Bestads Six of the Best reviewed by Gary Robinson, joint ECD, FCB Inferno, London

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Gary Robinson, joint ECD at FCB Inferno, London.

BEST TV

Winner: Under Armour: I will what I want. A nice simple idea that’s been beautifully shot and neatly edited -€“ in fact the editing is one of the stars of this ad. The other is the VO. It’s so hard to get a good/convincing kid read, but here I believe the words are true. The end line, upon first hearing it, doesn’t make sense but then ping! It makes perfect sense. READ MORE…