Bestads Six of the Best reviewed by Katrien Bottez, ECD, Duval Guillaume, Belgium

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foto.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s judge is Katrien Bottez, outgoing executive creative director at Duval Guillaume in Belgium. Katrien is set to to take up her new executive creative director role at Famous in March.

BEST TV
Winner: Weight Watchers . I was already intrigued by the title of this weight watchers commercial: ‘all you can eat’. It makes you a bit uncomfortable to watch this giant feast of food, unhealthy stuff served up in massive portions. Also the choice of music and voice over (Aaron Paul?) is impeccable. You have the feeling that he’s dealing food. This spot makes your stomach hurt and forces you to think about (your) food consumption. Spot on. READ MORE…