Bestads Six of the Best reviewed by Graham Lang, CCO, Y&R South Africa and Africa

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Graham Africa PR.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

Winner: Procter & Gamble: The Talk. When a brave client wants to promote a relevant cause, things can easily and quickly go wrong. Like a rouge match in a gas station. All the good intentions in the world can’t soften the blow of a poorly conceived and executed idea when broaching the subject of race discrimination. And the bigger the client, the bigger the pressure is to make everything stick just right. This script demanded composed story telling with all the right nuances in perfect harmony. BBDO and their production partners nailed it. READ MORE…