Bestads Six of the Best reviewed by Dominic Stallard, CCO, Saatchi & Saatchi, Singapore
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Dominic Stallard, chief creative officer, Saatchi & Saatchi, Singapore.
Winner: Lacoste Timeless. More a beautiful short film than an ad, this romantic and stylish journey took me along for the ride. It’s not often that I don’t skip to the end of a 90 seconder, but I really enjoyed being immersed in this from beginning to end.
Runner-up: Sportsbet: ‘Roid’ in Android. And now for something completely different. Admittedly I’m not completely sold on the execution, but I really like this super-ballsy idea. It feels bang-on target, and hugely memorable, so job well done. READ MORE…