Volvo Trucks takes us to the Italian Riviera in new web film ‘The Casino’ via Forsman & Bodenfors
Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the “The Casino’, via Swedish agency Forsman & Bodenfors.
The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job – the natural habitat for a heavy-duty truck.
Watch the parking valet getting pranked by Volvo Trucks.
For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks’ new video, The Casino, we see him park one luxury sports car after another, when suddenly a new Volvo FH -famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet. “When I realised that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani.
In fact, it was all a set-up, and it was all being secretly filmed. “We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?” says Henry Alex Rubin, director.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles.
The new film follows on from other successful productions including The Epic Split, The Hamster Stunt and The Hook. “We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, president of Volvo Trucks.
I-Shift Dual Clutch was launched in Europe in June 2014 and will be available from September 2014 on all markets selling the Volvo FH with Euro 6 D13 engines producing 460, 500 or 540 horsepower.
You can learn more about Adani and the production of the video in the behind-the-scenes video which was also released on YouTube this morning.
Follow The Casino on Twitter: #TheCasino and @VolvoTrucks
Client: Volvo Trucks
Creative Agency: Forsman & Bodenfors
Director: Henry Alex Rubin
Art Director: Anders Eklind and Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Post Production: Absolute Post, London
Executive Producers: Chris Barett and Fergus Brown
Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records
DoP: Matthew Woolf
Editor: Spencer Ferszt, Marshall Street Editors
Effects of the Live Test campaign
– The 6 films, featuring six videos demonstrating innovative features in Volvo Trucks’ new truck series, have been viewed more than 100 million times on YouTube and have been shared almost 8 million times.
– More than 20,000 articles have been written about the films in media the world over.
– This amount of publicity would cost an estimated 126 million euros in purchased advertising space.
– Almost half the truck buyers who have seen the launch films say in a survey that they are now more likely to choose Volvo the next time they purchase a truck.
– The Epic Split is the most widely-viewed vehicle commercial ever on YouTube, with more than 73 million viewings.
– The day after its release, The Epic Split was the most widely-shared film in the world.
1 Comment
wow…a big come back down to earth for Forsman & Bodenfors. This is ordinary at best.