Bookmaking giant William Hill picks Clemenger BBDO ahead of Aussie launch in coming months

William Hill, one of the largest bookmakers in the UK for over 80 years will be launching its brand in Australia in the coming months. It has appointed Clemenger BBDO Sydney to handle all creative services.

Says Clemenger BBDO Sydney executive creative director, Paul Nagy: “This is a fantastic win for Clemenger BBDO Sydney and an amazing way to start the year.  We are extremely proud and excited to be partnering with such an iconic global brand and look forward to laying the foundations for its competitiveness within the Australian market.”

Says Warren Hebard, head of brand and acquisition at William Hill: “We have great ambitions for the brand within Australia and have been extremely impressed by the way in which Clemenger BBDO Sydney has shared those ambitions. We are excited to be partnering with them and congratulate them on an impressive pitch process.”

Clemenger BBDO Sydney has already started working on the launch campaign for William Hill, which will go to market in the coming months. The agency has been on a hot new business run of late, recently winning Santos, Australia’s leading oil and gas producer and becoming a rostered agency for Telstra, Australia’s largest advertiser.