsor and supported by Ipsos ASI; Newsworks; The Oval Group, Campaign and Warc, the official publisher of IPA case histories.

 

Says Lord Davies of Abersoch: “Creativity is key to a business’s bottom-line, which is something that this year’s haul of amazing entries truly exemplify. These fantastic stories from across the globe provide a veritable feast of fascinating insights and proof of ROMI which demonstrate the power of advertising in transforming a client’s business. They are a must-read for anyone keen to boost their commercial success.”

 

Says Hawtin: “The IPA Effectiveness Awards always bring forth some hugely powerful stories and this year’s entries are no different. The rigour with which campaigns are evaluated obviously continues to improve across the industry and these Awards remains a showcase for the very best practice in this respect – not only in the UK, but increasingly abroad. Let’s hope that interrogation at this level becomes the norm rather than the exception, as only then can our industry claim to be creative business partner, and not simply creative partner for business.” 

 

Says Lindsey Clay, chief executive, Thinkbox, the overall Awards’ sponsor: “These are the Awards to win. They get to the heart of what advertising is all about and they demand the highest standards of proof. Thinkbox is incredibly proud to have been sponsor for the last nine years.”