Super Bowl countdown: Dove celebrates men’s #RealStrength in a spot via The Marketing Arm
Dove has launched a new Super Bowl spot celebrating men’s #RealStrength via The Marketing Arm, Los Angeles and produced by LA-based Stun Creative.
90% of men around the world say that their caring side is part of their masculinity and strength. Let’s acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.
Brand: Dove Men + Care
Agency: The Marketing Arm, Los Angeles
President: Tom Meyer
Creative Director: Marc Gilbar
Agency Producer & Account Director: Meg Quinn
Agency Producer: Ben Greenberg
Production Company: Stun Creative
Executive Producers: Mark Feldstein and Brad Roth
Head of Production: Jared Christensen
Line Producer: Richard Sven Shelgren
Director: Rob Meltzer
DP: Eric Haase
Editor: Rob Meltzer and Dayne Tanokia
Music: Extreme Music
Composers:
Rhian Sheehan, APRA,
Tony Morley, PRS
Rachel Wood, PRS
2 Comments
All ok until that awful whiny voice and the social media nonsense at the end.
What was going on with that choice of voice? Doesn’t sound like strength at all.
(As an aside what is it with Unilever that they have to slap their irrelevant logo onto things? This happens with all their brands.)
And this is way more emotive. Actually brings a tear to your eye.
Almost a shot for shot likeness but launched over 4 months ago.
https://www.youtube.com/watch?v=ZiBXJtaHauA