Simon Veksner: Do ideas have different ‘shapes’?

This is one of my favourite ads of all time. It was created by Ben Nott and Adam Hunt at Saatchi & Saatchi London.

One of the interesting features of the ad is that it has a very distinct ‘shape’.

The first three-quarters of the message, while somewhat visually engaging, and somewhat semantically intriguing, are basically pretty straight. The payoff – and what a payoff it is – comes at the end. READ ON…