Top spot: John Lewis releases ‘Monty The Penguin’ Christmas spot via Adam&EveDDB
November 6 2014, 9:05 pm | | 14 Comments
John Lewis has unveiled its 2014 Christmas spot in the UK via Adam&EveDDB London, which features Tom Odell covering ‘Real Love’ by John Lennon.
The advert tells the tale of an unlikely friendship between a little boy, Sam, and his penguin friend, Monty. Monty and Sam do everything together and the advert follows them playing happily through the year, from hide and seek to football.
However as the winter months draw in, Sam begins to notice that Monty is sad and realises that he is longing for a companion.
14 Comments
Like….wow.
Why the hell didn’t we talk to these people.
And that’s how you do it Myer and DJ’s.
Oh man, right in the feels.
Because you’d reject all their ideas and tell them re-hash your usual rubbish.
Just plain beautiful.
If anyone ever doubts the power of a simple, laser sharp idea based on a truth and human insight followed by craft in execution that does the idea justice….
show them this…then go to the pub, your job is done for the day.
. . . Australian marketers just don’t seem to get it, they really don’t.
It’s like they’ve all been to box ticking school, this wouldn’t tick many of their boxes but it will work it’s arse off. Here’s to the days of the maverick marketing person, the one who has the vision and bravery to do something that will make them famous.
You know that feeling you have right now… The feeling that you got at the end of seeing this… Yeah, that’s the feeling… the feeling of knowing that not a single one of your clients will ever make work like this…
doesn’t adhere to the “brand guidelines”
doesn’t reference any “reasons to believe”
doesn’t relate any “rational benefits”
doesn’t have a 300 word essay attached about the brands’ new focus on “customer centricity”
doesn’t bring to life the “conveniently located stores” strategy
the end result is simply wonderful work that will drive sales and positive brand sentiment. Very jealous.
I am NOT a penguin.
Oliver Jeffers should be having a little chat with his solicitor about this…
And love the comments too which so far are making very good points rather than the usual bile. It’s a problem with Australia; small budgets and yet so much money spent on research. Clients who are inwardly focused, who can talk at length about their brand pillars and other boardroom bingo terminologies. It’s all so risk adverse, where ideas have to negotiate many rules before they’re even considered. Sadly brave and bold ideas never make it. Unless they’ve been done before with proven success and then they’re safe. Australian clients will be asking for one of these, before you know it. The challenge to you is are you going to do it? Wife, kids, mortgage, private school…of course you are.
“I want to see more branding.”
“If our customer is doing something in the other room, how will they know that this is our ad?”