Qantas welcomes home Charlotte in the second spot in a series via Lawrence Creative Strategy
This Sunday Qantas will unveil the next installment in its ‘Feels Like Home’ campaign which launched on November 7 via Lawrence Creative Strategy.
This is the third advertisement to go live since the campaign launch on 7th November and the second in the series of five 60 second TVCs that focuses on the real reunion stories of five Australians travelling home.
Sunday night’s 60 sec TVC tells the ‘LA’ story. The advertisement features Charlotte (7yrs) who has been holidaying with her grandparents in Los Angeles. Charlotte is excited to be travelling on her own, but is also really pleased to be coming home to Brisbane be with her mum and dad.
The TVC will go live on Qantas’ digital channels on the morning of Sunday 7th December and will launch across Free to Air and Pay TV channels on the same day during evening primetime viewing.
Since the launch of the ‘Feels Like Home’ campaign on the 7th November, the two minute TVC featuring the montage of all five reunion stories has achieved 1.6 million views across Qantas’ digital channels; Qantas.com, Twitter, Facebook, YouTube and LinkedIn.
Creative Agency: Lawrence Creative Strategy
Executive Creative Director & Copywriter: Neil Lawrence
Creative Directors: Chris Mitchell, Geoff Corbett
Client Service Directors: Tanya Jones, Fleur Marks
Agency Producer: George Saada
Production: Exit Films
Director: Mark Malloy
Producer: Martin Box
DoP: Chayse Irwin
Editors: The Editors: Stewart Reeves, Peter Barton, David Whittaker
Post Production: Alt VFX
Colourist: Ben Eagleton
Music: Mark Rivett, Ramesh Sathiah @ Song Zu
Composer: Randy Newman
Vocal Artist: Martha Marlow
15 Comments
60 seconds of cliches.
Wallpaper. Sorry.
@Old CD Guy you are too kind. Bland wallpaper, old fashioned wall paper, faded wallpaper, sad wallpaper.
That’s loo paper!
Groucho you sad old cunt, keep hanging on to your old mojo dreams and get back to your navel gazing.
Nothing wrong with wallpaper!
@Keep hanging on: great post, erudite, thoughtful, and probably the best thing you have ever written. I would call you a cunt too but you clearly have neither the depth or the warmth. Or any appreciation of a decent commercial. Stay on your knees, someone will come along eventually.
I don’t know about everyone else but these really make me tear up. And I’m a cynical hard bastard at the best of times. Maybe it just reminds me of too many rainy days in London and wanting to get the fuck out of there and back home.
It may not be the best ad in the world, but it’s certainly light years ahead of this: http://www.campaignbrief.com/2013/12/after-a-hellish-week-of-bad-pr.html
I smell a nervous ad agency posting nasty comments knowing full well this account is pretty much up for pitch.
Good spot.
I’ll stop trying to condition my frizzy, fly-away, crazy hair for just long enough to broker a 12 rounder between Groucho & Keep Hanging On.
Anybody interested in putting up the money?
If memory serves me, Groucho is a graduate of the McCanns academy, not Mojo.
And light years ahead of this crap http://www.campaignbrief.com/2012/07/qantas-launches-next-phase-in.html …but then again sad old Groucho will like it.
@Happy if you look at the comments on the link you will see that Groucho didn’t like it. Check you wheels are down before you land.
Just out of interest Groucho, are there any ad campaigns, specifically from the aeronautical industry that you do like?
From this decade?
@Curious – Air New Zealand. Good strategy, good execution, consistent, inviting.
Emirates. Qantas has for years been a paradise for connoisseurs of the mediocre.
Unstable agency relationships, no real strategy, a departure lounge for a marketing department, incompetent senior management, lack of consistency praised mostly by infrequent or non travellers who have never experienced a decent airline. The inclusion of ‘from this decade’ suggests that you too can see how the current crap is scraping the bottom of the ideas barrel. The only thing they are doing right is matching crap travel with crap advertising.