Bestads Six of the Best reviewed by Steven Tyler + Tim Beckerling, Net#work BBDO, South Africa

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Tim and Steven.jpg1.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judges are Tim Beckerling (right), creative director and Steven Tyler (left), art director from Net#work BBDO in Johannesburg, South Africa.

Winner: Volvo – Excavators. Jeepers, it was a battle of the celebrities this week, from Ed Sheeran, Peter Jackson and Murray from Flight of the Conchords to He-Man himself, Dolph Lundgren and his hard working heavy machinery. After a little bit of digging on the internet, we found the behind the scenes of the Volvo spot that showed how the machines actually accomplished the feats for real, which clinched it for us. Harking back to the famous Jean Claude Van Damme spot for Volvo trucks, this latest offering uses a famous 80’s action icon in a fun way to demonstrate the machines capabilities. This spot will surely be loved and shared across the web. READ ON…