December 2014 Archives

McDonalds_AllDayBreakfast.jpgMcDonald's Singapore is launching the All-Day Breakfast for the long weekend of 1st to 4th January 2014. To promote the breakfast offering, McDonald's via DDB Group Singapore is introducing the world's first All-Day Sunrise.

As part of the campaign, it will shoot and live-stream the new year's first sunrises as they happen in some of the most iconic cities around the globe, including Paris, London, Moscow, Istanbul, Dubai and Mumbai.
Axe_White.jpgWhen you feel your finest, people perceive you as so much more. Stay confidently fresh with New AXE White Label. Agency: BBH New York.

Google.jpgThe Great Online Shopping Festival (gosf), an initiative by Google started three years back is today one of the most popular online shopping festivals in India. Many people work behind the scenes to make these shopping festivals a big success. A key element of the experience of shopping online, depends on timely delivery of the packages.

To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned via Ogilvy & Mather Mumbai. The objective of this activity was to simply urge people to say, "Thank you", to these heroes. And make it a #SpecialDelivery.

IKEA_book2.jpgBBH Asia Pacific's 'Experience the power of a book' campaign for IKEA Singapore and Malaysia has been named as one of's Top 10 Advertising Stories of 2014. It's the only Asian campaign to make the list.

The campaign set out to launch the IKEA Catalogue in the manner usually reserved for much-anticipated tech devices. The IKEA Catalogue campaign invites you to 'Experience the power of a book', and rediscover 'The Original Touch Interface.' Amazing features are celebrated, like 'Eternal Battery Life', and pages that 'load instantly, with zero lag'. It's a "book book".

And in a separate accolade BBH Asia Pacific's ECD Scott McClelland (below) has been named one of Creativity's 50 top creative people of 2014.
PoorSanta.jpgGIVEasia ( is an organization that connects people around the world to good causes in Asia. They want to encourage people to give more to each other and help those who are in need. With collaboration with BBDO and Proximity Bangkok, they created this film about people who used to be receivers for almost all their lives to become Santa Claus and feel how great it is to give it to someone else for the first time. Watch it and then you find that "No one ever has too little to give."

Passport photo.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is John Davenport, co-owner and ECD at Ireland/Davenport in Johannesburg, South Africa.

Winner: B Cosmic. An interesting take on the make-up category with a perfectly timed twist. Although we've seen this kind of humour before, the scenarios were fresh and had me chuckling. READ MORE...
David Mayo.jpgBates CHI&Partners Asia has appointed Angelia Seetoh to run their Regional Marketing function, based in Singapore. She will report to David Mayo (pictured left), CEO Bates CHI&Partners Asia.

Seetoh will start in January 2015 and is tasked to develop and drive integrated and social marketing communications and thought leadership initiatives across the region.

"We are extremely excited to have Angelia join us," says Mayo. "over the past 22 months, we have produced bigger and better work that is social, digital and global. At the same time, we have become better and better at telling our own story. Angelia's unique background in Social media, Journalism and strategic development means that we will have a tighter, more joined-up approach to the marketing of the Bates CHI&Partners brand giving people an active reason to come and work with us, existing clients more opportunities to grow with us and potential clients a powerful reason to switch."

Qantas picks OMD as new media agency

img_a380_harbour.jpgAustralia: Qantas has completed the review of its media planning and buying arrangements as part of the airline's broader transformation program.

Following a comprehensive pitch process involving four agencies including incumbent ZenithOptimedia, Qantas has picked OMD and awarded the media agency with a three year contract.

Olivia Wirth, group executive brand marketing and corporate affairs thanked the ZO team for the hard work they have undertaken for Qantas over a number of years.
Thomas Hong-tack Kim.jpgFollowing 20 years at the agency Cheil Worldwide Korea ECD Thomas Hong-Tack Kim announced he was leaving last week. The multi-award winning Kim is set to do his own thing by launching his own business.

Kim (left) told Campaign Brief Asia even though he enjoyed his time at Cheil, he thought it was time to develop his own projects.

"Instead of being an individual player of a big company, I wanted to build the playground itself," said Kim. "What I mean by playground here is a platform where a variety of ideas and actions converge and create fun."

"I'm planning to form a consortium of leading agencies from various fields, ranging from content development and brand consulting to web marketing and even robotics and data visualization. My vision is to create a new communication ecosystem through this consortium."

Recently Kim published a top-selling business book in Korea - Digital Playground. This is now being translated into Chinese and English, and will be published next year.

"A lot of the ideas that served as the basis for my new adventure are summed up in this book" said Kim.
Coca Cola_snow.jpgCoca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans - who experience temperatures of up to 30 degrees all year round. It was created by Ogilvy & Mather Singapore. Officially launched on 19 December, the video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.

StarSport.jpgWith football being the flavour of the season, courtesy the #SeasonIsLong endeavor, Lowe Lintas has turned the attention back to cricket with its new creative output #SleepTight. The new campaign is centered around the current India-Australia Test Series, which is also being aired live on the website, India's first multi-sports digital service.
The campaign hinges on one simple truth - India vs. Australia Series begins at 5am India time, which makes it difficult for fans to catch the action live. But with mobile app coming to their rescue it allows them to sleep tight and watch the match at their own time.


Simon Veksner: "But it's not ownable"

57351137.jpgBy Simon Veksner
Creative Partner, DDB Sydney

One of the most common criticisms we Creatives get thrown is that an idea we've had is "not ownable."

And that's a very hard bomb to defuse.

Obviously an idea should be ownable, shouldn't it? So, oh dear, it looks like we've failed, and we'll have to start again. Bad creative.

Unless... could it be that this criticism is completely bullshit? READ ON...
BSN xmas blue.jpgBSN xmas yellow.jpgBank Simpanan Nasional (BSN) in Malaysia decided to take a rather unique way of conveying best wishes for the upcoming 'Festive Season'.

The country's leading Banking Institution committed to champion the mission of 'Savings through responsible spending' decided to creatively turn its mainline newspaper wishes advertisement into more than just a greeting.
Thomas_Kim.jpgOne of Korea's most awarded and respected creative directors, Thomas Hong-tack Kim, has resigned from Cheil Worldwide Korea to start his own business.

"After working at Cheil Worldwide for about 20 years, Thomas is leaving Cheil for new opportunities including launching his own business. Cheil is truly grateful for his work and dedication over the two decades and we wish him the best of luck with all his future endeavors," said a spokesperson from Cheil when contacted today.

Kim (pictured above) was in January ranked #8 in the Top 10 Executive Creative Directors worldwide in the latest Directory Big Won Rankings - the only Asian executive creative director to make the Top 10.
Sonal Dabral B&W.jpgSonal Dabral, Chairman and Chief Creative Officer at DDB Mudra Group in India, has been named Jury President of the Direct Lotus category at AdFest 2015, which runs from 19th - 21st March in Pattaya, Thailand.

Dabral (left) has led three agencies to the No.1 creative position in three different markets across Asia. First, he joined Ogilvy Mumbai in 1991 and, in partnership with Piyush Pandey, drove the agency from creative anonymity to India's top creative agency. He moved to Ogilvy Kuala Lumpur in 1999, which soon became the most awarded agency in Malaysia. At Ogilvy Singapore, Dabral led the team to become the No.1 creative office in Asia, and the 3rd highest awarded office in the world at Cannes 2007.

BBDO Japan helps commuters dream for Home

Dreamer.jpgJapanese commuting time is the longest in the world. The Japanese are known as hard workers and more often than not are very tired when returning home. Commuter trains are always crowded by INEMURI (=falling asleep) people. Against that background, HOME'S, the largest real estate information website in Japan, have released a short film "Dreamer" on web for people are afflicted by fatigue from commuting with the hope of finding a great place to live near them. The film was created by BBDO Japan West.

ANA.jpgDentsu Tokyo has created this interactive app for Japanese airline ANA.

mothsanta.jpgMoth Projects has collaborated with the Sydney Opera House for its Christmas campaign #SantaAtOurHouse, which has launched online.

Co-directed by newly signed Moth talent Scout Jackson & Onil Kotian, the film follows Santa as he reaches the House with his reindeer Blitzen ahead of his impending Christmas Eve visit. Along the way he happens upon members of the Australian Ballet and Sydney Symphony Orchestra.

The film was shot entirely at the iconic landmark, and also sees Santa climb its world famous sails. Jackson and Kotian explore the mysterious qualities of the Opera House via the film which lends itself to a magical piece of exploration and discovery.  

MITSUYUKI NAKAMURA.jpgAdfest has announced that Dentsu Media Thailand's Mitsuyuki Nakamura will be jury president of Media Lotus and the inaugural Branded Content & Entertainment Lotus category at Adfest 2015.

As president of Dentsu Media South East Asia as well as chief executive officer of Dentsu Media Thailand, Nakamura has enhanced the presence of the Dentsu Media network in this region by raising the bar for its branded entertainment and content business, which is now a distinctive division of Dentsu Media.

Says Nakamura: "It's my honour and privilege to join Adfest 2015 as a Jury President. I'm especially excited to oversee the new Branded Content & Entertainment category, which will definitely bring another excitement to the festival."

Barbie enters relationship with FCB Shanghai

Barbie logo.jpgMattel Barbie, the company who is known for its iconic Barbie doll, has appointed FCB Shanghai to lead its creative account in Mainland China. The appointment follows a competitive pitch against other 4A advertising and digital agencies. FCB Shanghai will provide brand strategy and creative services focused on content creation and social media management, culminating in a major relaunch for Barbie in 2015.
"Bringing digital-driven creativity to FCB is my biggest mission since I joined the agency in September, and winning with an unconventional approach with Barbie is just the start." Feiwei, Chief Creative Officer, FCB Greater China commented.
Human Traffic Sign_speed.jpgLowe China's multi award winning "Human Traffic Signs" campaign for Shanghai General Motors has picked up another major gong with the Best of Press Grand Cristal at the Cristal Awards Festival in France. The campaign also won a Cristal award in the Automotive Press category and a Saphire Award in the Outdoor category.

BBDO Singapore and Fred & Farid Shanghai were also big winners across the two categories.
DWTD XMAS_DECK THE HALLS[2].jpgMetro Trains has released a fresh take on 'Deck the Halls', available on iTunes now, urging everyone to be safe around Christmas. McCann Melbourne teamed up with the original vocalist from Tangerine Kitty and members of the Salvation Army choir to produce the track, which can be gifted to friends with the proceeds going to the Salvation Army Christmas Appeal.

Further, fans can watch a sing-a-long version of the song on YouTube and the track is currently being broadcast on local radio, as well as train station platforms. Commuters will also receive branded packs of jellybeans at stations around the network, as Metro spread Christmas cheer.


Campaigns & Grey Cebu to work with Air Asia

AirAsia.jpgCampaigns & Grey's Cebu office will handle the launch of Air Asia's new flights from Cebu. The win includes; above the line, below the line, out of home and launch events for new routes in the Visayas and Mindanao regions of the Philippines.

AirAsia Philippines is a low cost carrier that serve multiple domestic destinations including; Kalibo (Boracay), Puerto Princesa (Palawan), Cebu and Davao. Their international routes are managed from Ninoy Aquino International Airport (NAIA) Manila and destinations include China and South Korea.
Screen Shot 2014-12-18 at 6.48.23 am.jpgNew York Festivals International Advertising Awards patented Matrix Judging System earns huge kudos within the international advertising community. This two-tier judging system, used exclusively by New York Festivals, brings together the efforts of two distinguished juries to ensure that all entries are judged thoroughly and fairly.

FotorCreated.jpgLions Health, the global creative festival for the healthcare communications industry, has today announced that Rob Rogers (left) and Andrew Spurgeon (right) will lead the juries at next year's awards. Spurgeon previously worked as a CD at JWT Singapore in the late 1990's and early 2000s

Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns.
BenKidney_headshot-web.jpgAdding further grunt to its established digital capabilities, Ogilvy Australia has lured Ben Kidney back to Australia from RG/A New York to join the agency as head of digital, Melbourne.
Kidney brings more than 11 years of digital experience, across the client service, production, digital media buying and strategy fields to the role.  He has been tasked with further building Ogilvy's expanding digital offering, and starts on December 15.  His appointment follows the announcement in September that Ogilvy had acquired leading digital agency Bullseye, adding more than 100 staff to its digital team.

Christmas harmony from Pepsi + BBDO Vietnam

Pepsi.jpgThe symphony is in the trees in this spot from BBDO Vietnam for Pepsi

11128_10153052460505116_1546886917761787338_n.jpgMichael Faudet, ex-executive creative director, DDB Australia - and before that at DDB New Zealand - has been signed by literary giant, Writers House, New York. Home to multiple Noble Prize and Pulitzer Prize winners, plus best selling authors including Ken Follett, Neil Gaiman, John Green and Stephenie Meyer of the Twilight series.

Faudet, the son of long-time DDB Asia legend Michael Faudet, now resides in New Zealand. He decided to take a break from advertising 18 months ago to focus on building a literary brand with his partner, Lang Leav. During that relatively short time, Leav has written two books, Love & Misadventure and Lullabies, published in the US. Both books have topped best seller charts in bookstores around the world and she has just returned from a three country book tour in Asia; where she did multiple five hour signings for literally hundreds of devoted fans (see pic below).
SyncDinner.jpgThis year, KDDI Corporation will open a special restaurant for one day only on Christmas Eve for people who are unable to get together on Christmas Eve - for example, couples that are separated by distance or those who are on business assignments away from their families.

Plans to create an experience of a futuristic restaurant service took shape from the company's idea to use communication technology to bring people's hearts closer together.

jwt-the-future-100-1-638.jpgJWT has released The Future 100, featuring original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead.

Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
Screen Shot 2014-12-17 at 12.23.27 AM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.

What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
Martell_Noblige_Jason Wu.jpgPernod Ricard's flagship brand, Martell Noblige has unveiled the latest limited edition bottle designed by acclaimed fashion designer Jason Wu. The 'Black Tie' contemporary design is infused with timeless codes of masculine style and elegance, with leather-like effects in deep black with touches of gold.

This latest piece of design is part of a long term campaign to build up the Dang Dai Ming Shi community, which is now in its forth year. TBWA\Shanghai and Martell Noblige have nurtured this platform as a means for modern Chinese gentlemen to gain inspiration and guidance on how to live with nobility and elegance.

Pernod Ricard China Senior Brand Manager, Abby Ge, commented: "Martell Noblige has been committed to advocating the elites to explore and pursue breakthroughs in their life. The limited edition by Jason Wu is going to stimulate the consumers' inner and outer elegance and invite them to join the movement to make elegance emerge everywhere and every day. We will continue to explore how a brand can embrace creative collaboration and influencer ability to gain followers, spread the word and advance this social change in China."
Shangra-la_2.jpgThe new Shangri-La Nanjing hotel, situated in the heart of Gulou District, is backed by social media campaign in China, designed and delivered by Ogilvy & Mather Hong Kong. The campaign 'A thousand and one reasons to love Nanjing' promotes the very best the city has to offer and marks the exciting hotel opening in one of China's ancient capital cities.

Ogilvy has recruited four local influencers from Nanjing to record their personal views on why they love the city on location. The public are then invited to film their own reasons for loving Nanjing by posting and sharing their videos on social media channels (Weibo and Meipai). The videos, celebrating different aspects of local history, food and culture, are being hosted on Shangri-La's Weibo minisite. To drive engagement, a lucky participant each week will also be selected by Shangri-La to win a grand prize for the most creative video.
KAN KHAJURA.jpgAfter 3 days of intense deliberations, gathering the Sports Marketing, Brand Culture, PR & Design Juries, the Cristal Festival has announced the winners of it's first categories.

PHD India has taken out one of the big awards of the Festival with a Grand Cristal award in the Brand Culture category. It was awarded for Best Corporate Campaign to the "Kaan Khajura Teshan" campaign for Hindustan Unilever. It also won a Cristal award in the Direct/Relationship Marketing Category. Kan Khajura Tesan literally translates to 'ear worm radio channel' in English. Kan Khajura Tesan aims to help HUL brands engage with low-income rural consumers in media dark areas. Kan Khajura Tesan is the first fully advertiser funded mobile based entertainment-on-demand initiative in India. The driving force behind this campaign is the fact that a large percentage of the consumer group for HUL brands are in media dark villages and cannot be reached via traditional media like TV, radio & print. In these rural areas access to TV and radio is limited and further constrained by poor availability of electricity.
Screen Shot 2014-12-17 at 6.26.14 am.jpgNew Zealand: Inspired by the season's spirit of gifting, Westpac has unveiled the Westpac Giving Tree in Takutai Square, Britomart; the first Christmas tree installation to be powered by public donations via DDB NZ and designed by Rawstorne studio.

The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015.

Screen Shot 2014-12-16 at 9.58.36 am.jpgNew Zealand: SKY is taking its audience on another epic journey with the launch of a stunning new TVC, created by DDB and directed by Steve Ayson of the Sweet Shop.
The 60" spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.

Titan_1.jpgOver the years, Titan Raga has carved out a special place for itself by celebrating feminine beauty and sensuality. The brand has showcased exquisite collections along with charming stories of the Raga woman. And these stories have served as markers in the journey of the Indian Woman from home and hearth to the outside world.

Publicis_Lou Dela Pena.jpgPublicis 133 LUX Singapore has been appointed the global social media agency by Accor for its Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury brands that the agency will be managing from its Southeast Asia headquarters based in Singapore.

The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in a bid to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at USD1.8 trillion. Asian consumers currently account for almost half of global luxury sales.

"We're very excited to be appointed by Accor," says Lou Dela Pena, CEO of Publicis Singapore (pictured). "Publicis 133 Lux has an immense heritage in luxury marketing. This, in addition to our understanding of the Asian market will allow us to help Accor in amplifying their digital footprint in the luxury space. Winning Accor's Global Luxury and Upscale digital marketing business is a fitting end to our year. We couldn't be prouder."

ABICI bikes give you choices

bike.jpgBiking is taking off among Chinese hipsters and expatriates in China in a big way. Apart from the fixed-gear trend, there is also a growing appreciation for luxury custom-made bicycles.

Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy.


O&M absorbs FlamingoEDA to launch K1ND

K1ND.jpgOgilvy & Mather China has absorbed the Beijing-based FlamingoEDA, a brand innovation company versed in harnessing technology to connect products with consumers. Integrating with the newly opened K1ND (pronounced One Kind) office in Beijing, the FlamingoEDA team will work closely with Ogilvy & Mather Advertising to create innovative media channels and digital brand experiences.

"With this, we're building on our ability to combine creativity with technology," says Peony Wu, National Chief Digital Officer of Ogilvy & Mather and lead for K1ND in China. "Brands are realizing that their future requires a more connected, interactive world to enhance consumer experience, and FlamingoEDA will add to the ways we transform conventional products and experiences into extraordinary ones."

Fatherhood is a two-handed job says OPPO

OPPO.jpgOPPO smartphones is encouraging Vietnamese fathers to embrace fatherhood with both hands. The new 'Fatherhood' campaign which launched this month highlights the memorable father/child moments that are created when dads put their phones down, and spend more time engaged in activities with their kids.

The work created by BBDO Vietnam raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.

Thumbnail image for DROGA-HALL-OF-FAME.jpgDroga5 New York - led by David Droga (pictured) has taken out its fifth US Agency of the Year title in eight years with AdWeek honoring the agency with its 2014 award.

The win comes on top of being awarded Campaign of the Year by Adweek and its client Under Armour taking out AdAge Marketer of the Year.

Droga is in Australia this week and will stay on to celebrate Christmas with his family.
Oishi.jpgTBWA\ Santiago Mangada Puno recently won the highest honour at this year's Boomerang Awards, the leading digital marketing competition in the Philippines.

The agency won Gold in the Food and Beverage category and 'Best in Creative Excellence' with Oishi's 'Unskippables' campaign.

Oishi 'Unskippables' effectively disrupted pre-roll ads on YouTube by launching five-second ads that would finish before the viewer could hit skip, and because the ads received no skips, YouTube's ranking system gave them more airtime, resulting in huge savings for the client.

Watch the Oishi 'Unskippables' case study here.

Expose yourself at the AdFest Production Hut

PRODUCTION HUT AND DIGITAL HUT.jpgAdFest will once again host the Production Hut and Digital Hut in 2015 - a platform created exclusively for production and digital companies to directly connect with the creative industry. .
"AdFest is considered the place to meet your target audience and make valuable connections. Its tropical location and passion for fostering communication within the industry provide all the ingredients for growing connections, using the Production or Digital Hut as a base to host meetings, distribute your showreel, or promote your parties," says Kem Suraphongchai, Festival Director at AdFest.
All production-related companies are eligible to exhibit at Production Hut, including production houses, animation companies, post-production, special effects, sound studios, stock photography and footage companies. The Digital Hut is open to all digital/interactive companies.
ADOT_1.jpgADOT_2.jpgTo raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it.

Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track 'Creep' by Radiohead.

The spot has attention grabbing and poetically disruptive images that showcase this concerning issue in a completely different perspective.

BBDO_Spikes Network of the Year.jpgThe BBDO network has bounced back from last year's #3 placing in The Work 2013 to be the top performing network in Campaign Brief's The Work 2014. They notched up a total of 48 acceptances in The Work 2014 with their biggest performers being Clemenger BBDO Wellington (13 acceptances), Colenso BBDO Auckland (11), Clemenger BBDO Melbourne (7), BBDO Guerrero Philippines (6) and Clemenger BBDO Sydney (5).

Previously, BBDO had been The Work's top performing network in 2008, 2009, 2010 and equal #1 in 2011. (BBDO key regional executives are pictured above collecting the Spikes Asia Network of the Year title).

Last year's #1 network, Leo Burnett were placed second this year with 42 acceptances. Their top performing agencies were Leo Burnett Sydney (17), Leo Burnett Thailand (6) and Leo Burnett Melbourne (5).
LeoBurnettSydney_AofY.jpgFor the third year in a row Leo Burnett Sydney has taken out the "Agency of The Work" honour with the most number of acceptances in Campaign Brief's The Work 2014 annual.

Leo Burnett Sydney had 17 acceptances making them the clear #1 this year. Two New Zealand agencies placed second and third with Clemenger BBDO Wellington with 13 acceptances and Colenso BBDO Auckland were third with 11 acceptances. Leo Burnett Sydney also topped the past two years of The Work with 18 and 17 acceptances respectively. (Leo Burnett Sydney ECD Andy DiLallo is pictured above on stage in New York at LB's internal awards with Mark Tutssel and Jarek Ziebinski).

The highest ranked agency from Asia this year is Cheil Worldwide Korea with 8 acceptances.

Three Ogilvy offices - Ogilvy & Mather Hong Kong, Ogilvy & Mather Singapore, Ogilvy & Mather Mumbai - and Grey Group Singapore were the next best performing Asian-based agencies with 7 acceptances each.
img_0642-EDIT.jpgCB Asia Exclusive - Clemenger BBDO will close its Adelaide office and the majority of its staff and clients will move into local independent agency KWP.

Clemenger Group Chairman Robert Morgan said that whilst he was sad to see the Adelaide office close, he felt the acquisition by KWP represented the best outcome for his agency's staff and clients.

The new agency now combines the powerful resources of Adelaide's two leading ad agencies enabling it to further enhance its offering to existing and other South Australian based clients.

iProspect China appoints new CEO

sara si.jpgShanghai based iProspect China, part of Dentsu Aegis Network China, has appointed Sara Si as CEO. Si will be responsible for managing and developing a market leading search and performance practice and will also take an important role to drive the collaboration between iProspect and other Dentsu Aegis Network's brands. The appointment will take effect immediately, and Sara will report to Phil Teeman, Group Managing Director of Dentsu Aegis Network China.

Si (left) is one of the most experienced and cross-disciplined media talents in China with more than 20 years dedicated to the media industry. She started in media planning and afterwards took on multiple senior roles in media trading management,  business management and strategy, as well as major account management.
Nikon_JWT1.jpgTo highlight the professional-level video features of the new Nikon D750 DSLR FX camera, JWT Singapore has created "Breaking Free", an interactive online campaign that allows people to watch an elite group of Korean break dancers from nine different perspectives in a high-energy film shot with the D750 itself.

To demonstrate the D750's agility and superior imaging quality, JWT created a multi-camera video experience to air on YouTube.  Dutch film director Joris Bulstra used nine D750 cameras to shoot Morning of Owl, an award-winning South Korean breakdancing crew, from various angles, capturing different parts of the dance sequences.  Viewers can click on different camera icons on the video to watch the action from a different angle and perspective.

Screen shot 2011-11-04 at 9.25.36 AM.jpg

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Coke-happy-xmas.jpgCoca-Cola South Pacific has launched its new 2014 Christmas campaign aiming to release the positive spirit of a Coca-Cola Christmas across Australia. To celebrate the festive season and reinforce the strong linkage of Coca-Cola and Christmas a three-prong campaign has been launched. This includes in-store, TVC and OOH/ Sampling activity with a multimillion dollar spend across a four week period.
A 30" and 60" traditional Coke Christmas TVC, a joint effort of Ogilvy Frankfurt, Berlin and London, will be on air during December featuring the stirring classic by Jimmy Durante ''Make Someone Happy". These 30" and 60" TVCs will be seen on both TV and Cinema in the lead up to Christmas in between family programming and Christmas movies.


Could a robot do your job?

ROBOT-JOB.jpgBy Simon Veksner,
creative director at DDB Sydney

We like to think that because advertising is a 'creative business'... we're immune from the march of automation.

But are we?

History would suggest the process is relentless. READ ON.....

Top spot: Harvey Nichols 'Could I be any clearer?'

Harvey Nichols.jpgSick of unwrapping socks from your nan? Fed up of receiving novelty Christmas onesies from Aunty Jo? If you're tired of rubbish Christmas gifts then you need a Harvey Nichols 'Could I Be Any Clearer?' Christmas card.

It's the best way to make sure you get exactly what you want. Whether you're hoping to unwrap a pair of Charlotte Olympia Octavia sandals or a Moncler jacket, simply visit, design your own personalised card, and drop your loved ones the ultimate hint.


Top doco: Skittles 'Man struck by a rainbow'

Skittles.jpgA documentary from BBDO Toronto about a guy who's been struck by a rainbow and is now covered with Skittles.

Warrior Princess2.jpgW+K Delhi has released a new Forest Essentials' "Warrior Princess" commercial directed by Carole Denis.

The spot depicts the perfect blend of beauty and power in a spot film that pays tribute to Mother Nature and the legacy of Ayurveda.


Cannes Lions names 2015 jury presidents

davidlubars-new.jpgCannes Lions, the International Festival of Creativity, has announced the presidents that will lead juries at the 2015 edition of the awards.

Says Lions Festivals' chairman, Terry Savage: "We have always selected the most awarded, respected global creative leaders to guide our juries. This year, it is particularly exciting to see so many women numbered among that elite group. We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime the female representation is something that we are passionate about."

The 2015 jury presidents are:

Branded Content & Entertainment Jury President
David Lubars (left), Chief Creative Officer, BBDO Worldwide, Chairman, North America

David has won over 90 Lions, 4 Emmys and over 100 One Show pencils.  Under his leadership, BBDO is among the most awarded agency networks in the world and is currently ranked #1 for creativity in The Gunn Report.
"To me, it's the most exciting part of Cannes Lions right now and maybe the most important.  All these different areas are smashing up against each other really fast; the category helps give context and horizon lines."
Shark.jpgWhen it comes to keeping your kitchen at its cleanest, is there anything more frustrating than trying to get rid of that greasy grimy buildup that is persistently trying to accumulate on your stovetop? Saatchi & Saatchi Fallon Tokyo personified that grease in the form of macho bodybuilders revelling in their oil, grinning up at you from the surface of your stove, as if mocking your efforts to wash them away.

To demonstrate the effectiveness of the high-temperature dry steam power of Shark the agency not only created the stovetop TVC, but also created a "tutorial video" that further demonstrates the power of Shark versus the greasy macho-men, this time with the help of a fire hose.

Thai Health.jpgIn 2006, 21 year-old Thai film student, Keng, finished his exams and was invited by friends to go to E-Saan Provence in Thailand to drink and party. Now he is paralyzed, after being tossed out of the back of a truck in a head-on collision, and his friends didn't fair any better.

NudeJEH, and director Basil Childers used this story as the basis for this PSA for the Thai Health Promotion Foundation.

Grand Prix.jpgAustralia: AJF Partnership's Brigitte Bayard and Pieter-Paul von Weiler have been awarded the Grand Prix at this year's APG Creative Strategy Awards for their work on the Australian National Preventive Health Agency campaign, 'How Suffering Made People Quit'.

The winning case - which also took out the Grand Effie at this year's dedicated effectiveness awards - also scored the pair Gold and the special prize for Best Insight/Input.
Pop Mie.jpgSeven Sunday Films' director Simont Phang's has just completed a new commercial for Pop Mie Noodles, via Leo Burnett Jakarta.

Shot in Jakarta Old Town, the commercial is a play on the Indonesian in-joke of describing unlikely occurrences as being "dari Hong Kong", or being "from Hong Kong", as that's generally considered to be too far away to have any influence on everyday life.


Wunderman Singapore adds new head of planning

Bea Atienza.jpgWunderman Singapore has appointed Bea Atienza as strategic planning director to handle both new businesses and the agency's existing roster. This includes clients such as Procter & Gamble and Microsoft, and will see Atienza focusing on the CRM, social, mobile and digital fields. She reports to Steven Power, Wunderman Singapore's general manager.

"Bea is a seasoned planner whose wealth of experience will be the perfect addition to our senior team," Power said. "She will work closely with our top leadership to bring an even tighter blend of creativity, data and strategy to our clients. The full Wunderman experience should be one that integrates all three for the best innovative solutions."

Leading a team of planners from Wunderman and AdPeople Singapore (a Wunderman network company), Atienza will be looking to develop thought leadership based on the agency's best work and also raise the profile of the strategic function through integration with the data and creative departments.

When the wood goes. Wildlife goes

Tiger.jpgWhen the wood goes. Wildlife goes. A print campaign for Sanctuary India, featured on BestAds,  and created by Ganesh Prasad Acharya and Kaushik Katty Roy that shows the shocking impact not looking after our environment.

Marian Salzman.jpgHavas is providing a preview of its forecast for the new year, "10 Trends for 2015," which debuts today. Most notably, while the report two years ago noted the coming rise in "co-" words (co-create, co-parent, copreneur), for 2015 Havas is calling out "self-" as the overriding idea.

Says Marian Salzman (left), CEO of Havas PR North America and an award-winning trendspotter, who authors the report: "We can't take much more turbulence, and maybe that's why despite craving the co-, we're all trying to save our individual selves. In a world of massive everything moving at warp speed, where individuals can easily feel overwhelmed and lost, focusing on what's small and local is a great strategy for finding a sense of self.
Screen Shot 2014-12-11 at 10.34.28 am.jpgThe 2015 International ANDY Awards' call for entries campaign, created by W+K under the leadership of 2015 ANDYs Chair Colleen DeCourcy, has launched. The deadline to submit entries is January 9, 2015.

For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can't solve clients' business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So this year, the ANDYs are using real-life examples of brave jobs (e.g. neurosurgeon, firefighter, astronaut, etc.) to remind the industry that we're in the business of marketing, not saving lives. The campaign aims to make bravery less daunting to the creative community and inspire agencies to submit their brave work.


Warc cuts 2015 adspend growth forecast to 4.8%

Warc-logo-625x350.jpgWarc, the marketing intelligence service, is expecting global advertising spend (based on 12 major markets) to increase by 4.8% at current prices in 2015, according to its latest International Ad Forecast. This is a downgrade of 0.5pp from its previous report in June. It follows expected growth of 5.5% in 2014.
If inflation is taken into account, global adspend in real terms is expected to rise by 2.4% next year, following growth of 3.1% this year.
SKII.jpgRevered Japanese dance troupe Enra has completed their first-ever commercial commission for luxury beauty brand SKII, via Leo Burnett Singapore.

Combining elements of dance, performance art, music, technology, light and music, 'Enra' is an entertainment unit, which provides the ultimate fusion of images and live performance.  Their mesmerizing videos include this recent performance art video "Pleiades".

This 3 minute online film for SKII's website was shot by Great Guns director Stuart Gilles over one day in Asia this summer in a Tokyo warehouse.

Nanda Ivens.jpgNanda Ivens has been appointed CEO of XM Asia Pacific, one of Asia's largest digital marketing agencies and part of the JWT network.

Ivens (left) served most recently as the CEO of XM Gravity, the Indonesian unit of XM Asia Pacific. He succeeds Paul Soon who is departing the company to pursue new opportunities. Soon worked with XM Asia Pacific for a decade and served as CEO for four years.

Ogilvy Mumbai launches new JSW Cement work

Cement.jpgOgilvy Mumbai's new campaign for JSW Cement is a heartfelt story of a true labour of love.

The spot tells the product story in an emotional manner, an approach rarely applied to this category. While consumers are always and certainly, very involved in home making, they are not very involved in choosing a cement brand for their homes. Ogilvy used this emotional hook to tell consumers that when they wait a lifetime to make their dream home a reality, they should take their time in making the most important decision regarding their homes - the decision in choosing the cement for their home.

MICHAEL HILLIARD.jpgMichael Hilliard, executive producer at Finch, Sydney, is joining ADFEST 2015 to lead the Film Craft Lotus and New Director Lotus categories as jury president.

Says Hilliard: "Film as a medium was born out of innovation and advanced technology. Finch gets a lot of press for its innovations in the tech and experiential space, but not one of those jobs would have been noticed if it wasn't a good story, well told.  For us the really interesting tech work happens where innovation and film craft meet to create great stories.

"It is an honour to be asked to recognize the best works in the region at ADFEST, and to remind everyone that film craft is at the heart of so much of what we share on the internet, and can be applied to real world experiences with powerful results."
Ronald Ng.jpgIn big news today Campaign Brief Asia can reveal that one of Asia's top creative leaders, Ronald Ng, has resigned from his Chief Creative Officer role at BBDO and Proximity Singapore.

Ng informed BBDO of his desire to leave the network prior to the Spikes Asia Festival in early September. At the time Ng confided in Campaign Brief Asia that it was a very difficult decision to leave but he wanted to spread his wings and test himself outside of the BBDO network where he has thoroughly enjoyed the past decade.

When contacted by CB Asia this morning Ng said it was still too early to comment on his next career step but he plans to move his family back to the US where he was previously EVP and ECD for BBDO New York. Ng is in final negotiations on a high powered creative leadership position with a US network and an announcement on this is expected in the new year.

Jean-Paul Burge, President for SEA and CEO Singapore, said: "Ronald has been a wonderful colleague. We will miss him and wish him well for his future endeavours. He leaves behind a strong and talented creative team."
Clever.buoy.jpgM&C Saatchi Sydney has won the Global Warc Prize for Innovation Grand Prix for Optus Clever Buoy overnight in London.
Clever Buoy beat a record 98 entries (28 shortlisted) from all over the globe for best in show at the third annual awards that reward innovative thinking to deliver tangible results.

The project that created breakthrough shark detection technology to demonstrate the power of the Optus network, also won the Gold Product or Service Innovation Award for best use of media, one of only six Golds handed out by the distinguished panel of international judges chaired by LEGO group head of community co-creation Peter Espensen.

Noah Clark2.jpgTwo concepts from Asia and one from Australia are the top ads of the week on Bestads this week. Lowe Indonesia, Kinetic Singapore, The Monkeys Sydney and Droga 5 London all have work chosen as the best. Other Asian agencies to have work in the Best of the Week include McCann Hong Kong, ADK Japan, Publicis Indonesia.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Noah Clark, executive creative director at Victors and Spoils in Boulder, Colorado.

Winner: Kidsco. Holy crap. When did commercials get so long? And in what country do "TV" spots clock in at three minutes? But I digress already. This film out of London was one of the breeziest this week and also one of the most affecting. READ MORE...
Heyday-pic.jpgNew Zealand: JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington.

Founded in 2000, Heyday's services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web application development. Key clients include ANZ Bank; Trade Me, New Zealand's largest Internet-auction website; and Z Energy.

Moth Projects signs director Dimitri Basil

Dimitiri.jpgMoth Projects has announced the signing of director Dimitri Basil.
Says Jonathan Samway, partner/EP, Moth Projects: "Dimitri's work is best described within a mirage of immaculate stylised imagery and character. He pays homage to the classic, with  an energy that celebrates the absurd. His signing to Moth further demonstrates our commitment to represent unique storytellers."
Bechara Mouzannar.jpgLeo Burnett's MENA Chief Creative Officer, Bechara Mouzannar, is to lead the Film Lotus and Radio Lotus juries at AdFest 2015.
Mouzannar (left) is one of the most celebrated creatives in the Middle East. As Chief Creative Officer of Leo Burnett for the Middle East and North Africa (MENA) he has overseen the creative product of eleven offices in ten countries.

In 2014, Leo Burnett MENA won Network of the Year for the second consecutive year at the Dubai Lynx, and the first ever Gold Lion in Film for the MENA region at the Cannes Lions 2014.

L&K Saatchi & Saatchi wins lubricants account

Anil S Nair.jpgL&K Saatchi & Saatchi has won the creative mandate of the Total Oil India, Lubes business. The agency's Mumbai branch will handle the business.
This account was won post a multi-agency pitch earlier this year. According to sources, around 5 creative agencies participated in the pitch.
Anil S. Nair (left), CEO and Managing Partner, L&K Saatchi & Saatchi, said: "We have been closely associated with the automotive segment for close to 7 years now...which is significant period in the history of this organization. We were excited with this opportunity to work on a globally renowned brand like Total and with our understanding of the automotive space it made perfect sense to give it our all at the pitch. We're looking forward to a rewarding partnership with this client team."
Patrick Rona.jpgPatrick Rona has been appointed chief digital officer, Asia Pacific at McCann Worldgroup, effective January 5 2015.

With over 15 years experience working within the digital space, Rona (left) will be responsible for strengthening McCann's digital capabilities as well as developing and implementing innovative marketing programmes for the Network's clients across Asia Pacific.

Previously Rona was chief digital officer DDB Asia Pacific and president Tribal DDB Asia Pacific.

Before moving to the region in 2012, he was Tribal DDB's EMEA regional president and chief digital officer at DDB for EMEA, based out of London.
markgarratt_1304423978_42.jpgDD8 has announced that Singapore-based creative director Mark Garratt is joining its team as of January 2015.

Garratt will be based at DD8's new Singapore office, and will use his many years of local knowledge to expand the company's scope throughout the Asia-Pacific region.
Garratt comes to DD8 from his role as director, creative services for Fox International Channels - Fox Sports.
Kindle_1.jpgOrchard Bangalore, a Leo Burnett's agency, recently kicked off a campaign for Amazon Kindle Paperwhite in India. The campaign is also the first for Amazon's Kindle Paperwhite range in India.
The 3-minute film depicts the journey of an avid reader who goes through different emotions as he reads a story on his Kindle while he is in a plane, a train, a bus, and then in a boat to reach a tiny village, only to read a story to a bunch of excited kids.


Campaigns & Grey picks up major development

Boboy Consunji.jpgCampaigns & Grey Manila has been appointed to the Felcris Centrale account. Felcris Centrale is a major development project set to create a business community in Davao City, Philippines. The development will include a shopping mall, office buildings, hotels and residential towers.

The appointment follows a pitch for the below-the-line advertising and digital account, however this was expanded to include above-the-line advertising and out of home advertising.

Cassandra Yap, Executive Vice President of Felcris Centrale said, "We appreciated Campaigns & Grey's versatility in working with a local, family-owned business. Their innovative ideas to shift the business into becoming a formidable national player in the real estate and retail market was what won us over."

Boboy Consunji (pictured), CEO of Campaigns & Grey said the agency was delighted to be working with Felcris Centrale and had no doubt that the campaign will be a great success.
Nirmalya Sen_Havas.jpgHavas Worldwide India has a new CEO with Nirmalya Sen taking up the reigns. Sen (pictured left) is a key appointment within the APAC region and will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.

Sen's long history in the industry includes senior leadership roles at prominent global agencies. Most recently, he served as President of TBWA in India where, in addition to his role as the agency's head and as a Director on the Board, he was also the guardian, champion and evangelist of the TBWA philosophy, "Disruption." Over the course of his career, Sen has advised and helped to grow global and national brands including Nissan, Maruti Suzuki, Mitsubishi Motors, Nestle, Britannia, adidas, HBO, Dabur, Tata Tea, Pedigree, Electrolux, and others.
Ethel Sanchez_BBDOGuerrero.jpgBBDO Guerrero Philippines has hired Ethel Sanchez as Deputy Planning Director. Sanchez will handle a variety of the Agency's key accounts such as Emperador and Fonterra and report to Head of Planning, Pepper Feraren.

Prior to joining BBDO Guerrero, Ethel was based in Singapore as Strategic Planning Lead for Unilever Global Naturals-Citra Face and Body Skincare Portfolio at Lowe Asia Pacific.

Sanchez's solid planning experience started almost a decade ago at Saatchi & Saatchi where, as strategic planner, she was 3-time Gold Awardee in the "What's the Big Idea" Competition in Saatchi & Saatchi Austral-Asia-India. She then moved to Starcom MediaVest Group as Communications Planner before she joined McCann Worldgroup as Planning Director for six years to handle Nestle, Coca-Cola, L'Oreal, Jollibee, Bank of the Philippine Islands, and United Laboratories, among others.

Don't rely on favours. Rely on discounts on Yatra

Yatra1.jpgA humorous take by McCann Erickson, Delhi on how taking favours when we travel can land us in a spot of bother. Instead, it's better to avail yourself to the discounts on

Joseph George.jpgLowe Lintas + Partners India has launched a recruitment process for their Lowe Lintas Apprentice Programme (LLAP). The first edition of the program in 2012 was well received by the youth from different corners of India who queued up in droves to understand the industry of advertising and what it had to offer to the end-users.
The LLAP was launched as a unique 18-month training program in August 2012. The objective of the program is to seek out the oft-overlooked talent available in non-metro cities, identify those with potential and give them the opportunity to succeed in the marketing communications industry. In the first edition, the agency reached out to eight cities across India and received enrollment from about 3000 students. In fact, the apprentices from the first batch of LLAP are currently working as full-time employees across various divisions in the company and are shaping their careers as advertising professionals.

Simon Veksner: In praise of banner ads

ku-xlarge.jpgBy Simon Veksner
Creative Partner, DDB Sydney

There was a bit of a hoo-ha last week, when Google announced that 56.1% of all paid-for display ads never actually appeared on anyone's screen.

"Google admits that advertisers wasted their money on more than half of internet ads," was the view of a typical commentator. READ MORE...
VisitBritian1.jpgNational tourism agency, VisitBritain, along with the Home Office, is asking the people of China to give new Chinese names to hundreds of tourist attractions and places of interest scattered across Britain.

In a marketing first for a national tourist board, the contest will invite people in China to come up with the most fitting, amusing, and memorable Chinese names from a pre-defined list of British places, events and things. The campaign, "GREAT Names for GREAT Britain," is an opportunity for people to make their mark in history, explore the whole of Britain in new ways and win great prizes.

AnchorMilk.jpgAnchor, New Zealand's premium milk brand has launched a TV commercial in China that moves away from the category tradition and asks, "Does nutritious milk have to taste thick and creamy?"

The campaign, created by Tribal Worldwide Shanghai, introduces the brand's tagline: "Light freshness, is the real taste of New Zealand nutrition".

Screen shot 2011-11-04 at 9.25.36 AM.jpg

A joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. benefits the global advertising community by providing visibility of open industry positions, via the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.


pum_fiction.jpgAn interview with Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army, Washington DC, who will be Jury President of Design Lotus and Print Craft Lotus at ADFEST 2015.

Pum Lefebure believes agencies need to "give a shit about design" in a fast-moving digital world. She also says people who 'get' design are people who have vision.

Originally from Bangkok, but now a respected designer based in Washington D.C., Lefebure is returning to her Thai homeland next March as Jury President, Design and Print Craft at ADFEST 2015 (which runs 19th - 21st March).

As co-founder of a studio called Design Army, she is one of Thailand's most successful design exports, so we caught up with her to find out what makes her tick.

Do you think your Thai heritage influences your design sensibility?
Absolutely. I was born and raised in Thailand, and my family still lives in Bangkok. As a kid growing up, my parents always encouraged me to draw and paint. I was the 'art competition kid' at my school since first grade. Temples, Golden Chedi, Thai dance, textile design -- they all contribute to my design aesthetic.  My work tends to be exotic and imaginative, and I think being Thai has everything to do with that. It's just in my blood.
KBS.jpgNew York headquartered KBS (kirshenbaum bond senecal + partners) has formalized its presence in Asia and will open regional headquarters in Shanghai, China in the beginning of the year.

Douglas Lin and Jonathan Ip will lead the agency's offering in Asia after a thorough and lengthy evaluation in the market. KBS is known for delivering bold, market-specific solutions for global clients, and will bring that expertise to Chinese companies looking to expand internationally. KBS, a MDC Partners agency, has offices in New York, London, Los Angeles, Toronto and Montreal.
Lin has been named Partner and CEO, and Ip Partner and CCO of KBS China. The pair will work alongside Lori Senecal, Global Executive Chairman of KBS, to construct the agency's unique model and craft its presence in the market in a bespoke manner. Appointing Lin and Ip to build the new agency offering is indicative of KBS's global expansion strategy. Through a series of strategic acquisitions and senior leadership hires, KBS has built a global network of best-in-class agencies that collectively house some of the industry's most talented thinkers and makers with a culture of entrepreneurship and invention at the core. In August, the agency formed KBS in London to lead the group's activity in Europe by acquiring a majority stake in Albion - a UK-based integrated marketing agency.

Lowe & Partners Indonesia helps fight the pain

FIGHT THE PAIN Baby Stroller.jpgMuscle and joint pains can turn your chores against you. Executed in hyperrealistic style, these ads illustrate what a person might feel when the pain occurs. In this campaign, created by Lowe & Partners Indonesia, the product comes to the rescue to fight the pain.

bb_brilliantbasics_logo.jpgBrilliant Basics (bb), a global design and digital product studio headquartered in London, has launched an office in Singapore. The firm creates intelligent, simple-to-use digital products centred on customers and innovation.

bb counts several global brands such as HSBC, Bill & Melinda Gates Foundation, BNP Paribas and Investec among its clients - their largest Asia- Pacific project involved the design and development of HSBC's global mobile banking platform that provides easy ways for customers to manage finances. The product today impacts millions of consumers across 37 markets. The mobile app topped the App Store for free apps in Hong Kong and London, and received the Hong Kong government's Gold Award for Accessibility.
Screen Shot 2014-12-05 at 6.37.26 am.jpgThis Sunday Qantas will unveil the next installment in its 'Feels Like Home' campaign which launched on November 7 via Lawrence Creative Strategy, Sydney.

This is the third advertisement to go live since the campaign launch on 7th November and the second in the series of five 60 second TVCs that focuses on the real reunion stories of five Australians travelling home. This was again directed by Exit Films' Mark Molloy.
ChangeTheAir1.jpgOn December 2, the India Nation Pollution Control Day, Godrej aer launched #ChangeTheAir campaign, via Creativeland Asia, Mumbai.

#ChangeTheAir is anchored by three digital films that add quirk to this struggle and make car owners conscious about a basic routine. And that is to renew the Pollution Under Control (PUC) certificate of their vehicles regularly. #ChangeTheAir will be promoted through a social media campaign, a microsite and an on-ground activation program.


Comment: Small is the new Big

Shahvez Afridi_Grey.jpgBy Shahvez Afridi,
Head of Strategy, P&G Asia-Pacific, Grey Group

There's something really magical about big occasions. It's seen as a coming together of people, a time for celebration. And, if you belong to the marketing fraternity, it's also seen as a time for consumption.

Since time immemorial, marketers have been eyeing the big ones. From the major festivals across the world (Christmas, Chinese New Year, Diwali) to the major sport events (Olympic Games, Football World Cup, NFL Super Bowl). In fact, Santa Claus has been featured in Coca-Cola communication since the 1920s, making the brand synonymous with Christmas.

CocaCola_Santa.jpgIt is even rumored that Coca-Cola actually helped shape the image of Santa Claus as we now know and see him.

Gillette, on the other hand, has had a rich sports heritage, and this enduring association with sports goes as far back as the early 1900s. In 1910, Gillette produced a print ad with images of baseball greats such as Pittsburgh Pirates' infielder, Honus Wagner. Joseph Spang Jr, who became president of Gillette in 1938, used all-out sports promotion, beginning with the 1939 baseball World Series. This led, in 1942, to the Gillette Cavalcade of Sports, Gillette's signature title for all its exclusively sponsored sports events. Cavalcade of Sports presented nearly all the big national sports events and was America's premier vehicle for radio and television sports broadcasting for about 25 years.

Lowe China to work on OTC Brand 999 account

999.jpgLowe China has picked up leading Chinese OTC brand 999's creative duties and will help 999's star product, Weitai 999 Granule, to develop a new campaign.

"999" is a fully owned brand of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. It was one of BrandZ Top 50 Most Valuable Chinese Brands 2013. Established in 1999, China Resources Sanjiu Medical & Pharmaceutical Co., Ltd is a state-owned listed company ranks No.1 among China's OTC manufacturing companies in 2013.

Campaigns & Grey Philippines lands Widus

widus_1.jpgWidus Hotel & Casino has appointed Campaigns & Grey Philippines to their account. It is the first creative agency that they have worked with.

Widus Hotel & Casino, rated a Deluxe Class Hotel by the Philippines Department of Tourism, was chosen as one of the top 13 luxury hotels and top 25 hotels in the Philippines for 2013 by the well-known travel website

"We were impressed that Campaigns & Grey were able to provide effective creative ideas to overcome challenges in advertising a new casino whilst leveraging on other attractions the hotel has to offer," said Neki Liwang, Business Development Manager of Widus Hotel & Casino.
JWT history.jpgJWT is celebrating their 150th birthday on tomorrow (Friday) with a worldwide 24 hour party.
Tomorrow afternoon/evening, JWT is holding parties across the region, and the world, and will be tweeting, FBing and instagramming with the #jwt150 hashtag. The network has also set up a microsite (that goes live Friday) to capture all that traffic. JWT has also launched a history timeline today on their external website.
Chris Willingham BBDO.jpgBBDO Singapore has added Chris Willingham to their management team, with the specific remit of boosting regional agency growth. Reporting to Chris Thomas and Jean-Paul Burge, he'll also take on the responsibility of overseeing the agency's key Visa account as Regional Business Director.

He brings with him over 20 years' experience at some of the world's top agencies and is best known for trail-blazing work such as Sony 'Balls' and Cadbury 'Gorilla' during his time as Partner at Fallon London.

Willingham (left) has won three Cannes Grand Prix, a D&AD Black Pencil and an IPA Effectiveness Gold, amongst many other industry awards.

Most recently he was CEO, Asia at pioneering data science business Starcount, which uses proprietary methods to help brands to connect with, and harness the power of, key influencers across the global social media landscape.

ADK Tokyo creates kissing booth for Dentiste

ADK_KissingBooth.jpgDentiste' Toothpaste supports loving couples by deepening their love through kissing in this promotion via ADK Tokyo.

Japanese are usually very shy at demonstrating their love in public so ADK created a "Kissing Silhouette" with the main side of the booth being a screen. Once a couple go inside the booth, they can kiss as much as they like. The kissing silhouette of couple appears on the screen in the front.

Each couple is given their kissing silhouette photo as a memory of the day, which can be posted instantly on social media.

DARBO_PR.jpgYukfoo has recently collaborated with renowned director Tracey Rowe via production company Grandma, Blockhead and agency DMB Vienna on a spot for Darbo for its honey varieties.

Rowe has had a long creative association with Darbo and this new spot follows the adventures of a plucky aviatrix as she collects the golden nectar. Yukfoo was tasked with designing and animating the watercolour illustrative elements of the film that bring the world outside the hive alive with both beauty and peril.


XM sets up Vietnam hub for digital production

Justin and XM digital production team.jpgDigital network XM Asia Pacific has opened a digital production hub in Vietnam that will offer high-end turnkey production services to support existing XM clients, and both new corporate clients and ad agencies across the region.

The hub will be run in partnership with XM Sofresh, a digital marketing company in Ho Chi Minh City that was acquired by XM Asia in June.

XM Sofresh also runs an independent production arm offering front-end and back-end programming, and mobile application development. XM Asia is scaling up investment in that offering, turning into a regional digital production hub.

M&C Saatchi Sydney employs four new creatives

M&C_Saatchi_Creative_Bolster.jpgAustralia: M&C Saatchi Sydney's creative stocks has received a major boost with the appointment of four talented and proven operators.
Nev Fordyce has been hired as senior creative from BMF where he was the head of interaction design. Fordyce will partner with Steve Hanzic who has come across from M&C Saatchi's digital and production business Make as senior art director.

Change opinions at

Change_SharkFin.jpgThrough the online petitions at you can change the world. Created by Publicis Metro Indonesia.

ADK_YKK1.jpgADK Tokyo has created a short animation titled, "Fastening Days" in an effort to enhance the recognition of the YKK brand and YKK fastening products.

The short animation was created around the theme "fastening" in order to convey YKK's brand message, "Little Parts. Big Difference." to the world. The story takes place in a near future cosmopolitan city where people from many different countries live together. The main characters, Yoji and Kei, who help others with their handmade hi-tech machines, represent the message that small parts like zippers can "bring together" or "connect" things and be used to bridge differences and lead to a future full of possibilities.


Soho Square Mumbai hires new senior CD

Pramod Sharma.jpgPramod Sharma has joined Soho Square Mumbai as Senior Creative Director. Sharma (left) joins from Everest Brand Solutions with a career of over 14 years working at at Ogilvy, Dentsu, Percept-Hakuhodo ​and DDB Mudra.

During his career he has worked on brands such as Parle Products Ltd, Sony Sab TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, Reliance Communications, Readers Digest, Cisco, and Raymond Apparels. 

LoweIndonesia_AoY.jpgLowe Indonesia came away with the Advertising Agency of The Year award at this year's Indonesian Citra Pariwara creative awards, held last Friday in Jakarta.

Citra Pariwara is the longest running creative festival in Indonesia and it concluded with a bang, and quite a few surprises. This year's theme "Return on Idea" has the ambitious goal to show that creativity and measurement do not need to be at odds, but in fact can support each other. There is no effectiveness without strong creativity, and a strong creativity needs data-driven insight and measurement.

"We are proud to bring this theme because it brings all kinds of agencies and also client to the discussion table", said Irfan Ramli, President of Association of Advertising Agencies Indonesia-Jakarta Chapter.
SLHN Ball.jpgShangri-La Hotels is celebrating the opening of the new Sanya Resort & Spa in Hainan with a multi-channel launch campaign in China. Created by Ogilvy & Mather Hong Kong, the 'Create Your Fun' campaign features unique artwork using an eye-catching sand art technique, which captures the wide range of facilities at the new resort in Sanya.

Ogilvy & Mather commissioned a specialist sand artist to produce a spectacular art piece on a nearby beach, incorporating the campaign name, 乐在奇中 ("Create Your Fun").  The campaign video shows families and friends coming together to help create the artwork, highlighting the excitement and fun of the recreational activities available for all the family.

476244-1.jpgThe Midas Awards World's Best Financial Advertising has announced the 2014 award winners with India scoring one Gold and one Silver, South Korea scoring a Silver and Sri Lanka scoring one Silver.

M&C Saatchi Direct & Digital Communications in India has lead the Asian agency pack scoring a Gold Midas for Birla Sun Life Asset Management Company 'Belan' in Use of Medium - Direct Mail/Collateral and a Silver for Birla Sun Life Asset Management Company 'Financial Prayer' in Use of Medium - Direct Mail/Collateral.
61a5d4d4-92b4-4379-bceb-8bac8f7ef25c.jpgThe New Zealand Transport Authority and Clemenger BBDO, Wellington have just launched their new alcohol awareness campaign celebrating local legends who look out for others in their community.

Watch as Barry and Kev fumble their way through some balls of wisdom, convincing young partygoers to reconsider drink driving.

JORozarioNov2014Colour.jpgAustralia: Ogilvy has appointed industry leader Jo Rozario to its senior ranks as group managing director, Ogilvy Melbourne, in a move designed to continue its pattern of growth and collaboration.
A well-known and highly respected operator with more than 30-years' experience, Rozario was most recently at M&C Saatchi, where she was managing partner. Other roles held during her seven-year tenure at the agency include managing director and regional director.
Her broad and impressive career includes a long stretch client-side, spending more than six years at NAB where she headed marketing communications and was a key architect of the brand relaunch from National Bank to NAB. She has also worked at Adcorp Australia, Armstrongs, and Mattingly Melbourne's Gasworks Agency.
Andrew Chu.jpgTop Thailand agency, nudeJEH Bangkok has hired Andrew Chu in a creative director role.

Chu (pictured) will move to Thailand in January 2015 to take up the position. He joins from Clemenger BBDO Sydney where he has been a senior art director since joining in August 2010.

"We're glad to have Andrew joining as our new Creative Director," said Jureeporn Thaidumrong, creative chairwoman at nudeJEH. "The Thai market will become bigger as AEC (ASEAN Exonomic Committee) and our clients expand their territories into other countries in the region. This new move in hiring international creatives is an exciting time for us."

Originally from Mauritius, Chu has been living in Australia for over 12 years and prior to joining Clemenger BBDO Sydney was working for four years at Marketforce Perth. His work ranges across all client categories from finance and insurance to automotive and airlines, FMCGs, and public service and charities. At Clemenger BBDO Sydney his work for Virgin Airlines brought the agency its first Cannes Gold Lion in over 20 years.
Tomy1.jpgWorld-renowned toy manufacturer, TOMY, has launched a new device that acts as a lie detector and can also sense stress levels. The Cocoro Scanner is a breakthrough piece of technology from TOMY.

The Cocoro Scanner reads a pulse from people's forehead through a sensory mechanism. The sensor features a lamp that blinks 'red' if people are nervous and possibly lying, 'yellow' to express an unsure answer and 'green' if they are calm and telling the truth.

To mark the launch of the Cocoro Scanner, Ogilvy & Mather Japan took the device to the streets of Tokyo and documented a variety of results. While many were entertained by the "lie-detecting" experience, some were less welcoming of the truth.

I hate Thailand 2.jpgI Hate Thailand.jpgLeo Burnett Thailand and Tourism Authority of Thailand (TAT) released an unbranded and uncredited video online two weeks ago. Titled "I hate Thailand", the five-minute video quickly drew the attention of people around the world and raked up a million views within just three days. The film currently stands at over 1.8 million views and the number of views continue to grow.

Faced with falling numbers in repeat visitors over the past few years and strong competition from other markets in the region, Thailand needed to remind visitors of what made them fall in love with the country beyond the famous sights and attractions. TAT's studies show that the one thing that Thailand has always stand head and shoulders above its keenest competitors is its hospitality and excellent service. And at the heart of this is the uniqueness of the Thai people and their way of life that makes visitors' experience to Thailand 'amazing' and memorable.

Solvil-et-Titus_TomAudrey.jpgMcCann Worldgroup Hong Kong has released this year's Solvil et Titus tv spot, beautifully directed by top Hong Kong director David Tsui. This spot for the prestige watch retailer tells the story of One Moment One Lifetime as Tom & Audrey enjoy an afternoon together.

This commercial follows on from last year's highly lauded spot, "Penguin".


Time to organise your entries to AdFest 2015

ADFEST 2015 Call for Entries.jpgAdFest's entry deadline is early in 2015 so it's time to start organising your entries.

To enter the 2015 Lotus Awards, simply visit here and click 'Entry Submission' to submit your work.

Entries to the Remote Judging Categories (which includes Other Film [in Film Lotus], Radio Lotus, Interactive Lotus, Mobile Lotus, Integrated Lotus, and Innova Lotus) close on Friday 9th January 2015.

Entries to all other Lotus categories close on Friday 16th January 2015.

Agencies, production companies and creative studios across the Asia Pacific and Middle East can enter.

Celebrating excellence in advertising, design, production and marketing, the AdFest 2015 Lotus Awards will include 18 categories:
tomewart.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Tom Ewart, founding partner, The Corner, London.

1st Old Spice Dadsong' - Easy winner. Fun film. Great idea. I like the drama between the mums and dads (or is that moms and dads?), and the little insight around that transition from boy to man through your choice of deodorant is spot on. It's true and it's timeless. More nice smelling stuff from Old Spice. Good work gang. READ MORE...
manchild stills 2a.jpgDoritos has unveiled a list of 29 semifinalist consumer-created Doritos ads in this year's "Crash the Super Bowl" worldwide contest, spotlighting global talent from seven different countries. These top contenders were selected from nearly 4,900 ads submitted from 29 countries around the world.

There were no finalists from Australia, however three entries from Australia have made the cut including Armand de Saint-Salvy with 'Doritos Manchild', Luke Seer Brown with 'Meditasting' and Hugh Fleming with 'Gone Ape'.
BaxterMacgregorRutherford2.jpgAustralia: Iona Macgregor, the managing director and head of strategy of one of Europe's most famous and fastest growing integrated agency businesses, is joining Publicis Worldwide Australia as chief strategy officer.
Macgregor has been a senior leader of the highly awarded France-based agency, Marcel. In 2014, Marcel has been one of the most noticeable award winners in global forums including the Cannes International Festival where the agency won three Gold Lions, three Silver and six Bronze awards, as well as winning the Clio Awards' Grand Clio, several awards from the New York Festivals and Grand Prix awards from several French-based strategy and creative competitions.
Gravity_IMG_8832.jpgGravity_IMG_8778.jpgGravity Films recently celebrated their 10th Anniversary in Shanghai with a party at The Lost Heaven - in  the Bund area of Shanghai. The production company was originally set up in Singapore by three experienced producers, Merrilyn Lim, Rowena Yee & Roslan Ismail in 1999 and expanded to Shanghai in 2004.

Over the years, Gravity Films Shanghai has accomplished numerous jobs and opportunities which has been challenging and enriching such as the award winning Johnny Walker - Bruce Lee spot in 2012.

The party gave Gravity Films the chance to thank their guests from advertising agencies, music houses, post houses and the directors who have been very supportive to them over the years. Over 200 guests came and joined the celebration and partied till late in the night.
DurexTimesOfIndiaCover.jpgOn the occasion of World AIDS Day, Durex in India has taken a step further in promoting the message of safe sex by partnering with Creativeland Asia and MTV to launch a nation-wide campaign.

The campaign features a 360 integrated campaign, which will leverage the campaign thought 'Make love without fear' through the brand ambassador Ranveer Singh.

After making the nation groove to #DoTheRex, Durex brand Ambassador Ranveer Singh launched the campaign by encouraging the youth all over the country to break the silence and engage in an open conversation around safe sex.

As a part of the campaign a reality show 'Rex Talk' will also be aired on MTV. Durex also took over the front cover of The Times of India with a "Protect yourself from bad news" message (see picture).
Sumeer Mathur.jpgDDB Mudra Group India has hired Sumeer Mathur to the Senior VP & Head, Strategic Planning role at DDB Mudra North. Based out of DDB Mudra North's Gurgaon office, Mathur will work closely with Aditya Kanthy, National Strategic Planning Head, to lead planning and brand management.

Before joining DDB Mudra North, Mathur (left) was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.
Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. He has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), Household Appliances and Home Electronics (LG and Microsoft), Social Health (USAID), Airlines (Kingfisher airlines, Spice Jet) and Hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

Cheil PengTai Shanghai gets new planning head

Sarah Chen.jpgCheil PengTai Shanghai has a new Head of Planning with the appointment of Sarah Chen. Chen will report directly to Cheil PengTai's CEO, Dr. Nam Yongsik.

With 20 years of experience in consulting and planning, Chen (left) began her career at the end of 2011 after coming back from America. She has worked at Ogilvy, Dentsu, GroupM Knowledge and other companies over the last three years.

"Cheil PengTai's attitude and practices across Digital Marketing is really impressive," said Chen. "On the eve of the IOT era, a complete resource allocation and personnel structure fully reflects the company's determination. It is a great thing that Cheil PengTai's several branches can interact and support so closely."
Nissan_XTrail_Pizza1.jpgNissan_Xtrail_Pizza2.jpgNissan X-TRAIL in Japan has introduced the world's first ever 'Xtreme' Pizza Delivery Service, offering Japanese extreme outdoor sports enthusiasts a completely revolutionary automotive and culinary experience.

Whether customers were rock-climbing at 12,000 feet, whitewater rafting, or even mountain biking at breakneck speed, the rugged Nissan X-TRAIL provided them with hot, delicious pizza - no location was impossible.

TBWA\HAKUHODO Tokyo helped Nissan to conduct a public search for the toughest delivery drivers in the country to be a part of this promotion. The recruitment advertisements offered a substantial hourly wage of 100,000 yen for the delivery drivers willing to take on the challenge. The search incited national attention and resulted in a surge of keen applicants.


Alvin Lim_GreyChina.jpgGrey Group Greater China has hired Alvin Lim as their ECD for their Beijing office. The move follows the national ECD of Grey Group China, Yue Chee Guan's decision to leave the agency on Friday, after a decade of service, to pursue a different career path.

Lim (pictured left) is Singaporean with a multinational background, having worked in the advertising industry for 14 years at WPP's agencies like Ogilvy & Mather Advertising, OgilvyOne Worldwide and J. Walter Thompson.

Most recently, he was the deputy ECD for FCB Shanghai in 2013, where he played a vital creative leadership role for Live in Levi's and Oreo work in Greater China. He also led the agency in significant business wins with Samsung's Nanjing Youth Olympic Games and Mattel's Barbie for China.

During his career, Lim has crafted award-winning campaigns for clients like Mondelez, Global Shangri-La, Prudential Asia Pacific, Rolex, IBM, HSBC, Nissin, ANA Airline, Hong Kong Jockey Club and Venetian Sands Macao.
DentsuChina_executives.jpgDentsu Aegis Network has installed a new management structure of its business in China with the appointment of Motohiro Yamagishi to CEO Dentsu Aegis Network China and Phil Teeman to Group Managing Director. KF Lee will remain Chairwoman and Nubuaki Kyushima Chief Operating Officer.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said: "The new Dentsu Aegis management structure in China represents the best in international and Chinese market experience. These changes form a balanced, strong and experienced team, well equipped to drive one of Dentsu Aegis Network's largest businesses in the world."
Aqua.jpgAqua2.jpgAs part of the activation for #AdaAQUA's most recent communication, Danone AQUA Water just launched Indonesia's first Instagram photo hunt. Developed by VML Qais Indonesia, the campaign aims to break through the Instagram platform's brand clutter by creating a fun Instagram activation, full of surprises to engage young adults.

Reinforcing that healthy water hydration stimulates focus and concentration, the game takes participants on a scavenger hunt to help Toni Soehari, the character from the most recent YouTube story, find his way around the planet Mars. With the first clue starting on the AQUA main Instagram page, fans are taken through a scavenger hunt and must find a variety of objects to complete each challenge.
DiGi_We are family.jpgMalaysians have the distinct habit of referring to each other as family members regardless of race and background - Uncle, Auntie, Macha, Aneh, Abang, Kakak.

Naga DDB Malaysia decided to celebrate this insight with the idea "We Are Family" for DiGi Telecommunications on Malaysia's National Day.


AdStars Festival sets dates for 2015: Aug 20-22nd

AdStars4_P1080603.jpgThe South Korean-based AdStars creative festival has announced dates for next year's event, to again be held at the Bexco Convention Center in Busan.

AdStars 2015 will be held from August 20th until August 22nd and will conclude with the AdStars Awards presentation. This will be the 8th annual AdStars Festival and each year has seen large growth both in terms of entries and delegates.

The theme of the Festival is "Beyond" and the program of speakers is current being prepared.
Isobar - Konrad & Dave - 02.jpgAustralia: Following a global search, Isobar has appointed Dave Budge (right) to the role of executive creative director, Australia.

Budge was the creative director with the original Visual Jazz Isobar team after which he spent five years directing film, television and digital content before re-joining Isobar in January this year.

In his role as ECD, Budge will steer the creative direction of Isobar and has a firm vision for the future of the agency.

Simon Veksner: Enter the weasel

weasel-istock_000000000222xsmall.jpgBy Simon Veksner
Creative Partner, DDB Sydney

The general public seems to believe that advertising is mostly lies.

That is not the case. In fact we operate under stringent requirements to be "legal, decent, truthful and honest."

However, we are very often guilty of employing 'weasel words', a phrase I generally shorten to just 'weasels'. READ ON...
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