Three Aussie entries make the cut at semi-finalist stage of Doritos ‘Crash the Super Bowl’ comp

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manchild stills 2a.jpgDoritos has unveiled a list of 29 semifinalist consumer-created Doritos ads in this year’s “Crash the Super Bowl” contest, spotlighting global talent from seven different countries. These top contenders were selected from nearly 4,900 ads submitted from 29 countries around the world.

Three entries from Australia have made the cut including Armand de Saint-Salvy with ‘Doritos Manchild‘, Luke Seer Brown with ‘Meditasting‘ and Hugh Fleming with ‘Gone Ape‘.

Screen Shot 2014-12-02 at 7.03.05 am.jpgSince mid-September, fans have been sharing their love of Doritos tortilla chips by creating and submitting 30-second homemade Doritos advertisements as part of the contest that will ultimately see two lucky winners’ ads air in front of a global television audience during the Super Bowl XLIX broadcast.  The creator of the ad Screen Shot 2014-12-02 at 7.03.37 am.jpgreceiving the most fan votes will win a guaranteed $1 million grand prize, as well as an opportunity unlike any other in the history of the contest: a chance to work as a contractor for a full year onsite at Universal Pictures in Hollywood where they will lend their creative talents to a variety of projects, including future Universal Pictures releases such as “Pitch Perfect 2” and other big comedies.

To view the semifinalist ads and see the official contest rules, visit www.doritos.com.

The Crash the Super Bowl semifinalist ads (in alphabetical order by finalist last name) are:

    • “Doritos Angler” by James Bedford, UK

    • “Baby’s First Word” by Travis Braun, USA

    • “Meditasting” by Luke Seer Brown, Australia

    • “Doritos Hand” by Todd Dack, USA

    • “Tea Time!” by Josh Day, USA

    • “Mom?” by Markus Erhart, Germany

    • “Selfish Sneezers” by Devon Ferguson, Canada

    • “Gone Ape” by Hugh Fleming, Australia

    • “History Bites” Adam J. Hardy, USA

    • “Girl Voice” by Keith Hopkin, USA

    • “The Lemonade Stand” by David Horowitz, USA

    • “I Did That” Zeke Hunter, USA

    • “Blind Date” by Haidy Bahgat Zakher Ibrahim, Egypt

    • “Trouble in the Back Seat” by Jason Johnson, USA

    • “Mis-Spelling Bee” by Brian Kleinschmidt, USA

    • “Cheesy Teasy” by Perry Lang, USA

    • “Doritos Tiny Mouth” by Chuck McCarthy, USA

    • “Dog Dreams” by Brandon Morris, USA

    • “The Pink Slip” by David Olson, USA

    • “What Could Go Wrong?” by Alex Pepper, USA

    • “The Portal” by Jorgen Persson, Sweden

    • “Doritos Manchild” by Armand de Saint-Salvy, Australia

    • “Buried Treasure” by Jessica Sattelberger, USA

    • “Wish Upon a Dorito” by Matthew Shoychet, Canada

    • “Summer of ’64” by Dan Stowell, USA

    • “When Pigs Fly” by Graham Talbot, Canada

    • “Thief Catcher” by Johan A. du Toit, Canada

    • “Nice Bag” by Carl Vasile, USA

    • “Middle Seat” by Scott Zabielski, USA

From the pool of semifinalists, a judging panel will select the top 10 spots to become finalist ads, twice as many as in  the previous year’s contest. The qualified panel of judges will include Doritos executives, advertising professionals, and actress/producer Elizabeth Banks — who is making her directorial debut on “Pitch Perfect 2” and has starred in critically acclaimed films such as “The 40-Year-Old Virgin,” “Seabiscuit,” and “Pitch Perfect,” as well as global franchises like “The Lego Movie,” “The Hunger Games,” and “Spider-Man.”

The 10 finalists will be announced in early January 2015 and fans from around the world will have a chance to vote for the best ad at www.doritos.com. Ultimately, two spots will air during the Super Bowl XLIX broadcast, the grand prize winner selected by fan votes on www.doritos.com and the first prize winner selected by the Doritos brand, who will receive $50,000.

Each of the 10 Crash the Super Bowl finalists will win an invitation to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which finalist ads will air for the world to see. The eight finalists whose commercials don’t air during the broadcast will each win $25,000. The Super Bowl XLIX broadcast is set for Sunday, Feb. 1, 2015, on NBC in the United States and local broadcast networks around the world.

PepsiCo’s relationship with the NFL is among the company’s longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company’s largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.