October 2014 Archives

Aaron Phua.jpgMcCann Worldgroup has appointed Aaron Phua as Asia Pacific executive creative director for Coca-Cola, a newly created position following Coca-Cola's recent appointment of McCann Worldgroup China.
 
Phua (pictured) will be based at McCann Shanghai and will partner with Cia Hatzi, MWG's regional business director, to elevate the standard of creatively innovative solutions for Coca-Cola. He will also work with Tomaz Mok, chairman of McCann Worldgroup China.
 
Jesse Lin, Greater China CEO of McCann Worldgroup, said, "Being awarded Coca-Cola's Red business in such a vibrant and competitive battleground testifies to our deep understanding of the market and collaborative capabilities across China. This appointment marks our focus to improve the quality of creative output to deliver big ideas across multiple platforms for Coke."

Y&R Guangzhou takes on Biostime business

LuisAlbertodaRosa.jpgMaternal and child nutrition brand Biostime has appointed Y&R Guangzhou as its creative agency focusing on Biostime milk powder and probiotic brand strategy and creative communications.

Y&R Guangzhou gained Biostime's recognition following a previous pitch called a few months ago. During that first project period Biostime and Y&R got to know each other better, and under mutual agreement Y&R has been awarded more business from this famous domestic brand. This is also the first time Biostime has chosen to work with an international 4A advertising agency.

CEO of Biostime Luo Fei commented on this further cooperation with Y&R, "We chose Y&R Guangzhou as our partner because Y&R possesses the very unique strategic tool-Brand Asset Valuation system globally, we believe it will further enhance Biostime's brand strategy angles; on the other hand, we are able to take advantage of Y&R's network resources and professional creatives so as to bring international marketing strategy and creative concepts to Biostime. We trust that Y&R will become our important partner when together building the No. 1 brand for providing Chinese mothers-to be and mothers with nutrition knowledge for infants feeding and caring along the road!"
WWF_card 2014.jpgBBH China recently won a gold at the China Effies. The Effie Awards are known by advertisers and agencies globally as the pre-eminent effectiveness award in the industry.

In May this year, The World Wildlife Federation (WWF) together with BBH China and China's top networking sites hijacked the digital space with 'smog' during Earth Hour to highlight China's growing air pollution hazard.

The campaign aimed to engage with at least 91% of netizens who are social media users across China.
 
Publicis_JB_Manila.jpgLeading Philippines' digital agency K2Interactive Asia is joining forces with Publicis JimenezBasic. The move represents a major foray for Publicis JimenezBasic into digital brand strategy, identity development, search engine and social media campaigns, app development, and e-commerce platforms.

Established in 1999, K2 Interactive Asia is headed by Dave Drilon and services clients such as Ayala Corporation, First Philippine Holdings, DM Consunji Inc., Aboitiz, Phinma, Trans-Asia Power, IFC/World Bank, Metrobank, Fonterra Brands, The Medical City, SM, Samsung Philippines, Homme et Femme/Fred Perry, and National Bookstore Online.  Drilon, is taking on the role of Chief Digital Officer.
1.jpgAustralia: It was a 'Victoria-ous' evening at the  Association for Data-driven Marketing and Advertising's (ADMA) new Australian Creativity and Effectiveness Awards with five Melbourne agencies walking away with the lion's share of trophies.

Whybin\TBWA Group Melbourne, Clemenger BBDO Melbourne, GPY&R Melbourne, McCann Melbourne and Leo Burnett Melbourne all won awards at tonight's gala evening at The Star in Pyrmont, Sydney.
Jacques Séguéla.jpgThe Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman Jacques Séguéla.

Featuring iconic and much loved commercials that have stood the test of time, Séguéla's (pictured) selection includes over 60 of the greatest and most awarded car ads ever made.
 
Doyle Dane Bernbach's 'Funeral' for Volkswagen (1969); 'Baseball, Hot Dogs, Apple Pie' for Chevrolet by Campbell-Ewald (1974); 'Snow Covered' for Jeep by Bozell North (1994); 'The Hire' for BMW by Fallon (2002); 'Sculptor' for Peugeot by Euro RSCG (2003) now Havas Worldwide; 'Cog' for Honda by Wieden + Kennedy (2004); and 'Humanity' for Toyota by Hakuhodo (2006), are just a few of the enduring ads featured in the reel.

Abhijit Avasthi quits Ogilvy India

Avasthi.jpgAbhijit Avasthi, the long-serving national creative director of Ogilvy India has resigned.

Since 2009, Avasthi and Rajiv Rao have led the creative department at Ogilvy India as co-NCDs. Speculation is that he will set up his own agency.

Avasthi began his advertising career at Bates India in 1997 before joining Ogilvy a few years later.

See Avasthi's interview with India's Afaqs! for more.
Clear Channel Team.jpgClear Channel Singapore has expanded its management team with new appointments and promotion - Alison Lim as Head of Business Operations, Dorothy Lim as Sales Director, Low Sing Yee as Marketing Director and Lynn Tan as Operations Director. Picture: (from left) Alison Lim, Dorothy Lim, Lynn Tan and Sing Yee.
StarHub.jpgThe Gong Creative Circle Awards has announced the finalists for their 2014 Awards show with the top performing agencies, at this shortlist stage, being DDB Group Singapore, BBDO and Proximity Singapore  and Grey Group Singapore. The Gongs, organised each year by the Association of Accredited Advertising Agents Singapore, are the most prestigious local awards in Singapore.

Overall at the shortlist stage, DDB Group Singapore has the most number of finalists across all categories with 40. Thirteen of these are for their "StarHub 4G" campaign (pictured).
Jason Buckley_compressed.jpgDavid Sable, global CEO of Y&R, has appointed Jason Buckley CEO of Y&R Australia/New Zealand. Based in Sydney, he will be responsible for all the Y&R companies in the region.
 
Buckley joined Y&R in 2011 as chief financial officer and was named chief operating officer in 2012.  Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014.  A re-energized new business operation has this year delivered significant wins including Australian Post, Belong from Telstra and Dick Smith and contributed to the agency's strong growth.
 
Says Sable: "Since Jason arrived at Y&R, he has been a remarkable catalyst for change.  He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients' businesses.  What makes it all work is his ability to motivate and inspire people on all sides of the business.  He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves."

Mori Inc. Tokyo creates new OK Go music video

OK Go.jpgJapanese hot-shop Mori Inc. Tokyo has created a new video for OK Go's new track "I Won't Let You Down". The video is another one-shot take and features small Honda UNI-CUB motorcycles.

VIEW THE SPOT

Leo Burnett rides away with Bajaj Discover

Saurabh Varma.jpgLeo Burnett India has won back Bajaj Auto's Discover business.
 
Leo Burnett is extremely excited and energized about winning the business back. The agency created memorable campaigns for the brand including Bajaj Calibre - The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.

Commenting on the win, Saurabh Varma, CEO, Leo Burnett (pictured) said, "It is a privilege to work with Bajaj Auto again. We are committed to using the power of Human Kind and integrated thinking to create a larger share of the future for this iconic brand."
f0f90eb6-7e79-40e9-b1cf-c8e7ec64a456-thumb-400x268-166699.jpgWith close to 120,000 people viewing it online every hour, Air New Zealand's latest Hobbit-inspired safety video, The Most Epic Safety Video Ever Made, has become the airline's most popular video to date, clocking up a record 16 million online views within a week of release.
 
The video stars cast members from all three films in The Hobbit Trilogy including Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast).  It also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop Co-Founder Sir Richard Taylor and the director of the video, Kiwi filmmaker Taika Waititi.

VIEW THE VIDEO
Eyes on the Road.jpgVolkswagen's "Eyes on the Road" campaign by OgilvyOne Beijing, highlighting the dangers of texting and driving, has been honored as the night's biggest winner at the Effie China Awards - earning 4 golds, including in Media Innovation and the new Influencers category. The wins boosted Ogilvy & Mather China to the top as the most awarded creative agency this year - collecting a grand total of 12 accolades.

VIEW THE DEMONSTRATION
Unilab Active Health blue.jpgFollowing a recent four-way pitch, Lowe Philippines has won the Unilab Active Health account. Established in 1945, Unilab is the biggest pharmaceutical and healthcare company in the Philippines.
 
Lowe will handle countrywide, full-service creative duties for Unilab's pioneering fitness and performance platform, Active Health. Active Health has been the driving force behind some of the country's most iconic hi-performance events, including TriUnited, RunUnited, Bike United.
Manish Darji.jpgDDB Mudra West India has appointed industry veteran Manish Darji as Executive Creative Director.

Darji (pictured) is a profoundly awarded personality of the Indian advertising fraternity. During his career he has taken home prestigious awards from the ABBYs to Spikes Asia to One Show, D&AD, LIA, New York Festivals and Cannes Lion. Recently, his work for CRY was also much appreciated at various award forums.

With over 15 years of experience Darji joins DDB Mudra Group from BBH India. He has also worked with agencies such as McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141 and has worked on world renowned brands such as Coca Cola, NDTV, Western Union, WWF, Incredible India, Fevicol, Cadbury, Tata Nano, Virgin Mobile, Skoda, CRY, TVS Wego, Marico, Vaseline and Vat 69. This is Darji's second stint with the DDB Mudra Group. 
Screen Shot 2014-10-28 at 1.42.20 pm.jpgAustralia - Specsavers Australia and recently appointed agency cummins&partners Melbourne are set to launch two new commercials in the long-running and much-loved global 'Should've gone to Specsavers' campaign.
 
The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

VIEW THE 'RESCUE' SPOT
VIEW THE 'VOLLEYBALL' SPOT
Tripti Lochan.jpgVML Qais has been appointed by Mahindra & Mahindra as its digital agency, to lead the revamp of Mahindra's corporate website mahindra.com.

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand. "We aim to make 'Mahindra' one of the 50 most admired global brands by 2021, a brand that empowers people to rise to their dreams and achieve their full potential," said Mr Karthik, Vice President, Corporate Brand at Mahindra.

VML Qais and Mahindra have worked together since 2010, with VML Qais leading award-winning digital duties like the Rise Blog and 'Spark the Rise'.
HubPrize.jpgGlobal retail design and brand consultancy Fitch has won two awards with B&Q China's Vivid Homes - a Gold from The Hub Prize and a Successful Design Award.

By recognizing performance across brand and retail experiences from around the world, US based The Hub Prize promotes innovation and excellence - how brand experience will improve daily lives and create emotional bonds with consumers.
Pipe Jams.jpgUsing the metaphor of Jakarta's bad traffic conditions Advantage Advertising Jakarta demonstrates the role of Shock Drain Opener as a solution for extremely clogged drain pipes.

Credits - Executive Creative Director: Pascal Hierholz. Creative Director: Galvin Sanusi. Art Director: Bobby. Copywriters: Yanuar Mahadi, Bagus Paramarta. Account Director: Erlina. Agency Producer: Endah. Photographer: Indra (2H), Gino.

Karishma Lintas India wins Paper Boat business

GV Krishnan, Executive Director - South, Karishma Lintas.jpgKarishma Lintas Bangalore has won the creative mandate of Paper Boat. As its partner, Karishma Lintas will be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendations, positioning and marketing of brand Paper Boat across various media.

On winning the account, GV Krishnan, Executive Director - South, Karishma Lintas (pictured) said, "We admire the vision and purpose of brand Paper Boat aspiring to reduce cynicism in society and to reaffirm faith in life. Through our creative solutions, we genuinely believe that we could win the heart of every Indian by emotionally connecting with his childhood memory and serving them a delicious traditional Indian drink to savour. We've had inspiring and transparent discussions with the founders of Paper Boat and are excited to create an awesome portfolio going ahead for Karishma Lintas."
 
Sharing his thoughts on choosing Karishma Lintas as its creative partner, Neeraj Kakkar, CEO, Hector Beverages commented, "Design thinking is at the crux of Paper Boat and we believe that the same applies for Karishma Lintas. With a very clear mandate in mind, we decided to appoint Karishma Lintas as the creative agency for our brand. Backed by a strong team and their ideas we were very confident about our choice and the quality of delivery. Karishma Lintas understands our brand sensibilities and their work has been inspiring."
Olivier Apers Picture 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Apers, creative director at BETC, Paris.

BEST TV
The film, which surprised, stunned and amused me the most was Weekday X RFSU Be Carefree, not Careless. Encouraging the use of condoms isn't the easiest subject to deal with and a lot has already been done. But, by going with an approach that's both shocking and touching Weekday + RFSU pulls it off brilliantly. The film is well-crafted and has an excellent tag line. READ MORE...
TwistedFootball_Milo.jpgOgilvy & Mather Malaysia and JWT Tokyo were both awarded a Bronze award for their respective campaigns for Lux and MILO powdered milk in the IPA Effectiveness Awards, the world's most rigorous and prestigious Awards scheme, which took place in London last night.   The Awards showcase and reward campaigns that demonstrate their marketing payback.
 
The campaign for Milo for Nestle Malaysia by Ogilvy & Mather Malaysia gave new growth for an old brand. Nestlé found that as Malaysian children age, their consumption of MILO powdered beverages declined. Nestlé sold canned, ready-to-drink MILO but found that the image of the well-nourished, buttoned-up elementary school student that MILO powder advertised did not match with the mindset of these new teenage consumers.
Kartik Smetacek_Saatchi.jpgL&K Saatchi & Saatchi in Mumbai has appointed Kartik Smetacek (left) as their new Executive Creative Director. He was previously with ideas@work, Mumbai.
 
"Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them", said Charles Victor, National Creative Director, L&K Saatchi & Saatchi. "He has extensive, diverse experience and I love the fact that he's hungry to take on bigger responsibilities and challenges. Bringing people like Kartik into the system is one of the many steps taken to raise the creative bar here and the results of which will soon be seen."
 
Smetacek said: "While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles."
MYER-WONDERFUL.jpgAustralia: Leading Australian fashion department store, Myer is set to reveal its first brand re-launch for nearly a decade today, in partnership with its new creative agency Clemenger BBDO, Melbourne.

The brand positioning message, 'find wonderful', is a major shift in direction for the iconic department store, and follows extensive research into the Myer customer base, its desires and aspirations.

Clemenger BBDO Melbourne, appointed by Myer back in August, worked in conjunction with fashion specialist, Unit1 Creative.

VIEW THE SPOT
Subbaraju Alluri_V1.jpgYolk(at)Grey, Grey Group's digital and social media arm has been rebranded as Grey Digital, in a move to create tighter brand integration with Grey Group. Grey Digital sits alongside their traditional Advertising suite and the recently launched in-house production facility, GreyWorks.
 
"The rebranding of Grey Digital marks the establishment of a fully integrated Grey Group, with capabilities across the advertising, social, digital and production disciplines. This rebranding is not simply manifested in a name change, but will also see reorganization of workflows and processes, as well as physical seating areas, to strengthen our integrated team. The team is excited with this change and we are looking forward to developing more creative and dynamic 360 campaigns for our clients," said Subbaraju Alluri, CEO, Grey Group Singapore (pictured).
Roman-Coppola.jpgDirector, screenwriter and producer Roman Coppola will headline Ciclope Festival 2014, the only international event fully dedicated to the "craft" in moving image and advertising. Coppola, (pictured) who worked in Bram Stoker's Dracula, Lost in Translation, The Darjeeling Limited and The Grand Budapest Hotel among other movies, and shot two feature films, commercials and videos for Arctic Monkeys, The Strokes and Arcade Fire, will participate in a public interview on November 7, at Babylon, Berlin.
 
The public interview with Roman Coppola will be the grand finale of the 5th edition of Ciclope Festival, which will also gather other top producers, directors and creatives from all over the world, such as Morihiko Hasebe (Hakuhodo, Japan), Sneha Iype (Nirvana Films, India), Jacqueline Zhang (Gwantsi, China), Ringan Ledwidge (Rattling Stick, UK), Georges Bermann (Partizan, France), Sarah Barclay (JWT, US), Johannes Ahlund (B-Reel, Sweden), Fernando Nobre (Borghi/Lowe, Brazil) and Gerrit Zinke (thjnk, Germany) among many others.
 
For tickets, complete program, guest list and more information, please click here.
DerekG_bw1 - cropped.jpgAustralia: Ogilvy Group Sydney has lured renowned creative Derek Green back to Australia after a 10-year stint overseas, to take the helm of its 57-strong creative department in the role of executive creative director, partly filling the role left following the departure in July of national chief creative officer Steve Back.
 
An internationally acclaimed and award winning creative Green is currently SVP,  executive creative director of Cramer Krasselt in Chicago - a role he took on in March 2012 - and will be returning to home turf in December to take up the new role. He takes immediate responsibility for creative leadership and ultimately the creative work across all Ogilvy Sydney's client roster and brings a strong digital pedigree to the job.

Veksner: Some philosophical bullshit for you

br4.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I studied Philosophy at university. Well, in theory I did. Like many students I was more interested in going to discos and eating kebabs, so I only really got around to seriously looking at Philosophy in my last term, which was probably a little late.

Nevertheless, occasionally I observe something in advertising that dredges up a Philosophical memory. READ ON...
Toyota Dream Car Pic 2.jpgBack in May of this year, Toyota Motor Sales & Marketing Corporation (TMSM) and Saatchi & Saatchi Fallon (SSF) Tokyo launched "Dream Car of the Day", a first-of-its-kind innovative Vine campaign that brought an exciting new dimension to its 8th annual Toyota Dream Car Art Contest.

VIEW THE VIDEO
bodycon.jpgStylish gowns are made out of hair in this print campaign for hair product Lucido-L from Matari Advertising Jakarta.

Credits - Creative Director: Agung P. Suhanjaya. Art Director/Copywriter: Jeffry Katianda. Photographer: Nurulita.
girl.jpgThe pain lasts a lifetime as shown in this print campaign from Leo Burnett Bangkok as they spread the message - Help stop child abuse before it begins.

Credits - Chief Creative Officer: Sompat Trisadikun. Executive Creative Director: Sanpathit Tavijaroen. Copywriter: Sorasak Songnapawuttikul. Art Directors: Jutarat Kongton, Sanpathit Tavijaroen, Sompat Trisadikun. Creative Director/Copywriter: Chanwit Nimcharoen. Producer: Sarawut Lertkittipaporn. Photographer: Chub Nokkaew. Account Manager: Nattanan Arriyavat. Production: Chubcheevit Studio.
Screen Shot 2014-10-24 at 8.20.30 am.jpgTo celebrate the new range of Lynx Hair products hitting Australian shelves, Lynx has launched a new campaign which aims to help men get the look with Lynx 'Mantorials' via BBH London and Caviar production house.

Research by Unilever into the modern man's grooming regime shows that 87 per cent of guys stick to a single hairstyle they wear daily, as opposed to swapping it up[1]. Lynx has taken this revealing insight into guy's grooming routine and developed a 'look-based architecture' to the new Lynx styling range, giving guys the ease to create any look they want in seconds.

VIEW MESSY LOOK SPOT
VIEW CLEAN CUT LOOK SPOT
VIEW NATURAL LOOK SPOT
VIEW THE SPIKED UP LOOK
CATHAY PACIFIC.jpgEight Hong Kong has partnered with Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier's visual identity and extends to the design of its lounges, offices, products and digital interfaces.

"Working closely with senior leadership and across the organisation, we are helping to create a more unified brand experience - one that is beautiful, consistent and recognisably Cathay Pacific," says Chris Fjelddahl, Partner at Eight. "Cathay Pacific understands the benefits of making design an intrinsic part of the business, and this process goes well beyond cosmetic changes. Consistency and clear guidance drives efficiencies when it comes to creating, or refreshing any element of the brand."

VIEW THE VIDEO
eye.jpgAsian agencies have received 21 shortlists in the 2014 The Global Awards competition with Singapore leading the pack with 13 shortlists, with Grey Group Singapore awarded nine of those shortlists. Japan has received 5 shortlists, India two and China one.

This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

To celebrate this milestone, the competition launched the Young Globals student competition & internship program. Young Globals offers students the opportunity to earn a prestigious Global Award, and the chance to test drive their career in healthcare advertising. This hallmark anniversary reinforces the Global Award's mission of Creative Globalization honoring creative ideas in the field of healthcare & wellness advertising from all global regions without boundaries or restrictions. A graphic mural representing "Creative Globalization" will be unveiled at the 2014 Global Awards celebration in New York City.

Click here to view the full shortlist.
Box tv.jpgIn this fully 3D printed web commercial for Zihua.com.cn, China's first online learning platform focused on the creative industries, every single thing you see in the video is something you can learn on the site: character design, CG animation, stop motion animation, illustration, film scoring, sound design and 3D printing. Even the cast used in the film features the actual teachers and team from the platform.

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FRYPAN_0078_hero low res.jpgAustralia: Ogilvy Sydney senior copywriter Andrew Hankin has quite literally created the largest attraction at this year's Sculpture by the Sea exhibition on Australia's most famous beach, Bondi Beach.
 
His work entitled 'We're fryin' out here' is an enormous frying pan located right in the middle of the beach and reminds people to be careful about 'cooking' ourselves this summer.
Sandy Widyanata_Film Construction.jpgHollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama "Goodbye for Now."
 
"Goodbye for Now," based on Laurie Frankel's novel, centres on a computer genius who invents a way for people to e-mail loved ones who have passed on. When he unexpectedly loses the woman he loves, he must face his own creation to keep her close or lose her forever.

The script is in development at Temple Hill, the producers of the 'Twilight' movies, 'The Fault in Our Stars' and 'The Maze Runner'. The script has been adapted by Jessica Goldberg ('Parenthood') and is currently being rewritten by acclaimed novelist and screenwriter Jonathan Tropper ('This is Where I Leave You').
locked account.jpgLexus International and The Weinstein Company will premiere two short films exploring the theme "Life is Amazing" on October 27th. To promote this, Lexus International is partnering with Twitter in a campaign providing exclusive, early access to both short films for @LexusInt account followers.
 
The Saatchi & Saatchi Fallon Tokyo inspired idea of a VIP pre-release movie screening, the @LexusInt account will be locked for 24 hours on October 26th and the account followers will receive an early access private link to watch the movies in advance of the official release on October 27th. Lexus International began teasing the Silver Screen Access campaign with a tweet on October 17th.
Self-exam.jpgEvery year in India 1,00,000 women are detected with breast cancer. But in most cases delay in detection leads to either loss of a breast or life. Awareness about basic detection techniques like breast self-examination can help in early detection and improve the survival rate by up to 90%.

VIEW THE SPOT

The challenge for Ogilvy Mumbai was to make self-breast examination an important part of a woman's schedule. So they reached out to the husbands to join in and spread the word to their wives. Husbands were asked to give up their couches for 10 minutes once a month and do one chore their wife does and instead ask her to follow breast self-examination! The film is a part of an integrated social awareness campaign. 
MRF Tyres.jpgJWT Chennai's new spot for MRF Tyres takes two friends on a breathtaking journey on their motorbikes, which takes them through one of the best highways in the world.

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Sanjay Nair.jpgEdelman (DJE) China Group has appointed Sanjay Nair as managing director of Edelman Beijing, effective immediately. Nair (pictured) succeeds Kevin Wang, who was recently named managing director of Edelman China's Corporate practice. The appointment builds on Nair's current role as COO of DJE China Group. In addition to his operational role, which focuses on ensuring best insights and team members are centered on each client regardless of practice or geography, Nair will oversee all business at Edelman's largest office across Asia Pacific, Middle East & Africa (APACMEA).

"Sanjay is a strong leader with equal emphasis on the work we do for our clients and the development of talent," said Bob Grove, CEO of Edelman North Asia. "I am confident that he will successfully lead the office to enhance our evolving communications marketing offer for our clients and provide richer and deeper careers for our team members."
warc logo.jpgWarc, the marketing intelligence service, has launched the Warc Prize for Social Strategy 2015, a global competition to find the best examples of social ideas that drive business results.
The Prize, now in its second year, looks for examples of marketing or communications strategies that inspire social effects (conversation, sharing, participation or advocacy) and also a measurable business impact. It is free to enter, and open to clients and agencies in any discipline.

Warc is offering a Prize fund of US$10,000. There will be a $5,000 Grand Prix for the world's best social strategy case study, plus five $1,000 Special Awards (see below). There will also be Gold, Silver and Bronze awards for the highest-scoring cases.
WUW.jpgBBDO and Proximity Singapore's 'World Under Water' campaign has been declared the FWA Cutting Edge Project of the Year beating two other contenders as reported by Campaign Brief Asia last week.

'World Under Water' is an unique interactive web experience that uses Web GL and Google Street View to demonstrate the catastrophic effects of climate change.
d1a79881-9a3d-4ddc-9ea1-440db1bcc4d4.jpgDwarves, orcs and elves take flight once again as Air New Zealand unveils The Most Epic Safety Video Ever Made via Weta Workshop, ahead of the December release of the final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
 
Starring in The Most Epic Safety Video Ever Made are members of the cast from all three films in the Trilogy - Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast). The video, which is directed by Kiwi filmmaker Taika Waititi (Boy, What We Do in the Shadows) also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a Wizard.

VIEW THE VIDEO
Moon_BW_RGB_crop low res.jpgSTW Australia's Moon Group has bolstered its senior ranks, this week announcing the appointment of former Singapore-based Euro RSCG ECD Rob Martin Murphy as group ECD. Also joining Noon is strategist Emily Taylor.
 
Joining as group ECD and head of strategy respectively, the two new hires will be responsible for the overall creative and strategic output of the Moon Group, forming an integral part of its management team working alongside CEO, Gavin Levinsohn.
Candycoat.jpgTeams from across Asia have picked up Silver, Bronze and Finalist spots in the first round of Young Glory 2014/15 - the international advertising awards competition which test teams across 8 months and 8 briefs set by 8 different judges.

Round 1 judge was 72andSunny Amsterdam ECD Carlo Cavallone, who tasked participants with using technology to address obesity issues. He handed out 7 awards to the Asia region.

"I was really happy with the work, in general," said Cavallone. A lot of people had similar ideas so I favoured those that had something more in terms of engagement, craft, and also those that could actually be made."
MEC.gifMedia agency MEC Hong Kong has been awarded the Regal Hotels International global search engine marketing business.

With a portfolio consisting of 9,400 rooms and around 100 restaurants and bars, Regal is one of the largest hotel operators in Hong Kong, with an expanding presence in mainland China. The agency will handle the search engine marketing activities for all Hong Kong and China properties. The business was awarded after a competitive pitch with other undisclosed agencies.
eos2015_header.jpgThe One Club has announced the call for entries for the prestigious 2015 One Show with the entry deadline set for Friday, January 30, 2015.

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
IKEA Sing_1.jpgIKEA Sing_2.jpgIKEA Singapore is paying homage to Stanley Kubrik's cult classic, The Shining, in a new Halloween web film by BBH Asia Pacific.

The film shows a small boy cycling his tricycle along eery corridors to equally eery music in a re-enactment of the infamous Overlook Hotel scene.

The Halloween campaign gives an opportunity for IKEA to communicate its daily late night shopping offering of 11pm to its Singapore customers.

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Samsung House Hero.jpgNew Zealand: For a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead.
 
Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design.

VIEW THE CONCEPT
Nutty 1.jpgKrispy Kreme India knows that Diwali is all about sweets, dry fruits and sharing. So, they have given a 'desi' twist to the American doughnuts with a tinge of nuts. Diwali Doughnuts aka 'nutty circle' are a unique combination of chocolate or vanilla doughnuts with toppings of almonds, cashews, walnuts or pistachios. What's more, you might get a chance to win these nutty circles and share with your circle full of nuts!

Created by Frog Walks Out (a digital creative agency specializing in digital engagement, mobile apps and web development), the 'nutty circle' is a unique way of sharing joy with every circle of an individual. It might be a gossip circle, movie circle, kitty party circle or a family circle. To share special moments, people can use the creative circles to tag their friends and family. This will act as a gentle reminder of merry moments shared with the user's 'nutty circle'. Moreover, by tagging one's circle, one also has a chance to win a box of Diwali doughnuts.

Facebook Japan.jpgWieden + Kennedy Tokyo has unveiled the first part of a multi media facebook campaign with the film "You Are Someone's Friend". The campaign extends to online, out of home, train stations, and the worlds-°©‐first integrated 5-°©‐screen experience at Shibuya crossing, as well as of course content on Facebook.

VIEW SPOT ONE
VIEW SPOT TWO
Teachers.jpgTelecommunications company PLDT teamed up with Ace Saatchi & Saatchi Philippines to create a spot honoring teachers during October - National Teachers Month.

Launched on October 18th, the ad inspires gratitude towards teachers, cleverly demonstrating how important they are in helping students grow to become successful adults. Over 100 actual teachers were part of the cast.

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Elders Day Newspaper.jpgIn most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, young people have increasingly started to forget their contributions. So, TBWA along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that they are still thought of.

A few simple insights led to The TBWA Sri Lanka's BIG idea. Firstly, the older you get, the weaker your eye sight and secondly, however hard it was, the older generation still assiduously read their daily newspaper as their prime source of news and information. So, on the International Day of Older Persons, the tribute appeared in Sri Lanka's widely distributed local language national newspaper 'Mawbima' and 'Ceylon Today' (English) national daily newspaper. It was an increase of their overall font size from the normal 10pt to 17pt. An increase by as much as 70%! It was literally the biggest tribute done by any publication or media for elders anywhere, which incidentally also brought tears of gratitude to their eyes.

Credits - Chief Creative Officer: Subhash Pinnapola. Art Director: Vijitha Wijewarnakula. Copywriters: Dileepa Jayakody, Shanuki De Alwis, Chaminda Maolligoda, Imaad Majeed.
RADIO.jpgBy default, humans doubt and therefore, reject the unfamiliar. Sri Lankans are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.

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Thanachart-Insurance_02.jpgThailand has faced significant increase in road accidents this year so rather than just sell insurance Saatchi & Saatchi Thailand and Thanachart Insurance have recently launched a new idea designed to tackle the problem...how we drive.

The campaign is being rolled out through social content, live experiences, as well as improving road signage in key accident areas across the country in the month.

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j21 Frame1.jpgJealous 21, a contemporary fashion brand, is a manifestation of the independent, unapologetic and confident stance of the young woman of today. This season, Jealous 21 presents a racier, trendier and sexier avatar, with the focus shifting from denim wear that fits well, to denim wear that flatters a woman's figure.

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HIT TV.jpgLowe Lintas India has unveiled a sequel to HIT Anti Roach Gel that informs consumers to not kill cockroaches, but just count to 20.

HIT Anti Roach Gel, a revolutionary, innovative product was launched in the year 2012 with the 'Aayenge Khaayenge Aur Jadd Se Marr Jaayenge' campaign. Since HIT Anti Roach Gel is a one-of-a-kind product available in the market, there was a bouquet of unique features that needed to be presented to consumers.

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VetriMayandi.jpgHavas Worldwide Siren Singapore has released its adoption of "Uncommon Sense" to equip both existing and potential clients with brand new strategies in breaking through the clutter of today's information.

The Uncommon Sense approach which is being adopted across the Havas Worldwide agencies in SE Asia will be integrated into Havas Siren's creative process, bolstering its specialist position as a content-led solutions agency within the group. The agency is taking a much bolder step in focusing on high-level communication strategies by questioning assumptions and collectively using consumer insights, business intelligence and cultural trends to achieve branding and
marketing objectives.
McLaren.jpgThe McLaren 650S GT3 is a beast of a machine. From 2015 it will compete at the highest end of the GT championships around the globe, and its imminent release has caused a huge amount of excitement in the GT racing world. Fully integrated creative agency VCCP and global production company The Sweet Shop have collaborated on a launch film deftly showcasing the powerful, imposing 650S GT3 and hinting at the almost primeval instinct to hunt that lies beneath the hood.

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Rice Code.jpgHakuhodo Tokyo's "Rice Code" campaign has won a Grand Prix at the 22nd annual Cresta International Advertising Awards in the Ambient Media category. Hakuhodo was the only Asian agency featuring in the awards list.

The 22nd annual Cresta International Advertising Awards, honor creative excellence in twelve major competitions: TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; PromotionsIncentives; Radio; Crafts;  Direct Marketing; Branded Entertainment and Ambient Media.

Australia has scored one Gold and two Silver Awards. Finch Sydney scored a Gold in Craft Television - Direction for NZTA's 'Mistakes' spot via Clemenger BBDO, Wellington. Duchenne Muscular Dystrophy's 'The Most Powerful Arm Ever Invented' Havas Worldwide Australia and Red Agency scored two Silver Awards in the Websites category.
WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

BEST TV
Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...
Ross_B.jpgAustralia: M&C Saatchi Sydney has made yet another world class bolster to its burgeoning strategy stocks with the appointment of BBH London strategy director & partner Ross Berthinussen to group strategy director.
 
Reporting to chief strategy officer Justin Graham, Berthinussen will help shape and drive the M&C Saatchi Group's strategic offer in the newly created role.
2_Tim color.jpgFollowing yesterday's news that he had departed Leo Burnett Singapore, Anthony Gregorio, CEO Havas Worldwide Australia Group, has announced today the appointment of Tim Green as executive creative director of Havas Worldwide Australia, effective early December.

Green will fill the void left by the departure of Steve Coll who moved to Droga5 Sydney in late March of this year.
ADFEST-2015-BE-BAD.jpgAdFest has announced the dates and theme for next year's creative festival. The festival will take place on Thursday 19th through to Saturday 21st March with the theme, 'Be Bad'.

AdFest 2015 is a three-day festival made up of seminars, workshops, networking events, screenings, parties and the annual Lotus Awards. It will once again take place at the beachside Royal Cliff Hotels Group in Pattaya, Thailand.

'Be Bad' is a rallying cry to encourage the industry to create braver, more provocative work. In an era of enormous change, it is easy to get distracted by new technology and constant upheaval. Yet distraction is the enemy of great work. What's really needed is to 'Be Bad' more often.
Ronald Ng.jpgCampaign Brief Asia sat down with BBDO Proximity Singapore's Chief Creative Officer Ronald Ng at the recent Spikes Asia Festival in Singapore. With Ng about to enter an exciting new phase of his career, we wanted to find out more about both the highly awarded Guinness campaign that is taking awards shows by storm this year and Ng's career, that has spanned creative leadership roles at BBDO Proximity Malaysia, BBDO New York and BBDO and Proximity Singapore.

The "Guinness Draught in a Bottle" print campaign made its awards show debut at AdFest in March this year where it won Gold. Since then the campaign, created by BBDO Proximity Singapore, has proved itself at every other show that it has been entered into. Without doubt, the campaign will, by the end of the year, be one of the three most awarded print campaigns in the world, in The Gunn Report's 2014 rankings (along with Fiat "Letters" campaign from Leo Burnett Tailor Made Brasil and Y&R Beijing's Penguin Audio Books "Mic" campaign).

"Guinness Draught in a Bottle" already has 3 Yellow Pencil Nominations and 3 in-books at D&AD. At the Cannes Lions Festival, the campaign won a Gold Lion, 3 Silvers and 3 Bronzes in a strong performance. Together with a few other Lions, these Guinness wins helped make BBDO and Proximity Singapore the most awarded South East Asian agency at Cannes this year.
TimGreen.jpgLeo Burnett's global chief creative officer Mark Tutssel has commenced a global search for a replacement for current Singapore creative head, Tim Green (left), who is returning to Australia.

Tutssel told Campaign Brief Asia he is currently in the process of talking to various world class creative leaders about getting them to join the network in Singapore.

"Singapore is a very important market for us - it's the business capital of Asia Pacific," said Tutssel. "We are going to build a very strong business out of there."

In May this year Green was elevated from ECD to chief creative officer of the Singapore agency and global creative director on SKII. The move also saw Clarence Chiew join the agency from Iris Singapore as executive creative director. Green joined Leo Burnett Singapore from their Sydney office in April 2013. He replaced previous ECD Ted Lim, who had resigned to join Dentsu Asia as their chief creative officer for Asia.

Comedy director Harold Einstein joins Curious

Old Table 223.jpgCurious Film is now representing director Harold Einstein in Australia, New Zealand and Singapore through a deal with Dummy, the production company Einstein opened at the start of this year with his longtime executive producer, Eric Liney.

Says Peter Grasse, executive producer, Curious in Sydney: "Beyond the comic charm of Harold's work, I'm inspired by his process."

Veksner: Has the 'ta-da' moment had its day?

cloche.jpgBy Simon Veksner
Creative Partner, DDB Sydney

On another website, a Chief Marketing Officer was saying that he hates the 'ta-da' moment, when an agency does the big reveal of their new campaign.

So... why do we do it?

If we scrapped it, we would certainly save time and money. A 'big' presentation takes a day or two days of studio resource, plus the cost of the materials, which pretty much all ends up being wasted.

And it would save stress. There's always a late night or two putting that ta-da together. And the big build-up to the reveal can create big anxiety; if you haven't cracked it, it's a disaster. READ ON...
Dusit Thai.jpgCampaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel's social media platforms Dusit Thani Manila offers Thai style hospitality in the heart of metro Manila. Situated in Makati, the financial capital of the Philippines, Dusit Thani Manila boasts easy access to a wealth of business, entertainment and recreational options.
CCI.jpgBBH China and Y&R Wunderman Singapore are two of only four winners of the fourth Cannes Chimera Challenge.

The four ideas have been selected as winners of the fourth Cannes Chimera global communications challenge. Teams from China, Singapore, Australia and The United Kingdom will each receive $100,000 funding and be invited to attend the exclusive Cannes Chimera workshop at the Bill & Melinda Gates Foundation in Seattle this November.

Launched during the Cannes Lions International Festival of Creativity in June 2014, the brief challenged entrants to develop an innovative communication concept which would inspire Millennials to get involved with and feel connected to global health and development problems.
Pointize Logo.jpgBangalore based Biz Sciences, a mobile CRM, and affinity marketing solutions provider, has launched a mobile first affinity marketing platform - Pointize.

Pointize, helps retailers and service providers, market their products and services to customers of other large partner brands' proprietary customer database. Pointize provides a state of the art cloud based technology platform that enable multiple white labeled mobile and web apps to leverage the numerous marketing capabilities of the platform.
Saatchi & Saatchi New Directors' Showcase in China.jpgEach year Saatchi & Saatchi's Worldwide Creative Board, this year headed up by Worldwide Creative Director Pablo Del Campo, sift th   The NDS has earned a well-deserved reputation for spotting directing talent at an early stage, and established directors including Michel Gondry, Spike Jonze and Tarsem are just some of the big names who were featured in the NDS early on in their careers. Saatchi & Saatchi New Directors' Showcase (NDS) is premiered annually at the Cannes Lions International Festival of Creativity, and brings together in the form of a Showreel, a selection of some of the best new directing talent from around the world.  This year is the 24th NDS since 1991, and 2015 will mark a quarter century of this important event on the advertising calendar.

The NDS is always one of the most well attended events at Cannes Lions Festival of Creativity, and for the 2nd consecutive year the Showreel has premiered in Cannes before setting off on a global tour.  This year there have been NDS screenings since the Cannes premiere in Geneva, London, Los Angeles, Milan, Moscow, New York and Spikes Asia.
Awoo & Shrlene.jpgBBDO and Proximity Shanghai has promoted two of its key leaders in its Shanghai operations. Awoo Lai (left) is promoted to Chief Creative Officer BBDO Shanghai and Sharlene Wu (right) has been promoted to Managing Director Proximity Shanghai

Previously Executive Creative Director of BBDO Shanghai, Lai is widely recognised as an exceptional creative leader. In his new role, he will have the primary responsibility for the BBDO Shanghai creative team and all creative output. In addition, he will take on the unofficial title as BBDO China's 'Creative Ambassador' continuing to represent the agency in the industry.

Grey Group India picks up Reach Mobile account

Reach Mobile.jpgGrey Group India has won the creative duties of Reach Mobile, part of the US Rashmi Group of Companies, who are mainly the manufacturers of cement, steel pipes, TMT bars, mobile handsets and offer services in the B2B e-commerce category.

Sunil Patwari, Managing Director & Vice Chairman, Reach Mobile said, "Out of several top agencies of India, we have selected Grey based on their category understanding, we wish to be among the top handset players of the nation in due course".
Paritosh Srivastava.jpgParitosh Srivastava has been promoted to Chief Operating Officer for Publicis Ambience, India. Srivastava (left) will continue to report to Nakul Chopra CEO South Asia and will join the Management Board for Publicis Worldwide in India.
 
"This is a well-deserved promotion," said Chopra. "For over three years now Paritosh has led Publicis Ambience admirably. The improvement in talent and quality has been remarkable - the growth has been outstanding. With further empowerment in his new role - I have no doubt he will take Publicis Ambience to new heights."
 
Srivastava said: "It's a privilege to lead an agency with the legacy of Publicis Ambience. My gratitude to the fantastic team who has each helped put us on a tremendous growth path. The agency's success can only follow that of our clients, it will be my constant endeavor to continually strive to meet and exceed our clients' expectations."
TimesOfIndia_cover.jpgDDB Mudra West India has today released a prominent and attention grabbing teaser using the Times of India newspaper's front page.

The masthead of India's national paper features the name of the new offering from Infibeam, a new product in the online world that is, reportedly, set to revolutionise the way online works.

Not in recent past has Times of India changed their masthead and has featured a full front page news exclusively created for a brand launch. The front page also featured stories that also used the "OOO" teaser, with relevant articles that point to how people, specifically entrepreneurs, can make the most of online.

Additionally, Infibeam is running a contest online (through its Twitter handle), where people can 'guess' what the new launch is for for a chance tol win an iPhone 6 through a lucky draw.

Rajiv Sabnis, Executive Director, DDB Mudra Group and President, DDB Mudra West said: "The page takeover of Times of India is a teaser that creates hype about something mega about to be unveiled, and a perfect example of disruption. Infibeam wants the reveal and the launch to be a bigger story, but the teaser is sure to be talked about, considering its scale.
D&AD New Pencil Line-up 2015.jpgD&AD is set to replace its In Book and Nomination Awards with two newly designed Pencils as part of an Awards-wide refresh, bringing better clarity and coherence to the existing levels.

Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood and Graphite Pencils at the equivalent bronze and silver levels, bringing them into line with the Yellow, White and Black Pencil structure. The new Pencils are designed by Turner Duckworth and will be incorporated across all of D&AD's Award programmes, including the New Blood Awards and the new Next series of Awards, launched earlier this year.
EltonJohn.jpgBrianMay.jpgThe Beach Boys' masterpiece "God Only Knows" remade with the help of a few friends to celebrate the launch of BBC Music. With the 80-piece BBC Concert Orchestra at its heart and 27 ridiculously talented musicians from a wide range of genres, this "impossible orchestra" represents the talent, diversity and musical passion found every single day throughout the BBC.

It features Pharrell Williams, Elton John, Lorde, Chris Martin, Brian Wilson, Kylie Minogue, Stevie Wonder, Brian May, Chrissie Hynde and many more. Agency: Karmarama London.

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Gawen Rudder: What will you call your agency?

AGENCIES-LOGOS.jpgIt's always been your dream. You've got a killer team together and lined up a founding client. You'll work out of the family room at home, but with the first baby due anytime, you've got an eye on office space -2010 in Sydney or 3121 in Melbourne - all set, but as with the first born... what will you call it? Ad industry veteran Gawen Rudder investigates...

How about 'Wexley School for Girls?' Apparently the name was picked from a phonebook. The founder of this Seattle-based ad agency's advice to those looking for a name, "Pick one that sticks," (Like The Glue Society, perhaps?) "Something you really love living with and that brave clients will at least call to see what you're on about." StrawberryFrog comes to mind.
King Power.jpgY&R Thailand has launched a new 'traveller' campaign on the occasion of new client King Power's 25th Anniversary. 'King Power - King of Duty Free' is the sole operator of duty free outlets across Thailand.

The new campaign includes a heart-warming TVC 'Robot', in which a young boy excitedly anticipates a toy robot that his father is bringing back from a business trip. The ad concludes with the realization that 'Longing is Precious.'

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Pocket Magic .jpgLeveraging the insight that periods, while a pain, also bring women together, JWT Shanghai has created an augmented reality app that combines Chinese consumers' love of technology, cute characters and selfies into a new brand platform for Unicharm's Sofy "Pocket Magic" sanitary pads.

The campaign aims to help Sofy connect with 18-24 year old Chinese women and position "Pocket Magic", a new slim, pocket-sized sanitary pad that comes in fun, colorful packaging, as a fashionable and innovative brand.

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crystalchan.jpgRazorfish has appointed Crystal Chan as its new Vice President of Media for APAC, based in the Shanghai office.

In her new role, Chan (pictured) will be integral for strengthening the spectrum of the agency's digital solutions across the Asia region, ensuring that integrated consumer experiences deliver performance objectives throughout the entire marketing ecosystem.

"Razorfish is at the confluence of Technology, Creativity and Media. It was important to expand our capability throughout APAC and starting with China, as it is probably the most advanced market for consumer behavior on social commerce platforms. Our objective is not to offer the full spectrum of media services, but to focus on performance media," said Vincent Digonnet, Executive Chairman of Razorfish APAC.
newspaper 2-01.jpgnewspaper 2-02.jpgLowe Hong Kong together with EPS have launched a new wave of their retail campaign, namely EPS iDO - Green Hero.

Raymond So, General Manager of EPS said, "EPS iDO has been a great success in the past, rejuvenating the brand and building a strong affiliation with our target audiences. However, we were facing a challenge on how to give a fresh look to the campaign as we know consumers are getting familiar with the EPS iDO campaign." .

"We made a breakthrough by reversing the red and white colour that has been used in the past. In addition, consumers will be surprised that the shopping items are actually parts of the trees. The two ambassadors, Jan Lamb and Charlene Choi, also did a good job in the commercials, expressing the joy of green shopping by greening the city with EPS." Emma Chan, Group Creative Director of Lowe Hong Kong said.

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Guinness 4.jpgGuinness1.jpgAsia has put in a strong performance at the shortlist stage of the London International Awards Print Poster + Billboard category judging. In total 32 shortlists come from the Asian region and 20 of these are Campaign shortlists.

The Print / Poster / Billboard jury was lead by Dörte Spengler-Ahrens, executive creative director
Jung von Matt/Elbe, Hamburg.

LIA_PrintPosterJury.jpgThe jury sat for a total of four days and consisted of Wade Alger, senior vice president/group creative director, The Martin Agency, Richmond; Jeremy Craigen, global creative director, adamandeveDDB, London; Richard Denney, executive creative director, DLKWLOWE, London; Rob Feakins, president/chief creative officer, Publicis Kaplan Thaler, New York; David Guerrero, chairman & chief creative officer, BBDO Guerrero/Proximity, Makati City; Gigi Lee, executive creative director, Y&R Malaysia, Kuala Lumpur and Santosh Padhi, co-founder/chief creative officer, Taproot India, Mumbai.
julian-1024x768.jpgAustralian expat Julian Cole, head of comms planning at BBH New York has come out with the latest edition of the Digital Strategy Toolbox.

The presentation goes through 19 of the best online free tools for strategists. It is an update on the original Toolbox which was released in 2012 and has had over 245,000 views and is currently in the top 50 most viewed presentations on Slideshare of all time.

Isobar presents at TEDGlobal in Rio de Janeiro

Simon Small, Isobar, TED Global.jpgLast week Isobar presented at TED's global conference, TEDGlobal in Rio Di Janeiro, sharing its partnership with Monash Health addressing infection control in hospitals and how they are working on solutions to improve it. The presentation was made in the same week Isobar was named in BRW's top 50 Most Innovative Australian Companies for 2014.

Isobar's work with the Monash Health is around improving the global issue of hospital infection control. In the US alone, every year up to two million patients acquire an infection whilst in hospitals, and of those nearly 100,000 die. In Australia that translates to an estimated 7,000 deaths each year.1 It is estimated that somewhere between 40-60% of cases are picked up through staff's hands.
chanel_1.jpgChanel No. 5 has launched its new film 'The One That I Want' conceived by writer/director/producer Baz Luhrmann with production design by Catherine Martin, starring supermodel Gisele Bündchen and actor Michiel Huisman.

The film is evocative of Luhrmann's inimitable style, which beautifully encapsulates the essence of the brand that is Chanel. Working with his own production company, Bazmark and Sydney based production company Revolver, the project was EP'd by Paul Watters, GM of Bazmark, with Catherine Knapman and Michael Ritchie as EP/ producers. The film was edited by the incredibly solid Jonathan Redmond and all VFX work was beautifully put together by The Mill.

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Arcade 5 new CDs.jpgFollowing a period of huge growth Arcade, one of Asia's fastest growing networks, has appointed five new Creative Directors.

James Keng Lim, Andrew Reznik, Lizi Hamer, Ross Fowler and Greg Rawson (pictured LtoR) will all be based in the Group's Singapore headquarters.

Arcade, is a Singapore-based agency with offices in Shanghai, Tokyo, Jakarta and South Africa. They recently sold a minority stake to Publicis.

"With clients as diverse as Unilever, Google, McDonald's, IKEA and Coca-Cola, we are very excited to see the unique perspective each Creative Director will bring to our game," says co-founder and Group Executive Creative Director Mark Taylor.
Tour_Elephant2.jpgTour_Elephant3.jpgBBH London has launched an innovative, self-sustaining global campaign for World Animal Protection, the charity formerly known as WSPA (World Society for the Protection of Animals).

The creative director on the campaign is Dominic Goldman, the former ECD of OgilvyOne in Singapore.

The campaign points out that every day, animals suffer in the name of entertainment and right now, thousands of tourists are searching online for wild animal attractions - such as elephant rides or tiger selfies - unaware of the abuse that takes place behind the scenes. BBH was briefed to educate people about unseen suffering endured by wild animals in entertainment, and to inspire people to be a part of the solution.

The new campaign, 'Before they book', targets tourists who are searching for these types of animal attractions online. Crucially, it aims to intercept them right before they book by educating them on the truth behind the scenes.

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IKEA_Launch Billboard.jpgArcade Jakarta has today topped off an outstanding first year of operations in Indonesia with the launch of the first Megastore in Indonesia for IKEA, the iconic Swedish home furnishing retailer and designer.

The huge yellow and blue store officially opens today in the Jakarta suburb of Alam Sutera, Tangerang (open 10.00 - 22.00 daily).

Arcade has literally made a huge impression for IKEA spearheading the launch creative apearing on the world's largest LED billboard measuring 354m x 25m.

The uniquely bilingual campaign created by Arcade inspires Indonesians to improve their homes by adding just one item of furniture and captures how all Indonesians wish to improve their everyday lives for the better.
The Work group covers.jpgCampaign Brief's The Work 2014 has been judged and acceptance notifications will be emailed to successful agencies on Friday morning this week (October 17th). This year sees a total of 392 entries accepted into The Work 2014 from 142 different top advertising agencies around the Asia Pacific region. This year 189 agencies submitted entries.

Now in its 12th year of publication, The Work is a 400 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia.

As always, The Work is not about the number of entries submitted by each agency - it's about the quality of those entries. To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at a creditable local, regional or international awards show.

Ads and campaigns are only accepted once, in their strongest category, and not across several categories. This avoids the repeats where a Print campaign may also appear in Posters, Outdoor and Design categories.

Any queries on The Work should be emailed to Kim Shaw.
LiaRadioPresident_Jo.jpgTBWA Singapore's Energizer Lithium radio campaign has four shortlists in the Radio + Audio category at the London International Awards, whose judging concluded on Saturday at the Encore Hotel in Las Vegas. The campaign is shortlisted individually for all 3 spots (Breakfast; Kids; Cat) and as a campaign.

In total six entries from Asia made the cut at the shortlist stage - with JWT Bangkok's Muang Thai Insurance "CD" and Ace Saatchi & Saatchi Manila's Pampers "ZZZ Radio" also making it through to the statue round.

Ten entries from Australia are included on the shortlist.

Leading the Australian pack is Flagstaff Studios, Melbourne with four finalists including two for M&Ms 'Argument' in the Confection/Snacks category and two for TAC 'Cutout' in the Public Service/Social Welfare category and in Sound Design. Eardrum, Sydney has scored two finalists, both for ABC Classic FM 'DNA Music' in the Idents category and the Innovative Use of Radio & Audio category.
Matt Eastwood 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer at JWT.

BEST TV
The clear winner for me is Sarah Silverman for The National Women's Law Center. It cleverly uses comedy to approach a difficult and important subject. And provides the perfect piece of content for the daily blogger news cycle. My next favorite is Dove. I think it's strong. But I'm really starting to see the brief showing in this campaign. READ MORE...

Entries open for One Show Festival Greater China

One Show.jpgEntries are now open for the Greater China One Show Festival. The awards show for advertising will be held in Beijing on November 6th and 7th, 2014. Entry deadline is October 25th.

According to the organisers, the festival is not just another East meets West collaboration, it is an awards show with international standards combined with regional insights, local media and cultural understanding. Entries will be judged by an international jury, comprised of top-caliber creatives selected by The One Club's global board of directors.

Work may be entered in four categories: Advertising and Communications, Interactive, Products and Services Innovation and Branded Entertainment. Gold, Silver and Bronze Pencils in all the categories, along with Best of the Show, as well as the agency of the year will be awarded.

Agencies within the Greater China area (including Mainland China, Hong Kong, Taiwan and Macao), as well as agencies that work in the Greater China market are eligible to enter.

Beacon/Leo Burnett Tokyo bolsters strategy team

Sosuke 2 cropped.jpgBeacon/Leo Burnett Tokyo has appointed Sosuke Koyama as executive planning director and Goro Endo as data strategy director.

Koyama (pictured), who is American-Japanese, graduated from Waseda University and Sophia University in Japan and the University of Southern California. With 20 years of experience in the communications industry, he has worked in Tokyo, U.S.A, Shanghai and Singapore across agencies including Tokyu Agency, Fallon, BBH, TBWA, Wieden + Kennedy, Publicis and JWT, where he was most recently head of planning for the agency in Singapore. He has worked on a wide-ranging list of clients and campaigns including BMW (BMW Films in the US), adidas (Beijing Olympic Campaign), Levi's, TENA, Purina, Nokia, Sunkist, Sony, Axe, Citibank, Tempo, Lactacyd, Bailey's, Starbucks, Coca Cola, Nikon, Volkswagen, General Motors, PayPal, Expedia, Hilton, Biotherm, HP, Nestle, Singapore Tourism Board, amongst others.
Chuppa.jpgBBH Asia Pacific Singapore and Chupa Chups have launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween.

"Get Lolli" is a first-of-its-kind, 'choose your own adventure' game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year - Halloween. In the game, players are encouraged to help a 'finger' find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped. The game uses Instagram's native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.

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The North Face Korea.jpgAn entertaining ambient concept out of South Korea!

Shoppers at a North Face store in South Korea were confronted by this clever ambient stunt. The store suddenly became a rock climbing experience when the floor below them stats to roll back and disappear. Then they are faced with winning a North Face jacket if they can reach the free item in 30 seconds. Agency: Innored, South Korea

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L to R Magdalene Lee Director of PR and Eric Cruz Executive Creative Director recieving the award for Samsung Wind Chimes in a Bakery at PMAA Dragons of Asia 2014.jpgLeo Burnett/Arc Worldwide Malaysia brought Malaysia's name in creativity to new heights when they celebrated their win at the 15th PMAA (Promotional Marketing Awards Asia) Dragons of Asia 2014, with a regional Gold trophy in the "Best Innovative Idea/Concept" category for their poignant work "Wind Chimes in a Bakery" for Samsung Electronics Malaysia.

The event, held for the 3rd time in Malaysia was commemorated at the Sime Darby Convention Centre recently with contenders from the Asian region including Greater China, India, Japan, Singapore, Thailand, Malaysia, Pakistan, Indonesia, Vietnam and Cambodia.
SOAG_20130227_032.jpgMulti-award winning director and writer Julius Avery has just signed with Curious Film.

Avery was earmarked as one of Australia's most original filmmakers when his short film Jerrycan won the Cannes Jury Prize in 2008. In the same year he won the Australian Film Institute Award for Best Short Film, with Honorable Mentions at Sundance and the Berlin International Film Festival.
58j.jpgBates CHI & Partners India has launched a new campaign for Fusion Beats. Fusion Beats is a brand from the House of Creative Lifestyle and makers of 109°F and did not want to get lost in the 'scramming for deals' pitch that dominates the airwaves and news print these days.
 
"Amongst a rash of online fashion brand campaigns, we came up with an offline one that celebrates the free spirit of the Indian woman. And what better way than invoking the gypsy in every woman - the nomadic, wandering form, woven and crafted to embody her spirit," says Asheesh Malhotra, President & Head, Bates CHI & Partners, Mumbai.
 
Rahul Mehta, Managing Director, Creative Lifestyle, elaborates further, "Our designers work very closely with the Indian woman and her fashion needs. We noticed that today, she is exposed to the best of fashion that the world has to offer - yet has a very strong need to make her own path. She takes great pride in the Indian sense of fashion and is looking at a mélange of both, Western and Indian sensibilities. That is our big story. To feed her imagination with an eclectic fusion of world design led by a strong Indian skew. Bates absorbed our brief and worked with our team at every step to bring out the true spirit of the brand, giving Fusion Beats a very distinctive look that will appeal to our audience, so she can adorn our range of bohemia to announce herself."
Jeff.jpgAustralia: R/GA Sydney has announced it has further strengthened its expanding executive team with the addition of Jeff Donios (left) as senior technology director.

Reporting into Nick Coronges, global chief technology officer R/GA, Donios will be responsible for building and leading technology teams, establishing the technology capabilities of the agency and helping the agency to grow overall. An expert in technology development with over 14 years' experience, Donios joins R/GA Sydney from VML Australia where he was technical director.

Says Jim Moffatt, EVP managing director APAC, R/GA: "R/GA creates breakthroughs at the intersection of technology, creative and business, so it is very important to have a senior technology person with these three sensibilities as the Sydney office grows. Jeff's experience at creating new powerful technologies that attract and retain customers for global brands made him a perfect fit for us."
WUW.jpgWUW3.jpgBBDO and Proximity Singapore's "World Under Water" campaign for CarbonStory has made it through to the final three contenders in the the FWA Web Project of the Year competition. It's our only finalist from the Asia Pacific region.

You can vote for World Under Water to win here. The three shortlisted entries competing for FWA Web Project of the Year can be viewed here.

The campaign, celebrating World Environment Day (5th June), gives a one-of-its-kind interactive web experience that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View. Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. The idea isn't just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory's website.
Digital Playbook.jpgMInteraction has launched its second annual report, Thailand Digital Playbook, which aims to highlight best practice in Thai-digital industry for the next 12 months.

Thailand Digital Playbook provides an overview of digital behaviour in Thailand, including market insights, trends, and macroeconomic data, all drawn from syndicated and proprietary GroupM research and partners. It provides a summary of key digital advertising and media statistics.

In mid-2014, Thailand rode the digital wave with the onset of Digital TV, the arrival of YouTube Thailand and 4G's induction, which caused marketers to get a serious facelift for online advertising. In the Playbook, mInteraction foresees and dives into these trends outlining the shifts that define and shape the next 12 months. New forms of entertainment, narrative content and brand experiences are hot on the heels of marketers as evolved online media, TV, and mobile become all crucial.
MAX.jpgLeo Burnett Singapore has launched a campaign for general insurance company MSIG with an aim to drive consumers' understanding of insurance and its coverage.
 
A five-year-old boy named Max takes center stage in the campaign as he eloquently explains the difference between the types of insurance available for travel and home, busting common myths effortlessly - driving home the point that the right knowledge is essential to purchase the right kind of insurance for your needs.

VIEW THE SPOTS
PMB.jpgMcCann Taipei has launched the first-ever "Private Message (PM) Bottle" for Coca-Cola providing a new channel for teens to deliver their private messages in an unexpected way. Receivers only receive the messages after drinking a Coca-Cola. All messages printed on packs are the most popular language teens weave into their daily conversations across Taiwan.

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Manish.jpgAfter multi-agencies pitch process, Scarecrow Communications has been awarded the creative duties of iProf - one of India's foremost digital education Brand.

iProf was founded with a mission to revolutionize education through the adoption of technology. iProf started with the usage of tablet PCs as a delivery platform for education, a first in India, and has maintained its leadership position in this space ever since. At present, iProf is the only company that focuses on education content delivery in both the online and offline modes for a student.

In 2012, iProf launched an e-commerce portal, TheDigiLibrary.com. The DigiLibrary offers comprehensive education material in the form of video lectures, animations, notes and tests for preparation of important competitive exams like JEE, AIPMT, CAT, CACPT,NDA,SAT and scaled up to include courses for grades of I to XII for CBSE curriculum. These courses are preloaded on a tablet or PenDrive and the user can simply order online and get it doorstep delivered.
RADIO.jpgToo many Sri Lankan consumers tend to ruin a good cup of coffee, either by adding too much milk or sugar. Because of their ignorance in the art of making it right, they literally kill their coffee experience. Khao Shong Coffee is ready to drink in this radio campaign by TBWA Sri Lanka.

PLAY SPOT ONE
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Rome and Aspi.jpgP&G account leaders at Campaigns & Grey Philipines, Bernadette Rome and Eres Aspi, have both been promoted to Vice-President, Account Management. They have been with C&G for a greater part of their careers and have played a pivotal role in growing P&G to become one of C&G's biggest clients.

Rome (left) joined C&G in 1994, handling major accounts such as GSK, Universal Robina Corporation and Sanofi before overseeing the P&G account in 1999. Since then she has become the senior regional agency hub leader for Downy Fabric Conditioner in Asia Pacific.
bango meat diagram chicken.jpgIndonesians eat all parts of beef, mutton and chicken. They eat beef ribs and tongues, chicken heads and claws, mutton brains, intestines and so on. The challenge has always been on how to cook these parts into delicious meals. This Bango Sweet Soy Sauce campaign and app ccreated by Lowe & Partners Indonesia brings out various types of food you can cook with each part of meat.

Credits - Chief Creative Officer: Roy Wisnu. Executive Creative Director: Firman Halim. Art Director: Lucianne Putri. Copywriter: Dhannisa Nurfira. Assoc Creative Director: Nurman Priatna
Creative Group Head/Art Director: Vito Winarko. Creative Group Head: Fanny Pardiansyah. Group Account Director: Raufi Khaerunnisa. Account Director: Fanny Meilana. Agency Producer: Handayani Wirdan. Photographer: Utomo Rahardjo. Retoucher: Anka. Account Team: Putty Chaeronissa, Audia Primanti.

Carlos 1.jpgExecutive Creative Director at Saatchi & Saatchi Sri Lanka, Carlos Anuncibay, was recently selected as one of the judges for the Sri Lankan edition of the global Red Bull Doodle Art Competition. With some of his work exhibited at the V&A Museum in London, Carlos' rich background in art brought a unique level of valuable insight to the competition.

Red Bull Doodle Art has inspired students from boring lectures to working individuals catching a moment of spare time to pick up their pens and let their minds wander off into a world of their own. Doodlers have been scribbling away in several countries for the past eight years, with 2014 being the first time that Red Bull put the competition on a global stage, setting up a gallery of winning doodles from around the world in Cape Town, South Africa - this year's World Design Capital.

LinTeractive wins online business of Woodland

Vikas Mehta, CMO, Lowe Lintas and Partners.jpgLinTeractive India, the digital division from Lowe Lintas + Partners, has been awarded the Woodland business. The new partnership comes on the back of Woodland's close association with Karishma Lintas, a creative agency of the group that has been handling the brand's creative mandate for over two decades.
 
Woodland is a leading Indian lifestyle brand operating successfully in the footwear, apparels and accessories domain. With the digital expertise that will be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.

Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director LinTeractive (pictured)  said, "Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can't build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland's timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive's domain expertise should create some compelling brand stories, on and offline."
RedBull3.jpgRed Bull Flugtag (translated as flight day in German) has been known as one of the world's most innovative events since its inception in 1992. Following its global legacy, India's 1st Red Bull Flugtag was recently hosted in Bangalore.

35 thousand Bangaloreans witnessed 31 courageous teams launch their hand-made flying machines off a ramp and straight into the historic waters of Sankey Tank. The teams spent months designing; building and testing their machines for what they hoped would be a few seconds of glory! That honour went to team Visar-jet from Mumbai.
Giving.jpgThree entries from Asia have made the cut at the shortlist round of LIA's TV/Cinema/Online Film - Production and Post Production category.

McCann Worldgroup Shanghai have received a shortlist in Cinematography for CCTV CNY "Give Thanks". Creativeland Asia received a shortlist in Direction for MTS 'Internet Baby' and Ogilvy & Mather Thailand have also been awarded a shortlist in Direction for True Move H 'Giving'.

Freddie Coltart's LIA report from Las Vegas

FullSizeRender.jpgFCB senior creative Freddie Coltart represented NZ at LIA's Creative Conversations in Las Vegas. Here's his report exclusive to Campaign Brief.

Firstly, I'm not much of a writer, so excuse any grammatical errers, and secondly, I've been in Vegas for eight days so my brain is squashed turds.

I've just spent the week attending the London International Awards "Creative Conversations" in Las Vegas. Vegas was much of what you'd expect, a city of 600,000 all trying to jam hedonism down your throat for maximum profits.

Fortunately, Creative Conversations was quite the opposite.
Rejoice.jpgKnown for being a brand that advocates smoothness and love, Rejoice has launched a new provocative online film inviting people to keep love alive in times where economic and social growth come hand in hand with the alarming rise of the divorce rate in China.

Directed by veteran David Tsui, the film walks the viewer through the journey of a couple about to get a divorce as they revisit the milestones of their relationship. In just 4 weeks, it has been viewed by more than 40 million people.

VIEW THE FILM
Medness.jpgBBDO Worldwide has released a new initiative aimed to extend the reach of GE messaging beyond the industry leaders and tech enthusiasts that make up its traditional B2B consumer audience.

BBDO Singapore leads this project as the content hub for APAC, employing a unique understanding of how to develop clever, compelling content for deployment in social media across markets.
Priti Jhavar.jpgIndigo Consulting India has been chosen to work with Tata Global Beverages, a US $1.4 billion company that unites the beverage interests of the Tata Group under one umbrella. Tata Global Beverages is the world's second largest tea company with growing interests in coffee and water, with brand presence across 40 countries. It has a portfolio of strong brands such as Tata Tea, Tetley, Eight O'clock Coffee, Himalayan water and Good Earth tea.

Indigo Consulting has been tasked to evaluate and refocus Tata Global Beverages' brand communication efforts towards more effective online experiences via the company's website. The website revamp comes as a concerted effort by the group to amplify its brand awareness and use the channel to better communicate with the company's key target groups - investors, media, employees and consumers.
 
RADIO.jpgThe local market in Sri Lanka is cluttered with a variety of cheese biscuits. Every player in the market is trying to outdo each other with a claim that is unheard of about cheese, which results in the local consumer being unsure of what to believe in. Maliban, the last player to enter the cheese biscuit market has an upper hand as they are the only manufacturer which makes biscuits with real cheese, however they did not want to add anymore confusion to the existing clutter in the consumer's mind. TBWA Sri Lanka has created a radio campaign to get this point across.

PLAY SPOT ONE
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Ogilvy & Mather wins Vaseline Women Indonesia

Vaseline.jpgOgilvy & Mather has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive three-way pitch for the new Unilever business. Ogilvy was awarded the brief as a result of demonstrated strengths, particularly in digital insights and intelligence, as well as creative talent and capabilities.

This latest win builds on the agency's long-standing relationship with Unilever in Indonesia. In 2013, OgilvyOne won a digital and social remit for Axe, including the brand's global "Apollo" campaign. Prior to this, OgilvyOne was awarded work for Ponds, Rinso, Buavita and Lipton.
Sony Max.jpgDDB Mudra West has won the creative duties for India's leading Hindi movie channels - Sony's Max and Sony Max 2, following a competitive multi-agency pitch. The account will be handled out of DDB Mudra West's Mumbai office.

It is an exciting time for DDB Mudra West with Sony Max and Max 2 being added to its kitty. With their quality content and interesting packaging, both the channels have established a distinct brand positioning for themselves in the market as well as in the minds of the audience. Their unique and out of the box brand communication has further helped to strengthen their leading position.

Veksner: Don't care about grammar? Stop reading

IMG_1300.jpgBy Simon Veksner
Creative Partner, DDB Sydney

There is a Facebook group called 'If You Don't Know The Difference Between You're And Your, You Deserve To Die.'

Quite amusing. Although personally, I don't get too wound up about grammar. It's far more important to be saying something interesting than to be saying something correctly. READ ON...
Fotor0101363359.jpgDentsu Inc Tokyo's "Sound of Honda/Aryton Senna 1989" is Asia's only entry to make the cut at the shortlist stage in the prestigious London International Awards Integration category.

Australia fared better with 3 of the total number of 24 shortlists.

McCann Melbourne has been shortlisted for Macquarie Dictionary 'Phubbing', DDB Melbourne has been shortlisted for Anzac Appeal 'Minute of Silence' and Whybin\TBWA Melbourne has been shortlisted for ANZ 'GAYTMs'.

The shortlist contains some amazing work including the Harvey Nichols "Sorry I Spent it on Myself" campaign, the Brazilian Association of Organ Transplantation "Bentley Burial" and Volvo Trucks "Live Test Series" Integrated campaign.
Fotor0101365148.jpgayrton_senna_soundofhonda.jpgAsia-Pacific has dominated the The New category at the London International Awards that concluded the judging in Las Vegas yesterday.

Asia-Pacific agencies score 7 of the 13 shortlists in this prestigious category.

Dentsu Inc Tokyo's "Sound of Honda/Aryton Senna 1989" is one of three shortlists from Japan, with the other two going to Hakuhodo Tokyo and Hakuhodo Kettle Tokyo for Inakadate Village "Rice-Code" and Yahoo Japan for "Hands On Search" respectively. Leo Burnett Sydney and M&C Saatchi Sydney have both scored one finalist each for Samsung 'S-Drive' and Optus 'Clever Buoy'.

BBDO Guerrero Manila is a finalist for the Pepsi Bottle Light "Liter of Light at Night" campaign. McCann Worldwide Mumbai is a finalist for their Share My Dabba campaign.
LIA-CREATIVE-CONVERSATIONS-web.jpgMcCann Melbourne's Patrick Trethowan was one of 60 of the hottest young creatives in the world invited to participate in Creative Conversations, part of the LIA Awards week in Las Vegas. Here is his take on the week, exclusive to Campaign Brief Asia.

Alcohol, gambling, shady people, excessive night clubs and general depravity are all topics I have chosen to leave out of this article (for the most part), which isn't to say that I didn't experience each and every one of them. Instead, I'll focus on my experience in LIA's Creative Conversations program, a program that gathers young creatives from around the world and exposes them to the most creative minds both in and outside of our industry, through a series of seminars, lunches and dinners in one of the most over-the-top places in the world: Las Vegas.
Cannes-Lions-2014.jpgThe official Cannes Report, the unique resource for the global creative community, is now available online through the Cannes Lions Archive.

Asia Pacific's performance at Cannes Lions was impressive, led by Australia ranking fifth in the country rankings and Japan taking seventh place. India came just outside the top 10, ranking in twelfth place. Dentsu and Hakuhodo hold the top spots in APAC's agency rankings, with Y&R Beijing taking third, Leo Burnett Sydney fourth and Colenso BBDO in Auckland fifth. Number one in the Regional Network of the Year was taken by BBDO for the Asia Pacific region. 
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Colgate_Myanmar.jpgOnly eleven entries have been shortlisted in the LIA Package Design Category with Red Fuse Communications (Y&R) Asia awarded two and Ogilvy & Mather Thailand picking up one shortlist.

Red Fuse Communication's shortlists are both for Colgate Dental Creme's "Turning Packaging Into Education".

Return of the ashes.jpgOgilvy & Mather Thailand received one shortlist for Caran Dache & Forest Control's "Return of the Ashes".

VIEW THE SHORTLIST: LIA Package Design Shortlist 2014_Oct-9.xlsx

MOTHER BOOK.jpgThirty-one shortlisted entries have been awarded to  Asian agencies in the London International Awards Design category with Japan scoring thirteen followed by Hong Kong with six, Thailand four, India three, China two and one each for Malaysia, The Philippines and Vietnam.

Dentsu scored 7 of Japan's 13 shortlists including 3 for Bell-net Obstetrics "Mother Book"
SPACE TO PRAY.jpgAs a multinational insurance company who recently entered into Sri Lanka, with its new global positioning 'The Real Life Company', AIA wanted to find a way to strengthen its connection with the local market.

VIEW THE CONCEPT
TuneIn Mob download page.jpgAustralia: Represent Media, a wholly-owned subsidiary of Snakk Media, has won the exclusive rights to run ad campaigns across TuneIn's mobile app in eight regions including Australia, New Zealand and Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan).  

The agreement between Represent Media and TuneIn is the first exclusive mobile advertising representation deal that TuneIn has entered outside of the United States and the UK.

Steve Coll's LIA report from Las Vegas

lastone.jpgDroga5 Sydney executive creative director Steve Coll sat on the prestigious Integration jury this week in Las Vegas. Here's his report exclusive to Campaign Brief.

The first thing you see when you walk into Las Vegas airport is a line of pokie machines. You can gamble pretty much everywhere in this town. Even at the bar. It's scary. In fact this whole town is frightening. They have a Hooters Hotel. Jaysus! The mind boggles. So it was merciful relief for both my mind and bank balance to be locked in a jury room judging London Internationals.

I spent three very inexpensive days on the Integration jury, in the delightful company of Amir Khan, who ran the jury with an unusual mix of humour and German efficiency.  Integration is a tough category in more ways than one. First, the judges set a very high bar for the work. Secondly, the definition of the category 'Integration' is interesting.
Screen Shot 2014-10-10 at 7.06.18 am.jpgFollowing a Greenpeace campaign, Lego published a statement [1] this morning committing to 'not renew the co-promotion contract with Shell'. This decision comes a month after Shell submitted plans to the US administration showing it's once again gearing up to drill in the melting Arctic next year [2].

During Greenpeace's three month campaign, more than one million people signed a petition calling on Lego to stop promoting Shell's brand because of its plans to drill for oil in the pristine Arctic. In stark contrast to Shell, Lego's policies include a commitment to produce more renewable energy than they use, phase out oil in their products and, in cooperation with its partners, leave a better world for future generations [3].

Ramesh Sathiah's LIA report from Las Vegas

Ramesh Photo.jpgSong Zu creative director/partner Ramesh Sathiah (left) sat on the prestigious TV/Cinema/Online Film - Music & Sound jury this week in Las Vegas. Here's his report exclusive to Campaign Brief.

I was lucky enough to get a call back to judge the LIA awards this year - once again in Las Vegas. Besides the fact it's a pretty awesome wicket - two years in a row - I can honestly say I love judging music and this jury took the task really seriously. What really interested us was trying to build a framework and understanding of what makes a piece of music for advertising 'Good', and what makes it 'Great'. Music is so subjective, but that's what we love about it.
0c69cca0-4cfe-11e4-8d3b-72d83455dbc6_M&C Saatchi_Clever Buoy_Land--646x363.jpgAustralia: Australia's most respected business title BRW has named Sydney advertising agency M&C Saatchi as the nation's 2nd most innovative company in a new listing appearing today. Also ranking on the list is Y&R Group in at #4 and UM in at #10.

The 2014 BRW Most Innovative Companies list, compiled by Inventium, reveals the most successful strategies for harnessing the forces of change in Australian businesses.
Traffic Signs.jpgEyes on the Road.jpgFour Asian entries have made the cut at the shortlist stage of the Film category at the London International Awards. The shortlist was released today and Dentsu Tokyo, with 2 shortlists, and Ogilvy Beijing and Lowe China, with one each, are featured.

Dentsu Tokyo are on the shortlist with Honda "Sound of Honda Ayrton Senna 1989" and Recruit Points "Life is not a Marathon". Ogilvy Beijing is shortlisted for their "Eyes on the Road" innovative use of film Volkswagen cinema stunt and Lowe China's Buick "Human Traffic Signs" is through in the Public Service/Social Welfare category.

The Film category judging concluded yesterday at the Encore Hotel in Las Vegas.

VIEW THE SHORTLIST: LIA TV Cinema Online FilmShortlist 2014_Oct_10.xlsx

AppleGoogleHuawei.jpgInterbrand, the world's largest branding consultancy, has today announced Apple and Google as the leading brands in the world in their Annual Best Global Brands report.

Apple and Google made history with this year's report, each having earned value that exceeds US $100 billion. It's the first time in the history of Best Global Brands that two brands have each earned a brand value that exceeds USD $100 billion.

"Apple and Google's meteoric rise to more than USD $100 billion is truly a testament to the power of brand building," said Jez Frampton, Interbrand's Global Chief Executive Officer. "These leading brands have reached new pinnacles--in terms of both their growth and in the history of Best Global Brands--by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital."

Huawei (#94), the Chinese telecommunications and network equipment provider, also made Best Global Brands history as the first Chinese company to appear on Interbrand's ranking.
Saw Gin Toh.jpgMediaCom China has appointed Saw Gin Toh as Head of Insights for China. Toh will oversee the existing insights team and will work alongside the agencies strategic offering, she will report directly into Chief Strategy Officer and Managing Director for China, Gordon Domlija.

Toh (pictured) began her career as a strategic planner at JWT Malaysia where she worked with clients such as Unilever and Nestle and subsequently on GSK, AUDI and VW throughout her tenure with DDB and TBWA. Her passion for engaging and creative communications led her to Mindshare Invention with Team Unilever and PepsiCo where she focused on content strategy, development and integrated campaigns - establishing the agencies inspiration sessions and winning industry awards for Unilever content projects. Her most recent role saw her leading the consumer and business insights team at McDonald's Malaysia where she used consumer insight to drive menu development, marketing communication and business planning.
Tab S Memory Match Challenge.jpgThe Samsung Tab S is the first and only tablet with superior Amoled technology and the best way to prove it was a simple side-by-side comparison but, direct comparison is against advertising regulations in Hong Kong.

VIEW THE CONCEPT

Cheil Hong Kong disguised the comparison in the form of a game. A digital version of Memory Match was repackaged in the form of a QR Code Wall. A promoter would scan a QR code and show the display on their screen. Users had to use their phones or old tablets to do the same. The first person to match all 30 pairs won a new Tab S.
 

Frans Kok joins AEB as General Manager Asia

Frans Kok, General Manager, AEB (Asia Pacific) Pte Ltd.jpgAEB, a provider of IT solutions for global trade and logistics, has appointed Frans Kok as General Manager for Asia Pacific. In this role, Kok replaces Thomas Halliday who is moving into a regional leadership role in Supply Chain Consulting.

Kok (pictured) joins AEB with over 15 years' experience in the IT solutions and manufacturing industry in Asia Pacific. Kok was recently regional sales director for Magic Software Enterprises, a provider of mobile development and integration platforms, where he was responsible for channel development in the Asia Pacific region. Prior to this, he held leadership positions at Honeywell in both the European and Asian headquarters, where he helped grow regional revenue for Asia by 200 per cent over five years. His mandate is to lead AEB's go-to-market strategies for accelerated growth across the region, armed with an experienced and highly knowledgeable team in the established Singapore office. Kok will report directly to the global CEO of AEB, Markus Meissner.
Ed Booty.jpgPublicis has appointed Ed Booty as its APAC team's Regional Head of Planning based in Singapore, reporting to Loris Nold - CEO of Publicis APAC & Emerging Markets.

Most recently, Booty (pictured) was regional head of planning for Unilever and The Coca Cola Company at Ogilvy. Prior to that he was Head of Effectiveness and headed up International Planning across the BBH group out of London where he led strategy on a range of global brands including KFC, Johnnie Walker, Dulux and Audi.

"I am thrilled to have Ed joining us. Strategic planning and engagement are a priority for us in the region as our philosophy is to lead the change for our clients. Ed will work closely with Dylan Williams, our global CSO as part of the global planning ring but also with each one of APAC country's head of planning. We have incredibly strong strategists in each markets and I have no doubt that Ed's role will be successful", Nold said.

Booty added, "I'm truly excited to join Publicis. The ambitions, both in the region and as part of an incredibly strong global planning team, made my decision to join very easy. I am really looking forward to working closely with the Publicis teams and our global clients across the region."
Screengrab.jpgLowe Lintas Bangalore has created a new campaign for India's popular jewellery brand Tanishq. Using the upcoming festive season as the backdrop, this campaign revolves around the core idea that no gift is small on an auspicious day like Diwali.

VIEW THE SPOT
Timeout _ Banner Swap.jpgTime Out's mission is to help its readers make the most of their time out. But in a busy city like Hong Kong, getting more people to read Time Out is a tough sell. So Time Out switched their strategy.

People will always find time to check out their favourite websites. But on their favourite websites, there's one thing they could do without - annoying banner ads. So Cheil Hong Kong created the Time Out 'Banner Swap' - replacing annoying banner ads with up-to-date highlights on what's happening in their city. Using 'pop-up blocker' technology built into the Chrome browser people could replace thousands of ads on all their favourite sites with: Things to see and do, The hottest new places to go, Restaurant and movie reviews, The weekend's best events and more.

VIEW THE CONCEPT

Lowe Philippines wins energy drink brand Cobra

Leigh Reyes Portrait.jpgAsia Brewery (ABI) has appointed Lowe Philippines to the energy drink Cobra business.
 
Lowe won the work following a four-way pitch against TBWA/SMP, Ace Saatchi & Saatchi and Iconyx, which ended in August. Lowe will handle full-service creative duties for the Cobra brand across the Philippines.
 
Cobra has been responsible for the phenomenal growth of the energy drinks category in the Philippines over recent years, surpassing the growth of many other beverage giants in other categories.

Leigh Reyes, President and CCO, Lowe Philippines (pictured) said, "We're delighted to start working on Cobra, a brand that our teams already have much practical experience with. It certainly helped us get through the pitch! We look forward to being part of its next chapter of growth."
KKBox - Single Play Ads.jpgKkbox, Asia's biggest music streaming service, wanted to attract new listeners. But whilst current fans already know Kkbox for its exclusive, unreleased music, how could they communicate this with new listeners? And as an online service with no physical presence, how do you get them to go online in the first place?

VIEW THE CONCEPT

Cheil Hong Kong premiered five rare, unreleased tracks through five playable print ads. People simply scan the QR code and use their mobile phone as the activation point. No downloads. No fuss. Just scan it and play.

DM9.jpgThis film from DM9JaymeSyfu Manila is the first of a series of web and cinema ads dramatizing the nightmares of a small to medium-scale entrepreneur.

PLDT Cloud can help.

VIEW THE SPOT
Texwood - Wearable Catalogue.jpgClothing company Texwood's new brand platform is 'Feel Good'. Cheil Hong Kong has created a catalogue for their Autumn/Winter collection that has made fashion followers feel the same way. After browsing, the catalogues themselves can be transformed into real, wearable scarves - making customers 'Feel Good' for the coming season.

It has become the most successful catalogue in the company's 40-year history. Most people taking the brochures were first-time visitors to a Texwood store. News is still spreading on fashion blogs, generating valuable PR. Expectations from the client for next season's catalogue - sky high!
 
VIEW THE CONCEPT

ZenithOptimedia wins Indiahomes.com business

Zenith.jpgZenithOptimedia India has won the media business for Indiahomes.com after a selection process that involved a multi-agency pitch. This mandate covers all aspects of the company's media planning and buying, and will include digital duties as well.

Indiahomes.com is India's multi-award winning and leading Property Advisory Company. Indiahomes.com has also finalised its new positioning, "Aap Ke Saath", and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is all set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.
Saatchi & Saatchi Fallon Tokyo and Tetra Pak.jpgImagine if all the animals in the forest could tell you what they were really thinking. Saatchi & Saatchi Fallon Tokyo has released a new campaign for Tetra Pak Japan that encourages people of all ages to select eco-friendly packaging and highlights Tetra Pak's endorsement from the Forest Stewardship Council (FSC).

In 2014, Tetra Pak Japan became the first and only paper pack manufacturer in Japan to win official endorsement from the FSC, whose rigorous standards ensure that all materials are sourced from well-managed, sustainable forests. Tetra Pak wanted their customers - major drink manufacturers - to know about this and also encourage consumers to purchase FSC labelled packs.

VIEW THE SPOT

Oriental Post takes over BluPost Asia in Jakarta

OP Small Logo for email.jpgKantana Group Public Company Limited and Loxley Public Company Limited have come to an agreement to migrate Blu Post Asia's operations into Oriental Post under the stewardship of veteran John Galvin.

"Blu Post Asia's existing relationship with clients will not change, while we seek to enhance their experience with the Oriental Post group," said "Ying" Wikanda, CEO of Oriental Post group.
621 Ivy League ad.jpgNot Like That, a Mumbai based communications agency recently won the creative mandate for Indian Clothing League, a Chandigarh-based kids wear manufacturer with retail presence in 120 cities across India. The agency crafted an exclusive 'selfie' campaign for the Autumn-Winter '14 collection of one of India's first clothing brands for pre-teens, 612 Ivy League.

The campaign pre-dominantly revolves around little children being their natural selves, capturing their candid moments via selfies.

After being voted for as the word of the year by Oxford Dictionary, the 'selfie' has grown to become an extension of any life experience in a mobile-friendly world.
Astronaut.jpgFour Asian entries have made the cut at the shortlist stage of the LIA Awards Branded Entertainment category, judged this week in Las Vegas.

Dentsu Inc Tokyo's Honda "Sound of Honda/Ayrton Senna 1989", Ogilvy & Mather Singapore's Comfort "The day I visited my Son - A true Story", JWT Bangkok's Oriental Princess "Secrets" and Postvisual Seoul's Nike "Run the City" are all through to the next round.
Little Farmers.jpgNow into its 18th year, the 2014 Jay Chiat Awards were presented at the 4A's Strategy Festival that was held from October 5-7, 2014 in Chicago, U.S.
 
Continuing its good run across effectiveness award festivals and producing the best result yet for India at Jay Chiat, Lowe Lintas + Partners India bagged a Silver and a Bronze at the much-acclaimed international awards show. This is the first time that any agency from India has won two awards in one year at Jay Chiat. The Silver win is also the highest ever for an entry from India. India's previous best performance was a Bronze win in 2011.
 
India's both wins came for Lowe Lintas + Partners on work for Hindustan Unilever in the award category of 'Product/Service Creation'. While "Little Farmers of Kissanpur" was awarded Silver, the much celebrated "Kan Khajura Station" won a Bronze. There were no Gold awards given away in this category.
Edge_Vietnam_team_picture_.jpgVietnam-based agency Red Brand Builders is to join South East Asia's digital agency Edge Asia.

Founded by in 2004 by Marc Gough of So Branding in Melbourne, Red Brand Builders is Vietnam's leading branding consultancy and marketing agency with clients including Kimberly Clark, Unilever, Big C, Nestle, Masan and Vinamilk.

After joining Edge Asia, Red Brand Builders Managing Director Chris Elkin will lead Edge Asia's Vietnam business. Elkin is an industry veteran who brings a proven track record in managing large multidisciplinary teams delivering sophisticated integrated marketing and digital solutions for leading clients, and having lived in Asia for 15 years and Vietnam for 10 years Elkin has deep insights into the region and its nuances.
Pat baron1-thumb-300x255-66049.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Patrick Baron, executive creative director at McCann Melbourne.

Congratulations to all the finalists. It's always an honour to judge work of this standard and from some of the best agencies in the world. It's always hard to separate out campaigns and ideas from others. All have their own beauty and power. I'm in Wellington New Zealand filming a commercial with local director Taika Waititi at Curious Films. It's a stunningly beautiful harbor but there's a storm brewing with a different beauty and power. READ MORE...
mentor and mentee.jpgDDB Mudra Group in association with Teach India and Social Quotient have initiated a unique community engagement program which will bridge the gap between the young and educated workforce of India and the under resourced children of the country.

Inspired by America's Big Brother, Big Sister program; Green Batti is a one on one mentoring program in Mumbai that pairs 500 mentors with 500 mentees from under resourced backgrounds. Green Batti was launched in September by the DDB Mudra Group, initiated by Social Quotient (a startup which creates platforms for youth to enable positive social impact) and Teach for India as its knowledge and outreach partner.
Screen Shot 2014-10-07 at 11.58.38 am.jpgLIA has just released the shortlist for the TV/Cinema/Online Film - Music & Sound category for 2014 in Las Vegas.

Asia has scored four finalists with Creativeland Asia (Mumbai) leading the Asian agency/company pack with two shortlisted entries. Creativeland Asia has been shortlisted for Frooti 'The Magic of Frooti' in the Music Original - Song category and MTS India 'MTS Internet 141005_LIA_LAS VEGAS_2014_9P3A9469.jpgBaby' in the Music Adaptation - Song category.

Also making the cut at the shortlist stage is Lowe China for Buick 'Human Traffic Sign' in Music Original - Underscore category and Chiel Worldwide Seoul for Dream The Blues 'I See Your Dreams' in Music Original - Song category.

View the shortlist for Australia, Asia and NZ: LIA Music and Sound Shortlist 2014_Oct_6_CampaignBrief.xlsx
141005_LIA_LAS VEGAS_2014_9P3A9269.jpg
apaceffie2015_logo.jpgThe 2015 Asia Pacific Effie Awards has announced the call for entries, which is open to entries from Australia and New Zealand.

The 2015 Awards is now accepting entries through to 15 December 2014 for all marketing communication efforts that have ran in Asia Pacific during the qualifying period.  Winners will be announced at the Awards Gala in Singapore in April 2015.

The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.
Suzuki Cup.jpgHakuhodo Singapore have created a new tvc for Konica Minolta, major sponsor of the Suzuki Cup 2014, the tenth edition of the ASEAN Football Championship. The football championship of Southeast Asia will be co-hosted by Singapore and Vietnam and will take place from 22 November to 20 December 2014.

VIEW THE SPOT
Apology.jpgSubway Singapore is giving sub lovers the opportunity to "Say It With a Sub" in a unique customer appreciation campaign that will run in the months of October and November. The campaign will enable Subway fans to give away free subs, receive special offer coupons with every purchase of a 6-inch sub and support youth and the arts in Singapore through a charity auction.

On a special day in October, Subway customers will receive a free second sub and a takeaway bag from a selection of six designs by internationally renowned graphic designers, including JP Cuison from the Philippines, Tom Whalen from the USA and So Youn Lee from Korea. These bags are designed with special message and can be used by customers to give away their free sub.

The date of this special day will be released on Subway Singapore's Facebook page, and feature in online advertisements and in-store signage.
Talking fridge.jpgCheil Worlwide Singapore introduced Samsung's latest fridge the T9000 Premium Refrigerator in stores in a way that breaks from the clutter by creating a non-intrusive, personalised experience for shoppers. To allow potential customers time to explore the new fridge in their own time, and without the need for pesky sales people, they introduced The Samsung Talking Fridge - a fridge with the gift of the gab.

VIEW THE CONCEPT

Arcade Jakarta wins Unilever's Vaseline Men

Gary-CAULFIEL-web.jpgUnilever has appointed Arcade Jakarta to its digital marketing duties for their Vaseline Men brand. The win, the result of a three-way pitch, is the latest in a series of achievements that has seen stellar growth for the agency with eight major brand wins since it opened earlier this year.

Tessa Mahendra Tamin, Unilever's Country Media manager said, "Arcade once more demonstrated obvious passion, commitment and an insightful approach that put them ahead of the pack. It is energizing to work with an agency that regularly puts in the extra effort to make a difference. We've challenged Arcade to deliver new ground-breaking work for Vaseline Men in the digital space. And our experience with them tells us we'll get it".

Gary Caulfield, CEO of Arcade (pictured) added, "We are absolutely thrilled to be awarded with yet another great Unilever brand and an opportunity to create iconic work for the Indonesian market. We look forward to creating another great partnership now with the Vaseline Men brand team to build on the success they have created already in this exciting new category segment".
 
Sanford Partnership for Suzuki.jpgAustralia: Following an invitation to its roster of international advertising agencies, Suzuki Motor Corporation Japan awarded Australian agency The Sanford Partnership the production of a new global campaign for its Swift model.

The campaign includes 45, 30 and 15 sec TVCs, magazines, online, outdoor and POS. This is the fourth time the agency has been awarded an international project from Suzuki Japan.

VIEW THE SPOT
Geometry global.jpgGeometry Global is celebrating high profile successes at the 2014 PMAA Dragons of Asia, including two Blue Dragons for best in country campaigns, plus two Gold, four Silver, four Bronze Dragons and 14 Merits of Excellence across Asia Pacific.

In its 15th year, the PMAA Dragons are amongst Asia's most highly-regarded marketing communications awards - celebrating the best industry work throughout the region.
Screen Shot 2014-10-07 at 8.42.16 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney


Simply mention the product name repeatedly, throughout the ad.

Like this.

The good news is that the Client will probably really like it.

And it will sail through research.

The bad news is that it will almost certainly be a terrible ad. READ ON...
TSS_ASIA_SHIELD_MOD02_01JUL.jpegThe Sweet Shop will continue its global growth with the announcement of a creative partnership with Mumbai-based production company, Asylum Films. The deal will see Asylum Films with exclusive access to The Sweet Shop's roster of award-wining directorial talent in India, while additionally facilitating representation by The Sweet Shop of Asylum's director and founder, Razneesh Ghai.
 
With offices in London, Los Angeles, Auckland, Melbourne and Bangkok, this partnered venture will further expand The Sweet Shop's scope in the region, allowing the production company to deliver the same level of executive leadership and seamless client service it is known for around the world.
 
Says Claire Davidson, executive producer for The Sweet Shop Asia and Mena: "It not only works well to have someone on the ground as a local point of contact and knowledge to build the required security for each project, but also allows our directors to focus purely on making the best work possible."

LIA judging gets underway at Vegas' Encore Hotel

TV:Cinema:Online Film - Music & Sound Jury.jpgThe London International Awards judging is underway at the beautiful Encore Hotel in Las Vegas.

The Music, Non-Traditional and the Film Juries are halfway through judging with other juries to begin today and Wednesday. Also commencing today is the highly-aclaimed LIA Creative Conversations young creative programme which will run for 4 days.

LIA Creative Conversations kicks off in Las Vegas

LIA-CREATIVE-CONVERSATIONS-web.jpgThe 60 attendees of the LIA "Creative Conversations" have arrived in Las Vegas.

This select group of young creatives between the ages of 21 and 30 who were selected by creative directors, producers, designers, associations and media outlets from around the world are here at Encore Hotel, Las Vegas to attend 4 days of interesting talks.

On top of that, they have been invited to sit in for statue discussions with the different juries. They will also have the opportunity to interact personally with all the top creative jurors from around the world at a specially hosted dinner party.
Screen Shot 2014-10-06 at 7.19.19 am.jpg Launched at the end of August, a full month before its UK counterpart, in the China spot Mr Bean plays to a slightly different hungry behaviour, which sets up the concept of the "Fist of Hunger" that is used throughout the integrated campaign.
 
The advert is the latest instalment in the hugely popular "You're Not You When You're Hungry" campaign. Set in ancient China and filmed in the style of martial arts epics, Mr Bean is a Kung Fu Master who is not feeling his usual self until his hunger is relieved by a Snickers bar.

VIEW THE SPOT
Alex McKinnon.jpgChief Executive of Xone FM Vietnam Alex McKinnon has passed away suddenly at his home in Ho Chi Minh City on Saturday 27 September.

A memorial service will be held for Alex on tomorrow (Saturday 4 October) at 4pm at The Deck, 38 Nguyen U Di Street, District 2, H Chi Minh City. Friends, colleagues and loved one are invited to attend to celebrate a truly remarkable life. Please contact Ms Thuc to confirm attendance on 0918544363.

Alex only moved to Vietnam from Australia in March to take up the position of chief executive of radio station Xone FM, a station of 9 million listeners and a staff of 100.
HR_Skullcopy.jpgAustralia: This week JWT Sydney launched the confronting 'Stop Before it Gets Ugly' campaign for the NSW Government. This is the first NSW Government advertising campaign to focus specifically on curbing alcohol-fuelled violence.

Simon Harsent from The Pool Collective was selected to capture these powerful images for the print component of the campaign, each execution highlighting the tragic consequences of alcohol-related violence such as ending up in a hospital bed or even a jail cell.

The concept behind the campaign was to shock potential aggressors into understanding that it only takes those few extra drinks for the situation to suddenly turn ugly, and the consequences can be irreversible. The imagery had to be startling yet realistic to have full impact and influence the behavior of the key demographic.
Dad.jpgLeo Burnett Manila has launched a 30-second TV spot "Playtime with Dad" for McDonald's to highlight the relevance of the McDelivery service in the consumers' everyday lives.

VIEW THE SPOT
Clio.jpgThe 55th annual Clio Awards was held on Wednesday night in New York City, capping off an innovate year for the industry. Coinciding with Advertising Week, the night was hosted by comedienne Whoopi Goldberg, who set the tone for an energetic evening full of one-liners and off-script moments.

Grand Clio Awards were handed out in nine categories with winning agencies taking the stage. The Leo Burnett and the Proctor & Gamble - Always team received the biggest ovation of the night for their Public Relations project "Like a Girl" that focuses on empowering young women. 
MS_Trapped_BLOG.jpgAustralia - The Brand Agency, Perth has launched a provocative new campaign for the Multiple Sclerosis Society of Western Australia.

Led by a six-month TV and cinema schedule, 'Trapped' aims to raise awareness and understanding about MS. It affects the central nervous system and is known as 'the silent condition' because as it progresses, people can't express what they're thinking and feeling.

WATCH THE SPOT
Dentsu at Clio.jpgDentsu Tokyo has been named Agency of the Year at the 55th Clio Awards held in New York City and Dentsu Creative X was named Production Company of the Year. In total Dentsu Group companies received seven Gold, seven Silver and three Bronze statues across twelve of the nineteen media categories. This follows on from their Agency of the Year performance at Spikes Asia in Singapore last week.
GrahamFordyce.jpgY&R Southeast Asia has appointed renowned creative Graham Fordyce as Executive Creative Director for Y&R Yangon in Myanmar.

Fordyce (pictured) joins a very successful team that brought home Myanmar's first ever Cannes Lions. A collaboration between Red Fuse Communications Hong Kong, Y&R Yangon and Y&R Malaysia, 'Turning Packaging into Education' won a stunning 4 Cannes Lions - 1 Gold, 2 Silver and 1 Bronze at advertising's most prestigious awards show.
HH.jpgTugboat Tokyo has released a new campaign for Toyota Japan for Hybrid Harrier that shows the car's two sides in a very passionate way.

VIEW THE SPOT
JUDAS.jpgCheil Hong Kong dramatizes the benefit of Stabilo highlighter pens in a fresh way. Instead of highlighting a specific section of text, the entire Bible is translated onto one single page, visually.

Each and every story was intricately illustrated to form one incredibly detailed poster. One single story of Judas betraying Jesus is then highlighted to show how a good highlighter pen can be used to draw attention to just one specific section within the Bible.

Credits - Executive Creative Directors: Shi Ping Ong, Paul Chan. Art Directors: Shi Ping Ong, Fai Leung, Ivan Au. Copywriter: Paul Chan. Creative Director/Copywriter: Wilson Ang.
Nike-Locker-Room-Smarties-award-nomination-3.jpgRazorfish Hong Kong has won a 2014 Mobile Marketing Association Global Smartie Award for Nike Locker Room in the category of Mobile Website. The winner was announced at the Global Smarties Gala in New York City on 1st October 2014.

Celebrating the nomination, Joanna Kalenska, Managing Director Razorfish Hong Kong remarks, "Congratulations to the team on another accolade for the fantastic work we do for our Nike client. Recognition of the Nike Locker Room project is certainly well deserved, this piece of work transformed Nike's retail business here in Hong Kong at a time when sneaker speculation was gaining momentum on social media and threatening to damage Nike's relationship with fans. Razorfish proudly stands side-by-side with Nike Hong Kong and celebrates our achievement."
Nixon Lee_JWT KL.jpgNixon Lee has joined JWT Malaysia in the newly created role of Digital Integration Director. Lee joins the team from XM Malaysia, JWT's digital agency. Bringing Nixon into JWT in a full time role will help drive stronger digital integration into every aspect of communication strategy and ideation.

Lee (left), a passionate digital advocate, has 14 years' experience in spearheading business continuity execution and strategy direction. He has implemented marketing and creative strategies for a wide range of brands including Hwang DBS, Bursa Malaysia, Tune Group, and Panasonic.

"We are pleased to have Nixon on board to help stronger digital integration in every aspect, from ideation and strategy to execution. By the end 2015 we intend to be a full service, digitally-equipped agency and Nixon is only the start," said Nicole Tan, Managing Director of JWT Malaysia.
CB Exclusive - Screen Shot 2014-10-03 at 9.21.59 am.jpgMichael Knox, managing partner and executive creative director of Grey Melbourne, has been promoted to chief creative officer of Grey Group Australia.

Knox is a highly-recognised creative with more than 20 years of experience. He has worked on some of Australia's most-loved and awarded campaigns and has won at many award shows including Spikes Asia, D&AD, One Show, CLIO, London Internationals and the New York Festivals. His recent work, "Ungiven Gifts" campaign for TAC won Gold at the 2014 Cannes Lions International Festival of Creativity, and "Wipe Off 5" campaign came away with a Bronze Lion.

Says Nirvik Singh, chairman & CEO of Grey Group Asia Pacific: "Michael has the uncanny ability to develop creative ideas that clients take on board and this delivers great work and business results. With Michael at the helm, I have no doubt Grey Group Australia will be producing even more ground-breaking work."

Says Knox: "I'm excited to be given the opportunity to bring our offices together to create the type of work our clients need. We've seen our fair share of change this year and with some recent wins, I'm looking forward to taking the agency to the next level."
trophy photo.jpgNew York Festivals International Advertising Awards competition for the World's Best Advertising is now accepting entries for the 2015 competition.

Entries submitted before December 16th, will earn a 10% discount on their entry fees by using and code PRN2015. The 2015 competition entry deadline is January 31st.

For more information go to: rules & regulations or to enter go to Log In.
Screen Shot 2014-10-02 at 12.52.34 pm.jpgGPY&R Sydney's global climate change campaign climaxed at the UN Climate Summit, when its video composition of auditions received from 87 countries, was watched by the business, political and religious leaders and representatives from all UN member countries gathered at the Summit's Opening Ceremony.
 
This is the first time that the voice on climate from the world's youth was presented at such a summit in this way.

VIEW THE VIDEO
spain.jpgMcCann Erickson Mumbai's campaign 'come back richer' depicts how travelling makes a person richer in experience, memories, learnings etc. To visually bring the idea to life, they designed 3 board games in 3d, showing 3 exciting destinations - Spain, Japan and Egypt. A 3d board game was the perfect visual depiction of this idea, since much like travelling, a person moves from place to place while playing a board game and stands to gain something and feels that thrill.

Credits - Chief Creative Officer: Prasoon Joshi. Executive Creative Directors: Raylin Valle, Akshay Kapnadak, Rahul Mathew. Senior Creative Director: Anshumani Khanna. Art Directors: Harshada Shinde, Soumen Nath. Copywriter: Anushree Chaitanya. Illustrator: Antoni Tudisco.
hrithik_roshan.jpgOne of India's fastest growing online linen stores, BedBathMore.com leveraged an opportunity to garner eyeballs and attract traffic to their site in an interesting manner. Conceptualized by Scarecrow Communications, the brand tweeted the dare and put up the tweet on just one hoarding at Juhu - in Bollywood heart throb, Hrithik Roshan's neighbourhood.

As part of the promotional campaign for the movie, Bang Bang, Roshan (pictured) has been challenging his celebrity friends and fans with crazy bang bang dares. For example, Roshan dared King Khan to share an image of his favourite abs exercise. Shah Rukh Khan went a step ahead and shared a video of his complete workout regime that helped him develop his envious eight-pack abs for Happy New Year. Among the celebs who took up Roshan's challenge were actors Shah Rukh Khan, Farhan Akhtar, Nargis Fakhri, Priyanka Chopra and Ranveer Singh.
Warren Brown 2013 shot.jpgBMF Australia co-founder Warren Brown has been named president of the prestigious TV/Cinema/Online Film jury for the 2014 LIA Awards, to be judged at the Encore Hotel in Las Vegas starting this weekend.

Brown joins some of the best in the business, the likes of Amir Kassei (president of Integration), Mark Tutssel (Non-Traditional), Rob Reilly (The New) and Jimmy Smith (Branded Entertainment).

Judges from Asia include David Guerrero (BBDO Guerrero Philippines), Thomas Hongtack Kim (Cheil Korea), Gigi Lee (Y&R Malaysia), John Merrifield (Google), Santosh Padhi (Taproot India), Sonal Dabral (DDB Mudra India)

Part of the judging week is the inspirational 'Creative Conversations' junior programme. It is a four day event held during the LIA judging week at the Encore Hotel, Las Vegas. It is geared towards newcomers in the industries of advertising, design, digital and production. This educational initiative is fully funded by LIA including airfares and accommodation. It is LIA's way of giving back to the industry and places are limited to no more than 80 juniors worldwide.

Mobius Awards extends deadline to Friday, Oct 31

6984921_300x300.jpgMobius Awards, a competition for international advertising, has extended its 2014 deadline until Oct. 31. 

The competition began in 1971, and this year offers expanded entry opportunities in digital and new categories that include Apps, Branded Games and Mobile Phones. It also added a $500 cash award for a Student Best of Show winner.

Advertising professionals and designers and photographers and current high school, college or graduate students are eligible to enter.

ENTER HERE
Tor Myhren.jpgTor Myhren, the worldwide chief creative officer of Grey and President of Grey's flagship office in New York, has been confirmed to judge the Singapore Gong CCA 2014.

A two-time TED speaker, Myhren (pictured) was just named on Fast Company Magazine's "Most Creative People in Business" list, chosen as one of Fortune Magazine's '40 Under 40', and made the elite 'Creativity 50' list, honoring the 50 most influential creative minds of 2010.

Some examples of Myhren's work are the E*Trade Baby, the Oprah car giveaway, Directv's darkly comical 'Cable Effects' campaign, making Ellen DeGeneres a CoverGirl at age 50 and his award-winning ESPN documentary City Lax: An Urban Lacrosse Story. While in Singapore, Myhren will also be speaking to creative and design students on NexGen creativity. The talk has been scheduled for Tuesday 21st October.
Iain Mackenzie PR.jpgThe Sweet Shop has added world-renowned director Iain Mackenzie, ACS, to their roster of global talent. Highly-regarded across the industry for his nuanced, carefully observed spots, Mackenzie (pictured) has created a multitude of award winning pieces for such high-profile clients as Lexus, Mercedes, Sears, Campbell's, Visa, DOW, Qantas, Chrysler and the Citigroup.

When asked about what drew him to The Sweet Shop, Mackenzie said, "The people. We took the time to get to know each other. Paul put me in touch with the management team and I could see how well they worked together across the world."
Matt Eastwood 2014.jpgWith a career that spans numerous agencies and three continents, globally celebrated Australian adman Matt Eastwood has found a new home in JWT, in the role of Worldwide Chief Creative Officer. At the time of our interview, Eastwood is in Sydney gearing up to take part in JWT's Global Creative Council meeting. It presents a great opportunity to review all of the network's regional work and also offers him the chance to talk about his creative goals with the agency's global leadership team.

Still based out of New York with an office already established in London and Singapore, Eastwood is keen to devote as much time as possible to all key regional markets to make sure he spends quality time with JWT's leading global clients. He plans to allocate a fair amount of time to the Asia-Pacific region overlooking the work coming out of this region.

After working at DDB for eight years, and as chief creative officer of the flagship New York office since 2010, Eastwood explains he wasn't necessarily looking for a new job but after being ranked in Ad Age's Global Creative Report as the 5th most awarded CCO worldwide - and #2 on the global Bestads Rankings over the last two years, the offers if you like came to him.

"I got this amazing introduction to JWT global president Gustavo Martinez and we just connected," he said. "It seemed like the next big thing - I'd been living in New York running DDB (New York) for nearly four years so I was thinking about what was next for me," he explained.
Bram Holzapfel2.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam.

It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week. READ MORE...
FerdinandGutierrez.jpgEdge Asia, part of Australia's STW Communications Group, has appointed Ferdinand (Ferdi) Gutierrez as its new Managing Director for Thailand.

Gutierrez (pictured) has an impressive and distinguished track record in the digital industry, having previously lead client engagements for Coca-Cola, Unilever, IBM, and Mastercard,at Ogilvy, McCann and Mindshare in assignments across South East Asia over the past 14 years.

"We are excited to have an executive of Ferdi's calibre lead our business in Thailand," said Patrick Looram, Edge Asia Group CEO. "The digital advertising market in Thailand is growing tremendously - and not just in the dollars spent online. Our clients now regard digital as an indispensable part of their marketing mix and are no longer interested in simply building a website, making fragmented online media buys or adding a Facebook brand page as an afterthought. Ferdi's experience in developing and leading digitally-led integrated marketing strategies is what our clients are asking for every day and we look forward to his leadership inside and outside the agency."
 
Tommy Liou.jpgCheil Opentide has appointed Tommy Liou as Executive Creative Partner (ECP) in the Beijing Creation Team reporting to Peter Shen, the Chief Creative Officer (CCO) of Cheil Opentide China.

The appointment of Liou (pictured) will lead to a more comprehensive strategy for digital creation in Cheil OpenTide.

Liou has 15 years advertising experience in both traditional and digital creation with Beijing Dentsu, Isobar and BBDO. He's especially experienced in serving China's local and international brands. When e-commerce first began to popularize, Liou provided an idea for Yahoo! Taiwan kimo customer development as "With everything, sell everything, nothing feels strange" which was selected as the Golden Sentence in Taiwan and has been used ever since.
3.jpgThe Global Awards, in honor of its 20th anniversary, has launched the Young Globals competition & internship program.

The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn a prestigious Global Award, and the experience to test drive their career in healthcare advertising.
travel-mobile-apps1.jpgCriteo, the performance advertising technology company, has today revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.

This report provides insight on both the share and value of bookings generated from mobile devices for travel websites, including airlines, hotels, car rentals, cruises and apartments, and the impact this has on marketers' advertising campaigns.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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